Ezine Publishing Information

Ezine Publishing Information

Your E-zine 13 - A Formatting Checklist


While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game.

Who Is Your E-zine Really FROM?


One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person.

Are You Getting The Most Out Of Your Ezine?


There are two reasons to publish an ezine. 1.

How To Write Powerful Newsletters, Offline And Online


The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication you're quality-controlled by someone outside your organization (the publication's editor) who is therefore independent and autonomous, the equivalent person connected with an internally produced newsletter is either you, or someone else who gets paid by your organization.

What Makes An Ezine Worth Reading?


What makes your ezine hot stuff? With literally thousands ofezines online today, how can yours stand out or is it doomed tostay in the junk mail folders??The first thing to think about is, what is your ezine about? Doyou have a clue? If you don't know then you can bet a milliondollars that your readers haven't the slightest idea what youare talking about.Define what your purpose is in the first place.

Email Filters Catch Dolphins Along With Sharks


What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam threatens to choke the communication channels promising global freedom of expression. Internet Service Providers (ISPs), corporate server administrators and end users are increasingly using new anti-spam technology to try to stem the relentless tide of junk email flooding the Net.

The Nitty-Gritty Of Ezine Publishing


I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do everything manually, and who really take the time to get down to a personal level with their subscribers.

Write an Ezine? But I Dont Know HOW!


If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.

The Quick Ways To Increase Your E-zines Subscriber Base


1. Give Incentives Give people an incentive to subscribe to your e-zine.

Are We Dating or Married?


You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the form.

Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing


Are You Ready For The Publishing Revolution?Writing has traditionally been considered a solitary craft.You wrote you article or book in seclusion.

5 Ways to Make More Money With Your E-zine


Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret - you may just need a tune up. Here are five ways to kick your e-zine income into gear this year: TOOT YOUR OWN HORN MORE The adage goes, "If you don't blow your own horn, someone else will use it as a spittoon.

7 Ways to Self-Promote Within Your E-zine


We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long.

21 Questions to Ask Any List Service Before You Sign on With Them


If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.

Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between


Are you doing "the bounce"? No, it's not a new hip-hop dance. A bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered for some reason.

More Articles from Ezine Publishing Information:
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MORE RESOURCES:
    EmailUniverse.com's Ezine-Tips



  • CAN-SPAM New Rules Require Single Action Email Opt-Out, Designated Senders - 4 Tips
    There are (4) new rules issued by the Federal Trade Commission that amend the CAN-SPAM Act of 2003 that you should know about. Don't have time to read the 109 page memo? Check out this quick article to give you the basics in a few minutes.
    Read more

  • Interview with Tad Clarke - MarketingSherpa Editorial Director - Email Newsletter Time Investments
    Tad Clarke, Editorial Director for MarketingSherpa said that a typical newsletter they produce involves 1-2 hours of research, 1-5 hours writing each story, the submission of each story to an editor and someone who formats the work...resulting in a total of about 16-20 hours PER newsletter. Discover what he thinks are the (3) things you must absolutely test in your email newsletter:
    Read more

  • Interview with Tad Clarke - MarketingSherpa Editorial Director - Email Newsletter Time Investments
    Tad Clarke, Editorial Director for MarketingSherpa said that a typical newsletter they produce involves 1-2 hours of research, 1-5 hours writing each story, the submission of each story to an editor and someone who formats the work...resulting in a total of about 16-20 hours PER newsletter. Discover what he thinks are the (3) things you must absolutely test in your email newsletter:
    Read more

  • MarketingSherpa President Advocates Email Newsletter Investments Based on Best Friend Theory
    While at MarketingSherpa's Email Summit in Miami, I was able to catch up with Eric Stockton, President of MarketingSherpa... to discuss the state of email newsletter strategies and how MarketingSherpa uses ezines to drive community engagement and be of 'service' to their membership.
    Read more

  • Inventing Must-Read Content For B-to-B Newsletters Interview with Robin Anna Pernice of JPMorgan
    Robin Anna Pernice, VP of Product Segment Marketing at JPMorgan shares 11+ insights into how to invent must-read content for B-to-B Newsletters.
    Read more

  • MarketingSherpa Releases Dirty Dozen Email Newsletter Mistakes Nearly Everyone Makes 7-12
    In an effort to promote their upcoming 3rd annual Em@il Summit '08 in Miami (that I'll be attending as well), the experts over at MarketingSherpa have released their dirty dozen mistakes that they believe nearly everyone makes. Here are the last (6) of their "Dirty Dozen" along with my comments:
    Read more

  • MarketingSherpa Releases Dirty Dozen Email Newsletter Mistakes Nearly Everyone Makes 1-6
    In an effort to promote their upcoming 3rd annual Em@il Summit '08 in Miami (that I'll be attending as well), the experts over at MarketingSherpa have released their dirty dozen mistakes that they believe nearly everyone makes. Here are the first (6) of their "Dirty Dozen" along with my comments:
    Read more

  • Email Newsletter Volume and Numbering Schemes - What's The Rule To Follow?
    Kathy writes: "I have been creating an e-zine for the past five months and now that we are in a new year do not know if I should change the volume number, along with the issue number, now that we're in a new year. Can you tell me the rules about this?" Yes, I can help. Read on...
    Read more

  • Ezine Topics- What To Send Your Email Newsletter Audience This and Next Week?
    The EOY (End Of Year) time is a great reason to send a series of email newsletters that answers various questions relating to the end of a period of time and the future outlook for the next year. Here are (6) new ezine content topic ideas for you to consider:
    Read more

  • Cyber Monday Email Volume Up 54 Percent - Unsub Best Practice Review
    According to the Retail Email blog (Chad White), they found in that 68% of retailers in their survey sent out a Cyber-Monday promotion compared to 44% last year (54% increase). In addition, 25% of retailers in their survey sent promotional emails the Sunday before compared to 12% last year (108% increase). Read on to learn more about best practices for handling unsub requests.
    Read more

  • Email Delivery Frequency During The Holidays Can Burn Ya
    With the holiday shopping season in full gear, many retail and e-tailers have already had a strong October and November sales rush thanks largely in part to their email marketing efforts. When consumer buying budgets are blown, many e-tailers turn to increasing their email frequency with hopes to gently brow beat their prospects & clients into buying. There's a better way:
    Read more

  • MailerMailers Email Marketing Metrics Report Recommends Personalized Subject Lines
    Recently Email Service Provider (ESP) MailerMailer released an email metrics report on the first half of this year. To save you some time from reading all 28 pages of this report, I'm going to give you the quick highlights:
    Read more

  • Email Reputation More Important Than Content To Improve Email Deliverability Performance
    Your reputation determines your email deliverability more so than your content... at least that's the finding of a recent Lyris ISP Deliverability Report card for 1st quarter 2007. Two things that can improve your email campaign and newsletter results are:
    Read more

  • Email Newsletter Subscription Renewals - Any Value In Forcing Ezine Members To Re-Subscribe?
    Is there ever a good argument to force or ask your email newsletter members to resubscribe? ...to confirm their interest in receiving your emails? Let's address this ezine subscription renewal issue together by listening to Dale's story and my response.
    Read more

  • AskChrisKnight Day- Value of Email List, Ezine Content Flow and List Building 101
    Today I dipped into the AskChrisKnight folder to answer the most pressing questions sent in recently... ranging from email subscriber valuation to editorial calendars and ezine list building.
    Read more

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