Ezine Publishing Information

Ezine Publishing Information

6 Ways to Catch More Opt-ins Than Ever Before


Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.But you can't just put up a link that says "free newsletter".

Does Your Subject Line Do the Job?


It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line.

Gosh, What Am I Going to Put in My Email Newsletter THIS Month?


So you decided to put out a monthly newsletter, because "that's what smart marketers do." This is a terrific idea! After all, really good content is the way to your readers' hearts, and everyone loves to receive presents in the mail (or, email in this case).

Work Less, Earn More As An Infoproduct Publisher


There's no doubt, publishing information products to sell online is a thriving, exciting and very rewarding business.For many though, the product development and marketingcurve simply seems too steep.

A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE


One of the fastest ways to gain "Guru" Status online is to publish an EZine. Notice I said Publish.

Producing Ezines for Growing Your Business


What an ezine is ?An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers.

Good News About Getting Published


So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print.

Making Money Online With Web Publishing


Who doesn't want to make money online? Internet is here to dominate our lives and spreading its tentacles very fast. Every month millions of pages are added to the web space and more and more people are getting online for almost everything - from shopping to e-learning.

Talking Pictures Are the Go!


A Tokyo day care company has begun marketing a "talking picture," which can play messages for up to 12 minutes by holding up a pen-shaped scanner on the photograph. The scanner uses invisible barcodes to activate the sound.

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  • CAN-SPAM New Rules Require Single Action Email Opt-Out, Designated Senders - 4 Tips
    There are (4) new rules issued by the Federal Trade Commission that amend the CAN-SPAM Act of 2003 that you should know about. Don't have time to read the 109 page memo? Check out this quick article to give you the basics in a few minutes.
    Read more

  • Interview with Tad Clarke - MarketingSherpa Editorial Director - Email Newsletter Time Investments
    Tad Clarke, Editorial Director for MarketingSherpa said that a typical newsletter they produce involves 1-2 hours of research, 1-5 hours writing each story, the submission of each story to an editor and someone who formats the work...resulting in a total of about 16-20 hours PER newsletter. Discover what he thinks are the (3) things you must absolutely test in your email newsletter:
    Read more

  • Interview with Tad Clarke - MarketingSherpa Editorial Director - Email Newsletter Time Investments
    Tad Clarke, Editorial Director for MarketingSherpa said that a typical newsletter they produce involves 1-2 hours of research, 1-5 hours writing each story, the submission of each story to an editor and someone who formats the work...resulting in a total of about 16-20 hours PER newsletter. Discover what he thinks are the (3) things you must absolutely test in your email newsletter:
    Read more

  • MarketingSherpa President Advocates Email Newsletter Investments Based on Best Friend Theory
    While at MarketingSherpa's Email Summit in Miami, I was able to catch up with Eric Stockton, President of MarketingSherpa... to discuss the state of email newsletter strategies and how MarketingSherpa uses ezines to drive community engagement and be of 'service' to their membership.
    Read more

  • Inventing Must-Read Content For B-to-B Newsletters Interview with Robin Anna Pernice of JPMorgan
    Robin Anna Pernice, VP of Product Segment Marketing at JPMorgan shares 11+ insights into how to invent must-read content for B-to-B Newsletters.
    Read more

  • MarketingSherpa Releases Dirty Dozen Email Newsletter Mistakes Nearly Everyone Makes 7-12
    In an effort to promote their upcoming 3rd annual Em@il Summit '08 in Miami (that I'll be attending as well), the experts over at MarketingSherpa have released their dirty dozen mistakes that they believe nearly everyone makes. Here are the last (6) of their "Dirty Dozen" along with my comments:
    Read more

  • MarketingSherpa Releases Dirty Dozen Email Newsletter Mistakes Nearly Everyone Makes 1-6
    In an effort to promote their upcoming 3rd annual Em@il Summit '08 in Miami (that I'll be attending as well), the experts over at MarketingSherpa have released their dirty dozen mistakes that they believe nearly everyone makes. Here are the first (6) of their "Dirty Dozen" along with my comments:
    Read more

  • Email Newsletter Volume and Numbering Schemes - What's The Rule To Follow?
    Kathy writes: "I have been creating an e-zine for the past five months and now that we are in a new year do not know if I should change the volume number, along with the issue number, now that we're in a new year. Can you tell me the rules about this?" Yes, I can help. Read on...
    Read more

  • Ezine Topics- What To Send Your Email Newsletter Audience This and Next Week?
    The EOY (End Of Year) time is a great reason to send a series of email newsletters that answers various questions relating to the end of a period of time and the future outlook for the next year. Here are (6) new ezine content topic ideas for you to consider:
    Read more

  • Cyber Monday Email Volume Up 54 Percent - Unsub Best Practice Review
    According to the Retail Email blog (Chad White), they found in that 68% of retailers in their survey sent out a Cyber-Monday promotion compared to 44% last year (54% increase). In addition, 25% of retailers in their survey sent promotional emails the Sunday before compared to 12% last year (108% increase). Read on to learn more about best practices for handling unsub requests.
    Read more

  • Email Delivery Frequency During The Holidays Can Burn Ya
    With the holiday shopping season in full gear, many retail and e-tailers have already had a strong October and November sales rush thanks largely in part to their email marketing efforts. When consumer buying budgets are blown, many e-tailers turn to increasing their email frequency with hopes to gently brow beat their prospects & clients into buying. There's a better way:
    Read more

  • MailerMailers Email Marketing Metrics Report Recommends Personalized Subject Lines
    Recently Email Service Provider (ESP) MailerMailer released an email metrics report on the first half of this year. To save you some time from reading all 28 pages of this report, I'm going to give you the quick highlights:
    Read more

  • Email Reputation More Important Than Content To Improve Email Deliverability Performance
    Your reputation determines your email deliverability more so than your content... at least that's the finding of a recent Lyris ISP Deliverability Report card for 1st quarter 2007. Two things that can improve your email campaign and newsletter results are:
    Read more

  • Email Newsletter Subscription Renewals - Any Value In Forcing Ezine Members To Re-Subscribe?
    Is there ever a good argument to force or ask your email newsletter members to resubscribe? ...to confirm their interest in receiving your emails? Let's address this ezine subscription renewal issue together by listening to Dale's story and my response.
    Read more

  • AskChrisKnight Day- Value of Email List, Ezine Content Flow and List Building 101
    Today I dipped into the AskChrisKnight folder to answer the most pressing questions sent in recently... ranging from email subscriber valuation to editorial calendars and ezine list building.
    Read more

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6 Ways to Catch More Opt-ins Than Ever Before
Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.But you can't just put up a link that says "free newsletter".

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