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The Perfect Network Marketing System!
Network marketing is hard. Don't kid yourself and truthfully don't even attempt a network marketing venture unless you either have or plan to put into place a highly potent and highly duplicatable network marketing systemgeared for 2005 and beyond.
Before I tell you what a perfect networkmarketing systemshould look like let's talk about what doesn'twork for mostnetwork marketers. As I'm sure you probablyknow, networkmarketing is notorious for having a 95% failurerate. Let'stalk about why.
Have you ever heard of Occam's razor?
Basically it states that the simplestexplanation for aphenomenon is usually the best. We'll use thistheory toexplain why more than 95% of network marketersfail.
Most network marketers fail because themarketing methodsthat they are taught don't work 95% of the time.Prettysimple right?
So we're led to ask the logical next question,what are mostfledgling network marketers taught?
Well, I can only speak from my experience, butwhat I wastaught was to buy and cold call leads.
Now, I'm not going to say this doesn't work, butI will sayis that after six months of cold calling leadsfor 3 hours aday with very little success this tactic doesn'twork forme. Don't get me wrong some people are very goodat coldcalling leads, but most people aren't.
What happens to most people after they've spendthousands ofdollars on leads with very little success aftermonths ofeffort?
They give up.
Another factor contributing to why most networkmarketersfail is the type of leads they use. Why does thetype ofleads make a difference?
Business opportunity leads, the leads most newnetworkmarketers are told to use, are generic. Theseleads answeran ad that just asks them if they want to befinanciallyfree, or make money from home or something likethat.
Well . . . of course they do!
But that doesn't mean they want anything to dowith YOURnetwork marketing program. When the averagenetwork marketercalls these generic bizz opp leads the leadsdon't knowanything about the network marketer's businessand for themost part honestly don't care. This leads tothe fledglingnetwork marketer hearing a lot of "NOs".
Hearing NO all the time leads to quite a bit ofself doubt,both about the network marketers own ability andthevalidity of their association with their networkmarketingcompany. Negative feelings begin to harbor andas I saidbefore eventually the network marketer gives up,usuallywith 3-6 months.
The fledgling network marketer's perception oftheirbusiness goes from one of opportunity to one ofcompletedoubt and negativity. Reality followsperception, so becausethe fledgling network marketer believes boththemselves andtheir business as having little hope thisbecomes TRUE.
That's basically why 95% of network marketersfail if youasked me.
So how do we change this paradigm?
We build a Perfect Network Marketing System!
Now we get to the good stuff! What does aperfect networkmarketing system look like?
For the average home based network marketer tobe successfulcertain thing MUST be in place. I will list themhere:
o Lead capture page designed specifically forspecificNetwork Marketing Company:
This page must contain strong sales copy thattells theprospect why he wants to opt in for moreinformation. Thebest way to do this is to offer a High ValueFree Report inexchange for there contact information.
o Free Report specifically designed for NetworkMarketingCompanies Opportunity:
The free report must be highly informative. Itmust explainall of the features and benefits of joining thenetworkmarketing organization as an independentdistributor andmust focus on the support and resourcesavailable to the newrecruit should they choose to purchase adistributorship.The company's products and compensation planmust be clearlyexplained here as well. If possible,testimonials should beused, as they are extremely powerful salesconversion toolsin this portion of the sale process.
o Follow up Email System:
Attached to the Free Report there must also be afollow upsystem that continually markets through emailthe program tothe lead. Most leads don't act immediately andmust bemarketed to at least 7 times before they takeaction. Theemail follow up system must have strongly wordedsales copyand must have a system for getting through spamfilters.
o A Continual Feed Back System that uses theFear of Loss:
Along the with email follow up system there mustbe afeedback system that will alert the prospect byemail whennew prospects opt into the system and invoke thefear ofloss during this process by telling the prospectthat if thenext prospect in line upgrades to a paidposition before hedoes then he will forever loose commission onthat prospect.This is an extremely powerful psychological tool.
o Strong Support:
It's one thing to get someone to buy adistributorship, butit's a totally different thing get them to workthe businesseffectively. There must be an email follow upsystem once anew distributor signs on to ensure that hereceive adequatetraining on how to market successfully. Theremust also behuman support at this point. So, there must bestrongrelationships built between upline and newdistributors.
o A Good Product or Service:
In order for this entire marketing process towork, thesystem must be back by a strong and ethicalnetworkmarketing organization that sells a high demandproduct thatpeople need and would purchase even if therewere nocompensation plans attached to it.
You must be an active part of your business. Youmust bewilling and open to learn new ideas and tacticsat alltimes. You must have a passion for your businessand trulybelieve in the product that you plan to build yourorganization around.
I've listed the basic component's a of a perfectnetworkmarketing system. This system will involve NOcold callingbecause the prospect will opt in to request moreinformationspecifically about your business before you eventalk tothem.
Cold calling generic bizz opp leads and hearinga lot ofNO's is what causes most network marketers tofail. We wantto avoid this at all cost. This is what thissystem isdesigned to do!
By having your prospects opt in specifically formoreinformation about your product and business planand then bygiving them a detailed report explaining all ofthe abovebefore you even speak to them your chances of asuccessfulsales conversion will greatly be increased. Theemailfollow-up and fear of loss systems will increaseyourchances successful sales conversion evenfurther. Thesefactors will cut down on the number of NO's thatthe youmust endure before success. This will increaseyour homebusiness's duplicability vastly.
Further, having uniform training and exceptionalsupport arethe basics and must be present.
Before you spend another dollar on your networkmarketingefforts ask yourself if you're using a perfectnetworkmarketing system. If your answer is no and youaren't havingany success then ask yourself what you can do tochange yoursystem to one that will work for you and yourfuturedistributors using the principles that I havedetailedabove.
I struggled with network marketing myself usingthe oldfashion methods, but as soon as I studiedinternet marketingand how to apply it to network marketing thingsgot a loteasier. I was able to spot network marketingorganizationsthat were specifically positioned for internetmarketing andearmark what I thought to be the best of thebunch. Afterthat, it was simple a matter of choosing the onethat withwhat I though had the "best product".
You can view my choice here:http://www.the1andonly.biz. Asa result of making this choice I recruited newmembers myvery first day without having to call anyone orhearthousands of NOs. All I do is get traffic to mywebsite andI make money.
Network marketing can certainly make you rich,that is? ifyou have the perfect system in place!
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