Why People Use Long Sales Copy
Have you ever wondered why some people use long sales letter?
Here is the answer: These people newer bothered to find out what the potential customer wants.
If you know exactly what your potential customer wants, you can be short and to the point.
So, Mr. Marketing Genius comes along and wants to sell something.
Then some people actually buy what was offered and the "genius"
But unfortunately, or luckily, that is the wrong reason. If you have
But if you find out what is exactly wanted and offer that you will
So, go ahead and do some surveys to find out what your target audience
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Hi,I'd like to discuss the most powerful words you can use during the selling process.Quote: Words are the most powerful drug used by mankind.
Voice Mail That Sells
As a business owner, I receive my share of sales calls in a given month. More often than not, I'm away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person.
Great Telephone Skills
Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-face, a telephone conversation may not lead to favourable results; on the flip side, it may lead to unintended misunderstanding.
Plan For Your Next Trade Show Appearance To Be A Success
Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit, producing graphics, shipping the exhibit to the show, ordering services, etc.
Peddlers, Hucksters, & Empty Suits
Ever feel like you were "just a salesperson"? I think anyone who has been in sales for awhile has thought or felt this at sometime in their career. In some fields, sales is such a dirty word that they've created euphemisms to try and reclaim some dignity.
Are You a Cultivator or a Harvester?
As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the business building process in one of two ways. Everyone tends to be what I identify as either Cultivators or Harvesters.
Mortgage vs. Real Estate Lead Generation
It is fairly common for real estate companies and mortgage brokers to use leads. There is a difference between mortgage lead generation and real estate generation.
Lead Generation Sins - 7 Of Them!
I really just don't get it.How can so many businesses be missing the lead generation boat by such a long country mile?Billions of dollars in profits, flushed away!Just because of 7 innocent, yet deadly, tactical lead generation errors.
I Am A Habit
JOHN DI LEMME on "I Am A Habit"H-A-B-I-T..
Successfully Selling Your Professional Services
As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise.
Generating Sales Leads
Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer.
The Top 10 Myths About the Sales Profession
Myth 1: Sales People are all Shady!In the Broadway play "Death of a Salesman" Willy Loman was a down and out emotionally spent Salesman trying to understand his life after 34 years of traveling up and down the roads selling his products. The negative stereotype of a Salesman is rooted deep into the subconscious of society.
The Problem With Technology At The Point Of Sale In Financial Services
BackgroundThere's a conundrum that currently exists between the customer and the seller in financial services. The customer buys and the seller sells.
Your Proposal Was Rejected... But Why?
When a request for proposal (RFP) comes in, you get excited! It's a chance to earn income, develop more business contacts, and expand your client base. You work your little heart out in order to be thorough, compelling, and professional.
The Best Day In The Week
The best day of the week is TODAY, of course. Yesterday's are lost forever, and we know only too well that tomorrow isn't promised to anyone.
Planning to Realize Your Goals
Recently, I wrote about about creating specific, compelling goals that pull you towards what you want in your business, career and life. It is important to have a goal written down, and it is equally as important to the write down the reasons why you want that specific goal.
Buying Mortgage Leads - Three Things to Consider
The time comes for all mortgage brokers and loan officers to consider spending some of their hard earned money by testing the waters of mortgage leads.After all, leads are the name of the game.
Selling - Remember These Ten Rules and Succeed
There are thousands of books and seminars on how to succeed. What many don't make explicit is the requirement to be a great salesperson - even if you're selling an idea!Here are the ten simple but powerful rules that will guide you in all your selling decisions.
Referrals: Getting Good Business By Doing Good Business
Whether you're a conventional sales person, a professional - such as a dentist or lawyer or doctor - or a business owner, you've got to have clients to stay in business. There are several ways to do this: either continue to find new customers, keep all of the customers you've ever had, get old clients to return, or get customers to send in referrals.
An Introduction to Store Fixtures
Everybody is familiar with the old retail chant, "Location, location, location!" It speaks volumes about making the right decisions from the start to make your retail establishment a success. Once you've decided what it is your store is offering to the general public, the next step you'll take is finding the right location.
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