Sales Information

Sales Information

Your Direct Mail Sales Letters Must Differentiate You


For two winters I heated my house with an old fashioned woodstove. I learned the art of reviving a bed of dying coals each chilly winter morning, adjusting the kindling, firewood and dampers just right so that the stove would heat my turn-of-the- century farmhouse for the longest period possible.

Selling For Keeps


When you are in sales and you come across a customer, you don't want to think of that customer as someone you can only make one sale to, you want to think of them as someone you can make several sales to.I can remember not to long ago when I was in Banking working as a branch manager, when I would meet with my staff every Monday morning to go over their individual weekly goals.

Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)


The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter.

Listen! How to Sell More by Listening More!


In my opinion, one of the biggest skills of being able to sell well is developing your listening skills. Most sales companies and sales people talk about being consultative but they don't really know what consulting is! No-one can consult if they cannot listen first.

Building an Action Plan


Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You may as well be going into your workday blind.

Three Ways to Increase Mortgage Applications


If you are in the mortgage business, the very first thing you need before you can get anywhere, is an application.I spent years working in the mortgage industry, and my goal was to close one loan per week.

What is Lead Generation?


Lead Generation is vital to all businesses. All companies try to attract new customers, and this is a kind of lead generation.

Generating Sales Leads


Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer.

Mortgage vs. Real Estate Lead Generation


It is fairly common for real estate companies and mortgage brokers to use leads. There is a difference between mortgage lead generation and real estate generation.

An Introduction to B2B Lead Generation


It is important that organizations find other companies to do business with. Business-to-business sales, abbreviated as B2B sales, are vital to many companies' profit margins and to their standing within their industry.

How to Generate Leads on the Internet


In the last decade, the Internet has become a major commercial force. Not only do online sellers like Amazon.

An Introductino to Insurance Lead Generation


It is vital that insurance salespeople have a steady stream of leads. Often, people don't even know about a particular type on insurance and it is up to a salesperson to explain it to them.

An Introduction to Store Fixtures


Everybody is familiar with the old retail chant, "Location, location, location!" It speaks volumes about making the right decisions from the start to make your retail establishment a success. Once you've decided what it is your store is offering to the general public, the next step you'll take is finding the right location.

A Look at Store Fixture Parts


Products for sale need to be displayed in a manner which best presents them in the customers' eyes. For example, clothing needs to be folded on shelves, hung from racks or displayed on mannequins.

The Benefits of Metal Store Fixtures


Your choice of materials for store fixtures includes wood, metal, plastic and conglomerate materials such as pressed wood and fiberboard. Depending upon your budget, the weight and size of the product being displayed and the style of your retail establishment, one of these raw materials will serve your needs well.

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