Marketing Information

Marketing Information

Two of the Biggest Hurdles


As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don't we just do it? Is it for a lack of planning or that we're just not sure what to do or where to start?Yes, maybe.

Eight Steps To A Great Marketing Plan


Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback.

Importance of Endorsements And How To Use Them


Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out. Here are some tips on how to get them and use them: Send follow-up letters.

Budgeting for a Postcard Mailing


If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: 1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard printing company.

After Your Postcard Mailing: Follow Up with Finesse


I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called. Hey, it's happened to me.

After The Mailing Is Done, What Happens Next?


If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card.

Marketing Gurus : Do You Need One?


Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin.

Get FREE Web Tips From Your Competition


I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve.

Put Your Marketing To The So What? Test


Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works.

Take the Logo Litmus Test


Here is your C.I.

You Must Get Going If You Want To Get Growing


For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't.

Are We There Yet?


Small business marketing is not like taking a family vacation.Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?I can still remember the family vacations as a youngster growing up.

Target Your Share of the 50-Plus Market


It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing enormously all the time.

The Illusion of Print Mail Services


If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou. In theory, it works like this: You send a camera-ready circular or ad to someone who advertisesa print/mail service and they will print and mail it (along withmany others) to 1,000 to 25,000 names on their own list.

The Dare-To-Be-Different In Marketing Checklist


There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness.

More Articles from Marketing Information:
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12/18/2017 08:22 AM
The Beginner's Guide To Audience Definition
So, you've decided to wade into the murky waters of the business world. As you've slowly set yourself up for providing your product or service, you've been bombarded with a number of words & acronyms that have confused you, with one of the more confusing being the idea of audience definition.
12/14/2017 08:48 AM
Marketing Communications: There's No Reason To Be Crass
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12/13/2017 02:32 PM
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12/13/2017 08:21 AM
How To Create a User-Centric App That Has Potential to Capture a Greater Audience
This article enumerates the chief principles that every app maker needs to follow for prioritising user-experience in their mobile applications. There are a plethora of innovative apps coming out in the market every day providing a range of services or utilities.
12/12/2017 08:36 AM
Is Your Business Ready For Mobile Marketing?
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn't come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on any other device category.
12/11/2017 03:53 PM
The 10 Most ANNOYING Marketing Buzzwords
As fellow marketers and creative professionals, let's kindly retire (or extinguish) these irritating phrases so we can all evolve past this "noise" cluttering our industry. Are you with me?!
12/10/2017 08:17 AM
The Case Against Meditation - Why It's Getting You Stuck
I used to be a big advocate of meditation - Wake up bright and early, do some meditation, a little morning ritual, just a really relaxed start... But guess what - It's All Horse Crap!
12/08/2017 03:39 PM
Reach the Most Customers: Necessary Media Formats for Your Marketing Literature
To reach the highest number of customers in today's business environment, it is critical to have multiple media formats for your marketing and business literature. This paper discusses those formats and highlights the importance of having an experienced full-service graphic design firm or individual designer that can provide them. Your business should possess a print version that can be handed out or placed in locations where potential customers will take one, an electronic version in PDF that can be posted on a website for download and printed by the customer, an image version that can be posted on sites such as Instagram or Facebook for customers to view, and an HTML version that is formatted for targeted emails to customers.
12/07/2017 10:03 PM
Trump Swears His Daily "Happy" Drug Is Legal
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12/07/2017 04:10 PM
Your Blog Alone Doesn't Cut It Anymore: The Keys to Content Marketing for 2018
I recently fell upon this article, "How Much Data is Created on the Internet Each Day," and I was blown away by the following information. According to IBM, 90 percent of the data that is on the Internet today was created since 2016. When you think about it and the fact that Google's mission is to, "to organize the world's information and make it universally accessible and useful" on the Internet, the study by IBM is startling because the Internet and Google have been around for a long time.
12/07/2017 04:08 PM
5 Business Marketing Trends You Need for 2018
We're at that time of year again where we're in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year's success. Marketing is an essential aspect of any group or organization, and in the digital era, it's critical that you provide your team is focusing on the following as we soon speed into 2018. Storytelling Customers do not want to be sold.
12/06/2017 12:55 PM
Is Your Sales Team Inbound-Ready?
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12/04/2017 03:59 PM
Here's An Easy Way To Increase Your Sales
Want An Easy Way To Increase Your Sales? Work your customer list. Sounds sooooo simple and easy but very few small business owners do it. A house list is one of the best sources of profit building, hands down.
12/04/2017 02:24 PM
How Valuable Content Keep You Above Competitors
Every business faces competition but the competitions doesn't matter if you know how to use valuable content. With valuable content, you have the edge over your competitors while they watch you making the spotlight. The how of doing this is what this article presents to you.
12/04/2017 07:58 AM
Your Market Doesn't Want To Read Another Hyped-Up Headline
Hyped-up headlines have become so trendy today by all the "online gurus/experts". It's no wonder many business owners fall for this fallacy, bore their market to death and make 'em indifferent to their brand before they read one word of content. This article will show you how direct marketing legends come up with their headlines.
12/03/2017 09:29 PM
Mind Your Marketing Manners
What bothers you in the new world of marketing online and off? Let's take a stand for respect, listening, and connection. All of those things fall under an old fashioned idea-manners. Manners may seem old fashioned but when you want to build lasting relationships they are as important now as ever.
12/03/2017 09:28 PM
Content Creation for Non-Writers, Procrastinators, and the Stuck Among Us
The reason to create content in the first place-and all content need not be written-is to provide value to your readers, listeners, viewers. If you are going to write, take the time to write well. If your brain is a dusty dry patch of nothing on the day your weekly missive is due, ditch your usual way of connecting and have some fun.
12/02/2017 11:50 AM
Seinfeld's Soda Machine Theorem of Converting Your Prospects Into Buyers
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11/29/2017 02:18 PM
Nurturing Techniques To Raise Your B2B Lead Conversion Rates
The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate. Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in. Running a lead generating campaign is easy, but if leads don't convert into business opportunities and those opportunities are not turned into deals, it is not worth the effort.
11/29/2017 08:09 AM
Trump's Sneaky Little Marketing Tricks
Trump has been trumping a lot lately about whether Obama was born in the U.S. or not. Some may ask themselves - who cares? Well, if you want to learn a thing or two about marketing, then you should care - just watch the big man in the white house - he's one of the best self-marketers around.
11/26/2017 10:20 AM
Best Customer Profiling Can Make - Or Break - Your Business
Business owners, especially those who have experienced success, understand that in order to stay ahead, it takes hard work & dedication to knowing their industry very well. It also takes knowing your customer base very well, and this is where best customer profiling comes into play.
11/26/2017 10:12 AM
Why You Should Never Ask Your Market What They Want To Buy
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11/25/2017 09:55 AM
Let Your Business Benefit From Clever Marketing Methods
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11/25/2017 09:55 AM
An Effective Way of Marketing Your Business
In a very competitive world businesses owners all understand that they have to come up with effective ways of marketing themselves and their businesses to the market they want to reach. You want to make a lasting impression in the market - you want potential clients to never forget who you are and what you do.
11/24/2017 09:09 AM
Why Copycating Successful Sales Promotions Will Kill Your Business
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11/22/2017 11:01 PM
Our Top 5 Signs That It's Time To Start Delegating
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11/22/2017 04:47 PM
Let's Talk Marketing Strategy
You're a new non-profit and wondering how you'll come up with money to support your cause, right? You've heard the hype about grants and loads of free federal money that are available to anyone willing to lend a helping hand in society, but have you done any serious investigation into the processes that sustain a non-profit in the long haul? Let's start with a few pieces of common misinformation: Grants are sustainable.
11/21/2017 08:15 AM
George Costanza's School Of Marketing
George Costanza's Shockingly Effective Marketing Tactic. This selling tactic has been successfully used by some of the greatest direct response marketers and copywriters.
11/21/2017 08:14 AM
Here's Some Great Marketing Advice I Got From The World's Most Feared Negotiator
Many businessmen believe facts and figures are what drive sales. Jim Camp, considered the world's most feared negotiator, claims that vision drives decision. In this article, you'll understand why that's true for any type of marketing message and sales transaction, regardless of your niche or services
11/21/2017 08:13 AM
This Article Reveals The No.1 Reason Why People Buy
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11/20/2017 08:26 AM
What Are the Best Ways to Market iPhone Apps?
This article is going to highlight a few persuasive ways to market your iPhone applications successfully in today's vying business market. In today's tech-savvy and competing business market, this iPhone application development is one of the most lucrative and fruitful businesses.
11/17/2017 08:20 AM
How To Deck Up Your App In Holiday Seasons To Fuel Up Engagement
This article recounts the proven ways to embellish an app and get it all geared up for the festive and holiday seasons. Whenever the holidays are around the corner and you own a business app, you would really want to see its engagement soaring up than to earn some more hard cash.
11/16/2017 09:52 AM
Top Influencer Marketing Strategies for the Social Business
Influencer Marketing is a modern marketing technique in which concentration is mainly placed on particular individuals rather than the entire target market. These individuals, termed influencers, are identified as people having a profound influence on the marketing activities of many other potential buyers of a brand. The explosion of social media over the last ten years has remarkably revolutionized communication and is making a similar impact in the business world.
11/13/2017 04:29 PM
Attractive Slogans and Taglines for Your Business
When it comes to marketing your business so that it stands out above other businesses (which you want because your business should be top of mind for other people when they happen to need what you are offering), there are some things that you will want to include in your marketing strategy, For example, slogans and taglines. Slogan versus tagline The first thing that you should understand is that a slogan and a tagline are not interchangeable. They are not one and the same.
11/08/2017 04:10 PM
Getting Started With Automation - Who's Your Automation Champion?
We started talking last week about automation of tasks. At first glance, it seems like a daunting task.
11/08/2017 09:57 AM
The Evolution of Influencer Marketing
Almost every one of us has already known Influencer Marketing, it has done a remarkable impact on today's marketing. Consumers now trust influencer marketing than any other marketing method, why? Because of its authentic message to everyone. The old or traditional marketing does still work but we can not deny the fact that most of the consumers were captivated already by influencer marketing, influencer marketing was controlled and run by "Influencers" we see throughout the social media, they outstand from any niche they are expert on. Now, in this article, let us talk about the evolution of influencer marketing.
11/07/2017 10:13 AM
The 6 Things You Got Wrong About Teenagers
Just when you thought you understood teenagers, this year's YOUTH MARKETING STRATEGY CONFERENCE chucked it all up in the air to scatter it back-down over the floor like a cluttered teenage bedroom. Here's a taster of where marketeers have been going wrong...
11/07/2017 08:18 AM
3 Surefire Ways to Boost Popularity of Your App Post Launch
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11/06/2017 03:09 PM
Content Marketing: What Content Marketers Need To Do And What Not To Do
As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal. This is easier said than done especially with limited marketing budgets. With the increasing cost and competitiveness of television advertising or other conventional forms of marketing such as exhibitions and trade shows, digital marketing- in particular, content marketing- has become the go-to avenue for marketers to engage with their target audience at relatively lower costs. What exactly does it take to succeed with content marketing? Or, even avoid failure with it? In this article, we look at some do's and don'ts of content marketing, based on valuable insights, suggestions, and tips offered by several experts in the Harvard Business Review.
11/06/2017 11:48 AM
Simple Steps to GDPR Compliance
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11/06/2017 09:46 AM
Marketing Ideas for the Playful Company
Some companies prefer a more relaxed or playful approach to their marketing plans. This type of marketing plan could appeal to younger generations and to people who don't like to see the company just marketing and mentioning what they do.
11/06/2017 08:04 AM
How To Ensure That Your On-Demand App Can Grab the Attention of Millennials
The article highlights the key tricks to make sure that a mobile app is efficient enough in nailing the attention of millennial in the digital era. Millennials or so-called the smartphone generation are the primary audience of every app maker and marketers out there.
11/03/2017 09:28 AM
Influencers Vs Brand Ambassadors Vs Brand Advocates
Brand Advocates, Brand Ambassadors, and Influencers are popular these days. These words are conversely used but you must know that aside from their spellings, they have a lot of differences in the influence and industry they are in. What are their cons and pros if they are being used what can they do for a brand in order for them to get paid? These are the insights you will find in this article.
11/03/2017 08:19 AM
Not All Contractors to Create Your Exhibits Offer the Same Thing
When you look at exhibition contractors, you need to dig deep with what they can deliver. Anyone can talk a good talk, but can they back it up? Are they dedicated to helping you get results or do they just want to make money?
11/03/2017 08:19 AM
Communication and Value Are Essential for Your Exhibition Stand Provider
The purpose of exhibition stand contractors is to offer you a chance to get your business recognized and to entice consumers. They have to bring it all to life with concepts and with creativity.
11/03/2017 08:17 AM
Find the Best Contractor for Your Trade Show Needs
Finding the best trade show stand contractors for your needs is important. This is a fantastic way to get your business in the spotlight. Yet you will be at locations where there are many other businesses too.
11/03/2017 08:15 AM
What Will Your Exhibit Look Like?
Going to trade shows can be a wonderful way to show people what you have to offer. Not just randomly people, but those who already have a vested interest in the types of items you offer.
11/01/2017 04:30 PM
4 Ps of Social Marketing Strategy for a Good Cause
We are all familiar with the traditional 4 "P's" of marketing - Price, Product, Place and Promotion. The transformation is incremental. Kimberly Kadlec, former VP of global marketing at Johnson & Johnson, endorsed a fresh set of 4Ps for the Social Business, which she called Purpose, Presence, Proximity and Partnerships.
10/31/2017 02:31 PM
The Power of Using the Winning Marketing Angle and How to Get It
In this article, the importance of including a marketing angle in any marketing and communications campaign is highlighted through a simple example. A marketing angle tricks the consumer's mind into choosing one product over others in the competition.
10/31/2017 08:39 AM
Recipe To The Success of A Breakthrough Fitness App
This article attempts to describe the key elements to take into account to build a mobile app that perfectly serves the fitness requirements of people. Undeniably, mobile healthcare and fitness apps development soared in the recent years, making huge scopes for people to embark into a healthy living.


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