Marketing Information

Marketing Information

Beyond Repair: The Fixed-price Model


Don't get me wrong. I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off.

Finding Your Niche: What Do You Want To Be Known For?


In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to "set in stone" their target market. With the latter group, I always probe for more information: Why don't you want to choose a specific target for your product/service? Time and time again, the response is the same "I don't want to limit my profits by only catering to a few.

Know Thy Competition


BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING!Once you break from ho-hum marketing, and learn to put your deeper beliefs and values into your promotion, a remarkable thing will happen: You will beat your competitors at every turn, attract precisely those clients who really need and appreciate the products or services your company provides, and have a really good time in your business. In other words ? once you know what your clients really value, and how you are different from your competitors then it's an incredibly simple process to promote your company's products or services.

GoogSpy: Business Counter Intelligence for Everyone


So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors.What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one.

Getting Personal - Innovative Marketing for Small Business Owners


The small business marketing strategy you can't afford to missEveryone loves a story. Even if you don't particularly like reading them chances are you love watching them, either on TV or at the movies.

Effective Marketing for Small Businesses


Effective marketing for the small business begins with market researchIf you don't know who your customers are, how on earth are you going to reach them? The most effective small business marketing strategies are the most highly targeted ones: the ones which are based on a clear understanding of who their target audience is. What's your target age group and income bracket? What publications do they read? What do they do for fun? For it to be truly successful, your marketing should try to address an issue your target market deal with, fulfil a need or answer a problem.

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes


The highly entertaining Donald Trump's search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy.In one of the episodes Trump challenged the two opposing teams of apprentice wannabes (Apex and Mosaic) to put together a bridal gown sale.

How to Save Time and Achieve More by Creating High-Leverage Marketing Assets


The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it.

11 Ways to Turnaround a Cash-Strapped Business or Practice


This past weekend I received a disturbing message from a dear friend. His business wasn't generating all the income he needed.

How Architecture Rendering is Part of the Impact


Cartoons have gone from celluloid to digital. Movies have gone from cinematography to computer graphics imaging.

B2B Marketing Tips - Create an Interactive Online Experience for Clients


Business to business communications on the web are as stale as a piece of week old toast.As a marketing director you want to give your company the biggest bang for it's marketing buck.

The Lone Wolf is Blind


When Advertising, it's not always better to be the lone wolf.Before using a certain medium to advertise, consider those that went before you.

Direct Marketing Puts Information In The Buyer's Hands


Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package.

Increase Sales With Travel Incentives


Today's business environment has changed dramatically over the past 10 years, it can be a tough task to make a sale. Just being aggressive doesn't cut it any longer.

Customizing Booklets By Industry or By Company


Customizing booklets can be done by industry or by company."110 Ideas for Organizing Your Travel Business Office" or "110 Ideas for Organizing Your Beauty Salon" or "110 Ways for Organizing Your Fitness Center" are examples of customizing a generic booklet about organizing your business life according to specific industries.

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08/17/2017 08:59 AM
Leveraging a Hospital Email List to Target Decision-Makers
When it comes to expanding a client base in the healthcare industry, hospitals are certainly one of the greatest outlets that can provide a significant number of customers to healthcare providers. Targeting such a client base with accurate and responsive Hospital email list will work wonders in favor of the marketers. Also, targeting any healthcare professional might not be of high value as the power of decision-making does not lie in everyone's hand.
08/16/2017 04:11 PM
Steps To Getting ANYTHING You
You've heard of the Law of Attraction. If you're like most marketers, you've also poo-poo'd the Law of Attraction, too. After all, it's just new age hocus pocus malarkey, right? You can't sit on your duff and attract a new television to yourself.
08/15/2017 09:07 AM
How Is Business Development an Important Factor for the Advancement of Business Initiatives?
The simplest and most direct way of describing what business development is all about is that, it is the initiatives and idea taken, discussed and put forth in order to make a certain business bigger and better. This includes a lot of factors such as the steps taken in the expansion of business, planning strategies and implementing them, seeing where the profit lies and focusing it to grow further and making effective business decisions. There is a lot of scope and concept and understanding that goes behind Business Development.
08/14/2017 09:12 AM
How To Get More Paying Clients For Business Without Burning Advertising Dollars That Have No Result
Social media marketing plays a major role these days and it is more effective than traditional forms of advertising. This article explains all the details.
08/13/2017 05:07 PM
Seven Reasons The Best Customer Profiling Will Help Your Bottom Line
The words 'bottom line' have begun to take on a negative connotation, and when combined with the idea of customer profiling, you now have the recipe for a rather toxic perception regarding business practices this day and age. This perception can be tough to reconcile because in order to have a successful business, it is imperative to keep your bottom line in mind when making business decisions, but you also want to customers to feel that financial gain isn't your only aim. Customer profiling can ride the fine line between these two mindsets, but it is an important tool for business owners to use.
08/13/2017 05:06 PM
Marketing Strategy - What Every Business Owner Needs To Know
In many respects, owning, and running, a business entails a completely different approach to seeing the world, and nothing exemplified this unique perspective like a business owner's marketing strategy. Enough cannot be said about how paramount a strong marketing strategy is to the success of a business in both the short & long-term.
08/08/2017 10:28 PM
Animation for Business Growth
Business growth is always the challenge. Connecting with customers and getting more fans, that is the goal. One great way to do that... is through the use of animated commercials.
08/07/2017 11:17 PM
Angry People Shouldn't Drive Your Marketing
You're not imagining it... people are angrier these days. But if you make your marketing decisions in an effort to avoid anger, you're making a big mistake. this article explains why.
08/03/2017 02:59 PM
Personnel Perspective on the Change of Marketing Thru the Years
This article give my own views on how the internet has changed the face of marketing since the late 1960's. Using my own experience I share with the changes that I witness to today as a student in today education system.
08/03/2017 07:53 AM
Marketing Medical Staffing Tips You Desperately Need To Know
Finding clients for my staffing agency is a topic that continuously comes up when I am helping new or existing staffing agencies. What actions or steps do I take to find the best clients opportunities? This is a fundamental challenge for staffing agencies deciding who or what to do to find business for your staffing agency.
07/31/2017 11:48 AM
Business Planning - Do You Make These 5 Marketing Mistakes?
What is the one thing every business wants more of? Money! Are you struggling with how to take your business to the next level? Do you feel like you're stuck in a stagnant place and are unsure of what actions to take to grow? You are not alone! As a business owner, you are busy constantly. There is not enough time in the day for everything. Making mistakes with your marketing efforts can only magnify some of your struggles. Read this to figure out if you are you making these 5 costly marketing mistakes.
07/30/2017 09:03 PM
There's a "Right" Message for Each Market Segment
Every market segment has messages, wording, and phrases that are hot-buttons to those you want to reach. Use the right terms, they'll read it and respond. Use the wrong ones and they'll ignore you.
07/27/2017 06:28 PM
Business Intelligence: Leading the Way to New Digital Opportunities
How can you make the right and most efficient decision when identifying better solutions to improve on and apply to the overall performance of your organization? Data mining, collecting and processing analytics, queries and reporting are all elements related to the discipline of business intelligence (BI).
07/26/2017 07:58 AM
Five Ways Audience Definition Will Help You Grow Your Business
Audience definition is a game-changer for those of us steeped in the world of building a brand, communicating a message, and trying to reach people. In order to run a successful business, it is imperative to know whom it is you are trying to reach. This should go beyond the standard age, sex, location. This practice of identifying the best customer or best patient or best consumer for a business involves a good amount of research and an algorithm with a history of success. This can be an invaluable resource. Just take a look at the what the practice of audience definition can allow you to do:
07/19/2017 11:09 AM
Marketing Your Hotel As a Conference Location Hot Spot
In addition to the vacationers and business travelers that stay at your hotel, there is another audience you should be marketing to that could equal big business for your company. This audience is the conference and corporate meeting industry. If you aren't already capitalizing on the industry, and you have the capabilities to hold corporate meetings or conferences, your business is missing out.
07/17/2017 03:28 PM
Creating a Consistent Brand Identity
There are so many new buzz words these days it's hard to keep up. One of the new words is 'brand identity'. It's more than just your typical buzzword though, you need to know what it means and what you as a business needs to do about it.
07/17/2017 03:25 PM
Do I Really Need a Landing Page?
A landing page is a webpage that you land on after clicking on a hyperlink. However, the definition goes a little deeper when discussing landing pages as a marketing tool.
07/17/2017 12:39 PM
The Many Ways to Write a Great Call-To-Action
If you sit down to write a call-to-action (CTA) and you expect it to be a piece of cake, you may be mistaken. There is an art to writing an effective CTA and you probably will not be able to just whip it off in a second, at least not the final draft.
07/17/2017 10:32 AM
How Often Should I Blog? (The Answer May Surprise You)
To make your blog effective as a marketing tool, there are several factors to consider. Frequency, consistency, and value all come into play.
07/17/2017 09:50 AM
Engage And Interact With The Target Audience With A Well-Organized Event
Based on the requirements in terms of marketing, you can share inputs and ideas with the agency and then give it the freedom to plan the event, finalize the list of guests, arrange of foods and everything that make the occasion special in the real sense. This is how events prove very beneficial in helping brands make a rapid stride towards achieving their goals in the market.
07/12/2017 03:52 PM
Millennials and the Social Business of Today
Millennials are a more tech savvy generation. Using technology to collect and build data sets to better understand customers and competitors may allow a business to tailor specific marketing campaigns and product launches, but it is not engagement, and that is what social business is all about.
07/11/2017 02:34 PM
How To 3x Your Consulting Leads
Many consultants still heavily rely on referrals, but this is dependent on the size and quality of your network, is labour intensive and inconsistent. Combine this with the ease that buyers can search online and locate hundreds of qualified consultants in the same state, you're facing tough competition to stand out.
07/11/2017 02:31 PM
36 Marketing Ideas for a Tiny Budget
Marketing on a small budget is tough, but not impossible. There are plenty of creative, low-cost ways to promote your small business without breaking the budget. Sometimes the simplest ideas are the most effective. I've gathered 36 small business marketing ideas to spark your creativity, all you need to do is set aside some time and get planning!
07/10/2017 03:44 PM
Why a Business Plan Is Needed
Before actually starting you need to write a business plan, it is very important to do adequate research about the entire business process. Only after a great deal of information is obtained should one work on the actual finished business plan.
07/06/2017 11:39 AM
Marketing Automation Consultants
Marketing Automation is the talk of the town in several business sectors. Whether it is financed industry, IT industry or e-commerce all are trying to get hold of these much talked Marketing Automation systems. Noting the increasing demand of this software, marketing automation consultants introduced for marketers to set the best optimal settings for the software for its roaring performance.
07/06/2017 10:48 AM
The Art of the One-Page Strategy
Tell a business story about what success looks like, and how Technology can contribute to that success. Construct a business story. Build a narrative that will engage the customer.
07/03/2017 09:41 AM
How To Improve Your Marketing Campaign With Printed Leaflets
With the increase of digital internet-based marketing, you may question the pertinence of leaflet marketing. Nevertheless, leaflet or flyer marketing is still one of the most valuable and efficacious marketing tools, when used appropriately and accurately. We discuss why flyer marketing is still so important, cost-efficient and effective and how to make sure you get the most out of your campaign.
07/01/2017 01:54 PM
The Great Debate: Digital Vs Traditional Marketing
This is the topical discussion being held across every industry and every market around the world, in all boardrooms and strategy meetings: digital vs traditional marketing. Where do we spend our precious budget to get the most cut through to engage our audiences and achieve our organisational goals? So, it's finally time to analyse both sides and get to the bottom of this debate.
06/26/2017 03:21 PM
Traditional Marketing VS Digital Marketing
Marketing is a social process wherein people interact and exchanges goods & services for money or something of value to them.Business is a time dependent process & vary according to market scenario. Modern marketing techniques includes the impact of digital marketing for business activities.
06/26/2017 10:47 AM
Can We Afford to Miss Customer Experience?
Organizations today seem partly unable to overcome their hesitation to adοpt a CX strategy, stating they cannot afford CX. We experience a most technologically evolving environment where the balance between digital and physical services tend to change constantly. Google brings to the discussion the so called life moments instead of the classic definition of needs as we traditionally know them.
06/26/2017 08:16 AM
Marketing Communications: You Need To Talk Like Your Customers
Companies and professionals often use words and phrases they know, but that are meaningless to their stakeholders. If you want customers and prospects to understand you, you must use their language. This article explains why.
06/21/2017 12:56 PM
Are You Actively Engaging Your Customers?
Competition is great these days and you need to be creative and actively engage your current and potential customers. What are you doing to grow your business more efficiently and effectively?
06/17/2017 02:31 PM
The Best Marketing Advice for Small Business Owners
Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard to propel their brand to success, now and well into the future. However, marketing a small business on a limited budget can be a challenging task. It is time you stop making excuses and get the word out about your business. If you're a small business owner looking for marketing advice, you have come to the right place. Here's what you need to know.
06/17/2017 02:24 PM
Do You Make These Mistakes in Your Elevator Speech?
Elevator speeches are a source of dread for many entrepreneurs. You don't have to be one of them.
06/15/2017 03:27 PM
How to Market Your Start-Up Creatively
Enhancing the value of what you expect out of your usual marketing activities is directly linked with your creative thinking. The creative ways of doing marketing is even more important if you are in search of investors. In this article, I intend to highlight three proven marketing tips for start-ups.
06/14/2017 10:10 PM
Can You Start Planning for Your Fall Launch Now?
One client's story. I've been chatting with a client, who is planning on launching a new program in the fall.
06/01/2017 09:15 PM
Strategic Marketing Using Digital Channels The Right Way
If you are looking to implement marketing from a strategic perspective in your company or business endeavour by making use of digital channels then it may well serve you to seek out some advice first. That's some of what we set out to do here as we look to highlight some of the ins and outs of executing marketing in the digital age. There is more to digital marketing that ordinarily meets the eye as found in our consulting, devising and executing search engine and social media marketing campaigns.
06/01/2017 12:12 PM
Marketing Lessons Learned From Psychopaths
In my never ending search for ways to better appeal to my audience, I sometimes venture into the dark recesses of the human psyche so that I might better understand my customers and even myself. I'm not picking on psychopaths here. Nor am I villainizing them. As I understand it, psychopaths are born the way they are - it's not a choice.
06/01/2017 11:15 AM
Why Donald Trump Is President
I woke up the day after the 2017 election compelled to share this article. We've all been taught many 'laws of success' over the years; reasons that explain why something or someone succeeds. We can't always take this on blind faith. If you're like most people, you want a healthy dose of proof.
06/01/2017 08:36 AM
Difference Between Retained and Contingency Recruiting Firms
Working with companies to make better decisions when deciding on the best recruiting firm to use. Differences between retained and contingency firms explained.
05/31/2017 12:26 PM
Small Company Marketing Consultants - Why You Need One And How To Select One
Whether a start-up, early stage or established company, or even a nonprofit for that matter, there are many reasons that organizations don't have a professionally developed marketing strategy plan and tactics to improve ROI. The following discussion offers advice on what marketing or marketing communications professionals can do for you, as well as what talents they should have.
05/31/2017 12:25 PM
The Importance of Being Gracious
How crazy was your day today? Reflect back on it with me for a moment... who were you in contact with?
05/30/2017 08:42 AM
Your Concept Has to Convey a Strong Sales Pitch
The goal of exhibition booth designers is to create a concept that gets people interested in what you offer. It needs to be a strong sales pitch and a way to get them to come over and find out more.
05/30/2017 08:36 AM
Finding the Best Provider to Create Your Design for the Trade Show
You can't settle when it comes to trade show stand contractors. You need someone willing to work with you to get it done right and on time.
05/30/2017 08:35 AM
Characteristics of a Terrific Manager for Your Project
Working with the right person makes a world of difference when it comes to the outcome of the materials you can use for exhibitions. This is why you have to look high and low for them!
05/29/2017 09:32 PM
Why Free Stuff Sucks
I've been talking with a lot of people lately about 'building your email list." Rule #1, they say, is give something away for free. Okay, there's merit in that suggestion I suppose.
05/26/2017 09:40 AM
When the Season Is Right, Play Santa
Here are some great tips for you - Everyone likes getting gifts, even if they're too polite to say otherwise. Business gift giving is its own kind of art, but it is an art that you would do well to master. But remember: the best business gifts don"t cost a lot, but they mean a lot.
05/25/2017 03:31 PM
How to Influence People to Buy Your Products (25 Tips to Influence People to Buy Your Products)
Maybe the subject of a pleasing supervisor to your employees and have a wonderful team in your supervision. However, business is not all approximately human resource paperwork, but it is as well as roughly publicity and generating sales. Your move should not unaccompanied realize productivity, but it should moreover achieve profitability. To ensure that your business will combined and realize stability, you have to learn not by yourself how to activate your workers to be more productive, but along with how to persuade potential customers to attain your products in order to boost your profit. There are 25 tips to concern people to obtain your products and become your faithful customers.
05/25/2017 03:00 PM
Rock Your Event With These 5 Fool Proof Marketing Strategies to Sell Event Tickets
The importance of selling event tickets will be of prime most importance to your company, especially, if you own an event management company. Popularizing your event entails a long list of procedures, in order to ensure it is a sure shot success.
05/24/2017 03:36 PM
The Fundamentals of Marketing (Six Important Elements)
As we all know, the word "marketing" actually comes from the word "market". You need to remember the six important elements of "MARKET" before planning any marketing activities and campaigns.


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