Write It and They Will Come - 5 Ways that Written Information Products Can Help You Build Your Busin
Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that - a product that contains information.
A well-written information product is valuable to your potential customers because it offers them insight, tips, solutions or awareness into the issues that most concern them. A written information product is valuable to you because it can help you to build your business. Here's how:
1. You can create a targeted list of names and email addresses. By offering a written information product available at your website, such as a free e-course or special report, you're giving your visitors something valuable in return for their name and email address. When your information product is created especially to address the needs of your target market, you know that the people who request it will be interested in what you're doing.
2. You're the expert. A written information product demonstrates your expertise in the topic that you specialize in. It will make you more attractive and credible to prospective clients and customers as well as to referral sources and the media.
3. You stay on their minds. A written information product such as a brochure or handout is something people can take away with them, when you meet them at networking events, trade shows or in line at the grocery store. Because it has useful information, they will want to keep it and look at it again.
4. Your visitors have an attractive variety of options. For customers or clients that are unable or unwilling to pay for your top-level consulting or in-person services, written information products offer a cost-effective option for you and a valuable and satisfying option for your clients.
5. You're open 24/7. Your prospective clients and customers can take action and get a response from you 24-hours a day. A message or series of messages delivered automatically from your website can provide a hands-off way for you to provide a sample of your services, sales information or answers to frequently asked questions.
And that's not all! Consider the added value to your customers and clients (and the added revenue for you) of adding e-books, tutorial packages, learning guides or other products. The possibilities are endless!
(c) Linda Dessau, 2005.
Linda Dessau is a writer and coach. Through her "Newsletter Assist" and "You Talk It, I'll Write It" writing services, she helps coaches and other solo professionals promote their business with email newsletters and create passive revenue streams with written information products. Find out more at: http://www.genuinecoaching.com/writing
Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 429, exiting
Breaking The Voice Mail Barrier
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her.
In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant.
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!Many of Toby's days are spent perched on the top of my monitor as I work here on my computer.
Maximize Your Lead Generation Efforts by Recycling Your Leads
The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team.
SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?
Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and their preferences - imagine that you can send them this information no matter where they are or what they are doing, they can read it at a time that's convenient and can act accordingly in their own time.
Altruism. Corporate responsibility.
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it's the whisper of many doubts: Artist statements are so predictably icky. What can you say about your work that someone else can't simply see? What's the point of words for a visual experience? How am I going to be authentic, but not arrogant? Sincere, but not sentimental?And yet, you know that pros consider artist statements an essential part of a good portfolio (or About Me pages essential to a web site).
Blowing Your Own Horn
Opportunity Assistance Business Resource Center http://www.opportunityassistance.
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came time to give me a new appointment, she would use a quarter sheet of paper to check off the appointment time.
Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted
Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.Creating trust with prospects and clients is essential.
Why Do They Buy?
A recent issue of Entrepreneur magazine included a marketing story with five important questions all business owners should be able to answer about themselves and their competition.Understanding these five critical areas will help you better develop and implement your marketing plan, and sell more to your customers and prospects.
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just trying to get by-maintaining the web site, sending out occasional press releases, attending various networking events. Yes, you've endured our slow-to-grow economy, but how far have you deviated from your marketing strategy in order to survive? And to correct your approach, what new marketing programs should you add and what should you do first?Simplify what seems like an overwhelming task by asking the following questions:1.
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create.
How To Successfully Launch A New Business Activity
I often talk with business owners who tell me how excited they are about a new product or service they are offering ..
Marketing With Business Cards
Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number.
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time.
One-Two-Three Punch Marketing
Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it's a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like.
Judge Rules in Consultant's Favor with 80-20 Rule
I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me.
Practical Advice to Generate Successful Campaigns Using Merged Lists
You could end up with poor results when designing a direct mail campaign that combines your inhouse list with one or more rented lists. Merging lists generates a set of conditions that you may not have thought about at the conception stage.
|home | site map ||