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Marketing Conversations, And Conversation Stoppers
Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day's marketing activity.
Too Much Empathy Will Cost You Money
Ever have a prospect start out your sales call by asking you "so how much does this cost?" as the first question out of his mouth? How you handle this question, and subsequent ones like it, will greatly influence the outcome of your sales-call. Right now is an excellent time to examine some of your beliefs about selling.
How to Sell Your Products Without Competition
Selling your products at shows can be difficult when you have a lot of competition. Although some show organizers are careful to have a good mix of vendors, it's not uncommon for other shows to have 20% or more of the booths filled with vendors in the same niche - which is a buyer's market and a seller's disappointing show.
The Risk of Being A Yes-Man
Sales is all about negotiating. You are negotiating from the first word out of your lips on a cold call, to the moment that you touch the contract with your customer's wet signature on it.
Losing the Big-One: Salvaging Lost Accounts
After careful consideration, we have chosen our vendor, and it's not you."Hard words to hear.
Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are all sorts of things that we would like to have but we cannot always afford them. That is where Freebees come into play.
Using Emotion for Persuasion
The other day, I received the last issue of a business magazine before my subscription runs out. Now, I like this magazine, but I'm swamped with reading matter so I won't renew.
10 Important Things To Tell Your Prospects
Hello everyone, hope your day is going well! I know this one is short but it is very helpful!1. Tell your prospects that you offer free delivery.
Selling - Remember These Ten Rules and Succeed
There are thousands of books and seminars on how to succeed. What many don't make explicit is the requirement to be a great salesperson - even if you're selling an idea!Here are the ten simple but powerful rules that will guide you in all your selling decisions.
The Benefits of Buying Used Store Fixtures
The difference between antique or vintage store fixtures and used store fixtures is simple: antique fixtures have a classic look and style. In many cases they are brand new but manufactured in a style of the past such as deco or minimalist.
Referrals: Getting Good Business By Doing Good Business
Whether you're a conventional sales person, a professional - such as a dentist or lawyer or doctor - or a business owner, you've got to have clients to stay in business. There are several ways to do this: either continue to find new customers, keep all of the customers you've ever had, get old clients to return, or get customers to send in referrals.
A Brief History of the Sales Profession
The formula for defining a "profession" is similar throughout many disciplines, including: accounting, education, engineering, law and medicine. These professions all have codes of ethical conduct, a definition of their scope, and standards of practice for their members, which include some or all aspects of academic preparation, accreditation, certification and/or licensing.
The History of Sales: Dale Carnegie is Still with Us
I've recently been hearing sales companies talk about how they are 'helping their buyers buy' with a system that is the 'next thing' after Consultative Selling. After becoming familiar with their concepts and methods, I've come to believe they are correct: they are definitely on to the next iteration.
How To Get Rich Giving Away Something Free
The best of all worlds is to have a product you can give away free and still make money. That world exists.
Selling Your Way To Success
I wonder when we decided to become a sales person. I know when I was at school all I ever wanted to do was join the Navy and see the world.
How to Reach Purchasing Agents of Big Corporations
Now business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County levels), and other medium enterprises..
Save Your Breath: How To Sell In Trade Shows Without Pitching
You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table - or some type of contest material - to collect business cards of passers by for later use in your sales process.
Lazy Man's Way To Get Customers
No matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system.
Stop Screwing Up Your Sales Letter
Secrets to Buying Without Being Sold
Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the time? Do you ever get a sneaking suspicion that your probably not going to really use whatever it is that your buying in the way that it was presented? If this is true which is often the case, then why in the heck do we give up our hard earned money for something that until we heard some sales spiel, we really had no need or want to have.Please allow me to expose what marketers do to us on a regular basis in an effort to develop those perceived wants, needs and desires in us which drive us to buy what is being offered.
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