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The Death of Product Packaging as We Know It.
It used to be you that if you had a great product you put it in a package and voila! . .
Target Your Market
Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering.
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8 years ago, now it is a growing phenomenon that is raking millions every year. Because of this expanding industry, the internet landscape it changing.
How Testimonials Can Put You in the Spotlight
If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule.
CRM: Strategic Engine or Just Another Tool?
CRM?strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:Do your people have real decision-making power to provide great customer service?Do you have the right people with the right knowledge and skills?Are you including people across the board, not just in your customer service and call centers?The bottom line is that people skill sets need to be similar to the technology they are using -- information sharing needs to be fast, focused, integrated.Let's Start With the LeadersFor CRM to become the strategic engine, not just a tool that people opt to use when they choose, managers and leaders need to demonstrate the new vision through their day-to-day actions.
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product.
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business.
Demographics For the Masses
Information is the lifeblood of the economy. That's especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between boom and bust.
Tradeshow Booth Cures - Knick-Knack Knockouts
Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy.
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion.
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs.
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to buy gifts for the important people in their lives. Spending at this time of year is one of the driving forces of our economy, and retailers go to great lengths to make the frenetic experience a festive one.
How To Recover Your Almost Customers
You'll always need to find new prospects for your business. But don't overlook the prospects you already attracted.
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have.
Direct Mail Response Rate Boosters (12 tips and ideas)
1. Mail to a different listYour list is the most important part of your direct mail campaign.
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV.
Create A Business Card That Sells and is Effective
Why does your business need a business card?Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone.
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience.
Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client. Here's how to start: First, list each company's top executives, products, and services.
Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done to large quantities of prospects at a time.
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