Marketing Information

Communicating Our Attitude


The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you're not excited about what you're doing, no one else will be either. Our passion for what we do in business is communicated through our attitude. Our attitude comes shining through in a variety of ways. How can you create an attitude that paves the way to success for you and your business?

1. You are what you speak. The words we use say everything about who we are and what we are about. Our spoken words are probably one of the most obvious ways we communicate our attitude to others. Think about what you say before you speak. Will it serve to build connection, community or relationship with others? If not, consider saying something else or even saying nothing. There's a lot of wisdom in the words ?"if you don't have anything nice to say, don't say anything at all."

2. Dress for success. How you dress and the colors you wear communicate a lot about who you are. Find clothing that accents your best features. Make sure your clothes are properly tailored, neat, and wrinkle-free. If necessary, work with a personal shopper who can help you select apparel that is stylish and fits for the image that you wish to communicate. Consider how different colors look on you and how they make you feel. Wear clothes that you enjoy so you'll come across in a more powerful way with potential customers or clients. While "clothes don't make the man or woman", they certainly speak volumes about what we think about ourselves and what we wish to project.

3. Be punctual. Thomas C. Haliburton said, "Punctuality is the soul of business." Arriving on time for customer meetings, speaking engagements, meetings with vendors, or anything else you do in your business, shows that you respect others. Respect is the foundation for creating great long-term relationships with your clients. Showing up and on time is one of the best ways to show someone that you care about them. By keeping your commitments to others, you are acknowledging them and their needs. Caring about your customers must be your number one priority since it is through your relationships that you build your business. No one knows how much you care until you show them? by showing up.

4. Respond to emails several times each day. Nowadays, email is the most frequently used method of communication. Make it a goal to answer emails within eighthours. If you cannot answer emails during that timeframe, at least send back a reply that you have received the person's email and that you will respond by a certain date and time. Never leave people wondering about whether you've received their email or not. If you don't answer promptly, you are perceived as not being on top of things, that you aren't detail oriented or, worse, that you don't care about your customers. Don't hesitate when it comes to communications. Set aside a couple times per day when you will concentrate solely on reading and replying to your email.

5. Return calls within hours. Time is of the essence when it comes to doing business. The difference between getting a new client can hinge on returning a phone call in a timely manner. You never know when you might be missing a time critical opportunity. A prompt response communicates an attitude that you value serving others and that you respect their time and their deadlines. In today's competitive environment, if people don't get the prompt attention they desire, it's easy for them to seek out your competitor. Avoid missing opportunities to grow your business; plan two to three times each day to return calls.

6. Take responsibility. We communicate our attitude through the responsibilities we take upon ourselves. People can sense when we take full responsibility for our actions and the resulting outcomes. We communicate an aura of strength, confidence and leadership, which makes us even more attractive to the people with whom we do business. Think about how you can step up and take even more responsibility for your business and the results you achieve.

7. Take action. Successful business owners are people in action. They don't wait for life to happen, they make life happen. Taking action communicates an attitude of excitement and accomplishment, which others find extremely attractive. Action tells others that you are a leader, that you move things forward, that you can make things happen, and most important, that you are confident doing what needs to be done. Just as people watch things that move, they watch people that move.

8. Body language. Along with the words that we speak, our bodies are probably the next most obvious way that we communicate our attitude to others. It's as if we are walking billboards. Everything from your facial gestures to the way you sit and position your arms and legs, communicates volumes about who you are and your attitude towards others. Observe people who exhibit positive, open, and welcoming body language and try to emulate them. Read about body language and create a new way of being that represents what you most want to convey. One book I recommend is I Know What You're Thinking by Dr. Lillian Glass.

9. Change your thinking; change your attitude. We all know that thoughts influence how we feel. They also influence the words we speak as well as our body language. Our thoughts become the filters through which we perceive the world. By changing our thoughts, we'll automatically change our attitude. We wear our thoughts everywhere we go. Make sure you're showing your best self at all times.

10. Smile. A smile is the universal sign of welcome and friendship. Nothing warms the heart of another, melts the tension of a situation, or endears people to us, than delivering a smile with sincerity. Practice smiling at everyone and everything. Incorporate it as a healthy habit. Not only does a smile affect others, it has an automatic effect on how you perceive everything around you. People are attracted to people who make them feel good. Start attracting people to you and your business by wearing a smile.

© Copyright 2004 by Alicia Smith

Alicia Smith is a Coach and Trainer whose specialty is helping coaches to Make Money Now. This article is derived from just one of the 90 lessons contained in her e-course, 90-Day Marketing Marathon. To learn more about that course and her other products and services, please visit the following sites. (You also can email her at alicia@aliciasmith.com.) http://www.90DayMarketingMarathon.comhttp://www.discninja.comhttp://www.InternetAssessments.com


MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
12/12/2017 08:36 AM
Is Your Business Ready For Mobile Marketing?
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn't come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on any other device category.
12/11/2017 03:53 PM
The 10 Most ANNOYING Marketing Buzzwords
As fellow marketers and creative professionals, let's kindly retire (or extinguish) these irritating phrases so we can all evolve past this "noise" cluttering our industry. Are you with me?!
12/10/2017 08:17 AM
The Case Against Meditation - Why It's Getting You Stuck
I used to be a big advocate of meditation - Wake up bright and early, do some meditation, a little morning ritual, just a really relaxed start... But guess what - It's All Horse Crap!
12/08/2017 03:39 PM
Reach the Most Customers: Necessary Media Formats for Your Marketing Literature
To reach the highest number of customers in today's business environment, it is critical to have multiple media formats for your marketing and business literature. This paper discusses those formats and highlights the importance of having an experienced full-service graphic design firm or individual designer that can provide them. Your business should possess a print version that can be handed out or placed in locations where potential customers will take one, an electronic version in PDF that can be posted on a website for download and printed by the customer, an image version that can be posted on sites such as Instagram or Facebook for customers to view, and an HTML version that is formatted for targeted emails to customers.
12/07/2017 10:03 PM
Trump Swears His Daily "Happy" Drug Is Legal
According to FirstToKnow.com, Trump gets 2 "happiness pills" a day: "The President routinely goes off on Twitter about how unfair the negative "fake news" coverage he receives is, so the White House communications team have come up with a way to try and appease his anger by showing him more friendly coverage. Including photos of him looking "powerful" Vice News claims the sensitive Commander-in-Chief gets one folder delivered at 9:30 am and another at 4:30 am with around 20 to 25 pages of favorable news in each" Now, I don't know what your...
12/07/2017 04:10 PM
Your Blog Alone Doesn't Cut It Anymore: The Keys to Content Marketing for 2018
I recently fell upon this article, "How Much Data is Created on the Internet Each Day," and I was blown away by the following information. According to IBM, 90 percent of the data that is on the Internet today was created since 2016. When you think about it and the fact that Google's mission is to, "to organize the world's information and make it universally accessible and useful" on the Internet, the study by IBM is startling because the Internet and Google have been around for a long time.
12/07/2017 04:08 PM
5 Business Marketing Trends You Need for 2018
We're at that time of year again where we're in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year's success. Marketing is an essential aspect of any group or organization, and in the digital era, it's critical that you provide your team is focusing on the following as we soon speed into 2018. Storytelling Customers do not want to be sold.
12/06/2017 12:55 PM
Is Your Sales Team Inbound-Ready?
Inbound Sales is the process of focusing on individual buyers and their personal needs, pain points, what keeps them up at night, frustrations and goals; as an Inbound salesperson, it is essential that you prioritize the buyer's needs before your own. Before you can sell anything, you have to understand who your buyers are, which is a difficult but crucial task: nowadays buyers are more equipped than ever with information about companies, but sales people don't have a similar level of insight into their prospects. Bridging that information gap will help you close more leads; therefore, the most important task on the way to...
12/04/2017 03:59 PM
Here's An Easy Way To Increase Your Sales
Want An Easy Way To Increase Your Sales? Work your customer list. Sounds sooooo simple and easy but very few small business owners do it. A house list is one of the best sources of profit building, hands down.
12/04/2017 02:24 PM
How Valuable Content Keep You Above Competitors
Every business faces competition but the competitions doesn't matter if you know how to use valuable content. With valuable content, you have the edge over your competitors while they watch you making the spotlight. The how of doing this is what this article presents to you.
12/04/2017 07:58 AM
Your Market Doesn't Want To Read Another Hyped-Up Headline
Hyped-up headlines have become so trendy today by all the "online gurus/experts". It's no wonder many business owners fall for this fallacy, bore their market to death and make 'em indifferent to their brand before they read one word of content. This article will show you how direct marketing legends come up with their headlines.
12/03/2017 09:29 PM
Mind Your Marketing Manners
What bothers you in the new world of marketing online and off? Let's take a stand for respect, listening, and connection. All of those things fall under an old fashioned idea-manners. Manners may seem old fashioned but when you want to build lasting relationships they are as important now as ever.
12/03/2017 09:28 PM
Content Creation for Non-Writers, Procrastinators, and the Stuck Among Us
The reason to create content in the first place-and all content need not be written-is to provide value to your readers, listeners, viewers. If you are going to write, take the time to write well. If your brain is a dusty dry patch of nothing on the day your weekly missive is due, ditch your usual way of connecting and have some fun.
12/02/2017 11:50 AM
Seinfeld's Soda Machine Theorem of Converting Your Prospects Into Buyers
One of my favorite Seinfeld episodes is the car dealership, where Jerry is looking to buy a new car in a dealership from Puddy, his mechanic and Elaine's boyfriend at the time (George does a hilarious candy bar lineup, but I'll talk about that one another time). Anyway, Elaine is trying to break up with Puddy, and she's trying to convince Jerry (and herself) that their relationship has finished in one mighty blow. Jerry says there's no way that's possible and that: "breaking up is like trying to tip a soft drink machine over - you can't do it with...
11/29/2017 02:18 PM
Nurturing Techniques To Raise Your B2B Lead Conversion Rates
The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate. Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in. Running a lead generating campaign is easy, but if leads don't convert into business opportunities and those opportunities are not turned into deals, it is not worth the effort.
11/29/2017 08:09 AM
Trump's Sneaky Little Marketing Tricks
Trump has been trumping a lot lately about whether Obama was born in the U.S. or not. Some may ask themselves - who cares? Well, if you want to learn a thing or two about marketing, then you should care - just watch the big man in the white house - he's one of the best self-marketers around.
11/26/2017 10:20 AM
Best Customer Profiling Can Make - Or Break - Your Business
Business owners, especially those who have experienced success, understand that in order to stay ahead, it takes hard work & dedication to knowing their industry very well. It also takes knowing your customer base very well, and this is where best customer profiling comes into play.
11/26/2017 10:12 AM
Why You Should Never Ask Your Market What They Want To Buy
If you want to REALLY know what people want to buy, then this article will explain why you should never survey them about it. Gary Halbert, the prince of print as they called him back in the day, used to lecture to marketing students. He wanted to show them that people don't really put their money where their mouth is, which could be hazardous for a marketer who wants to know what they really want to buy, so he asked the students: Who in here would prefer going to a play than going...
11/25/2017 09:55 AM
Let Your Business Benefit From Clever Marketing Methods
There are few businesses in the world today that do not rely on some form of marketing. It is also true that few people do not own and work on computers.
11/25/2017 09:55 AM
An Effective Way of Marketing Your Business
In a very competitive world businesses owners all understand that they have to come up with effective ways of marketing themselves and their businesses to the market they want to reach. You want to make a lasting impression in the market - you want potential clients to never forget who you are and what you do.
11/24/2017 09:09 AM
Why Copycating Successful Sales Promotions Will Kill Your Business
Yeah, I know what you're thinking, but I'm not talking about any legal issues here, I have no clue about that. What this is all about is - If you or your marketer/copywriter is looking at current (or past) successful promotions and copying them "as is" and simply replacing the product and company names, then there's a good chance that your promotion is destined to bomb, regardless of the success of the original ad it was copied from, and this article will explain why - While watching the "Batman: The...
11/22/2017 11:01 PM
Our Top 5 Signs That It's Time To Start Delegating
I can't believe it's November! The holiday season is already upon us again - where did 2017 go?
11/22/2017 04:47 PM
Let's Talk Marketing Strategy
You're a new non-profit and wondering how you'll come up with money to support your cause, right? You've heard the hype about grants and loads of free federal money that are available to anyone willing to lend a helping hand in society, but have you done any serious investigation into the processes that sustain a non-profit in the long haul? Let's start with a few pieces of common misinformation: Grants are sustainable.
11/21/2017 08:15 AM
George Costanza's School Of Marketing
George Costanza's Shockingly Effective Marketing Tactic. This selling tactic has been successfully used by some of the greatest direct response marketers and copywriters.
11/21/2017 08:14 AM
Here's Some Great Marketing Advice I Got From The World's Most Feared Negotiator
Many businessmen believe facts and figures are what drive sales. Jim Camp, considered the world's most feared negotiator, claims that vision drives decision. In this article, you'll understand why that's true for any type of marketing message and sales transaction, regardless of your niche or services
11/21/2017 08:13 AM
This Article Reveals The No.1 Reason Why People Buy
One of the most famous (and successful) direct response marketer asked his protege why people buy - wanna know the answer? Hint - It's NOT self-interest... In fact - I'm using it on you right now...
11/20/2017 08:26 AM
What Are the Best Ways to Market iPhone Apps?
This article is going to highlight a few persuasive ways to market your iPhone applications successfully in today's vying business market. In today's tech-savvy and competing business market, this iPhone application development is one of the most lucrative and fruitful businesses.
11/17/2017 08:20 AM
How To Deck Up Your App In Holiday Seasons To Fuel Up Engagement
This article recounts the proven ways to embellish an app and get it all geared up for the festive and holiday seasons. Whenever the holidays are around the corner and you own a business app, you would really want to see its engagement soaring up than to earn some more hard cash.
11/16/2017 09:52 AM
Top Influencer Marketing Strategies for the Social Business
Influencer Marketing is a modern marketing technique in which concentration is mainly placed on particular individuals rather than the entire target market. These individuals, termed influencers, are identified as people having a profound influence on the marketing activities of many other potential buyers of a brand. The explosion of social media over the last ten years has remarkably revolutionized communication and is making a similar impact in the business world.
11/13/2017 04:29 PM
Attractive Slogans and Taglines for Your Business
When it comes to marketing your business so that it stands out above other businesses (which you want because your business should be top of mind for other people when they happen to need what you are offering), there are some things that you will want to include in your marketing strategy, For example, slogans and taglines. Slogan versus tagline The first thing that you should understand is that a slogan and a tagline are not interchangeable. They are not one and the same.
11/08/2017 04:10 PM
Getting Started With Automation - Who's Your Automation Champion?
We started talking last week about automation of tasks. At first glance, it seems like a daunting task.
11/08/2017 09:57 AM
The Evolution of Influencer Marketing
Almost every one of us has already known Influencer Marketing, it has done a remarkable impact on today's marketing. Consumers now trust influencer marketing than any other marketing method, why? Because of its authentic message to everyone. The old or traditional marketing does still work but we can not deny the fact that most of the consumers were captivated already by influencer marketing, influencer marketing was controlled and run by "Influencers" we see throughout the social media, they outstand from any niche they are expert on. Now, in this article, let us talk about the evolution of influencer marketing.
11/07/2017 10:13 AM
The 6 Things You Got Wrong About Teenagers
Just when you thought you understood teenagers, this year's YOUTH MARKETING STRATEGY CONFERENCE chucked it all up in the air to scatter it back-down over the floor like a cluttered teenage bedroom. Here's a taster of where marketeers have been going wrong...
11/07/2017 08:18 AM
3 Surefire Ways to Boost Popularity of Your App Post Launch
This article helps you to fine-tune your knowledge about the tricks and tips to deploy for increasing popularity of your mobile app and maximize the number of downloads. Android phones presently secure the top rank in terms of smartphone operating systems which, enjoys the biggest chunk of the mobile market.
11/06/2017 03:09 PM
Content Marketing: What Content Marketers Need To Do And What Not To Do
As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal. This is easier said than done especially with limited marketing budgets. With the increasing cost and competitiveness of television advertising or other conventional forms of marketing such as exhibitions and trade shows, digital marketing- in particular, content marketing- has become the go-to avenue for marketers to engage with their target audience at relatively lower costs. What exactly does it take to succeed with content marketing? Or, even avoid failure with it? In this article, we look at some do's and don'ts of content marketing, based on valuable insights, suggestions, and tips offered by several experts in the Harvard Business Review.
11/06/2017 11:48 AM
Simple Steps to GDPR Compliance
Preparing your business for GDPR implementation in May 2018? Here's what you should know, along with simple steps to help ensure compliance.
11/06/2017 09:46 AM
Marketing Ideas for the Playful Company
Some companies prefer a more relaxed or playful approach to their marketing plans. This type of marketing plan could appeal to younger generations and to people who don't like to see the company just marketing and mentioning what they do.
11/06/2017 08:04 AM
How To Ensure That Your On-Demand App Can Grab the Attention of Millennials
The article highlights the key tricks to make sure that a mobile app is efficient enough in nailing the attention of millennial in the digital era. Millennials or so-called the smartphone generation are the primary audience of every app maker and marketers out there.
11/03/2017 09:28 AM
Influencers Vs Brand Ambassadors Vs Brand Advocates
Brand Advocates, Brand Ambassadors, and Influencers are popular these days. These words are conversely used but you must know that aside from their spellings, they have a lot of differences in the influence and industry they are in. What are their cons and pros if they are being used what can they do for a brand in order for them to get paid? These are the insights you will find in this article.
11/03/2017 08:19 AM
Not All Contractors to Create Your Exhibits Offer the Same Thing
When you look at exhibition contractors, you need to dig deep with what they can deliver. Anyone can talk a good talk, but can they back it up? Are they dedicated to helping you get results or do they just want to make money?
11/03/2017 08:19 AM
Communication and Value Are Essential for Your Exhibition Stand Provider
The purpose of exhibition stand contractors is to offer you a chance to get your business recognized and to entice consumers. They have to bring it all to life with concepts and with creativity.
11/03/2017 08:17 AM
Find the Best Contractor for Your Trade Show Needs
Finding the best trade show stand contractors for your needs is important. This is a fantastic way to get your business in the spotlight. Yet you will be at locations where there are many other businesses too.
11/03/2017 08:15 AM
What Will Your Exhibit Look Like?
Going to trade shows can be a wonderful way to show people what you have to offer. Not just randomly people, but those who already have a vested interest in the types of items you offer.
11/01/2017 04:30 PM
4 Ps of Social Marketing Strategy for a Good Cause
We are all familiar with the traditional 4 "P's" of marketing - Price, Product, Place and Promotion. The transformation is incremental. Kimberly Kadlec, former VP of global marketing at Johnson & Johnson, endorsed a fresh set of 4Ps for the Social Business, which she called Purpose, Presence, Proximity and Partnerships.
10/31/2017 02:31 PM
The Power of Using the Winning Marketing Angle and How to Get It
In this article, the importance of including a marketing angle in any marketing and communications campaign is highlighted through a simple example. A marketing angle tricks the consumer's mind into choosing one product over others in the competition.
10/31/2017 08:39 AM
Recipe To The Success of A Breakthrough Fitness App
This article attempts to describe the key elements to take into account to build a mobile app that perfectly serves the fitness requirements of people. Undeniably, mobile healthcare and fitness apps development soared in the recent years, making huge scopes for people to embark into a healthy living.
10/30/2017 08:09 AM
4 Powerful Reasons to Opt for a Mobile App in eCommerce Business
This article is going to pinpoint a few persuasive reasons to enlighten you why mobile applications are vital for eCommerce businesses to sustain successfully in this vying business market. Long gone are those days when using smart phones was a part of leading a luxurious life. Nowadays, most of the tech-savvy people owns smartphones and tends to do most of the things using it.
10/30/2017 08:07 AM
5 Killer Reasons Every Cafeteria Need to Have a Mobile App
While the mobile industry is mushrooming and mobile applications are becoming indispensable in businesses, this article turns to show why an app is necessary today for every cafeteria business out there to increase their footfall. Revolution in the mobile industry is in full-swing and apps are no longer an option for big-budget companies, but viable for almost all types and sizes of businesses.
10/28/2017 09:26 AM
How A Vibrant Mobile App Acts As a Blessing For Beauty Salon Businesses
This article pinpoints the benefits that a successful beauty and salon business can have with a dynamic mobile app that is customer-centric and user-intuitive. Beauty spa or salon businesses are one the promising sectors in the healthcare province that is driven by repetitive services.
10/25/2017 08:18 PM
6 WiFi Marketing Tips for Your Businesses
Do you offer free WiFi to your clients or customers? If no, you should consider WiFi marketing. As a matter of fact, guest WiFi can help you increase your sales provided it is used in an effective manner. Given below are a few marketing tips that can help you grow your start-up.


home | site map |