Marketing Information

Marketing Information

Are You Attracting or Repelling Prospects?


There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing.

Marketing Mimics Life


Clichés. We've all heard them.

Building Skills in Information Marketing will Boost Your Business


Yesterday I was sitting on a train going into London when I thought I'd take a look around the carriage just to see what everyone was doing. I wanted to make a mental note because my five year old son always asks me 'what happened at your work today Daddy?' So I put my newspaper down and took a look around me.

How to Connect Features and Values


"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!Want a powerful way to make sure your message leaves an impression on the people who receive it?Talk about the consequences that will occur as a result of following or not following your advice.

How To Market A Seminar


Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money.

Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials


1. It costs less to delegate to a professional than to waste your valuable time trying to do it yourself.

Creating Your Unique Selling Proposition or USP


Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do for them.

Pamphlets and the Money They'll Put in Your Pocket


People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.

Small Business Bonzai Marketing


Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales marketing will help increase your business, future referrals and image in the community.

Secret Marketing Plan


Many people have asked me what was the secret to our market domination? Hello, my name is Lance Winslow and I am the founder of The Car Wash Guys. Before now I have not disclosed my secrets of grass roots market; a strategic plan we used city after city to market our franchised outlets in 23 states.

Mortgage Marketing - How to Find Your Niche


Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields.

How to Use Direct Response Post Card Decks as a Valuable Market Research Tool


Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics..

For Ongoing Success, Make Marketing a Habit


Make Marketing a Must, Not a MaybeWhen business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline.

Postcard Direct Mail Marketing Tips And Ideas


Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers.

Simple Marketing Strategies Versus an SEO Line of Attack!


Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags.

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