Sales Information

Sales Information

Understanding The Corporate Buyer


Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term.

Cracking The Billable Hours Ceiling


How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there.

Successfully Selling Your Professional Services


As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise.

The Damaging Admission - A Persuasive Technique


We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well.

Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test


Business owners should be more like doctors.Forget selling and start asking your customers where they hurt.

How To Make An Extra $100,000.00 Each Year


HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGEMcDonalds has added over 200 billion dollars to their sales with their one line "Would you like some drinks or fries with that?"Sales are made or lost by what is written in your online store.

5 Ways to Encourage Impulse Purchases


I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.I was at one of those big show events and walked past a demonstration booth.

Chicken Little And The Disintermediation Myth


If Chicken Little were alive today he wouldn't be running around forewarning us of the sky that was about to fall. He'd be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his first prediction.

Long Sales Letters vs. Short Sales Letters


Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.

3-Levels Of Successful Selling


Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import - is at best, a wishful endeavor. ?Paul Shearstone 2003.

Gic Number For Writing Sales Letters


When I write sales letters for my clients, one rule I always start with is The Rule of 7.I learned about The Rule of 7 from one of my good friends who once ran for political office.

Unique Selling Propositions


If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!We all have competitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least one).

Your Clients Buying What Youre Selling


Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results.

Sales Copy Tips


Writing good sales copy is not an art, it is a science. There is no reason to get creative here.

How Improve Conversion Rates


Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number of visitors in a particular period or time. Research has shown that 60% of websites do not know their conversion rates.

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