Marketing Information

Marketing Information

Postcard Direct Mail Marketing: 15 Ways To Grab Attention


If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side A, the side that doesn't have the stamp and address on it.

The Value of a Good Sales Letter!


Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over any other promotional material.

Are Your Brochures Worth The Paper Theyre Printed On?


Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason.

Can Message Board Marketing Work For You?


One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two.

Radio Ads That Get Results


Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically.

The Easiest Small Business Direct Marketing Tip You'll Ever Get


This really and truly is the easiest (and most profitable) small business direct marketing tip you'll ever get. And when I say easy? I really mean EASY.

The Seven Vital Steps You Must Know To Ensure Direct Mail Success


1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have.

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring


It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear.

Has the Free Report Had Its Day?


For years now we have been inundated with offers of Free Reports. Most promise to tell you how, in a few hours per week, you can make incredibly huge sums of money or achieve some other benefit.

7 Simple Marketing Tips


Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.

Write It and They Will Come - 5 Ways that Written Information Products Can Help You Build Your Busin


Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that - a product that contains information.A well-written information product is valuable to your potential customers because it offers them insight, tips, solutions or awareness into the issues that most concern them.

Loan Officer Marketing - Why Realtors® Don't Read Your Brochures


When you place brochures from every mortgage company side by side, you can't help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a promise of individualized attention and a commitment to professionally serve the client.

Demographics For the Masses


Information is the lifeblood of the economy. That's especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between boom and bust.

5 Ways to Use Your Business Cards More Effectively


Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of the most effective ways to use your business cards on a daily basis!When Joe Girard, the world's greatest salesman, was selling cars he would frequently go to Detroit Lions football games.

Mortgage Marketing and Advertising - The Magical Ingredient


Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time and rendering quality service.

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Business:Marketing Articles from EzineArticles.com
12/14/2017 08:48 AM
Marketing Communications: There's No Reason To Be Crass
Although society's bar for what's appropriate seems to drop lower every year, companies should avoid falling into the trap of using vulgar language and crass phrases. This article offers practical guidance.
12/13/2017 02:32 PM
10 Ways to Keep Users Engaged With Your Mobile Application
It is a fact that there are some hundreds of mobile applications in each category, where to keep your users hooked is a challenge. Let us look at some effective ways to keep users engaged to your mobile app.
12/13/2017 08:21 AM
How To Create a User-Centric App That Has Potential to Capture a Greater Audience
This article enumerates the chief principles that every app maker needs to follow for prioritising user-experience in their mobile applications. There are a plethora of innovative apps coming out in the market every day providing a range of services or utilities.
12/12/2017 08:36 AM
Is Your Business Ready For Mobile Marketing?
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn't come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on any other device category.
12/11/2017 03:53 PM
The 10 Most ANNOYING Marketing Buzzwords
As fellow marketers and creative professionals, let's kindly retire (or extinguish) these irritating phrases so we can all evolve past this "noise" cluttering our industry. Are you with me?!
12/10/2017 08:17 AM
The Case Against Meditation - Why It's Getting You Stuck
I used to be a big advocate of meditation - Wake up bright and early, do some meditation, a little morning ritual, just a really relaxed start... But guess what - It's All Horse Crap!
12/08/2017 03:39 PM
Reach the Most Customers: Necessary Media Formats for Your Marketing Literature
To reach the highest number of customers in today's business environment, it is critical to have multiple media formats for your marketing and business literature. This paper discusses those formats and highlights the importance of having an experienced full-service graphic design firm or individual designer that can provide them. Your business should possess a print version that can be handed out or placed in locations where potential customers will take one, an electronic version in PDF that can be posted on a website for download and printed by the customer, an image version that can be posted on sites such as Instagram or Facebook for customers to view, and an HTML version that is formatted for targeted emails to customers.
12/07/2017 10:03 PM
Trump Swears His Daily "Happy" Drug Is Legal
According to FirstToKnow.com, Trump gets 2 "happiness pills" a day: "The President routinely goes off on Twitter about how unfair the negative "fake news" coverage he receives is, so the White House communications team have come up with a way to try and appease his anger by showing him more friendly coverage. Including photos of him looking "powerful" Vice News claims the sensitive Commander-in-Chief gets one folder delivered at 9:30 am and another at 4:30 am with around 20 to 25 pages of favorable news in each" Now, I don't know what your...
12/07/2017 04:10 PM
Your Blog Alone Doesn't Cut It Anymore: The Keys to Content Marketing for 2018
I recently fell upon this article, "How Much Data is Created on the Internet Each Day," and I was blown away by the following information. According to IBM, 90 percent of the data that is on the Internet today was created since 2016. When you think about it and the fact that Google's mission is to, "to organize the world's information and make it universally accessible and useful" on the Internet, the study by IBM is startling because the Internet and Google have been around for a long time.
12/07/2017 04:08 PM
5 Business Marketing Trends You Need for 2018
We're at that time of year again where we're in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year's success. Marketing is an essential aspect of any group or organization, and in the digital era, it's critical that you provide your team is focusing on the following as we soon speed into 2018. Storytelling Customers do not want to be sold.
12/06/2017 12:55 PM
Is Your Sales Team Inbound-Ready?
Inbound Sales is the process of focusing on individual buyers and their personal needs, pain points, what keeps them up at night, frustrations and goals; as an Inbound salesperson, it is essential that you prioritize the buyer's needs before your own. Before you can sell anything, you have to understand who your buyers are, which is a difficult but crucial task: nowadays buyers are more equipped than ever with information about companies, but sales people don't have a similar level of insight into their prospects. Bridging that information gap will help you close more leads; therefore, the most important task on the way to...
12/04/2017 03:59 PM
Here's An Easy Way To Increase Your Sales
Want An Easy Way To Increase Your Sales? Work your customer list. Sounds sooooo simple and easy but very few small business owners do it. A house list is one of the best sources of profit building, hands down.
12/04/2017 02:24 PM
How Valuable Content Keep You Above Competitors
Every business faces competition but the competitions doesn't matter if you know how to use valuable content. With valuable content, you have the edge over your competitors while they watch you making the spotlight. The how of doing this is what this article presents to you.
12/04/2017 07:58 AM
Your Market Doesn't Want To Read Another Hyped-Up Headline
Hyped-up headlines have become so trendy today by all the "online gurus/experts". It's no wonder many business owners fall for this fallacy, bore their market to death and make 'em indifferent to their brand before they read one word of content. This article will show you how direct marketing legends come up with their headlines.
12/03/2017 09:29 PM
Mind Your Marketing Manners
What bothers you in the new world of marketing online and off? Let's take a stand for respect, listening, and connection. All of those things fall under an old fashioned idea-manners. Manners may seem old fashioned but when you want to build lasting relationships they are as important now as ever.
12/03/2017 09:28 PM
Content Creation for Non-Writers, Procrastinators, and the Stuck Among Us
The reason to create content in the first place-and all content need not be written-is to provide value to your readers, listeners, viewers. If you are going to write, take the time to write well. If your brain is a dusty dry patch of nothing on the day your weekly missive is due, ditch your usual way of connecting and have some fun.
12/02/2017 11:50 AM
Seinfeld's Soda Machine Theorem of Converting Your Prospects Into Buyers
One of my favorite Seinfeld episodes is the car dealership, where Jerry is looking to buy a new car in a dealership from Puddy, his mechanic and Elaine's boyfriend at the time (George does a hilarious candy bar lineup, but I'll talk about that one another time). Anyway, Elaine is trying to break up with Puddy, and she's trying to convince Jerry (and herself) that their relationship has finished in one mighty blow. Jerry says there's no way that's possible and that: "breaking up is like trying to tip a soft drink machine over - you can't do it with...
11/29/2017 02:18 PM
Nurturing Techniques To Raise Your B2B Lead Conversion Rates
The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate. Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in. Running a lead generating campaign is easy, but if leads don't convert into business opportunities and those opportunities are not turned into deals, it is not worth the effort.
11/29/2017 08:09 AM
Trump's Sneaky Little Marketing Tricks
Trump has been trumping a lot lately about whether Obama was born in the U.S. or not. Some may ask themselves - who cares? Well, if you want to learn a thing or two about marketing, then you should care - just watch the big man in the white house - he's one of the best self-marketers around.
11/26/2017 10:20 AM
Best Customer Profiling Can Make - Or Break - Your Business
Business owners, especially those who have experienced success, understand that in order to stay ahead, it takes hard work & dedication to knowing their industry very well. It also takes knowing your customer base very well, and this is where best customer profiling comes into play.
11/26/2017 10:12 AM
Why You Should Never Ask Your Market What They Want To Buy
If you want to REALLY know what people want to buy, then this article will explain why you should never survey them about it. Gary Halbert, the prince of print as they called him back in the day, used to lecture to marketing students. He wanted to show them that people don't really put their money where their mouth is, which could be hazardous for a marketer who wants to know what they really want to buy, so he asked the students: Who in here would prefer going to a play than going...
11/25/2017 09:55 AM
Let Your Business Benefit From Clever Marketing Methods
There are few businesses in the world today that do not rely on some form of marketing. It is also true that few people do not own and work on computers.
11/25/2017 09:55 AM
An Effective Way of Marketing Your Business
In a very competitive world businesses owners all understand that they have to come up with effective ways of marketing themselves and their businesses to the market they want to reach. You want to make a lasting impression in the market - you want potential clients to never forget who you are and what you do.
11/24/2017 09:09 AM
Why Copycating Successful Sales Promotions Will Kill Your Business
Yeah, I know what you're thinking, but I'm not talking about any legal issues here, I have no clue about that. What this is all about is - If you or your marketer/copywriter is looking at current (or past) successful promotions and copying them "as is" and simply replacing the product and company names, then there's a good chance that your promotion is destined to bomb, regardless of the success of the original ad it was copied from, and this article will explain why - While watching the "Batman: The...
11/22/2017 11:01 PM
Our Top 5 Signs That It's Time To Start Delegating
I can't believe it's November! The holiday season is already upon us again - where did 2017 go?
11/22/2017 04:47 PM
Let's Talk Marketing Strategy
You're a new non-profit and wondering how you'll come up with money to support your cause, right? You've heard the hype about grants and loads of free federal money that are available to anyone willing to lend a helping hand in society, but have you done any serious investigation into the processes that sustain a non-profit in the long haul? Let's start with a few pieces of common misinformation: Grants are sustainable.
11/21/2017 08:15 AM
George Costanza's School Of Marketing
George Costanza's Shockingly Effective Marketing Tactic. This selling tactic has been successfully used by some of the greatest direct response marketers and copywriters.
11/21/2017 08:14 AM
Here's Some Great Marketing Advice I Got From The World's Most Feared Negotiator
Many businessmen believe facts and figures are what drive sales. Jim Camp, considered the world's most feared negotiator, claims that vision drives decision. In this article, you'll understand why that's true for any type of marketing message and sales transaction, regardless of your niche or services
11/21/2017 08:13 AM
This Article Reveals The No.1 Reason Why People Buy
One of the most famous (and successful) direct response marketer asked his protege why people buy - wanna know the answer? Hint - It's NOT self-interest... In fact - I'm using it on you right now...
11/20/2017 08:26 AM
What Are the Best Ways to Market iPhone Apps?
This article is going to highlight a few persuasive ways to market your iPhone applications successfully in today's vying business market. In today's tech-savvy and competing business market, this iPhone application development is one of the most lucrative and fruitful businesses.
11/17/2017 08:20 AM
How To Deck Up Your App In Holiday Seasons To Fuel Up Engagement
This article recounts the proven ways to embellish an app and get it all geared up for the festive and holiday seasons. Whenever the holidays are around the corner and you own a business app, you would really want to see its engagement soaring up than to earn some more hard cash.
11/16/2017 09:52 AM
Top Influencer Marketing Strategies for the Social Business
Influencer Marketing is a modern marketing technique in which concentration is mainly placed on particular individuals rather than the entire target market. These individuals, termed influencers, are identified as people having a profound influence on the marketing activities of many other potential buyers of a brand. The explosion of social media over the last ten years has remarkably revolutionized communication and is making a similar impact in the business world.
11/13/2017 04:29 PM
Attractive Slogans and Taglines for Your Business
When it comes to marketing your business so that it stands out above other businesses (which you want because your business should be top of mind for other people when they happen to need what you are offering), there are some things that you will want to include in your marketing strategy, For example, slogans and taglines. Slogan versus tagline The first thing that you should understand is that a slogan and a tagline are not interchangeable. They are not one and the same.
11/08/2017 04:10 PM
Getting Started With Automation - Who's Your Automation Champion?
We started talking last week about automation of tasks. At first glance, it seems like a daunting task.
11/08/2017 09:57 AM
The Evolution of Influencer Marketing
Almost every one of us has already known Influencer Marketing, it has done a remarkable impact on today's marketing. Consumers now trust influencer marketing than any other marketing method, why? Because of its authentic message to everyone. The old or traditional marketing does still work but we can not deny the fact that most of the consumers were captivated already by influencer marketing, influencer marketing was controlled and run by "Influencers" we see throughout the social media, they outstand from any niche they are expert on. Now, in this article, let us talk about the evolution of influencer marketing.
11/07/2017 10:13 AM
The 6 Things You Got Wrong About Teenagers
Just when you thought you understood teenagers, this year's YOUTH MARKETING STRATEGY CONFERENCE chucked it all up in the air to scatter it back-down over the floor like a cluttered teenage bedroom. Here's a taster of where marketeers have been going wrong...
11/07/2017 08:18 AM
3 Surefire Ways to Boost Popularity of Your App Post Launch
This article helps you to fine-tune your knowledge about the tricks and tips to deploy for increasing popularity of your mobile app and maximize the number of downloads. Android phones presently secure the top rank in terms of smartphone operating systems which, enjoys the biggest chunk of the mobile market.
11/06/2017 03:09 PM
Content Marketing: What Content Marketers Need To Do And What Not To Do
As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal. This is easier said than done especially with limited marketing budgets. With the increasing cost and competitiveness of television advertising or other conventional forms of marketing such as exhibitions and trade shows, digital marketing- in particular, content marketing- has become the go-to avenue for marketers to engage with their target audience at relatively lower costs. What exactly does it take to succeed with content marketing? Or, even avoid failure with it? In this article, we look at some do's and don'ts of content marketing, based on valuable insights, suggestions, and tips offered by several experts in the Harvard Business Review.
11/06/2017 11:48 AM
Simple Steps to GDPR Compliance
Preparing your business for GDPR implementation in May 2018? Here's what you should know, along with simple steps to help ensure compliance.
11/06/2017 09:46 AM
Marketing Ideas for the Playful Company
Some companies prefer a more relaxed or playful approach to their marketing plans. This type of marketing plan could appeal to younger generations and to people who don't like to see the company just marketing and mentioning what they do.
11/06/2017 08:04 AM
How To Ensure That Your On-Demand App Can Grab the Attention of Millennials
The article highlights the key tricks to make sure that a mobile app is efficient enough in nailing the attention of millennial in the digital era. Millennials or so-called the smartphone generation are the primary audience of every app maker and marketers out there.
11/03/2017 09:28 AM
Influencers Vs Brand Ambassadors Vs Brand Advocates
Brand Advocates, Brand Ambassadors, and Influencers are popular these days. These words are conversely used but you must know that aside from their spellings, they have a lot of differences in the influence and industry they are in. What are their cons and pros if they are being used what can they do for a brand in order for them to get paid? These are the insights you will find in this article.
11/03/2017 08:19 AM
Not All Contractors to Create Your Exhibits Offer the Same Thing
When you look at exhibition contractors, you need to dig deep with what they can deliver. Anyone can talk a good talk, but can they back it up? Are they dedicated to helping you get results or do they just want to make money?
11/03/2017 08:19 AM
Communication and Value Are Essential for Your Exhibition Stand Provider
The purpose of exhibition stand contractors is to offer you a chance to get your business recognized and to entice consumers. They have to bring it all to life with concepts and with creativity.
11/03/2017 08:17 AM
Find the Best Contractor for Your Trade Show Needs
Finding the best trade show stand contractors for your needs is important. This is a fantastic way to get your business in the spotlight. Yet you will be at locations where there are many other businesses too.
11/03/2017 08:15 AM
What Will Your Exhibit Look Like?
Going to trade shows can be a wonderful way to show people what you have to offer. Not just randomly people, but those who already have a vested interest in the types of items you offer.
11/01/2017 04:30 PM
4 Ps of Social Marketing Strategy for a Good Cause
We are all familiar with the traditional 4 "P's" of marketing - Price, Product, Place and Promotion. The transformation is incremental. Kimberly Kadlec, former VP of global marketing at Johnson & Johnson, endorsed a fresh set of 4Ps for the Social Business, which she called Purpose, Presence, Proximity and Partnerships.
10/31/2017 02:31 PM
The Power of Using the Winning Marketing Angle and How to Get It
In this article, the importance of including a marketing angle in any marketing and communications campaign is highlighted through a simple example. A marketing angle tricks the consumer's mind into choosing one product over others in the competition.
10/31/2017 08:39 AM
Recipe To The Success of A Breakthrough Fitness App
This article attempts to describe the key elements to take into account to build a mobile app that perfectly serves the fitness requirements of people. Undeniably, mobile healthcare and fitness apps development soared in the recent years, making huge scopes for people to embark into a healthy living.
10/30/2017 08:09 AM
4 Powerful Reasons to Opt for a Mobile App in eCommerce Business
This article is going to pinpoint a few persuasive reasons to enlighten you why mobile applications are vital for eCommerce businesses to sustain successfully in this vying business market. Long gone are those days when using smart phones was a part of leading a luxurious life. Nowadays, most of the tech-savvy people owns smartphones and tends to do most of the things using it.


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