PR Information

PR Information

35 Quick Tips for Writing A Press Release


Layout1.   1-2 pages in length.

Smashing the Myth of the Press Release


A musician spends years honing his craft. He writes world-classsongs and performs them in a manner that moves his listeners totears.

10 Tips for Tantalizing News Releases


Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

The Four Seasons of Publicity - Building an All-Year Publicity


If you're like most publicity seekers, you probably think oneproject at a time.  You've got a new product coming out in April,so you send out a release in March.

How to Tie-In With News Events to Score Publicity


It's safe to say that we live in interesting times.  It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.

Publicity From Thin Air


In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news.

Grandma Says...


Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.

Press Releases for Every Occasion


To many marketers, the press release is something of a "one sizefits all" proposition.  You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work


Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.

Forget the Press Release - Heres How to Pitch Like Roger Clemens


Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.

8 Ways to Use Local Publicity to Drive Your Business


While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails


You know that getting publicity is vital to the health of yourbusiness.  You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business


What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.

Creating Your Online News Room: How To Build a Site The Media Will Love


From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity.  Myanswer:  technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity


You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.

More Articles from PR Information:
2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38


MORE RESOURCES:
Business:PR Articles from EzineArticles.com
05/22/2017 04:10 PM
Why Do So Many Spokespeople Get Into Trouble With Media Interviews?
So many business leaders get into trouble during media interviews because they treat them like presentations. Talking to journalists requires a completely different skills set.
05/18/2017 12:50 PM
Star Wars Special: PR Lessons From The Jedi Masters
While many look to the film franchise for childhood reminiscence and heart-racing plot build-ups, some of us discovered enlightening public relations advice from Yoda and Obi-Wan Kenobi. Here are some of them.
05/04/2017 09:29 AM
Social Media Influencers: A Skin-Deep Industry?
An advertisement by local micro-influencers agency, Faves Asia infuriated many for a few reasons but none of the offences were as great as misrepresenting the influencer industry as an easy road to fame and wealth. The video was taken off within days after overwhelming lash backs.
05/04/2017 09:29 AM
How To Get Your Press Release Published By The Media
While some argue that press releases no longer work in the context of modern digital communications as the world takes to citizen journalism, we disagree. This is how we work magic.
05/04/2017 09:26 AM
What Does It Take To Excel In Hospitality Public Relations?
If you think media connection is all it takes to excel in hospitality public relations, think again. It is one thing to generate press releases and garner publicity, and another to ace in hospitality PR. Reputation management in the hospitality industry is an ever-ongoing process of ensuring excellent guest experience every single time. This requires a PR practitioner to not only be efficient but hospitable. While the term hospitable can be rather vague for most, we have outlined the three E's of what it means to be hospitable.
04/16/2017 03:58 PM
Why Do Some Publicity Campaigns Have Greater Success?
In an article published by The Straits Times, Why Some Causes Resonate, Ms Carol Soon, a senior research fellow from the arts, culture and media research cluster of the Institute of Policy Studies, sheds light on the success of Pink Dot. A highly controversial event which began in 2009 with the aim to promote understanding and acceptance for the lesbian, gay, bisexual and transgender (LGBT) community, Pink Dot increased its attendance from 2,500 people in 2009 to an estimated 28,000 in 2015, according to media reports. Publicity for the event...
04/05/2017 09:39 AM
Who Really Speaks for Your Company
Are you in charge of your company's social media image? You might not be!
03/31/2017 11:40 AM
How Can Real Estate Benefit From Public Relations?
The Real Estate industry has evolved immensely, all with the emergence of the online trend. With today'scut-throat competition on the internet, it is paramount for real estate businesses to maintain a strong online presence and build brand reputation. While the different advertising and marketing strategies are important for a business, Public Relations can give you an added push into the market.
03/01/2017 09:15 AM
Trending PR Strategies for 2017
The public relations industry continues to evolve. As visual storytelling, digital and social media all continue to play a larger role, many marketing professionals are looking to incorporate more tools into their PR war chest. Here are some of the hottest trends that could give your business a boost and a heads-up on your competition.
02/23/2017 10:11 AM
PR Relations With Celebrities
Public Relations is the most crucial strategy to stay relevant and maintain a positive image within the people's mind. The film industry's two biggest players - Hollywood and Bollywood, give importance to public relations.
02/23/2017 08:50 AM
Tips To Pitch Like a Pro
An easy-to-follow 3-step guide to successfully pitch ideas to clients, investors, bosses and the media. A pitcher needs to know the audience well enough and around the interest of audience while convincing them with genuine style that derives from the right amount of confidence.
02/02/2017 08:48 AM
The Perfect Handout For Doctors & Dentists?
Let's start by clarifying the word perfect. What am I talking about when I say perfect? Toothbrushes?
01/17/2017 12:29 PM
What Media Intelligence Can Do for Your Business
The quote is enough to explain you the necessity of media intelligence for your business. But we don't want you to exit the page with a lesser knowledge of media intelligence. So, we came out with a deep insight about it.
12/28/2016 08:53 AM
5 PR Tactics To Promote Your New Book
Business authors spend thousands of dollars to write and publish their book. They may self-publish or even have a publisher on-board to help in the process. However the art of promoting it is left up to them. This article provides five public relations techniques to help assist in this process.
12/16/2016 08:23 AM
4 Features Of An Ideal Press Release
There are some people who feel that press releases don't have as much weight as they had before. While there are some people who misuse them, when written properly, the releases still have a great impact on helping you to generate buzz about your products and brands. To help you out, here are the features that you should ensure that your press release has for it to give you the desired results:
11/23/2016 02:33 PM
How to Write A Better Email News Headline to Get Better Media Coverage
Reporters get lots of email. Dozens if not hundreds a day. Imagine what it is like to sort through these all day long, then picking out a few to pursue for print or on-air use.
11/21/2016 04:15 PM
Amplifying Your Company Message Through Targeted Internet Marketing
What is your goal as a business? Regardless of what industry you are in, what services you perform, or products you sell, you want to make money and succeed. In order to do so, you must find the correct clientele and sell more.
11/16/2016 11:54 AM
6 Ways Public Relations Can Help Your Business
It's a fiercely competitive world and every business work on their own creative marketing plan to make their voice heard. Most often, organizations implement Public Relations strategies without realizing the amount of impact it is capable of creating. And on the other hand, small businesses often tilt towards advertising and ignore Public Relations.
10/25/2016 12:19 PM
Relationship Between PR and the Media
PR practitioners consider the media to be the main channel for carrying their clients' messages. In order to bring in the credibility factor and convince their public, PR relies on journalists, newspapers, broadcasters and bloggers to tell their clients' stories in a positive way. Persuading the media to feature their message and maintaining cordial media relations is one of the major roles for PR practitioners.
10/24/2016 09:13 AM
Understanding Targeted Internet Marketing: Halloween-Style
It's almost Halloween and you know what that means- trick or treating! This holiday is not only a day for kids to get candy and have fun but actually, Halloween is the perfect metaphor to explain a good business strategy for targeted internet marketing. While kids dressing up and going from house to house to get candy may not be the obvious business scenario, you can actually learn a lot from it!
10/17/2016 03:24 PM
What Are The Soft Skills A PR Executive Should Have?
Technical skills are indispensable to the hardware of any job. In a Public Relations firm, soft skills are just as central to PR executives who work in a people-centric environment. The PR industry is founded on the ability to establish trusting relationships with clients and the public.
10/03/2016 09:55 AM
Creating Effective Press Releases for Powerful SEO
Due to the advent of online marketing, especially social media marketing, it's easy to forget about the old tried and true marketing methods that have been used successfully for many years. Believe it or not, the old fashioned press release is still a viable, useful, and successful means of getting traffic to your website as well as information about your business to the masses.
09/13/2016 09:07 AM
Essential Skills You Need To Have To Succeed In The Field Of Public Relations
If you are excited to carve a name in the field of public relations, you have to know that you need to have some essential skills first. In addition, you need to continuously hone and update these skills so that you can truly find success in the field of public relations. Below are some of the important skills you will need to succeed in public relations.
08/31/2016 04:21 PM
Good Solid Advice for Business Reputation Management
Managing your reputation effectively can bring you customers, period. When you have a company with a good reputation, your customers are going to talk about it. You must always try to protect your company's reputation for it to be a success.
08/25/2016 09:51 AM
Creativity in PR Takes Centerstage
Even as persistent overuse and empty application conspire to rob it of all meaning, the transformative impact of genuine business creativity has never been more important. It is the difference between cutting-edge campaigns and humdrum marketing, between genuine innovation and copycat mediocrity. In short, it is the not-so-secret ingredient behind every great public relations and marketing initiative.
08/19/2016 08:20 AM
Important Things To Consider When Taking Your Printing Company To The Next Level
Although many companies and consumers are trying to go paperless in most areas of life, the need for high-quality printed documents continues to exist. Moreover, major printing companies can handle many different types of work including printing for product packaging, phone card, gift cards and many other items. If you own a small print shop and are ready to start operating on a far grander scale, there are a few key concerns you need to review.
08/15/2016 10:15 AM
PR Perspective: Get Your Point Across With Your Client... From a Client's Perspective
A relationship between a PR professional and the client can be a value-added experience for both the client and the PR professional. When done well, the client can see tangible results from the relationship which justifies the PR professional's fees. When done poorly, the client has difficulty understanding why he or she has to do yet another fruitless interview for a target market that doesn't match who the client is trying to reach. The end result can be a disillusioned client who is exasperated with writing yet another check for PR fees which don't provide the value he or she is expecting.
07/22/2016 07:33 AM
7 Strategies To Rock Your PR Efforts
1. Develop a great story. This is crucial.
07/19/2016 04:14 PM
How Online PR Helps Companies Build Reputation
Companies are scrambling to get a foothold in this ever so competitive market. PR managers of organizations and businesses have a herculean task at their hands. Given the constant changing online behaviour of consumers, the PR industry has to be quick in their analysis of the market and swift in the execution of their plans without one shadow of a doubt. Gone are the days of e-mails and phone calls; the need of the hour is a smart and dynamic online PR regime, and the faster the companies accept this, more will their traction increase.
07/19/2016 03:50 PM
Public Relations Now and Then - An Overview
Since change is regarded as the flavour of life, like every form of Marketing, PR has seen a drastic change over the years. From being restricted to the print media, and working with journalists, modern PR practices have evolved to being entirely different to what they used to be a couple of decades ago. With every company having an online presence and with customer engagement growing with every passing day, new forms of community outreach programs have started to come in vogue.
07/05/2016 01:25 PM
Why You Let Modesty Weaken Your Popularity Potential?
Public relations is a great way to get your business news out to the public on a limited budget. No need to spend big time if your business news can make the mainstream news.
06/22/2016 01:45 PM
More Great Advice On Absolutely Improving Your Business Reputation
As a commercial enterprise, it should become essential for you to learn the art of managing your business's reputation. If you aren't, you should seriously consider this, as it could be the difference between the failure and success of your venture.
06/22/2016 12:46 PM
Unsurpassed Expert Advice About Online Reputation Management
It is a fact that your online business is affected greatly by how others perceive it. Unfortunately, what people say on the Internet is not always true. However, you can take steps to protect your online reputation so that your business can continue to thrive.
06/20/2016 03:54 PM
3 Tips for Handling Corporate Reputation Management
The reputation of a company is no small matter. A company's reputation can make or break its business. It is important to always make sure that your corporation has a good image among your customers.
06/17/2016 08:31 AM
How To Protect Your Public Image As Your Manufacturing Company Expands
The expansion of businesses is largely a positive thing. This gives them the opportunity to meet more needs and to increase the amount of profits that they glean. This growth, however, also comes with a number of inherent challenges. As companies expand, they have to do all that they can to ensure that they are still in compliance with industry standards. Moreover, there is the constant battle to ensure that their public images are not tarnished by serious and unexpected events.
06/02/2016 12:26 PM
Marketing Simplified: Buzz Marketing
This article provides a bird's eye view on buzz marketing. The basic ideas of buzz marketing is put in here in simplified language.
06/01/2016 03:24 PM
Amazingly Simple Press Release Optimization Advice
Gaining more exposure for your business is very important in today's world, especially if you want to stay competitive. The use of press releases is becoming more popular for getting search engine exposure. These days an optimized press release enables you to gain exposure in the search engines, but this is only possible if you learn how to do it properly.
05/23/2016 10:47 AM
Why Take A PR Course?
Professional training is one of the main ways that employees and job seekers can distinguish themselves from the masses of people looking for jobs nowadays, and thankfully there are hundreds of great options to choose from. These not only include a variety of courses in different subjects, but also courses for different levels and tailored to very specific professions.
05/19/2016 02:49 PM
The Power of Radio to Increase Your Influence
You will gain more traction from any airtime you secure when you have a strong online presence. By doing this, you can actually make the most of your radio opportunities. By far, radio can be one of the best ways to gain visibility and promote a book, product or speaking engagement.
05/19/2016 07:34 AM
Free Press Releases Have a Place in Your Marketing Plan for Good Reason
Startups who dive into self-managed publicity campaigns inevitably come across free press release sites and jump headlong into PR in a gung-ho, uncoordinated way. But is there any point to free press release sites, and where, if any, does the real value lie?
05/17/2016 11:48 AM
The Benefits Of A Press Release
A press release is a written or recorded information piece that a company or agency shares as a news-worthy item with the media. In other words, when a company or an expert has something worth talking about, then they create an article in which they mention the important aspects of that topic. The media may pick this story up and share it through various channels of communication for the benefit of readers.
05/13/2016 03:27 PM
The Importance of Reputation Management As a PR Director
Without a strong, solid reputation, it can be very tough to succeed in the business world for very long. In order to properly manage your reputation and continue on an upward trajectory, it is necessary for the PR director to understand some key techniques.
05/09/2016 11:05 AM
How to Write a Damage Controlling Press Release
The public relations department is wholly responsible for establishing and maintaining the company's reputation and ensuring that they swiftly and tactfully deal with crisis situations if or when they occur. The press release is the main tool in any PR department's damage control management kit that can be used for the sole purpose of completely turning a company's hellish scenario on its head.
05/06/2016 08:48 AM
Seeking Help From The Best PR Agency To Build Your Business
It is really smart to have your own business and be your own boss. A lot of people desire this. As you start building your business, however, you should remember that relationships (whether with your employees, partners or consumers) are vital to its growth.
05/05/2016 10:46 AM
The 3 Must-Dos For F&B PR To Be Culturally Sensitive In The Region
Successful food and beverage (F&B) public relations (PR) goes beyond communicating the best tastes and prices, but a firm understanding of the underlying relations of F&B with culture, language and religion. The Southeast Asian region is home to a kaleidoscope of cultural differences, and F&B PR professionals have to be sensitive to these differences in order to communicate a brand that successfully resonates with the hearts of the target consumers. Here are the top 3 things PR agents must take care of while doing F&B PR: Respect The Locals' Practices Every...
05/05/2016 10:29 AM
4 Tips To Consider When Writing A Press Release
A press release is a form of communication that reports specific, brief information about a product, service, event, or any other activity about a business or organization. The press release is aimed at the media and your customers. For you to craft a good quality press release you need to consider a number of tips:
05/02/2016 09:51 AM
The Changing Contours of PR
The way that people consume news has completely altered since the advent of social media. From being the main source of news and considered opinion, conventional media comprising of newspapers, magazines, television and radio are now referred to after the news has been consumed online in real time mostly from social media websites like Facebook and Twitter. The primacy of traditional media is therefore fading right before our eyes.
04/29/2016 02:35 PM
Easy Quick Tips For An Absolutely Successful Press Release Format
A basic definition of a press release is anything that is sent to the media to announce a news item. It is sometimes referred to as a press statement, media release or news release and it should follow the standard press release format. These releases are typically sent to a wide range of media sources, including newspapers, magazines, TV and radio stations, and online media.
04/20/2016 04:22 PM
How To Boost Your Press Release To The Top Spot
The simple press release might not be such a big thing for a lot of people but businesses, websites, SEO or Search Engine Optimization specialists all look up to it. This is because of its intrinsic high market value, as well as its power to hammer the point.
04/19/2016 02:36 PM
How To Create A Public Relations Action Plan for Non-Profit Organizations
Before you can ask the media to do something for you, you need to be able to provide something for them, to become a resource for information relevant to their readers, viewers, and listeners. When approached analytically you can learn to get the media to help you spread the word about your non-profit organization.


home | site map
© 2006