Network Marketing Information

How To Attract, Excite, and Convert Your Prospects

The Power of Marketing

When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.

Some say they've never done marketing and don't need to because of good word- of-mouth. Positive word-of-mouth is great, but not enough if you're serious about growing your business. Others do invest in marketing yet treat it as a necessary evil. The problem with that mindset is that it's driving with the brakes on. Those people sabotage their efforts by making poor decisions, taking half-measures and often resisting anything innovative.

When asked about the "one big key" to marketing success I reply that there's nothing more important than a "marketing mindset". A marketing mindset is an attitude, a way of thinking, that values and embraces the power of marketing. If you look at the companies and brands that are most successful -- Nike, Microsoft, Virgin, Trump, Saturn, Kenneth Cole, etc -- you'll find someone at the top with a marketing mindset. People like Trump, Cole, and Virgin's Richard Branson may have it instinctively. For most, however, it's a learned attribute. So, if you don't have a marketing mindset yet, keep reading and start to get one.

Follis Fact #1 You need a Marketing Mindset.

Attracting vs. Chasing

A guy sees a beautiful woman in a bar, tracks down her name and number, calls her up and says, "Hi, my name is Joe and I'm great in bed." That's cold calling. Another guy sees a beautiful woman in a bar and gives her a napkin that says, "I'm Bill and I'm great in bed." That's direct marketing. A third guy sees a beautiful woman in a bar, has his ex-girlfriend go up to her and say, "See that cute guy over there? He's my ex, his name is Tom, and he's really great in bed." That's PR. Last guy walks into a bar, a beautiful woman approaches him and says, "Hi, my name is Courtney and I hear you're really great in bed." That's effective marketing.

Attraction is the essence of marketing. When you create enough desire to get your prospect to come to you, they'll always be more predisposed to buying. That bares repeating. When you create enough desire to get your prospect to come to you, they'll always be more predisposed to buying. The challenge, of course, is that your prospect is elusive prey. So, imagine the first rabbit hunters. They'd exhaust themselves

using spears and rocks until a more evolved Neanderthal got the idea of using carrots. Or, imagine the girl who desperately wants a date, but can't understand why she scares guys away when she chases them. Unfortunately, too many businesses act like that girl chasing for a date by putting lots into selling and nothing into marketing.

Follis Fact #2 It's always better to attract than chase.

Expense vs Investment

Those who don't understand marketing view it as an expense. Those with a marketing mindset know it's an investment. They know that, if done right, it can excite their prospects and produce a great return. "Done right" means well- researched, well-managed, and generally handled by someone who knows what they're doing. Regarding expense, being a small business is a bad excuse to do nothing. Start small, but do something. There are plenty of cost-effective, non- traditional ways to do a test. So, if you want to grow, you can't afford not to develop a marketing plan.

Have a Great Product

At the risk of stating the obvious, a big key for marketing success is having a great product. In his best-selling book, Purple Cow, marketing guru Seth Godin calls it, "being remarkable." It's about having a product or service that's exceptional.

Though many non-remarkable products may seem to do well because of great marketing, no long-term success can be achieved without a great product. In fact, if a product is not great, great marketing will usually make it fail faster. People will buy it, not like it, and never buy it again.

Case in point: Ever see an exciting teaser for an upcoming movie? It can make a lot of people run out and buy a ticket. The problem starts a couple of weeks later when folks see the movie, hate it, and then spread the word. Before you know it, the movie's gone. Here's another case. Remember New Coke? If not, you're not alone. It didn't last long. Despite the marketing muscle that Coke put behind it, the Coke- drinking public decided they were quite happy with the old Coke. Another case involves a new tropical hotel. Eager to jump-start his business the owner got tour directors and travel writers to check it out and hopefully generate some good buzz. Problem was, the hotel wasn't finished. Had he waited a couple more months he would've gotten great reviews. Now he'll be lucky if those tour directors and writers give him another shot.

If businesses spent less energy trying to sell their product and more on improving it, they'd have more success in the long run.

Follis Fact #3 Great marketing will make a bad product fail faster.

Follis Fact #4 The better your product, the better your marketing can be.

Excite vs. Inform

A lot of marketing doesn't do the whole job. It informs, but doesn't excite. The fact is, it doesn't matter if you have the best product if you're not getting prospects excited. If you don't excite your prospect, you won't sell your product. So, how do you excite your prospect? Start by acknowledging that your prospect isn't just a prospect. She's a person with emotions who doesn't respond with just her head. She responds with her heart, soul, and funny bone. As a marketer, you must tap into the right emotional and psychological nerve that gets your prospect excited.

For example, when Canon wants to sell its new camera to families, they'll tout its high-tech features, but that's not ultimately how they'll sell it. They'll sell it by associating those features with the things that we, as humans, care about ... a child's first steps, a great vacation, or a 90th birthday celebration. When Chrysler targets NFL-watching guys with a spot for its new sports car, there's a reason they use quick cuts, heavy-metal music, and mention it goes 150 mph. Will you drive 150 mph? Doubtful. Does that still excite the macho male libido? Absolutely.

Follis Fact #5 If you want'em excited about your product, you'd better get'em excited about your marketing.

(For more "Follis Facts" and marketing secrets, see booklet info below.)

2005 John Follis. All rights reserved.

John Follis is one of the 12 "Best Advertising Minds of New York" as voted by The New York Ad Club. His campaigns are in 3 college textbooks, he has written for ADWEEK, and he has taught at 3 New York universities. Currently, John works on select projects, consults, and speaks. He may be reached at

For John's booklet: How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results, visit:

For consulting info, visit: Marketing Therapy:

For speaking info, visit: Follis Speaking:

Home Based Business:Network Marketing Articles from
03/16/2018 10:59 AM
How to Develop Trouble Shooting Skills As a Growing Leader
No one said network marketing was going to be easy. With that in mind, you can focus on growing as a leader. Troubleshooting is a much-needed skill for marketers.
03/09/2018 10:59 AM
Why You Have Failed in MLM Marketing Success
So, you have failed in MLM marketing success. It's a bit cruel to point that out, but nevertheless, facts are facts. You may wonder how you have failed.
03/08/2018 10:59 AM
How Does Negativity Affect Your Value?
In a world where there is bad news that seems to be everywhere, people learned to tune it out. Negative content from the news or from life experiences is hard to avoid.
02/26/2018 07:52 AM
5 Reasons You Should Be Network Marketing Right Now
If this is your first time, don't worry! I'm here to help make sure you are steered on the right road, I'm here to guide you, and to answer any thoughts and questions you may have. My aim is make you a network marketing professional as quickly as possible. After all, I've got 25 years' experience doing things that went wrong, learning from what didn't work, and moving forward and making it work.
02/22/2018 11:09 AM
How To Free Yourself From Condemnation While Working A Christian Home Based Business
When facing a tough time your first instinct may be to quit your dream. You may have been so frustrated with life that you wish to end the struggle and just get it over with. You may think Jesus is against me, so there is no way I can win.
02/21/2018 04:08 PM
Leveraging Twitter With Affiliate Marketing to Make Money
Any Successful Affiliate marketer will tell you that moderation and timing is the key to optimizing your social networking. When you establish the best times and days to post, what kind of content to provide and which audience to target, you will realize the potential of social exposure.
02/13/2018 02:22 PM
Why You Should Recruit Network Marketers
I have been told that the best people to recruit for your online business are network marketers, and you may be asking "Why you should recruit network marketers" to your business? I have heard this time and time again while figuring out the world of NM..
02/12/2018 09:31 AM
5 Ways To Make Money From Home in 2018
If you want to make money from home pay close attention. In this article I'm going to give you 5 ways you could be getting paid on the internet in 2018.
02/11/2018 10:11 AM
How The Franchise System Can Help Network Marketers
Franchise businesses base their business model success around duplication. This can be interpreted into any type of business, especially a network marketing business.
02/09/2018 03:40 PM
How To Get A Prospect To Commit After Months Of Sitting On The Fence
Is this you? You get prospects saying they're going to buy but never do. You struggle to get over that last hurdle and just can't seem to convert as many people as you'd like. In this article I'm going to give you some valuable strategies to help you convert more of these prospects.
02/09/2018 03:39 PM
How To Be Unstoppable in Network Marketing
Wouldn't it be amazing if you get invited to speak at every global event your company is planning to organize for the coming year, and get to visit multiple amazing places all over the world? Wouldn't this help widen your network, teach you a lot more about your company and people within it, get more sales, and most important enjoy your time and have fun for free?
02/09/2018 11:59 AM
Why MLM Solutions Are a Powerful Business Tool
Businesses can operate in a variety of fashions from providing need, want, value or as a problem-solving force. There is a big need for solution providers that are transparent and on par with their audiences.
02/09/2018 10:59 AM
How to Ignite the Fire of MLM Success by Giving Value
Prospects want to walk away feeling warm and cozy at the end of their visit. You can ignite the fire of MLM success by providing extreme value in all your content.
02/09/2018 10:59 AM
How Past Failures Can Drive Your Future MLM Success
Sometimes the best of planning can go wrong, and a campaign is a disaster. It happens to everyone at some point in their careers, more often early on.
02/08/2018 10:05 AM
6 Reasons Why Every Network Marketer Must Master the Skill of Public Speaking
skills you need to master when public speaking as a network marketer. The fact that says: The guy on stage makes the most money is true. Learn the number one skil you must master as a network marketer. It takes only one skill to turn you from a newbie to a pro network marketer and position you as an authority instantly.
01/07/2018 06:31 PM
Go Where You Are Celebrated and Not Tolerated to Build Confidence In Yourself As an MLM Professional
To build a MLM business, you need to have confidence and if you are hanging around people that make you feel small, you will not feel confident. In this article, I am going to talk to you how to go where you are celebrated and not tolerated to build confidence in yourself as an MLM professional.
01/07/2018 06:31 PM
Building Influence Through Your Network Marketing Convention
Network marketing conventions can be a lot of fun seeing your team and getting inspiration and training but you can also build influence through your conventions. In this article, I am going to talk to you more about building influence through your network marketing convention.
01/05/2018 10:59 AM
The "Key" to Writing Great MLM Success Stories
Wouldn't it be great if your MLM success stories could be remembered and shared by those who read them? Most of us are not natural storytellers and it's hard to craft a good story.
01/04/2018 11:26 AM
The Best Way to Get People to Join Your Network Marketing Business
When you're in network marketing, everyone you come across in your daily interactions is a potential customer or business partner. But you can't go into your interactions thinking, "I'm gonna recruit this person." This article reveals a better way that will actually get people to join your network marketing business..
01/04/2018 11:25 AM
How to Build a Successful Network Marketing Business Long-Term
To build a successful network marketing business, there's a little more than what you're told in the beginning. In the beginning, they're going to tell you to make a list, call the people you know, set up appointments, and share your presentation. That's a great start but it's only a start.
01/03/2018 10:59 AM
How to Use Print on Demand Services for Leveraged Sales Products
Digital and physical products are great for those who use leveraged sales in their business. While digital products have taken over the mainstream environment, there are people that still want to have the physical product as well.
01/03/2018 09:59 AM
Why Improving the Look of Your Leveraged Sales Products Matters
A New Year has come upon us and it's time to relook at some of the leveraged sales products. If it's been at least six months since you've reexamined your products, now is the time to take a fresh look.
01/02/2018 03:52 PM
How to Get the Attention of Top Leaders In Your Network Marketing Opportunity
When you are working on your network marketing business, you probably understand you need to work with someone that has the level of success that you want to get there. In this article, I am going to talk to you about how to get the attention of top leaders in your network marketing opportunity.
01/02/2018 08:17 AM
Why Prospecting Should Be Your Number One Priority
Many people find themselves much more comfortable with retailing but leave recruiting on the back burner. In this article, I am going to talk with you about why prospecting should be your number one priority.
01/02/2018 08:12 AM
The Few Things to Focus on When You Are Beginning in Network Marketing
It is easy to get distracted by all the noise when you first get started. In this article, I am going to talk to you about the few things to focus on when you are beginning in network marketing.
01/02/2018 08:12 AM
What You Don't Know About Recruiting Can Hurt You
Are you tired of seeing the top network marketers recruiting on a whim and you can't even get someone to look at a company video? In this article, I am going to talk to you about what you don't know about recruiting that can hurt you.
01/02/2018 08:12 AM
How to Get Momentum In Your Network Marketing Business
When building a business, we all have heard how important momentum is to our business. In this article, I am going to talk to you about how to get momentum in your network marketing business.
01/02/2018 08:12 AM
If You Aren't Having the Success That You Want, Here's What You Need to Do
When we are not getting the results we want, it is easy to start feeling a sense of overwhelm. In this article, I am going to talk to you about what you need to do if you aren't seeing the success you want to see.
01/02/2018 08:12 AM
Why Momentum Is Important In Your Network Marketing Business
You have probably heard about momentum or "big mo" during one of your company conventions or in a personal development publication. In this article, I am going to talk to you about why momentum is important in your network marketing business.
01/01/2018 09:18 AM
How Doing This One Thing Could Crush Your MLM Business
If you are tired of failing, you could be doing something to keep yourself from having success. In this article, I am going to talk to you about how doing one thing could crush your MLM business.
01/01/2018 09:17 AM
Are You Letting Excuses Keep You From Becoming a Top Network Marketer?
Things that are easy to do are easy not to do. In this article, I am going to talk to you about excuses and how they may be keeping you from becoming a top network marketer.
12/31/2017 03:56 PM
If You Do This You Might Be a Network Marketing Jerk
A lot of times, people have a negative thought of network marketing because of the idea of sleazy networkers. In this article, I am going to talk to you about not being a network marketing jerk and what the top sign that you are one is.
12/31/2017 03:56 PM
3 Top Tips for Massive Holiday Recruiting
When the holidays come around, you may be thinking it is time to relax, but this is a perfect time for you to rev up your business engine. In this article, I am going to talk to you about 3 top tips for massive holiday recruiting.
12/31/2017 03:56 PM
How Adding This One Question Can Double Your Business
You may have heard that the quality of the answers you receive will be equal to the quality of the questions you ask. In this article, I am going to talk to you about one question you can add to double your business.
12/31/2017 03:56 PM
When to Use Your Relationship to Get the Extra Boost You Need
Everyone always says that network marketing is all about relationships. In this article, I am going to talk with you about when to use your relationships to get the extra boost you need.
12/31/2017 03:55 PM
Using Social Media to Get Attention for Your Network Marketing Product
When you are marketing your product online, your goal is to get attention to your network marketing product. In this article, I am going to talk to you about using social media to get attention for your network marketing product.
12/31/2017 03:55 PM
How Making the Process Easy for Your Customers Can Bring More Customers
When you are buying any product, do you think you will be more likely to buy from someone that makes the process easy or difficult? In this article, I am going to talk about how making the process easy for your customers can bring more customers.
12/31/2017 03:53 PM
How Facebook Groups Can Give a Boost to Your Business
Not understanding Facebook groups and how they can help you build your business can hurt your business. In this article, I am going to talk to you about how Facebook groups can give a boost to your business.
12/31/2017 03:51 PM
Be the Messenger and Not the Message In Your Network Marketing Business
As you are building your network marketing business, it is easy to verbally throw up on people with all of the information you want to share with them. In this article, I am going to talk to you about being the messenger and not the message in your network marketing business.
12/31/2017 03:51 PM
You Don't Have to Be the Deal to Close the Deal
When I first got started in network marketing, I had no idea what I was doing and that delayed me in taking action. In this article, I am going to talk to you about how you do not need to be the deal to close the deal.
12/31/2017 03:51 PM
2 Top Things That Will Kill Your Ability to Recruit Team Members
As you are building your network marketing business, you may be wondering how you can recruit more people without spending every free moment pitching friends and family. In this article, I am going to talk to you about 2 top things that will kill your ability to recruit team members.
12/31/2017 03:51 PM
When You Learn How to Master This One Skill You Will Start Seeing Results
When you are a network marketing professional, there are some key skills you need to learn to have success. In this article, I am going to talk to you about one skill you need to master to start seeing success.
12/25/2017 03:01 PM
Number 1 Thing You Need to Be Able to Recruit New Team Members
Have you ever seen someone that was a recruiting beast and wondered what was different about them that allowed them to recruit so many people? In this article, I am going to talk to you about the number one thing you need to be able to recruit new team members.
12/25/2017 03:01 PM
Should You Focus on Recruiting or Getting Customers in Network Marketing?
When you begin in network marketing, it could be easy to get overwhelmed. In this article, I am going to answer the question, "Should you focus on recruiting or getting customers in network marketing?"
12/25/2017 03:01 PM
If You Do Not Want to Win in Network Marketing - Don't Do This
Of course, you want to win in network marketing, but are you doing what is necessary? In this article, I am going to talk about one thing you should not do if you do not want to win in network marketing.
12/25/2017 03:00 PM
Pitching Won't Get You What You Want in Network Marketing, But This Will
When was the last time you thought, "Wow! I need to find someone to pitch me on a business?" In this article, I am going to talk to you about what will get you more recruits and more customers in network marketing.
12/25/2017 03:00 PM
Perfecting Your Craft in Network Marketing VS Being Perfect
How many doctors do you know that started practicing medicine their first day of schooling? In this article, I am going to talk to you about perfecting your craft in network marketing vs being perfect.
12/25/2017 03:00 PM
3 Top Tools You Need to Build Your Business Online
If you are serious about winning online and being able to build your network marketing on the internet, there are some things you are going to need. In this article, I am going to talk to you about the 3 top tools you need to build your business online.
12/25/2017 03:00 PM
Why Your Reps Need a System to Succeed in Network Marketing
You have probably heard about systems repeatedly. In this article, I am going to talk to you about why your reps need a system to succeed.
12/25/2017 03:00 PM
The Necessity of Building an Audience When in Network Marketing
If you want to have any traction in network marketing through online methods, you need to have an audience. In this article, I am going to talk about the necessity of building an audience when in network marketing.

home | site map |