Networking Information

Client Attraction Technique #2: Networking


One of the most cost effective ways of generating leads and referrals. However it's important that you 'work' these opportunities in the correct way. The following techniques should make a great difference to your success rate at networking events.

In The Beginning

It's important to know exactly what you want out of a networking event, as well as why you're attending? Is it to refine your skills, build relationships, make sales or research the competition? Will you encourage people them to visit your website? Sign up for a workshop? Set up a time for a further meeting?

In fact, you may find you'll benefit most from networking when you have one intention and stick to it. That way you won't become sidetracked and instead can concentrate on the job in hand, for example, to build potential joint ventures.

Business Cards

Apart from yourself, these are second most important equipment for any networking event. However, don't just hand your business card out to all and sundry. In fact, until you know whether or not the person opposite fits a match to your needs, don't be tempted to exchange cards. No match, no card.

Also keep a pen handy, that way you can write something memorable about the person you've just met on the back of their business card before moving on i.e. what was discussed, their interests, needs etc. This can provide a great memory jog for after the event.

Never apologise for your business card. As long as it contains your correct contact details, then your business cards are performing. Remember, 'business cards do not maketh the man? Or woman.'

First Impressions

What will make more of an impression, your job title or what you actually do? Remember that with any product (and the product here is 'you') people want to know about the benefits not the features.

So instead of saying 'I'm a Financial Planner', try 'I help people take control of their finances'. Doesn't that immediately sound much more empowering and interesting?

Think about how you would introduce yourself, so that you a) tell people what you do, and b) include a perceived benefit.

However the best way to make an impression is to listen. Remember it's not about you, but them - keep talking about your business and how great you are and you've lost them. However by taking a real interest in the person opposite and how your business can help them, well then you're well on the way to gaining a good contact and maybe even a client.

So what kind of things could you ask or talk about? Here are a few questions to get your started:

* How did you become involved in this kind of business?

* How do you see this event helping you in your business

* What marketing have you found most effective in your business or industry?

* What would a typical client say about you?

* What is your number one need at the moment?

* What business trends do you see affecting you right now (or next year)?

* How do you identify potential customers?

Then see if you can leave a potential contact with something more. For example, do you have a report you could take along, a copy of an article or press release about your business? Something different, something 'extra' that could make you stand out and differentiate you from the competition.

It's Not A Race

You don't have to meet everyone. Three to four productive discussions will yield far better results, long term, than nineteen 'grip and grins'. Believe me if you're intent on meeting as many people as possible it tends to give away two things, a) a sense of desperation, and that b) you're clearly at the event for one reason: to find work? And quickly!

The Follow-Up

Follow-up within 48 hours of making a contact, either by email, phone or letter. It displays your level of commitment, credibility and professionalism. Yes, we're all busy people, but honestly how long does it really take to write a quick email? How often have we met people who have promised to 'get in touch' and never do? Don't be one of these.

Andrew Ludlam is a client attraction expert, and Director of Maverick Marketing Solutions. If you're deadly serious about maximising the potential of your business, then I urge you to visit http://www.maverickmarketingltd.com and sign up for the monthly 'Maverick Marketing Solutions Newsletter'... where you'll also receive the FREE white paper "Six Magnetic Ways To Attract More Clients To Your Business In The Next 90 Days..!" (Value $37)

Warning! This could be the last business marketing website you ever need to see...


MORE RESOURCES:
Business:Networking Articles from EzineArticles.com
12/06/2017 04:30 PM
A Fail-Safe Holiday Party Strategy
The holiday season is here, bringing Entrepreneurs and Solopreneurs opportunities to become their own Santa Claus and put some new customers under the tree. Holiday parties can be the perfect time to pick up the thread with colleagues from the past, nurture relationships with prospects you've recently met and get an introduction to customers you'd like to add to your roster in the near future. To make all that happen, you'll need a strategy.
12/04/2017 03:29 PM
10 Essential Networking Tips - Great For the Holidays & Terrific All Year Round
This short read offers some proven and easy, but not so obvious, pointers and suggestions to get the most out of your holiday networking. So enjoy the holiday season and use these tips to build your business all year long.
11/30/2017 03:58 PM
Networking Intergrity
Hone in on your interpersonal skills when building relationships. Learn how to master this art for big success.
10/31/2017 04:12 PM
Networking Mistakes People Make
Networking is one of the most valuable actions any professional or executive can take for a variety of reasons. Whether you have a job you like or are seeking a new one, networking has plenty of value. However, if you don't network properly, you could find yourself frustrated at the lack of success it's getting you.
10/31/2017 08:35 AM
Network Relationships
Use these tips to foster the right relationships. Create a system for a viable, productive and beneficial network.
10/18/2017 08:05 AM
The Down Side to Being Seen
I've been having an interesting experience these past couple of weeks as the target of a few people on social media whose views differ from my own. I genuinely like people and find everyone to be unique - we all have a different story, a different experience which dictates how we see things from our own individual perspective. However, how people deal with their perspectives covers a whole spectrum of emotions.
10/06/2017 10:20 AM
Networking Is the Solution for Business Growth
Networking is about weaving people together driven by similar ambition and passion. Networking can quickly convert opportunities into business if you are connected to the right networking channel. Your business growth is inevitable when it becomes the missing link of this network.
09/12/2017 08:55 PM
Networking for Conferences
Learn these tips for being a master networker at conferences. Be able to make the right connections and continue growing your networks.
08/31/2017 08:54 AM
The Networking Double Check
Use these tips to make sure your networking is on point. Create a checklist for continued success.
08/11/2017 11:30 AM
How To Make the Most of Your Network To Save Time and Make Money
Your network is a dynamic and powerful gift. Unwrap it for a mutual win-win-win for you, your business, and your connections.
08/02/2017 10:24 AM
The Quality of Your Life Cannot Be Greater Than the Quality of Your Contacts
Business has always relied on effective interaction between people to generate opportunities. People acquire a vast amount of their success, breakthroughs, knowledge and resources through other people.This article offers you practical tips, techniques and step-by-step actions you can start implementing immediately to meet and connect to the right individuals and the groups that you desperately need to achieve your targets, dreams and aspirations at work, in business and in your life.
07/28/2017 05:15 PM
The Networking Message
Do not network just to network. Have a consistent and clear message for connecting with others and growing your networks.
07/06/2017 12:35 PM
The Power of Effective Networking
Networking is a way of life. Everyone networks. Networking is a prime requisite to build contacts and flourish in a professional environment.
07/05/2017 12:26 PM
How To Attract Clients And Boost Your Law Firm Business
The law practice is pacing towards a slowdown owing to the foray a plenty of players in the industry with less of clients, people's high price perception towards the law services, etc. Amidst the chaos, it is quite essential to mine innovative ways to attract and retain new clients.
07/04/2017 10:26 PM
Networking Tips for Introverts
Introverts CAN be effective networkers. Start with these basic strategies to get out there and connect.
07/04/2017 09:53 AM
How To Make Networking Boost Your Sales Success
When people ask what you do, you have 30 seconds to answer. Do not shut down the conversation with succinct straight-talk about yourself. Instead, answer so that they want to talk about what you do. Explains why most elevator speeches prove ineffective.
06/30/2017 11:45 AM
Networking Tips - Executive Presence
Learn these tips for establishing confidence, credibility and trust. Have this type of trait can boost your networking endeavors.
06/05/2017 11:06 AM
Networking Do's And Don'ts
Networking is a crucial marketing tool, it is a great way to develop mutually beneficial relationships with like minded professionals. Networking can occur in a variety of settings: from face-to-face business conferences, to luncheons, coffee, or afterwork drinks meetings.
05/25/2017 08:08 AM
Networking Obstacles
Many times savvy networkers face common obstacles and dilemmas in their networking journey. Learn these quick tips to maneuver like a pro.
05/22/2017 09:06 AM
The Effectiveness of Networking Through Meetup
Networking is an extremely important aspect of your business, at least it is if you want to have a successful business. There may be times when you just can't find the appropriate networking groups for your particular business. So, what do you do to change that situation?
05/15/2017 08:43 AM
Properly Managing Your Referral Network
This article offers suggestions on how to maximize referrals from past customers and creating networking relationships. Networking groups and organizations are discussed as sources for potential long-term referral streams.
04/27/2017 09:50 AM
Use These 4 Steps And You'll Be Networking Like a Rockstar
You understand that networking is critical to your success, but are you networking with forethought and an excellent strategy in place, or are you just "winging it?" Almost all of us are squarely in the category of winging it but there are some simple and swift changes you can make that will put even your most crucial networking tasks on autopilot.
04/26/2017 02:06 PM
Effective and Strategic Networking
Do not leave your networking up to chance. Formulate an effective and strategic plan to network properly and efficiently.
04/12/2017 02:21 PM
Networking: Beyond the Golf Course
Networking without the presence of food and drink can be very productive. The time-honored custom of networking on the golf course still thrives and it now includes a small percentage of women, as well as men. Consider inviting current or prospective clients and referral sources to visit the tennis courts, drop into a spin, yoga or Pilates class, or go out for a run or bike ride.
04/11/2017 01:49 PM
10 Superstar Networking Tips to Grow Your Business
One of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you.
04/05/2017 09:39 AM
5 Ways to Network Easily If You're an Introvert
When I was a kid, I was quiet and a bit of an introvert. When I started out in the business world, I was an awkward 15-year-old kid who hadn't yet grown comfortable in his 6'4" frame. And although in my world today I enjoy connecting with people, speaking on the telephone (including cold calling), I remember how tough it can be for someone who may not naturally be outwardly focused.
03/29/2017 08:55 AM
3 Ways to Calm Networking Anxiety
Check out these tips for being more relaxed at your next event. Learn how to master the art of networking.
03/15/2017 03:35 PM
Opportunity Knocked on a Different Door
This article explores the prospect of opportunities that become available which are unexpected or unrelated to your direct line of work. These opportunities provide a platform to elevate your reputation and build on your brand while further developing skills in other areas.
03/04/2017 10:07 AM
3 Benefits of Attending a Speed Networking Event
Ever been to a networking event where you do not meet one single new Person? That defeats the purpose of attending that event. Speed Networking works on a format similar to the speed dating phenomenon that became popular in the late 90's. In this article I will discuss the top three benefits of attending a speed networking event.
02/15/2017 01:59 PM
The Networking Ambassador
Learn these tips for extending your credibility and personal brand. Make the most of your networking events.
02/09/2017 04:14 PM
Loyalty in Business - Should I Remain Loyal or Try A New Business?
Everyday you have to sell yourself, to a new client, former client or even a neighbor. Reconnecting with a former business associate without jumping ship on your current business relationship can be challenging. Ask yourself, what you can do to help them connect and would the connection be a valuable connection for both of you.
02/08/2017 11:56 AM
Networking 101: How to Be the Most Memorable Person in a Room
There's always that one person at a party, networking event, or social function that hits it off with everyone and makes a stellar first impression. It's the same person that you talk about on the way home ("Did you meet Derek?
02/07/2017 09:21 AM
3 Big Reasons To Hire Professional Entertainment For Corporate Events
Networking events within the corporation are essential to creating a dynamic team of individuals working toward the same goal. Coordination of events means training, support, motivation, and entertainment. If you haven't hired a band for your event - read this first.
01/16/2017 04:29 PM
Free Lead System to Help Capture More Prospects to Turn Into Gold
The Free Lead System is a ready-to-use system for the online and offline marketers and it helps the marketers to have unlimited number of leads on autopilot. The System offers unlimited lead capture pages, back office support with autoresponders, a marketing funnel, education videos on internet marketing and Google hangouts.
01/15/2017 11:17 AM
How to Approach a Person When Giving Out a Business Card
Business cards are very helpful if you know how to utilize them correctly. Giving out business cards requires you to have the right approach when talking to people.
01/08/2017 12:37 PM
Networking for Startups
Check out these networking tips specifically for startups. Benefit from networking to grow your idea, product or service.
01/05/2017 11:59 AM
The Top Low Cost Business Opportunities Making The Most Millionaires
The top low cost business opportunities creating the most millionaires is - Network Marketing. With so many internet business ideas and get rich quick scheme adverts plastered all over the internet, it very easy to be misled into believing which (if any!) are good business ideas.
12/30/2016 09:31 AM
Pixie and the Fool
Smith needed money to fund a publishing enterprise featuring an Avant-Garde magazine called "The Green Sheaf." Pixie, like the Peter-Pan of her illustrations, started to feel like her friends had stopped believing in her.
12/21/2016 12:51 PM
Networking for Women Business Owners
Calling all savvy women business owners. Use these practical networking tips to grow your businesses.
12/14/2016 02:28 PM
Networking Up and Down the Food Chain
What's the moral of this networking story? First, strategic volunteering can pay dividends and second, don't hesitate to selectively network at both ends of the organization chart. Don't assume that lower ranking people are never in a position to help you.
12/13/2016 07:50 AM
How Are You Branding Your Company? Are You Staying on Top of the Trends?
Everyone wants to stay on top of promotional product trends. It's important to make sure your company is handing out the custom branded product that everyone wants. What Does Everyone Want?
11/29/2016 09:02 AM
What Is The Difference Between Networking And NetWeaving?
Networking, as we are all aware, is used traditionally to find new business and for creating or changing your career. NetWeaving, in comparison, is a simple, more reciprocal approach that focuses on helping others meet the people they need to meet to solve their challenges, rather than their own.
11/29/2016 09:01 AM
Networking For Success
Networking is not just about attending events and hoping that something magic will happen in your business because you gave people your business card. It is about creating relationships with the people you meet and liked and maybe whose businesses and yours have some synergy. You need to take the action to make the first move, because, if you wait for them, it won't happen!
11/28/2016 02:28 PM
Networking Slip Ups
Do not fall into these networking mishaps. Learn how to sharpen your skills for building quality networks and relationships.
11/28/2016 08:15 AM
All About Holiday Party Networking
The holiday season is an excellent time to meet potential clients. Many organizations would like to put projects into motion early in the new year. More decision-makers than you may realize are on the lookout for the kind of focused expertise that Solopreneur consultants provide. Do what you can to attend gatherings that appear to have good networking potential.
11/17/2016 02:22 PM
Building and Solidifying Your Relationships With Influencers
There are many different reasons why influencers are so important for your business. The first thing that you have to do is to determine who is an influencer and then to choose the appropriate influencers for your particular business.
11/10/2016 11:57 AM
Benefits Of Outsourced NOC And Help Desk Services
In today's digital world, NOC or Network Operations Center is a function which all businesses, small or large, require to do well in business. If you have all your digital appliances connected with each other through a proper network, it can prove to be the backbone of your company.
10/31/2016 08:48 AM
Networking Treats
Find the treats or goodies in networking. Check out these highlights to focus on for your next event.
10/03/2016 10:59 AM
3 Emotions Every Marketer Should Bring to A Networking Event
Have you realized how important networking has been in starting and maintaining a successful business? Why is that? Plus... what do emotions have to do with Networking?
09/15/2016 03:23 PM
The 13 Deadly Sins of Networking
Far too often well meaning business owners and their employees fail at this necessary skill that is required to build a business. In this article Tom shares with you his solid tips to stop this formula for failure forever.


home | site map |