Marketing Information

Marketing Information

Like Brushing Your Teeth


What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids??They're all forms of regular "self-care" that, if you neglect them for a period of time or take the wrong approach, there will be costly negative consequences.The same goes for marketing.

Getting Your Services Used


Every day I talk with professional service providers who do great work, have a valuable service that really helps people?and struggle to get their services used as much as they'd like.They get a lukewarm response after an initial conversation while networking, the referrals come in but don't convert to real business as often as they'd like, and they can't seem to get prospects to see them as that much better than other professionals offering similar services.

The Role of Marketing for Boards of Directors


Small and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve on their board of advisors for the little or no compensation that the new company can afford.

How to Put Law & Order into Marketing Your Legal Practice


First in a series of three articlesRegardless of your law firm's focus - criminal, civil, corporate, family, business, etc. - the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development.

The M-Word


It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn't mean they have the same level of understanding about the business of growing a practice.

How to Leverage Your Most Powerful Marketing Tool


Second in a series of three articles:What if you could reach thousands of prospects, build fruitful, pro-active relationships with them, and stay top-of-mind with them on a regular basis?and not spend a fortune in the process?If this sounds too good to be true, then you've not mastered the art of leveraging your firm's online strategy. A web site is one of the most unique and powerful marketing tools you have, if you develop and use it correctly.

How to Take Your Law Firm to the Next Level


How to Take Your Law Firm to the Next LevelThird in a series of three articlesSO you've done such a good job at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations!If you can confidently answer "yes!" to the following metrics, then you're ready to take your practice to the next level:? Is your firm's mission perfectly aligned with your market?? Do your marketing efforts create exactly the relationship your customers most want and need?? Are your services well packaged, presented with a What's In It For Me? punch, and priced at various levels?? Do you know exactly where and how to promote your firm's services?? Does your marketing system routinely and predictably create the kinds of new customers your business requires?What happens next in many successful firms, however, is not good news. Instead of sticking with what's created success in the first place, the focus shifts away from a marketing mindset.

Effective Marketing


For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success.

Ten Effective Ways to Capture Market


1.Evaluation of Existing Products / Therapies2.

More Scams! Do you Really Believe It?


Quit spreading those chain letters, nothing is going to happen to you if you don't mail it to the next person. However, there is a better chance that if you continue mailing, you may have the FTC on you.

Matrix Web Sites - Scam or NOT?


While I am not talking about the movie "Matrix", you may be wondering like many others if Matrix Web Sites are Legal!Before answering this, you may know that there are some wonderful deals offered on the net, that will make you want to jump at it. Keep your shirt on.

Are You Losing Business?


As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don't follow up? You are caught up in the business of running your business you don't take the time to follow up with your clients.

Too Much To Do: Four Keys to Effective Delegating


Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.

To Be Successful Sell to Wants not Needs


My mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car.

25 Ways To Get More Business


Special Requirements for Reprint: we ask only that you include Pauls name and resource box, and keep all hyperlinks as live links. Complete Article with Resource Box at end: Need more business? Who doesnt? Thankfully, new business is pretty easy to get, but you do have to do something to get it.

More Articles from Marketing Information:
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06/21/2017 12:56 PM
Are You Actively Engaging Your Customers?
Competition is great these days and you need to be creative and actively engage your current and potential customers. What are you doing to grow your business more efficiently and effectively?
06/17/2017 02:31 PM
The Best Marketing Advice for Small Business Owners
Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard to propel their brand to success, now and well into the future. However, marketing a small business on a limited budget can be a challenging task. It is time you stop making excuses and get the word out about your business. If you're a small business owner looking for marketing advice, you have come to the right place. Here's what you need to know.
06/17/2017 02:24 PM
Do You Make These Mistakes in Your Elevator Speech?
Elevator speeches are a source of dread for many entrepreneurs. You don't have to be one of them.
06/15/2017 03:27 PM
How to Market Your Start-Up Creatively
Enhancing the value of what you expect out of your usual marketing activities is directly linked with your creative thinking. The creative ways of doing marketing is even more important if you are in search of investors. In this article, I intend to highlight three proven marketing tips for start-ups.
06/14/2017 10:10 PM
Can You Start Planning for Your Fall Launch Now?
One client's story. I've been chatting with a client, who is planning on launching a new program in the fall.
06/01/2017 09:15 PM
Strategic Marketing Using Digital Channels The Right Way
If you are looking to implement marketing from a strategic perspective in your company or business endeavour by making use of digital channels then it may well serve you to seek out some advice first. That's some of what we set out to do here as we look to highlight some of the ins and outs of executing marketing in the digital age. There is more to digital marketing that ordinarily meets the eye as found in our consulting, devising and executing search engine and social media marketing campaigns.
06/01/2017 12:12 PM
Marketing Lessons Learned From Psychopaths
In my never ending search for ways to better appeal to my audience, I sometimes venture into the dark recesses of the human psyche so that I might better understand my customers and even myself. I'm not picking on psychopaths here. Nor am I villainizing them. As I understand it, psychopaths are born the way they are - it's not a choice.
06/01/2017 11:15 AM
Why Donald Trump Is President
I woke up the day after the 2017 election compelled to share this article. We've all been taught many 'laws of success' over the years; reasons that explain why something or someone succeeds. We can't always take this on blind faith. If you're like most people, you want a healthy dose of proof.
06/01/2017 08:36 AM
Difference Between Retained and Contingency Recruiting Firms
Working with companies to make better decisions when deciding on the best recruiting firm to use. Differences between retained and contingency firms explained.
05/31/2017 12:26 PM
Small Company Marketing Consultants - Why You Need One And How To Select One
Whether a start-up, early stage or established company, or even a nonprofit for that matter, there are many reasons that organizations don't have a professionally developed marketing strategy plan and tactics to improve ROI. The following discussion offers advice on what marketing or marketing communications professionals can do for you, as well as what talents they should have.
05/31/2017 12:25 PM
The Importance of Being Gracious
How crazy was your day today? Reflect back on it with me for a moment... who were you in contact with?
05/30/2017 08:42 AM
Your Concept Has to Convey a Strong Sales Pitch
The goal of exhibition booth designers is to create a concept that gets people interested in what you offer. It needs to be a strong sales pitch and a way to get them to come over and find out more.
05/30/2017 08:36 AM
Finding the Best Provider to Create Your Design for the Trade Show
You can't settle when it comes to trade show stand contractors. You need someone willing to work with you to get it done right and on time.
05/30/2017 08:35 AM
Characteristics of a Terrific Manager for Your Project
Working with the right person makes a world of difference when it comes to the outcome of the materials you can use for exhibitions. This is why you have to look high and low for them!
05/29/2017 09:32 PM
Why Free Stuff Sucks
I've been talking with a lot of people lately about 'building your email list." Rule #1, they say, is give something away for free. Okay, there's merit in that suggestion I suppose.
05/26/2017 09:40 AM
When the Season Is Right, Play Santa
Here are some great tips for you - Everyone likes getting gifts, even if they're too polite to say otherwise. Business gift giving is its own kind of art, but it is an art that you would do well to master. But remember: the best business gifts don"t cost a lot, but they mean a lot.
05/25/2017 03:31 PM
How to Influence People to Buy Your Products (25 Tips to Influence People to Buy Your Products)
Maybe the subject of a pleasing supervisor to your employees and have a wonderful team in your supervision. However, business is not all approximately human resource paperwork, but it is as well as roughly publicity and generating sales. Your move should not unaccompanied realize productivity, but it should moreover achieve profitability. To ensure that your business will combined and realize stability, you have to learn not by yourself how to activate your workers to be more productive, but along with how to persuade potential customers to attain your products in order to boost your profit. There are 25 tips to concern people to obtain your products and become your faithful customers.
05/25/2017 03:00 PM
Rock Your Event With These 5 Fool Proof Marketing Strategies to Sell Event Tickets
The importance of selling event tickets will be of prime most importance to your company, especially, if you own an event management company. Popularizing your event entails a long list of procedures, in order to ensure it is a sure shot success.
05/24/2017 03:36 PM
The Fundamentals of Marketing (Six Important Elements)
As we all know, the word "marketing" actually comes from the word "market". You need to remember the six important elements of "MARKET" before planning any marketing activities and campaigns.
05/24/2017 11:05 AM
How to Stand Out As a Therapist
When there are many other professionals working in the same field and the same area, how do you differentiate yourself? This is something that we can all relate to, but fortunately, there are a few simple things that you can do to stand out as a therapist and show how you're unique.
05/22/2017 08:43 AM
Is Your Marketing Message Noisy? How To Get Rid Of The Static
Everything you do in your marketing either enhances the signal or creates noise that causes the audience to tune out. Find out how to cut the noise.
05/21/2017 02:40 PM
Five Practices to Increase Profits Without Stress
When your main focus is on increasing profits and expanding the reach of your marketing, it's incredibly easy to be taken down a dozen rabbit holes each day. There are so many marketing, leadership, and small business experts giving abundant strategies to grow your business that it creates an obstacle course of to-dos for the average entrepreneur. If you'll think less of implementing the 101 profit ideas you have and give more time to the following five simple practices, you'll find that you'll have less stress and more profits without trying.
05/19/2017 08:51 AM
Expert Tips on Choosing the Right Conference Speaker
When you are all set to organize a conference, pay attention to who you wish to choose as the conference speaker. His decision will have a great impact on the event's success and if you choose a wrong speaker then it can lead to loss of money, as your guests will not be interested to attend your other events. It is true that speakers have a huge role to play in the success of an event and spending on a perfect conference speaker should be a worthier choice.
05/18/2017 03:46 PM
6 Silly Lead Generation Mistakes You Must Avoid
Avoid these top lead generation mistakes which can badly ruin your business. And, to increase your sales, you must ensure that you do everything you can to generate leads and nurture them properly. If you lack the skill, you can always choose to hire the best Lead Generation Company and see a high return on investment on money you have spent.
05/18/2017 10:09 AM
How India Is Cashing In On The American Consumer
In 2018, it is estimated that there will be an estimation of 283 million social network users in India If you compare this with the number of online users, and senders and receivers of email communication, you can see there is a lot of catching up to do. According to a Livemint (stat) the number of Internet users in India could cross 450 million by June 2017: says report. A recent IAMAI-IMRB report says Urban India has close to 60% Internet penetration, reflecting a level of saturation, but there are a potential 750 million users in...
05/18/2017 09:10 AM
5 Reasons Why Business Cards Are Still One Of The Most Effective Marketing Tools
Even though we mostly rely on the internet when doing business - business cards are the exception, because there are some things that just cannot be replaced with a digital version. Below are five important reasons why printed business cards are still significantly impactful.
05/15/2017 08:47 AM
When Marketing, Stories Simply Sell Better
The human brain is hard-wired to love stories. That's why using them can add power to your marketing communications efforts. To learn more about why that's the case, let me share a story with you...
05/11/2017 08:56 AM
Why Whiteboard Animation Is Good News for Your Business
Whiteboard video company can do the same thing for you.It's a sure thing that using whiteboard animation can be a lot more intimidating to the visitors.
05/10/2017 02:58 PM
Building An Effective Trade Show Booth
If you've ever been to a trade show for work or your own business, you know how difficult building an effective booth can be. From the booth you choose to how you staff it and what you wear, building an effective booth can make the difference between a successful show and an expensive flop. We've compiled a list of tips for building the best trade show you can.
05/10/2017 08:17 AM
How to Avoid Last Minute Marketing and Get Better Results
Ever arrive at your computer, bleary-eyed, to write a blog or social media post that just has to go out that day? Go ahead, raise your hand if that's you. I'm raising my hand right along with you!
05/08/2017 10:27 AM
Stop Listening to Your Market
This article highlights the importance of knowing your market. It also draws attention to a pitfall that can affect how your market reacts to your product.
05/07/2017 11:38 AM
5 Cost Effective Marketing Strategies To Grow Your Brand
When marketing your brand, you may want to reduce your costs while getting the best results. This is important especially if your brand is new and you are trying to grow it. Actually, the goal is to get the highest return on your investment dollars. And this can be achieved through the implementation of effective strategies. Of course, the goal is to spend the least amount of money. Given below is a description of 5 cost effective strategies for marketing your new brand. Read on.
05/06/2017 02:05 PM
An Insight Into the Translation Business
In our nowadays globalized world, many businesses, and even individuals, resort to Translation Agencies to satisfy their Translation and Localization needs. Although they usually get a satisfactory service, sometimes they have unpleasant surprises. Our "Insight into the Translation Business" is intended to be a series of insights about the Translation Business with the aim of enlightening clients about the translation kitchen and issues that has not been tackled before to guide them how to find the right translation agency and the competent professional translator for their translation and localization needs. While doing so, we will reveal the pros and cons of the business, find workable solutions that will help both clients and translators achieve their goals, and finally create a more sound and fair atmosphere for all in the translation industry.
05/05/2017 11:10 AM
The Three Fundamentals of Effective Communications
There are many ways to deliver your message, but sticking to these three basic principles of communication will improve your outcomes. 1) Define your objective. 2) Know your audience. 3) Identify key information to share.
05/04/2017 08:08 AM
The 6 Step Marketing Campaign
Solopreneurs and Entrepreneurs are urged to periodically launch marketing campaigns designed to promote the products and services sold and the brand. The purpose of marketing is to drive sales and generate revenues and profits, the life-blood of every business. In support of that suggestion, presented here is a review of the core components of a successful marketing campaign.
05/03/2017 12:22 PM
What Is Audience Definition And Why It Matters To Your Business
Do you think you know who your best customer or best client or best patient is? Chances are good that if you utilize some form of Audience Definition, you may be in tune with who is most likely to produce a conversion for your company, business, product or service. Audience definition, also known as customer segmentation, is a very unique and important process to any business that wishes to improve their marketability and drive sales. It is the act of understanding, in detail, who is most likely to engage in a particular business. Take a look to delve deeper into the process of identifying your best client:
05/03/2017 10:36 AM
Why We Need a Mobile App - Building Mobile Apps for WHAT?
Mobile applications are not only for large organizations; today many small or mid-sized companies own their individual mobile applications. The emerging trend of mobile technology involves more than just having a mobile friendly website.
05/02/2017 08:17 AM
Marketing Lesson From Ian McTavish: 7th Generation Scottish Bagpipe Maker
If you create a high quality product or service, you can set the bar for customers as high as you want. Being selective about who's "entitled" to be your customer can be a very effective marketing strategy.
05/02/2017 08:17 AM
7 Signs That You're NOT a Thought Leader
You can use intellectual capital to promote your personal brand or build a career strategy. But you must allow people to draw their own conclusions regarding its value. You don't determine what your reputation is... others will do that for you.
05/01/2017 11:09 AM
Content Marketing for Your Small Business
A large part of engaging social media posts has great content. Just having a profile on multiple Social Media sites isn't enough to keep followers engaged or attract new customers. To get and hold people's attention, you need to post new, trending and engaging content consistently.
04/29/2017 12:21 PM
Three Ways to Engage Your Customers
An engaging customer experience is at the very core of every business. Maintaining proven engagement techniques is essential, but thriving businesses also need to consider new engagement tools, its pros and cons, so that it can better prosper amidst stiff competition.
04/27/2017 10:30 AM
Everything You Need To Know To Sustain Market Leader Status
Being the market leader is difficult to achieve, but once the companies reach that status complacency must not set in. Four key mainstay need to be adhered to, innovation, service quality, continuous improvement and knowing your competition.
04/27/2017 10:04 AM
Four Tips for Success in Legal Marketing
In this day and age as an attorney, marketing yourself and your firm is very important. Our latest article discusses tips for successful legal marketing.
04/26/2017 02:09 PM
Double Your Conversions With One Sentence
Do you believe that in single sentence can double your profit? You heard it right, just follow the things that this article reveal and apply it.
04/26/2017 08:29 AM
Lessons for Marketers From Chanakya, an Indian Teacher From the 4th Century BC
This article entails lessons from the famous Indian teacher and Philosopher, Chanakya, who lived in 4th century B.C. He laid down certain principles and teachings which are relevant even now and if followed correctly can yield huge positive results in marketing for companies and brands.
04/25/2017 09:55 PM
7 Effective Strategies on Marketing Your Business Locally
My business was literally created by connecting with people locally. And just because Social Media has taken over the online networking landscape, doesn't mean there's any less value in building your business at that grass-roots level. Do you market your business in your hometown?
04/25/2017 12:20 PM
The Basic Old School Marketing Tips
Did old school marketing apply on modern time? Many of business today have a latest way to market their business since marketing strategies are getting updated. But before, they have that they learn first about "Old School Marketing Ideas" which they develop and apply to each business.
04/24/2017 10:47 AM
Stages an Animated Video Goes Through Before It Gets Life
The pace with which the business world is expanding, more creativity is gradually coming in. These days people no more use those boring slides to convey about their product. Even if they do, they are decreasing day by day.
04/24/2017 10:15 AM
How To Make Money Without Your Own List
How can you get an income without having your own list? Did you want to know what are the things/secrets that can help you to make money online? Most of business have their own leads/list to email them or to introduce their products/business online. Some business owners buy leads/list online to make them a prospect even if the list are not the one that they been targeting.
04/21/2017 02:34 PM
Customer Value Proposition and the 10 Boundary Markers
"Customer Value Proposition (CVP) is the marketer's appeal to the customer about value transferred by a product or a service. It is often a projection of superior features of the product or the service over competitors'. The concept of CVP was evolved in 1980s and finds its origin in Ray Kordupleski book "Mastering Customer Value Management." It has travelled its journey from a jargon to an essential tool for marketing. It is paving its way from retail marketing to direct and even institutional sales. However, the concept of CVP is constrained by its own boundaries and without identifying these blurred lines, it may thwart the game.


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