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High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them .
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to "set in stone" their target market. With the latter group, I always probe for more information: Why don't you want to choose a specific target for your product/service? Time and time again, the response is the same "I don't want to limit my profits by only catering to a few.
Getting Your Services Used
Every day I talk with professional service providers who do great work, have a valuable service that really helps people?and struggle to get their services used as much as they'd like.They get a lukewarm response after an initial conversation while networking, the referrals come in but don't convert to real business as often as they'd like, and they can't seem to get prospects to see them as that much better than other professionals offering similar services.
How to Promote your business website using free online resources.
There are many ways to promote your website for free online. Here are 10 highly effective strategies you can use right now.
Design, Design, Design
You need only one card, but make it noticeable. Make sure it says the right thing.
How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization.
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites on a specific topic.
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.
Marketing to Success on a ZERO Budget
TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON ZERO DOLLARS!I come across so many people that absolutely freak out when they think about having to market their business. Heaps of questions come up like, 'Where do I start?', 'I hate selling', 'How do I market my business when I don't have any money?'?.
Make Out Marketing
What is the single biggest fear of teenagers, business owners and CEO's alike?The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with.
Key Marketing Strategy - You Need To Stay Visible!
If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that?It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it.
Do I Need an RSS Feed?
RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.
Networking Events - Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking events? I hope not because I hate them."No, of course you don't have to go to them.
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult.
Digital Printing vs. Press Printing - A Comparison Guide
When it comes time to print your brand identity materials, there's one overarching question for you to consider - whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.
Private Practice Marketing: A Soaking Wet Marketing Marvel
Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mini-water parks on site, with a mall in the middle.
The Apprentice: 5 Lessons in Marketing
Donald Trump's hit reality show, The Apprentice is a godsend for marketers around the world.Why?Because all of the tasks that the prospective apprentice's go through each week and each season involves some sort of marketing skills.
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no.
To Web or Not to Web?
Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve.
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer.
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