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Why Your Network Marketing Efforts Are Failing
About once a week, I get someone struggling to build anon-line network marketing business come to me for advice.They want me to take a look at their website, and how theyare doing business, and tell them WHAT they're doing wrong.They want suggestions on how to grow their business faster.
Let's begin by acknowledging that network marketing isnothing new. It's just telling acquaintances and prospectsabout products and services that you use and like. This issomething that you do everyday. You enjoy sharing greatdiscoveries with those you care about. The twist is thatnetwork marketing companies have formalized the referralsystem and compensates you for those referrals.
There is something KEY in the above definition that pointsto the first reason many I advise are struggling. Many peoplepromote businesses that they don't honestly believe in. Theydon't honestly believe that those whom they introduce to theopportunity will benefit. Therefore, it feels like a SCAM to them... since it is, according to their OWN definition, a scam...and that very subtle message is conveyed in their everycommunication.
People communicate on many different levels. Our bodylanguage, and even our "tone" in our emails, says a lot morethan most of us realize. If you want to get scientific aboutit, we're electro-magnetic creature who do give off electricalvibrations that others can sense. When you promote somethingthat you don't honestly feel good promoting, you give off badvibes... you produce bad karma that others pick up on.
Have you ever noticed that some people "make the hair on theback of your neck stand up?" You're picking up and respondingphysically to a very powerful communication. Don't ignore it!
The simple solution to the whole problem described above is tonot promote anything (whether it's network marketing or usingother methods of marketing) that doesn't positively impacteveryone concerned! There are a lot of great products andservices out there that do just that. I'll share with you apersonal example...
If you've read my background, you'll know that I am a literalwelfare to riches success story. I grew up so poor that at timeswe'd run out of kerosene to heat the house in the winter, andwe'd go without heat until our next government subsistencecheck arrived. Growing up in that environment with mygrandmother and two younger brothers, I didn't learn propermoney management. I had no role models!
Naturally, when I discovered an on-line service that taught methat missing skill, and prevented me from squandering mygrowing wealth, I eagerly shared this with others that I knewneeded this critical knowledge. There are so many people whodon't know how to make money work FOR them. I now feel verygood sharing that knowledge with others from my website at:http://www.eliteteammarketing.com/81309/
Take a few minutes and study that website! It's incrediblywell-structured and works great. It doesn't have any of theproblems I see with the websites that my clients struggle with.
If you have any of these common problems on your websiteyou need to correct them immediately. If you can't correct them,then you need to build you own website rather than using thecompany-provided website. If the company won't let you createyour own site, then you need to find another company since theone you're with is PREVENTING you from succeeding. Hereare the common website errors we observe:
1) No clear explanation of what the website or business isabout. Internet surfers are very impatient and if they can'tfigure out what the site's about in a few seconds, many willsimply click away.
2) Forms asking for contact information without telling themwhat you're going to do with their information. People aren'tgoing to give you their phone number and address, or evenemail address unless they know that they're only going toget information they want to receive. You have to sell themon the value - the "What's In It For Me?" - of having youfollow up with them. You also have to assure them that yourespect and will protect their private data.
People understand that you're asking for their contactinformation so that you can follow-up. Clearly tell them howyou're going to follow-up and why they want you to do this.Explain precisely what benefit is in it for them?
3) No indication of who, or WHAT, is behind the site. Yourwebsite should have very clear contact information on it. Aname, email address, phone number, and if practical aphysical address should be on the site. Letting people seethat there is a real person behind the site is what builds thatessential trust. A photo on the site further builds theconnection and lets them see that a real, ordinary personruns the business.
4) Proof that what the site says is true. Your making astatement does not provide proof. Others saying it, does providesome "proof." So you need testimonials and statements from avariety of people verifying and validating all of yourassertions. These testimonials should have name, company, cityand state, website url, etc. Vague testimonials with only a set of initials merely create suspicion. A testimonial with a photo is even more credible.
5) An understandable explanation of the compensationplan. I'm a college graduate with about 20 years of FORMALschooling. Many of the websites that I read leave me totallyCLULESS as to how I would get paid and how much. If yourexplanation or illustrations of your "payment plan" leavepeople confused, it will also leave them unsure. This isanother area where, if the company provided website doesn't"cut it," then you need to create you own.
Take another look at how clearly things are explained at:http://www.eliteteammarketing.com/81309/Study this business model. It was put together by a verybrilliant friend from Indonesia. It works so well that she isfrequently featured on television, in magazines and newspapersas the COUNTRY'S foremost Internet business expert.
After you've looked at the company, product or service, andwebsite, then you need to look at your follow-up. This is oneof those things that the Internet allows you to do easier byallowing you to automate much of it. Autoresponders aremy favorite tool there, although not the only one.
You also need to incorporate email, chat, an interactive website,and YES even using the phone. Do all of these things rightand your business is guaranteed to succeed. Do many of thesethings wrong, and it's guaranteed to fail.
Use the tips in this article as a checklist - today. Just do apoint-by-point review. It's critical to your business survival! For some, it will clearly show why your network marketing efforts are failing!
Willie Crawford has been teaching others how to build successfulon-line businesses since late 1996. Frequently featured in radio,magazine and newspaper articles and interviews, Willie sharesexclusive recordings from tele-seminars and brainstormingsessions, useful ebooks, software, and reprint rights at his exclusive membership site. Visit: http://TheRealSecrets.com
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