Network Marketing Information

Big Changes In Recruiting Practices For Network Marketers...


Three conditions now exist which will change the way we solicit and recruit new MLM downlines forever...

ONE- CANSPAM ACT

The CanSpam Act will bring mass email based recruiting efforts to a screaming halt. The risk, frankly, of being accused of sending spam is just too great. Violators of the Act can be subject to stiff criminal penalties, which include fines and up to five years in prison. Civil damages can amount to as much as $250 per spam e-mail. Aggravated violations can cause civil damages to be tripled The days when we could buy a list of thousands of "opt-in" business opportunity seekers, plug them into an autoresponder follow-up system, and wait for the system to do its magic are drying up fast.

If you are currently using a system of buying bulk business opportunity leads from anyone... and loading them to your autoresponder system... you are playing a game of Russian Roulette. The only way to insulate yourself from the very real risk of being charged under the Can-Spam Act is to generate your own double opt-in leads. There are too many unscrupulous lead vendors who will promise you that the leads they sell are "opt-in" or "double opt-in"... when in fact they are neither. You have no way of knowing... so why risk bankruptcy or jail.

Some of the major lead generation companies are already leaving the business. Those who remain, are forced to restructure how they generate and qualify leads. Most are necessarily turning to a telephone verification system...which drives the price (and the quality)of the lead much higher.

TWO- AGGRESSIVE ISP'S:

The growing aggressiveness on the part of ISP's to use very restrictive filtering systems that toss out huge amounts of legitimate mail. Messages, which do not pass some arbitrary screening process for words and phrases, are summarily discarded or thrown into some "bulk mail" file. Time Magazine estimates between 40% to 70% of all email is dumped (filtered) BEFORE anyone receives it. 27% of all permission- based email never arrives in the recipient's mail box. The undelivered rate of email today is staggering...and getting worse.

Even legitimate newsletter publishers, with sophisticated "double opt-in" subscription systems, are complaining about non-delivered mail that is filtered out by a third party (ISP's). They are paying for a service that they are not getting (email delivery), and I fully expect some lawsuits to be filed on this issue soon.

THREE- REDUCED OPEN RATES:

Plummeting "open" rates. Tons of email that is delivered is simply discarded by the person receiving it because they are getting so much mail that it is overwhelming them. The very real fear of computer viruses also has played a major role in reducing the "open" rate. According to eMarketer.com and Opt-in News the 2003 open rate for ezines in the business-to-consumer category was a shocking 31%. This means that 69% did NOT open something that they opted-in to receive. The result... effectiveness of email marketing systems... measured by sales, profits, and conversions, are dropping like a rock.

--------------------------------------------------------------------------------

"This is not about divorcing ourselves from technology, and all the benefits it has to offer... it is about building a comprehensive and synergistic approach to recruiting and downline building which recognizes, and uses, the proven methods of multi-media direct-response advertising."

--------------------------------------------------------------------------------

What's the answer???

Well, one solution, in addition to refining our web based recruiting efforts, is a return to the old "tried & proven" offline methods, that many of us have gotten away from for the past few years,to generate our own lead base...

* Targeted direct mail

* Offline classified advertising

* Offline display advertising

* Coop post card decks

* Publicity

* Other effective direct-response advertising.

NOTE: All of these methods can be either "stand-alone" recruiting systems... or involve driving qualified traffic to a presentation website which has a lead capture mechanism built-in. This allows for an interested prospect to educate and identify themselves and request information and follow-up.

DIRECT MAIL

Targeted Direct Mail especially, is a wonderful tool for MLM distributors to both sell product and recruit and train new team members.

A common complaint, among those who are interested in using direct mail, is the learning curve involved in creating effective copy and offers, list selection, etc. In other words... direct mail requires some expertise to be effective.

It's amazing that, whenever a problem or a need exists... someone comes along to fill that need. Such is the case with producing high quality, MLM focused, direct mail...

Here is a claim made by a new downloadable product which promises: "Now, in only 3 Minutes You Can Quickly and Easily Create a Sales Letter Guaranteed To Recruit More Distributors and Explode Your Business... Without Writing!

Click here for additional information- [ http://tinyurl.com/4qem4 ] .

THREE KEY FACTORS...

Remember that the three key factors that affect the profitability of any direct mail effort are:

==> List

==> Price

==> Offer

To be sure...there are other variables and factors that are important to the success or failure of a direct mail effort... but the key three are list, price, and offer.

If you need to polish up your skills in the area of direct response marketing you would do well to subscribe to several of the major publications in the field: i.e. Target Marketing Magazine, DM News, Direct, etc. Also, the Direct Marketing Association provides tons of great information. You'll find them easily by doing a search on your favorite search engine.

TARGETED CLASSIFIED AND DISPLAY ADVERTISING

Note the use of the word "targeted"... it is a very important word. Make sure the publications you consider running your advertising in are specific to your desired audience.

To achieve that you'll need to do a couple of things:

(1) carefully profile your best potential customer or prospects, and

(2) carefully select media whose subscribers closely matches the profile of your best customers and/or prospects.

Two terms that you will want to be aware of are:

(1) demographics (2) psychographics

Demographics refers to such factors as age, gender, income, family size, marital status, etc.

Psychographics refers to "life style" factors such as travel habits, credit card use, hobbies, etc. The combination of these two areas help you define or "profile" your best potential customers and prospects.

You'll find these categories of market information covered in any "media kit" provided to potential advertisers by print publications. Mailing list brokers will outline this type of data in their "data cards" which define the charactistics of individual mailing lists.

The internet search engines can be lots of help to you here... run searches on such terms as: "media directory", "magazine directory", "business opportunity magazines", "mailing list brokers"... you get the idea. The more specific your search stream the better your results will usually be. Also, look on some of the major web sites that serve your market. You'll often find links to magazines, newsletters, list brokers, etc which target your market. Also, don't forget your local library. Ask the reference librarian to see a copy of "Ulrich's Directory" or any other publications directory they may have. [ http://www.bowker.com/bowkerweb/catalog/prod00047.htm ]

For additional information on creating specific advertising you should look to your MLM corporate marketing department for approved copy and ads. For additional information on how you can create your own ads you will find an article titled: "How YOU Can Create Advertising That SELLS! at: [ http://www.e-comprofits.com/advarticle.html ]

A number of advertising and copywriting articles, targeted at the MLM industry are available at the Network Marketing University site at: [ http://www.e-comprofits.com/swsarticles.html ]

DIRECT RESPONSE POST CARD DECKS...

Direct response post card decks are one of the best offline means of generating qualified sales leads and prospects. The MLM industry has a number of post card decks targeted specifically to "business opportunity seekers" and these are all good choices. Don't forget that, in any given product niche, there are card decks which mail to prospects in that market. For example, there are many card decks which target health product buyers, chiropractors, nurses, massage therapists, etc. For a complete list of card decks you can refer to the SRDS publications (Standard Rate & Data Service) or visit your local library to examine the latest SRDS books. [ http://www.srds.com/ ]

To read the article "How To Use Direct Response Post Card Decks As A Market Research Tool" go to: [ http://www.e-comprofits.com/howtousedirc.html ]

PUBLICITY

Publicity is, perhaps, one of the most underutilized sources of promotion and recruiting of MLM distributors. Why? I think it is just simply not stressed enough. Any MLM distributor can get free publicity for his product or service. There are any number of online press releases services available for distribution of your news releases... some are free. PRWEB for example will distribute your release online free... and your release will probably be posted on the Yahoo site as well. [ http://www.prweb.com ]

As with all other methods of promotion and recruiting... there are tricks to gaining free publicity. An article that may help you get the basics down is: "How To Generate Free Publicity For Your Business, Service, or Cause!" at: [ http://www.e-comprofits.com/swspublicity.html ]

A SIMPLE FORMULA FOR RECRUITING SUCCESS...

The recruiting formula in the internet age is pretty simple:

* Build a content-rich website which informs and sells..

* Drive qualified traffic to that site from multi-media efforts...(explore ad coops to keep your costs down)

* Entice and Invite the visitor/prospect to request additional details...

* Capture that visitors complete contact information... in a "double opt-in" process...

* Follow-up in a systematic way...

SUMMATION: The lesson to be learned here is that, even though there are profound changes taking place in the email marketing arena, which affect all mlm recruiting efforts, there are also plenty of both offline and online opportunities and tools available. In the rush to adapt internet marketing and recruiting technology... we have forgotten that some of the oldest stand-by's are still great ways to get our message out.

This is not about divorcing ourselves from technology, and all the benefits it has to offer... it is about building a comprehensive and synergistic approach to recruiting and downline building which recognizes, and uses, the proven methods of multi-media direct-response advertising.

The internet and email still have a profoundly important role to play in the building and management of our mlm distributorship businesses. Using offline media and methods to drive quality traffic to our information websites... capturing the follow-up information of people who ask for additional details... and then following-up with those people in a systematic and helpful way, will result in your mlm business growing with both speed and strength.

Copyright 2005 Thom Reece All Rights Reserved

Thom Reece is the CEO of MaxxMLM.com...Advanced Systems For Network Marketing Pros [ http://www.MaxxMLM.com ]. For a free subscription to "Thom Reece's Web Marketing Strategies & Techniques Newsletter" go to: http://www.WMSTDIRECT.COM, mailto:thom@maxxmlm.com


MORE RESOURCES:
Home Based Business:Network Marketing Articles from EzineArticles.com
09/28/2017 10:57 AM
A Wise List Of What To Look Out For When Starting An Online Home Based Business
Unless you have been under a rock for a few decades or never opened an email account (ever) or never owned a smart phone, you would know that there are millions upon millions upon millions of online home based businesses promoting their business to you and I everyday through social media, email blast, websites, billboards, snail mail, text, bull horns, bonfires, garage sales and much more. For newbies, it can be extremely frustrating, going to a website, not knowing anything about the home based business only to finally sign on the dotted line or click the brightly colored button that says PAY NOW only to find out you have been suckered into a business you can't see yourself doing long term. So you give it your all for about 1-2 weeks and slowly realize this is not what you were expecting at all. Well I have been there, done that, been up and down the block in the arena a few dozen times and I want to shed some light (truth) for you and encourage you that YES, there is light at the end of the tunnel when you know what to look for. Let there be light.
09/18/2017 11:00 AM
Millennials Have Much to Say Concerning Home Business Networking
This article gives its reader a glimpse into the world of the 'millennial,' when it comes to the spirit of entrepreneurialism. Unlike some believe, millennials are indeed a committed and driven generation.
09/08/2017 10:59 AM
How to Use eBooks As a Leveraged Sales Position
One of the best ways to leveraged sales for any business is to offer additional products that solves an immediate issue. Many consumers today require satisfaction of knowledge before committing to any offering.
09/07/2017 04:12 PM
How I Changed My Mindset And Exploded My Career
I was so unhappy with my life, my job and not having any money. I just didnt know what or how I could make money and still be at home with my kids. This is where desperation drove me online and my life has since been changed. I hope these notes about my experiences serve to help you change your mindset and your life.
08/31/2017 02:50 PM
Watch Out for MLM Business Opportunities
Before investing any time or money in a specific MLM business opportunity, there are some questions you should consider first. This Article will focus on some points to consider before joining any MLM Business Opportunity.
08/30/2017 09:08 AM
Network Marketing - Here Is A Short Story About Network Marketing
Network marketing happens to be a phenomenon that is growing fast. Anyone from any location is qualified to become a distributor and build wealth. In addition, most distributor says that the reason why this particular industry is growing is because there is no major sacrifice needed. They believe that you can still be a successful distributor while keeping your current occupation.
08/28/2017 09:52 AM
Three Reasons Why Network Marketing Has A Bad Reputation
The second reason is poor quality of products and services. A successful marketing technique is half the battle. People have to like your products and services. Most opportunities, especially the new ones, have a bad habit of offering poor quality products to the masses. Before joining an opportunity, I would recommend that you try what they have to offer for yourself to see if the product is worth selling.
08/28/2017 09:48 AM
Network Marketing - 6 Powerful Secrets That Only Top Network Marketers Know
Great network marketers know their target market. As a marketer, you will have to find the best group of people for the products or services that you are offering. I strongly recommend that you go to a search engine and find the benefits that your market searches for.
08/23/2017 10:00 AM
2 Multi-Level Marketing Payment Structures
As of 2017, people all over the United States are becoming affiliated with the Multi-level marketing industry. As an entrepreneur, when you get involved in that industry, you get to sell products or services to the masses. If you are fortunate enough to see success, you can put yourself in position to see large returns.
08/22/2017 09:35 AM
Tips for Standing Out in a Well-Established MLM Company
Have you just joined a multi-level marketing company without much confidence or are you hesitant to join one? This article maps out a strategy that will set you apart from other representatives and give you the confidence you need to make the best first impression.
08/21/2017 10:33 AM
2 Kinds Of Multi-Level Marketing Payment Structures
Starting a business is a great way to transform your lifestyle. When you make the decision to become your own boss, you put yourself in position to become a real provider. However, most people fail in the multi-level marketing industry because they are poorly educated. In my opinion, more people will succeed if they educate themselves on how they will get paid.
08/16/2017 12:52 PM
Overcome the 4 Most Common Objections in Network Marketing With This
Do you stumble over what to say and how to handle the 4 Most Common Objections in Network Marketing? I am going to give you superpowers..
08/16/2017 12:51 PM
Want to Know How to Get Prospects in Network Marketing? Greater Qualified Leads
Lead generation is something you can learn about when you have the right tips presented to you. Getting leads for a business could be tricky, but that's why tips like these were put together. Take a moment to go through all of this and see exactly where it can take you.
08/16/2017 10:59 AM
How to Generate MLM Success From Your Blog
Does MLM success sound great and do you want to do it without spending money on paid advertising? You can through content marketing.
08/16/2017 09:59 AM
How to Run Like a Wolf in Network Marketing
Leaders rise when there is an absence of authority. True commanders in network marketing came from the bottom. They don't need fancy titles.
08/16/2017 08:38 AM
Valentus Review - Why Is Valentus Growing At 1000 Percent?
Valentus is the fastest growing company in the direct selling industry. Read this review to see why.
08/14/2017 02:20 PM
Residual Income: Building Your Own Dream - Not Your Employer's
Earning a residual home-income is the theme of my article. I explain how you can start to build a solid home-based business from the comfort of your own home. Starting from today, you can be on your way to earning a residual income without any startup costs. Start building your dream today for free, all is explained in my articles.
08/11/2017 10:59 AM
How to Build Up Your Network Marketing Business Through Conversations
Have you ever wondered how some network marketing people get invited to speak some major events? It's not just the stats that are working for them.
08/04/2017 09:59 AM
Why Market Research Matters to Your MLM Business
Your MLM business is powered by people, not sales or marketing elements. Once you have spent time in the industry. You will realize that relationships matter and this solely talks about your prospects for the moment.
08/03/2017 01:04 PM
Success Will Not Come Unless You Believe In Your Network Marketing
Some ideas you have in life are obviously going to be better than others. Many people attempting to work from home find this fact to be true. Make sure you're always making the most out of your business ideas. Read these tips about how to become a successful network marketer.
07/30/2017 09:05 PM
Tips To Boost Your Network Marketing Earnings
If you want to get into network marketing but aren't sure how then you're in the right place. With the information in this article you should start to build your knowledge about network marketing and from there formulate your own strategies for success. If you do all that then you should be well on your way.
07/24/2017 10:57 AM
Reasons or Results - What Do You Have More Of?
Reasons or results - it's impossible to have both. Today I share a story about a recent client interaction and hopefully you can either see yourself in the story or recognize someone in your team that you can help.
07/22/2017 11:43 AM
How to Make Money From Home in Direct Sales?
Making money from home in Direct Sales made easy Are you interested in working with a team of people that have your interest at heart? This company that I am about to present to you has a BBB A+ rating with global presence who has been in business for over 55 years. It is present in over 100 countries in the world and it has partnered with of over 90 companies like Bank of America, Apple, AT&T, Best Buy, Target, Office Depot, Microsoft, Banana Republic etc. just to name a few.
07/13/2017 10:59 AM
How to Power Through a Writing Block for Your MLM Business
Suffering from writer's block in any industry that deals with marketing stinks. Especially for solopreneurs running a MLM business.
07/12/2017 10:59 AM
How to Move From a Network Marketing Novice to a Network Marketing Pro Before Next Weekend
Many people want to rock the network marketing world and many burns out because they don't have the stamina to stick with it. You can become a network marketing pro with experience and education.
07/07/2017 09:59 AM
Why Use Heatmaps in Network Marking Analytics?
Heat maps are great tools that only a few network marketing professionals use in their analytics. They can provide a variety of details that other programs seem to lack.
07/06/2017 10:59 AM
How to Use Hashtags in Your Network Marketing Business
Most social updates are now using hashtags to create personalized conversations with their audience. They are a powerful way to shift from you to them and draw in visits from an audience that is all over.
06/30/2017 06:58 PM
The Answer to Network Marketing Frustration
Are you frustrated with your lack of success in network marketing? Tired of buying MLM leads? Has your upline left you to figure things out on your own? I know how you feel, I was in the same place, what I found will open your eyes to the success you deserve.
06/27/2017 08:54 AM
The Shiny Object
How do you decide on the best business model to work from home? Beware of new and shiny objects!
06/26/2017 03:46 PM
3 Essential Elements of a Viable Network Marketing Business
Many people nowadays are looking at network marketing as a business choice. It has been established that it is increasingly becoming common to see successes in this line of business, many thanks to the advent of relatively affordable broadband internet services, which has really brought the world to us. Amongst the more favourable facets of the network marketing industry is the cost of entry that is relatively low.
06/23/2017 12:32 PM
7 Daily Action Steps For Results In Your Business
f you are not creating content, whether it's an article or video, how are people going to connect with you? How are they going to discover you, and how are they going to understand what you are all about? How are they going to know what you have to offer if you are not developing content?
06/21/2017 11:58 AM
The Horrors of Babysitting Your Downline
We've all been there: Recruiting what seems like great people into your network marketing deal, only to have them be an utter disappointment. Stop the madness! There are things you MUST know to completely avoid this scenario.
06/20/2017 09:38 AM
6 Top Tools for Optimizing All Your Sales Funnels
Ready to start building out your sales funnels? I find that a lot of people are just lost when it comes to building out their funnels. There are a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels.
06/08/2017 10:59 AM
How to Combine Network Marketing Social Media With Email Marketing
Social media is a very powerful tool to help gain subscribers and followers. Email marketing closes the outside world and allows you to have close conversations with your prospects.
06/08/2017 09:59 AM
How to Make Your MLM Business a Social Networking Powerhouse
You can turn your MLM business into a social networking powerhouse with one easy tip. Just one tip to set your business apart from the millions of others and countless industries across all social media spectrums.
06/07/2017 10:59 AM
How an MLM Business Can Provide for Part Time Owners
MLM business owners that are running their business in a part time fashion have seen improved communication, lifestyle and skill increase during their second career. There are benefits to running an MLM business, and the hours you work in one can be as low as 5 hours per week or less.
05/29/2017 11:23 AM
Outstanding Network Marketing Tips That Will Bring You Success
So you are wondering how to be successful in network marketing? There are so many different ideas out there that it can get pretty overwhelming. While no one method is perfect, there are some simple tips that can benefit anyone trying to take off in network marketing. I've pulled a few of those together for you here.
05/28/2017 01:49 PM
Network Marketing: Turn Your Strategies Into Success Stories
Do you think that network marketing is something you can't get your mind around, then you need to learn as much as you can about the subject. When it comes to this business model you want to expand your knowledge and pick up some sensible advice and strategies. This article presents some information that may not have been aware of previously.
05/25/2017 01:59 PM
A Guide To Getting The Most Out Of Network Marketing
With the economy the way it is right now, it makes more sense to work from your home, rather than searching for a second job. Although operating a small business can be difficult, network marketing offers the potential to earn extra money, connect with other people and improve your quality of life. This article includes powerful tips on starting and succeeding in this business.
05/25/2017 08:22 AM
Information And Ideas About Network Marketing Are In The Following Article
From finding the right program to receiving the right training, many people shy away from network marketing simply because they believe it's too complicated to succeed in. In this article, we'll go over a few easy-to-implement and useful tips that will help you out tremendously in this field.
05/23/2017 08:06 AM
Top Ideas About Network Marketing That Are Simple To Follow
When you are trying to grow in the network marketing business, you need reliable sources for good information. If you waste time on bad information you can quickly spiral out of control into loss and debt. There is so much to learn. Fortunately, you will find some of the best network marketing tips below.
05/22/2017 08:58 AM
Build Your Network With These Smart Tips
You've decided to enter into network marketing. That's exciting! Except for the fact that there is so much information, you have no clue where to start. Don't worry, network marketing tips are here! Listed below are some tips that will help you get started and organized so that you can become a successful network marketer.
05/20/2017 02:54 PM
Network Marketing Made Easy With These Great Tips
Whether you call it network marketing, multi-level marketing, or any other type of marketing, to be successful in this genre, you need to know how to approach building a network. While this might seem relatively simplistic, it can be difficult without the proper information. Here's some info that will assist you.
05/20/2017 10:07 AM
Look Here For Great Advice About Network Marketing
Do you think that network marketing is something you can't get your mind around, then you need to learn as much as you can about the subject. When it comes to network marketing you want to expand your knowledge and pick up some sensible advice and strategies. This articles presents some information that may not have been aware of previously.
05/18/2017 04:14 PM
Conduct Better Business With These Great Network Marketing Tips
A brand new, exciting topic for some people is network marketing. To others, it is a way of paying the bills and surviving in a harsh economy. If you are willing to dedicate yourself and remain focused, it is possible to bring in a steady income.
05/10/2017 10:59 AM
What Does Having a Trust Seal Mean for Your MLM Business?
Identity scams, malware and other devilish tools of the trade are top threats for any website owner. In website ownership today, threats of malware, scrapping and hijacking are overwhelming possibilities.
05/09/2017 12:53 PM
Network Marketing Tricks Every Business Should Know
Network marketing tips are extremely valuable to those that are new to the method and want to ensure that it is performed correctly. There are various elements of this type of marketing to consider, and only with a clear understanding can you fully take charge with such a marketing strategy. These network marketing tips can give you a great bit of information for a reference into the use of this type of marketing.
05/09/2017 09:55 AM
Network Marketing and Internet Advertising
Many network marketing or MLM companies either deny or restrict your advertising efforts for their product or service. Some network marketing companies allow you to advertise but only with their approval.
05/08/2017 04:39 PM
Network Marketing - Choosing the Right Company
Choosing the right vehicle or company to be associated with is a very important first step to finding success in a network marketing or home based business! Many factors go into this. Finding a home based business or network marketing company that has a product or service that you feel passionate about is also very important. Lastly the key ingredient is understanding is that there are no "get rich quick" companies out there. It takes hard work, but when you find a company that meets the requirements above and you work hard and have patience you can have great success.
05/05/2017 10:59 AM
What Do They Mean by Unlimited MLM Income?
Unlimited income potential is a fancy phrase for putting effort into MLM and you could make a massive income from it. However, this does not mean that it is guaranteed, nothing in MLM is guaranteed. If you haven't come across this potential term yet, consider yourself lucky.


home | site map |