Marketing Information

Marketing Information

Secrets of Trade Show Success

The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first ecotourism and adventure travel trade show in Chicago, and they just knew they would rope in big sales.

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More

If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word.

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization.

Another Commercial? Dont Touch That Dial! Watch & Learn

When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines?If you do, you're missing a golden opportunity for increasing your business.When you pay attention to ads, you can very quickly pick out ads that are effective.

Dont Think Like A Package Designer - Think Like A Customer

Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative.

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some big ideas about what you wanted to accomplish. I know I did!Maybe it was how many new clients you wanted to get, or how much money you wanted to make, or how many products you wanted to sell.

Ready, Fire, Aim!

You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?"Well, a year ago I might have agreed with you. But not anymore.

Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?Here's 10 questions to help you find out:(1) Have you taken the time to create a business plan?A business plan ensures you have a well-thought-out plan for your business.

The Surprise Inside!

Think about all those Cracker Jacks you ate as a kid. What's your lasting memory? I'm guessing it's not the taste, but the surprise inside - that tiny package that contained a simple puzzle, brain teaser or temporary tattoo.

Is Your 4X4 Trail Rated?

"Traction. Articulation.

Why Do They Buy?

A recent issue of Entrepreneur magazine included a marketing story with five important questions all business owners should be able to answer about themselves and their competition.Understanding these five critical areas will help you better develop and implement your marketing plan, and sell more to your customers and prospects.

Sleigh Bells Ring...And Cash Registers, Too

During the holidays, folks everywhere shop many long hours to buy gifts for the important people in their lives. Spending at this time of year is one of the driving forces of our economy, and retailers go to great lengths to make the frenetic experience a festive one.

The Benefits of a Marketing Plan

What is a Marketing Plan?Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this.

Tradeshow Booth Cures - Ancient Cures for Modern Day Problems

At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all.

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Masters used their skill to promote the flow of "chi", or vital energy , to protect and enhance the prosperity of the Imperial Dynasties.

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Business:Marketing Articles from
03/17/2018 10:37 AM
Global Milk Industry Trend Analysis and Outlook
Milk is considered to be a complete food and hence is an inevitable part of human diet. For any mammal, milk is the primary source of nutrition, especially for infants, since this white liquid is easily digestible.
03/16/2018 12:30 PM
How to Make Marketing Investments Pay Off
Customers are your source of revenue so it makes sense to invest money into attracting, converting and retaining them. But as you plan your efforts, here are a few things to consider to make your customer investments pay off.
03/14/2018 12:59 PM
Pricing Graphic Design Projects
Here are some suggestions on how to put value on graphic design services. Using three components, hourly rate, market value and client budget, you can determine what design services are worth and still make money.
03/12/2018 03:10 PM
Marketing Automation - Why Has It Become the Need of the Hour for Marketers?
Marketing automation as a tool has come of age very recently to compete on the technology front and is doing wonders already. A stat provided by Forrester in its report "Gauging Your Progress and Success" mentioned that 58% of top-performing marketing companies have adopted marketing automation. The technology is supported by various other statistics, which stress mainly on the use of marketing automation tools for considering both simple and sophisticated campaigns. All the stats aside, you need to understand whether it really is a good idea to start with. What does it do other than sending automated emails? Firstly, you need to find out your needs, and then understand an automation tool that matches your requirements and offers tailor-made benefits.
03/10/2018 01:12 PM
10 Super Sales Tips to Smash Your Records
Sales methods and techniques are meant to give you a boost in your sales figures. Here are the top 10 salesman tips for a better salesmanship. I tried to explain all these top selling techniques in a very lucid and practical manner.
03/09/2018 11:34 AM
3 Things You Don't Do Now That You Used to Do for Your Business
Business been heading south lately? Perhaps you've stopped doing these three things that you used to do when it was new.
03/08/2018 03:55 PM
Dishonest Marketing: Deceit Is a Lousy Way to Start Relationships
Think the best way to catch someone's attention is to lie to them? Believe that it's okay to trick someone into reading your marketing or sales message? This article examines why that's a fundamentally flawed approach.
03/08/2018 09:22 AM
Appreciate Your Clients Or Colleagues With Custom Coffee Mugs - Here's Why
If you are looking for some new and creative ways to boost your marketing campaign, so, custom coffee mugs can be your friends. They are the way too perfect to leave a lasting impact on clients, co-workers or co-partners. There are a number of companies, who have already taken the advantage of using them in their promotional activities and if you want to know how it works, take a look at the following points.
03/08/2018 09:20 AM
Reasons To Use Printed Key Chains For The Purpose Of Marketing
Marketing is all about coming into the eyes of the visitors and stick in their mind; so, they'll remember you and spread your name to more and more people too. Though to make such campaign successful, you need to go out of the way that leaves a lasting impression and give one a reason to remember your business or brand name.
03/07/2018 12:08 PM
Hiring a Marketing Expert Vs Doing It Yourself
Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition.
03/06/2018 11:34 AM
Getting Actionable Insights for Endowment Funds
The world has become a global market and political, cultural or financial developments in one part of the world can have a critical impact on your investment... For example, a small article in the newspaper about developments in North Korea can have an impact on your investment in the USA. Point being made is that there are a host of factors that you need to consider when investing in Endowment funds and you must look beyond the traditional historical data.
03/06/2018 11:30 AM
Missing Out On Big Data Opportunities
Even the largest family fund owners are unable to manage the data overload and make its apt use in making optimal investment decisions... Decisions that could mitigate risks and enhance earning potential! A recent research by Ashby Monk of Stanford University (Global Project Center) and Daniel Nadler and Dane Rook of the Kensho Technologies throws insight into how endowments, sovereign wealth funds and some of the biggest pensions handle data.
03/02/2018 12:04 PM
Important Considerations For Creating And Using Business Logos
Business logos are important for branding activities. Your company's logo represents not only your brand but also provides a way for your customers to connect with your business. A logo can offer marketing opportunities at every step. This is why logo designs and signage are of tremendous importance for businesses.
03/02/2018 09:17 AM
Reasons Why You Need A Mobile Marketing Strategy
Mobile marketing undoubtedly unlocks the powerful opportunities for you and help you scale new heights in the market. It is one of the most powerful weapons that turn the table without taking so much time.
02/28/2018 03:46 PM
What Are Your Digital Marketing Challenges? Here Are Our Top 5 (and Some Solutions Too!)
We're already at the end February (and the countdown to spring is on!). If you're like most small business owners, you kicked off January with a new and improved plan for your business, and most likely that included marketing to new prospects and collecting leads.
02/26/2018 03:36 PM
Becoming an Influencer in Your Industry
Influencers bring credibility (beyond the credibility that you have established yourself for your business) that only they can bring. With credibility comes trust and a position at the top of the food chain as subject matter expert.
02/24/2018 07:19 PM
Growth Isn't Linear
Our culture is really good at selling us the "easy road." There are all sorts of ways to make your life easier, supposedly.
02/21/2018 09:50 PM
Using the Marketing Mix to Maximize Customer Returns
The traditional marketing mix used by businesses comprised of 4 key elements thought to be vital to the success of any business. However, with the passage of time and the variations in the kind of products and services offered, there are 7 key elements today in the marketing mix that require constant evaluation to ensure the best possible results.
02/21/2018 08:07 AM
Let's Play The Marketing Game
Marketers, like most professionals, find their work a mental challenge - not unlike playing chess or other games of strategy and tactics. A favorite mental game that marketers play is called "How would I do it?" Want to play?
02/21/2018 07:50 AM
5 Benefits of Roller Banner Displays
Roller banner displays are known by many names. Why are there so many terms for this product? Experts have a logical explanation for it.
02/18/2018 10:11 PM
Why Not Having a Marketing Strategy Is Like Driving With Your Eyes Closed
When it comes to business, one thing that has been a mainstay for successful companies is having a great marketing strategy. In fact, any business that is serious about actually staying in business would not go one day without moving forward with an effective marketing strategy as it is the foundation for how a business remains relevant.
02/16/2018 03:33 PM
5 Ways Integrating CRM With Marketing Automation Will Help You Boost Sales and Grow Your Business
Bringing together robust CRM software with state-of-the-art marketing automation can be a game changer for your business, but it's just one piece of the puzzle. Learn more about the ways marketing, web development and web enhancement services will help you increase qualified leads, drive sales and grow your business.
02/15/2018 03:45 PM
Is Your Marketing Content Authentic and Impactful?
What are you sharing with your audience? Is it content that is aligned with your brand? Are you sharing it with your authentic voice?
02/14/2018 11:36 AM
The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing
Technology and marketing are now going hand in hand. Brands are using technology to create engaging customer experience. After studying the impact of technology on marketing, in this article I have shared some examples showcasing how different industries are using technology to deliver a better customer experience.
02/07/2018 12:56 PM
A Guide to Going Viral
Reaching customers and creating awareness is something that determines the success of any business. The access to customers has become significantly easier over the years thanks to the development of social media platforms.
02/07/2018 12:04 PM
4 Important Trends of Content Marketing in 2018
Did you know that content marketing is evolving? What worked in 2016 didn't work in 2017. Do you assume that the trend will remain the same in 2018? This article explore four important trends that will shape content marketing in 2018.
02/05/2018 02:29 PM
Best Way to Promote a Business
Whether you're just starting out or have been in business for years, these proven marketing strategies will help your business find new customers without spending a fortune. 1. Plan your attack.
02/05/2018 09:55 AM
Next-Level Marketing With Business Cards
Most people are under the false impression that marketing with business cards is simply handing their cards out to anyone and everyone. Truth be told - it requires some creative thinking to be able to effectively market and acquire a bigger 'return on investment' with this marketing technique. Business card marketing, as well as the connection making and relationship building that goes with it, is more of an art and requires 'out of the box thinking' and standing out.
02/02/2018 09:12 AM
Vital Marketing Concepts
Effective Marketing is a cherished desire of startups, SMEs, and firms for stable market share. The effectiveness of a marketing strategy is based on insightful understanding of some vital marketing concepts such as marketing, selling, branding, advertising, and networking.
02/01/2018 11:39 AM
Domestic Vs International Marketing
Let's first start our conversation by asking why? Why marketing? Why HR? Why finance? Why any of those or any other fields is important for the business whether it's a startup or a huge organization.
01/31/2018 09:30 PM
5 Benefits Pop Up Stands Will Fetch For Your Marketing Efforts
Banner stands have lots of names to them, including pop up stands, roll up banners and pull up stands. They may look simple, but the truth is that they can impact your marketing positively and effectively for that matter. They make very good marketing tools, especially when you are looking to give customers short insight to the services or products you are offering them. At an exhibition, the pop up stands make very reliable exhibition banner stands to bring customers to your stand by sending the message across in an interesting way. Compared to other promotional channels, the stands make very affordable tools which could be why they have become very popular among business people.
01/31/2018 12:56 PM
10 Steps to Design a Successful Marketing Plan
Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company.
01/31/2018 12:55 PM
The Importance of Sports in City Marketing
Countries and cities are being promoted with a very similar way to products or services from private brands. One major difference, though, is that this promotion is being performed not only by private brands, but also by the people of that particular city or country in partnership with governmental agencies. This is relevant for the economy of the country/city brand and this is no coincidence that the major world cities like New York, London, Paris and more function well and each year the number of tourists is more than double the number of the residents.
01/30/2018 03:58 PM
Do You Have a Marketing Strategy and Plan for Your Business in 2018?
A Marketing Strategy and Plan is the first and most important piece of your roadmap to success. Without this, you can't attain your business goals.
01/28/2018 01:15 PM
Would You Wait In Line For Nutella?
Have you done your market research on the top product in your line up? In the scope of all things marketing, today's breach comes with a lack of research and market studies. On a case by case line of study, the average product has low marketability, and yet... In a depression market, your product maybe the "Cat's Meow" that brings buyers to the lineup! What say you? Nutella line?
01/26/2018 08:12 AM
Don't Discount - Offer More Value
STOP discounting!!! Instead, innovate your business, so you offer more value than your competition even if that means increasing your price. When you discount your price, you lose the full value of every dollar you discount. Bundling increases the perceived value, so prospects buy more.
01/24/2018 08:25 PM
We've Got Some Webinar Tips for You
Webinars are a great way to deliver content (such as an online course), that is either live or recorded for an evergreen program. But, webinars are also used to deliver content for a "freebie", or lead generation piece.
01/24/2018 02:30 PM
5 Marketing Tips to Grow Your Startup
In every passing second, three new startups are launched worldwide. So that makes it 11000 per hour and 25,9200 per day. But out all the startup's only 10% of the startup's getting succeeded and the remaining getting failed.On that note, here are some of the marketing techniques that help you to be on the list of the 10%.
01/23/2018 03:53 PM
Stop Spending Money on Marketing Until You Read This
If you are finalizing your marketing plans for 2018, STOP, don't commit to spend a penny until you read this to see if you are spending your money effectively. Not seeing results from your marketing? Not sure where or how to spend your marketing budget? The key elements every small business needs to get the best return on investment from their marketing.
01/23/2018 09:41 AM
How to Market Your Door Company
Many people might not realise it, but door companies may find it more challenging than other types of businesses. Advertising a product to make a home liveable is tricky as we take this product for granted on a daily basis.
01/22/2018 09:34 AM
Is Corporate Gift Giving Important for My Business?
If you want to strengthen your relationship with your existing clients and attract new, potential ones, it's important for you to use personalized corporate gifts. These gifts play an essential role when it comes to improving the company image or brand.
01/22/2018 08:19 AM
Three Ways Customer Segmentation Can Save Your Marketing Budget
For anyone who runs their own business, there is always a combination of emotions that makes launching both the most exhilarating moment of your life, as well as the most nauseating thing you've ever experienced. As time goes on, you find that while you are enjoying some success because of the curiosity factor, you aren't finding the success you wish you could get, and this is where customer segmentation can make the biggest difference in the world.
01/21/2018 10:15 AM
Fishing for Customers? Find the Right Lure
The marketer also wades into fast-moving waters, and just like the fisherman, the marketer keeps changing lures. The marketer does it by changing marketing programs, headlines, media, copy, offers, graphics, prices, stories, etc. Lures that bring success are kept and used until environmental or competitive conditions change.
01/19/2018 03:26 PM
This Article Can Help You to Find Additional Funding for Your Business
Whether you need more stock, new machinery to manufacture new products, increase factory or retail space or just need to increase the number of employees, gaining access to additional funding can give your business the boost it might need. But short of applying to try and win an investment on TV's The Vault, what are the key steps to successfully obtain funding? BEFORE JUMPING IN AND FILLING IN MANY APPLICATION FORMS, YOU NEED TO CONSIDER WHAT YOUR LENDER WILL NEED TO KNOW?
01/17/2018 03:38 PM
The Importance of Standing Out
As a college marketing student, I hear day in and day out about the importance of branding and the ability to stand out. When I think about this concept, I am either overwhelmed by the thought of trying to become noticeable in such a huge world, or I am simply uninterested because sometimes I believe that all I have to be is a good student and a hard worker to be successful. I have to admit that just about every working adult tells us students that we just need to get through school, and not worry too much about our...
01/16/2018 08:04 AM
Are You on Top of Your Marketing Game?
What are the things that businesses can do to remain at their best and develop their growth? This is not a straightforward question and there are different things that can work. They include the quality, the style of management, and even the business environment.
01/16/2018 08:03 AM
How to Influence People to Purchase Without Hard Selling
Things have really changed in the world today and we are now hyper-connected. Prospects are able to find the information needed very easily. This can be regarding services and products. As such, it is very important that people adapt to the changes. The best speakers use science and data to help salespeople to see selling differently. It is no longer about that old-fashioned selling approach. This was an enthusiastic and persuasive pitch for any service or product. Things are done differently now and this has changed business as we know it today.
01/11/2018 12:06 PM
Voice Overs and Your Business
Videos are one of the most important marketing tools that you can use for your business. Informative compelling voice overs are one of the most important tools for your videos. Videos are everywhere you go and because of the latest technology, you can watch them on the go as well.
01/10/2018 03:29 PM
New Year Sales - Should You Be Discounting Your Rates?
Now that we're past most of the holidays (there are still many faiths celebrating), we certainly have passed the biggest spending period of the year. Many of us stuck to our budgets, some well... not so much!
01/10/2018 11:15 AM
Learn The Importance Of Graphic Designing Services
Graphic design is a major element of today's IT world. The potential and scope of growth associated with this field are really enticing, and this is the reason why more and more people are plunging into the arena of graphic design. However, being a graphic designer or the owner of a graphic design company is not that tough; the real challenge lies in making your business grow at an impressive speed.

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