Sales Information

Sales Information

Selling Services


Selling a service isn't the same as selling a product. Your prospect is buying an intangible.

Psychological Tricks in Selling


----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes are made and the byline, copyright, and theresource box below is included. ---------------------------------------------------------- Psychological Tricks in Selling By Stephen Bucaro In this article, I'm revealing six powerful secretpsychological tricks that you can use to increase theeffectiveness of your advertising and marketing.

Five Keys to Make Your Cold Calls Sizzle


Do you clam up on the telephone? An advertising rep called the other day to sell some ad space in a local news magazine. After I said, "Hello," there was nothing but monotone dialog until I interrupted him a minute later.

Your Ad -- Who Cares?


Junk mail. We all get it.

9 Ways to Keep Clients Coming Back For More


A lot of effort is put into getting new clients. We all know our client base will change.

The Art Of Cold Calling


I know, don't groan. You have to do them if you want to get properties and make money.

Forgive All Ebay Sins!


Over the years, I have been amazed at the "blinding" greed and reckless approach to commerce that some business owners have employed. Lying to customers, selling inferior merchandise, and not offering refunds, left a firestorm of irate customers in their wake.

Do Your Words Betray You?


What do the words that you use say about you? What is your basic message? Do your words support that basic message? As a business owner, entrepreneur or sales professional, part of your message must be of confidence and authority. You always want your prospect or your customer to see you as an expert in your field, as someone who is credible and someone who is knowledgeable.

Doomed Before You Dial?


Several weeks ago, I conducted a "Mastering the Cold Call" seminar for the Printing Industries of Connecticut and Western Massachusetts. At the end of the seminar, a participant came up to me and said, "Thank you! I learned so much! I learned 'Don't Take No for an Answer.

Eighty Percent of Success is Showing Up


The above quote, "Eighty percent of success is showing up." is from Woody Allen.

Qualifying Your Prospect


How do you respond when an absolute stranger calls, at work or at home, and begins to ask questions? "Are you the person who??" "What is your marketing strategy?" "Do you own or rent?" Even, "How are you today?" Are you annoyed and put off by these questions? Do you respond, "I already have a vendor," "I'm not interested," "Send a brochure" or "What are you selling?" (These days my response is to tell these callers to order Cold Calling College!) This question-asking strategy does not work. It does not work to qualify your prospect, and it does not work to set your prospect at ease.

Building Relationships


A conversation: The Salesperson: "I don't cold call-I want to build relationships." Wendy: "Huh?" Recently I've had a number of conversations with sales professionals and entrepreneurs who tell me they do not cold call because they want to build relationships with prospects.

Take the Contract with You


I learned something very interesting this week. Thankfully, what I learned was really at no one's expense.

Talking To A Prospect As If To A Friend


While working with a new coaching client, I asked to hear her sound bite. Everyone needs a good sound bite.

Your Voice is Your Instrument


On an introductory call, your voice is your instrument. During a face-to-face meeting, you have visual cues and body language available to add layers of meaning.

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