Marketing Information

Marketing Information

Mortgage Marketing to Realtors - Creating a Memorable Positioning Statement


Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement.

Mortgage Originator Marketing - Differentiate or Die


One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another.

Business Postcard Marketing: 35 Ways to Use It


Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail.

D.A.N.C.E. With Me


Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us.

Calling All Carbon-Based Lifeforms


Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.

5 Tips on Establishing Yourself As An Expert In Your Community


Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire ways to get visibility in your area.5 Tips on Establishing Yourself As An Expert In Your Community1.

10 Tips For Packaging That Sells Products To Boomers


Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment.

How to Turn Your Promotional Products Expense Into a Profit Center


If you use promotional products you probably already know the power of giving away freebies. You may use them to thank current customers, or to give incentives to potential customers.

Motivating Your Target


There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time and more to do, more to see, more to read--ad infinitum.

The X Factor


So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10.

Keeping Pace with Business Marketing


Today's business marketing rules are different than they were in years past. Those rules that once focused predominantly on local and regional business marketing have now gone global, thanks in large part to the creation of the Internet.

Creative Online Marketing For Salespeople and Business Professionals


New to a sales career? Want to market yourself but don't have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?Does this sound like you? This was what I felt like when I got my first sales job selling copiers ten years ago. My sales manager back then was into the traditional methods of getting new business; that is, prospecting, cold calling, booking appointments, doing product demonstrations, and closing sales.

To All Internet Marketers - How To Get My Business?


More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.

Marketing - The One Marketeer


I'm regularly asked to speak to people, that have eitherjust started a business or have been going for some time. Somany of these people are absolutely brilliant at working "intheir business" but not so good at working "on theirbusiness" In other words; they're good at making the productor providing the service but they're not so good at findingnew customers and generating more sales.

Loan Officer Marketing - How Branding Shapes Your Prospects Perceptions


Social scientists have proven that people experience what they come to expect. It's like the first time you watched your favorite movie.

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