Marketing Information

Marketing Information

Direct Mail Response Rates Mislead if You are Careless


I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn't keep you from getting sunstroke in Cairo.

Your Marketing - From The Couch To The Cash Register


When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some medium you have created, what does the path from that first 'touch' to your cash register look like?We call this path the yellow brick road.

Direct Mail Response Rate Boosters (12 tips and ideas)


1. Mail to a different listYour list is the most important part of your direct mail campaign.

Your REALTOR® Marketing Plan


The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales.

Direct Mail Response Rates Low? Eliminate These Mistakes


Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.LISTYou are mailing to people who are never likely to buyYou are not mailing to others in the same business who influence the buying decisionYour list is out of dateYour names and addresses are not formatted correctly for proper deliveryYour list has job titles only, not namesFORMATYou are using the wrong format for your audience (self-mailers to professionals, for example)Your letter and brochure are not complete sales pitches in themselvesYour liftnote or buckslip confuses your offer or main selling promiseENVELOPEYour envelope gives too much away, so your prospects throw it away unopenedYour mailing envelope looks like junk mailYour package is addressed to "Occupant" and not to a person by nameMESSAGEYour letter lacks a strong, customer-focussed headlineThe opening line in your letter is not compellingYou spell your prospective customer's name incorrectlyYour letter lacks specifics about product size, weight, color and other vital detailsYou discuss product features but not customer benefitsYou talk too much about your company and not enough about your readerYou do not create enough desireYour letter lacks urgencyYou do not offer a guaranteeOFFERYou are offering the same thing that your competitors are offeringYour offer is not specificYour offer is not exclusiveYour offer is not relevantYour offer is not valuableYour offer is not uniqueYour offer is not usefulCALL TO ACTIONYou do not ask for the orderYou ask for the order, but too late in your letterYou conclude by saying, "If you have any questions, don't hesitate to contact me"You give too many ways to respond-or not enoughREPLY DEVICEYour reply device is too clutteredYou do not tell prospects what to do to buy your product or serviceYour reply device is not postage-paidTIMINGYou are mailing at the wrong time of the yearYour letter is arriving on the wrong day of the weekYou are mailing too often, so prospects ignore youYou are not mailing often enough, so prospects do not remember youAbout the authorAlan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail.

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits


"What do you do?""I'm a CPA. What do you do?""I'm a stockbroker.

6 Article Marketing Smarts: How To Get More Reprints And Exposure


Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity.

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows


Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc.

Sales and Marketing: Can One Exist Without the Other?


Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department.

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter


Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letterAuthor: Alan SharpeTarget audience: General managers of auto dealershipsMailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]Purpose: Generate appointments for salespeople[MAILING ENVELOPE][Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name.

Small Business Pricing: Setting A Price For Your Product / Service


The importance of pricing can not be underestimated as incorrect pricing can often result in the failure of a business. New businesses often make the mistake of either charging too little or too much for their product or service.

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation


The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it.

No One Gives A Damn About Your Business. Unless You Give em A Reason To


The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it.

Inform vs. Excite


excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job.

Marketing 101: The Power of Marketing


When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.

More Articles from Marketing Information:
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05/21/2018 11:02 AM
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05/16/2018 09:48 AM
4 Reasons Why In-Person Event Marketing Is Essential
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05/14/2018 08:55 AM
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Customer Acquisition is the key to a company's success that helps them be at the position, they have ever dreamt of. There is no denying in the saying that customer is the king and true asset of a company. And adding a new one in the clientele is important, but keeping the existing one is more important, thus, you have to prepare sets of actions that help you kill two birds with one stone. Here are some methodologies that one should follow to boost up the customer acquisition and, to maintain an unbreakable professional bond with them.
05/12/2018 06:46 PM
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05/12/2018 06:37 PM
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05/10/2018 08:07 AM
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05/09/2018 11:21 AM
Content Was, Is, and Will Be the King
Everything and anything; be it branding, marketing or advertising; content matters the most. Here's why content was, is, and will always be the king. Even while trying to sell a product, try and make the content sound not like a speech a salesman would give. Good content is a gift that keeps on giving. And if you deliver it consistently, it adds more traffic to your website. The stay period on the website, returning customers, ads well as referrals; everything is based on how good the content is and has the power to grab and then sustain the interest of the customer. Engaging content leaves a certain impression, and that's hard to get rid of, be it positive or negative. If you want the user to have genuine interest and interact with the brand, the content needs to make them feel comfortable. Try too hard to sell and the comer will back off. Make them brand advocates and fans of your product by good content, consistently. You can wow people into opening the fancy package and anticipating wonders.
05/09/2018 09:10 AM
*ENTIRE* Marketing College Course Condensed Into A Single Article - Product Vs Offer
College - and most "marketing" education in general - typically teaches you the 4 P's of the "marketing mix" - Price, Product, Promotion & Place. If you have an ambitious teacher, you may end up with the 7 P's. Either way, whilst these are a great way to describe the effects of existing marketing/products, they're actually a very poor representation of how to *create* new products. The way to do this is to focus on the TWO things that matter - "Product" + "Offer".
05/09/2018 09:07 AM
Untold Benefits Of Investing In Promotional Gifts
Promotion is not as easy as it seems and doing it right is not a cakewalk at all. You need to think something new every time to make your very first and lasting impression on the clients. It is a clever form of publicity that helps you gain client loyalty and their words for life.
05/08/2018 04:04 PM
Is Jesus the Greatest Viral Marketer?
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04/30/2018 02:26 PM
Marketing Messages: Make People Feel, Not Think
One of the most common mistakes in marketing is using messages that are designed to make the audience think. It's far more effective to make the people you're trying to reach feel some kind of emotion. This article explains why feelings outperform thoughts every time.
04/30/2018 02:23 PM
Leveraging Client Personas to the Hilt
Personas are necessary for all businesses. The personas that you develop will help you to share relevant effective content to your target audience.
04/29/2018 06:18 PM
How To Market Your Business Using The Hub Effect
On an old stagecoach a hub is the centre of the wheel. The spokes radiate out from the hub to the wheel ring upon which the wheel revolves. A hub is also a center or core of a network from which 'stuff' generates inwards or outwards.
04/27/2018 09:25 AM
Importance Of Gift Giving In Business
In order to grow your business and increase sales, you need to always think of ways you can increase your customer base. Giving of gifts in business is one of the most effective ways to increase your customer base and increase sales. Showing your clients and business partners that you appreciate them for doing business with you is a smart way to secure loyal clients and business partners.
04/26/2018 03:54 PM
My Single Best Tip for Better Marketing Results
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04/26/2018 03:23 PM
Top 10 Content Marketing Tools
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04/24/2018 11:24 AM
Online Mobile Panels: Market Research in the Mobile World
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04/18/2018 11:11 AM
How to Get More Customers in My Store or Business
So you have a great product that you have worked hard to turn into a business. You have created a great looking website and posted all over social media to let people know that you are officially in business... and... you are only getting a trickle of customers. How is this happening?!
04/18/2018 10:51 AM
Brand Loyalty & Retention Rate Relationship
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04/18/2018 10:12 AM
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04/18/2018 08:13 AM
How to Think Like a Marketer
Many people say they hate marketing. That's usually because they think marketing is all about advertising and sales. Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales.
04/17/2018 11:51 AM
What Is Market Research?
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04/16/2018 02:55 PM
Content Marketing is a Surefire Way to Boost Your Business
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04/16/2018 10:58 AM
How Bollywood Movies Help to Learn Marketing Lessons
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04/16/2018 09:40 AM
How Marketing Mix Can Help Small Businesses Grow
If you are doing all you can to grow your small business but nothing is working, you might want to take a step back and reconsider your marketing mix. Doing the right type of marketing at the right place and at the right time requires some brainstorming, research and analytical approach. Take a look at what marketing mix is and how you can use this concept to grow your small business.
04/16/2018 09:17 AM
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04/16/2018 08:59 AM
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04/13/2018 01:17 PM
Content Marketing Tips That Will Boost Your Sales And Profits
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03/27/2018 09:48 AM
The Real Difference Between Marketing and Advertising
Most people believe that Marketing and Advertising are the same thing. Fact is they're not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.
03/26/2018 09:50 AM
Positioning A Product
If you have a business or product, it's actually more effective to be very specific about who / what you center it around. Most people make the fatal error of trying to position it to "everyone" (or insert another huge demographic). Whilst this works logically, in terms of the underlying way a business may be best placed to progress, this will not work very well. Thus, it's strongly advised that you become extremely focused on what it is you're actually there to do.
03/26/2018 08:17 AM
Three Ways Audience Definition Can Save Your Marketing Strategy
If you are new to the world of marketing strategy, the concept of audience definition may be a bit alien to you. That's OK because it is to most people. Perhaps the best way to illustrate what it entails is to think about two people discussing any given topic. Each person has taken up one side of the discussion and is arguing its merits to the other person. The problem is that the argument is going nowhere. Over time, voices get louder & what was once a discussion is now a shouting match with one common insult: "You don't know what you're talking about!"
03/21/2018 02:08 PM
How to Get Started With Referrals
As a small business owner you are much closer to your customers than large businesses are. This brings a powerful advantage in marketing with your existing customer base. This article lays out some referral strategies to take advantage of your existing relationships.
03/21/2018 12:33 PM
Those Who Can, Teach
What's a proven way for Solopreneur consulting service providers to demonstrate expertise, distinguish yourself from the many "me, too" competitors; position yourself as a thought leader; and work against being perceived as a commodity? Teaching! The old proverb, "Those who can, do and those who can't, teach" doesn't hold up in the 21st century marketplace. Teaching is the smartest-ever marketing activity. You get paid to do it, so along with being an effective marketing activity, teaching simultaneously benefits your cash-flow. If that's not enough, through teaching you will become a better public speaker and better able to promote yourself as a keynote or a panel moderator.
03/20/2018 09:25 AM
Marketing and Product Development Professional
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03/19/2018 03:56 PM
Strategic Customer Attraction Marketing Blueprint
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03/17/2018 10:37 AM
Global Milk Industry Trend Analysis and Outlook
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03/16/2018 12:30 PM
How to Make Marketing Investments Pay Off
Customers are your source of revenue so it makes sense to invest money into attracting, converting and retaining them. But as you plan your efforts, here are a few things to consider to make your customer investments pay off.
03/14/2018 12:59 PM
Pricing Graphic Design Projects
Here are some suggestions on how to put value on graphic design services. Using three components, hourly rate, market value and client budget, you can determine what design services are worth and still make money.
03/12/2018 03:10 PM
Marketing Automation - Why Has It Become the Need of the Hour for Marketers?
Marketing automation as a tool has come of age very recently to compete on the technology front and is doing wonders already. A stat provided by Forrester in its report "Gauging Your Progress and Success" mentioned that 58% of top-performing marketing companies have adopted marketing automation. The technology is supported by various other statistics, which stress mainly on the use of marketing automation tools for considering both simple and sophisticated campaigns. All the stats aside, you need to understand whether it really is a good idea to start with. What does it do other than sending automated emails? Firstly, you need to find out your needs, and then understand an automation tool that matches your requirements and offers tailor-made benefits.
03/10/2018 01:12 PM
10 Super Sales Tips to Smash Your Records
Sales methods and techniques are meant to give you a boost in your sales figures. Here are the top 10 salesman tips for a better salesmanship. I tried to explain all these top selling techniques in a very lucid and practical manner.
03/09/2018 11:34 AM
3 Things You Don't Do Now That You Used to Do for Your Business
Business been heading south lately? Perhaps you've stopped doing these three things that you used to do when it was new.
03/08/2018 03:55 PM
Dishonest Marketing: Deceit Is a Lousy Way to Start Relationships
Think the best way to catch someone's attention is to lie to them? Believe that it's okay to trick someone into reading your marketing or sales message? This article examines why that's a fundamentally flawed approach.
03/08/2018 09:22 AM
Appreciate Your Clients Or Colleagues With Custom Coffee Mugs - Here's Why
If you are looking for some new and creative ways to boost your marketing campaign, so, custom coffee mugs can be your friends. They are the way too perfect to leave a lasting impact on clients, co-workers or co-partners. There are a number of companies, who have already taken the advantage of using them in their promotional activities and if you want to know how it works, take a look at the following points.
03/08/2018 09:20 AM
Reasons To Use Printed Key Chains For The Purpose Of Marketing
Marketing is all about coming into the eyes of the visitors and stick in their mind; so, they'll remember you and spread your name to more and more people too. Though to make such campaign successful, you need to go out of the way that leaves a lasting impression and give one a reason to remember your business or brand name.
03/07/2018 12:08 PM
Hiring a Marketing Expert Vs Doing It Yourself
Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition.


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