Marketing Information

Marketing Information

Generational Marketing


Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing. The X'ers have a completely different mindset than the "Boomers" or the "Matures.

Linking Features & Benefits


I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before.

Trade Shows Are Not a Waste!


According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.But, despite the abundance of opportunities that trade shows provide, many executives complain that their trade show expenditures offer little return for the investment of money and time.

Catalogs are Selling Machines


If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs.

Improving Lead Generating and Conversation Rates: Think Like a Farmer


John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries.

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?


In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem.Why we often let unconscious biases affect our opinions about people who are taller or have a different skin colour.

Target Marketing - What Are You Aiming For?


Is Advertising Viable?At the turn of the 20th century, department store magnate J.C.

Spice It Up! Rib Festival Teaches Us About Product Value


The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience.

Why You Buy


Behavioral economics is a new science that sheds light on some of our most important decisions. It is the study of how and why people make money-related choices.

Packaging Trends You Cannot Overlook (part #1):


1) People are buying in smaller quantities.Our busy lifestyle keeps many people from eating at home on a daily basis.

10 Packaging Tips That Will Make Consumers Buy Your Product


The customer is king/queen. We have all heard this mantra.

Market Planning -- Getting the Word Out


"There are those who get things done and those who think about getting things done."--Col.

How Gratitude Works


Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:1. It won't get tossed out with the rest of the junk mail.

Whats Your Marketing Weak Link?


Your marketing weak link could be undermining the rest of your marketing. It is vital that each link in your marketing system supports and builds upon the previous link.

Be Prepared for Marketing


For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process.

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