Navigation: | Home | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 |
Entrepreneurialism Information Click here for eBay Motors! Get 2 weeks FREE CA Anti-Virus 2007 Accept Credit Cards Get your FREE $250 Cash Card PhotoStamps

The Magic of Float


If you've ever received a service today and paid for it in 30 days you've experienced the concept of "float" - the time difference between when you receive a service and when you paid for it. In most cases this time period is a convenience to you as a customer, but in the world of business marketing it can absolutely transform your business. In the last 18 months we've grown our marketing budget at Swapalease.com (the company that owns me) by more than 1000% by simply leveraging the concept of float.

The reason we can grow our marketing budget so actively is because of a whole new breed of on-line marketing tools that allow us to actually make money faster than we spend it. And we're not the only ones. Thousands of companies are taking advantage of new on-line advertising models that are driving millions of qualified buyers to their respective sites on a shoestring budget. Let me explain the models and then we'll get back to leveraging the float.

Google rocks

Yes, they have a $50 billion market cap, but that's not why Google rocks. It's how they got there. Google helped pioneer a concept called "cost per click" (CPC) advertising. Google displays a handful of ads on each of its search results pages. Advertisers only pay for those ads when someone actually clicks on their ad (hence cost per click, get it?). Companies of all sizes have jumped on this incredibly targeted and efficient ad model to drive millions of visitors to their sites, and turn those visitors into cash.

The beauty of cost per click is that you can start small (a Google campaign can start at only $5) and grow your budget over time. More importantly, you can use your credit card to pay for the service. At Swapalease we get thousands of qualified visitors per month that we turn into cash. Then we get a bill at the end of the month which we have 30 days to pay. The time period between when we got a paying customer (and collected our fees) and when we actually paid to acquire the customer is our float, and it makes all the difference.

Google isn't the only company that provides such a great opportunity. Overture, Kanoodle, and FindWhat have nearly identical services that can drive even more traffic to your site and employ the same model. I would recommend that you leverage all of them. Collectively they can drive a massive amount of business to your Web site virtually overnight.

Marketing Shangi-La

Cost per click is just one example of the "buy now, pay later" model. An even better example is "cost per acquisition" (CPA). CPA is the panacea of marketing. Instead of paying publishers for the click, you get the click for free. Only when someone actually makes a purchase do you pay the publisher a commission for that sale. Smart marketers will sign up for this business every day of the week.

Companies like Commission Junction and Dark Blue serve as proxies to connect interested advertisers to publishers looking to make commission revenues. Once again you have the ability to pay your fees by credit card and create a small float between the time you earn cash and the time you write a check.

Your mileage may vary

Each of these models, while wonderful, will only work if you have a business model that can turn site traffic into customers in short order. At Swapalease.com we collect fees immediately when customers visit our site and sign up for our service. This allows us to put money into our bank account faster than we pay it out. Ultimately we have the ability to roll the increased profits into each additional month to aggressively grow our marketing budget. Every business model is different and your mileage may vary.

Grow baby, Grow

You can profitably sustain your business by leveraging these and other on-line models to make money. But just sustaining your business is boring. To really grow your business you'll need to continuously re-invest a portion of the profits each month into your next month's marketing budget. The process works best when you allocate the additional cash into your next month incrementally, reserving a portion of the additional profits for potential mistakes.

Beware, though, there is some risk in doing this. Spending too aggressively before you truly understand what works and what doesn't can absolutely sink you. The best approach is to start small, understand what works, and scale accordingly. The good news is there is enough traffic out there to keep you busy for a long time to come. Now just sit back and watch the checks roll in (boy that would be nice, wouldn't it?)

- Wil

Wil Schroter is a serial entrepreneur, author, and public speaker. Wil has been recognized as U.S. Small Business Person of the Year, twice as the Ernst and Young Entrepreneur of the Year (1999 & 2004), and is a member of the Business First Top 40 under forty. Connect directly with Wil at wschroter@yahoo.com. Visit http://www.goBIGnetwork.com.


MORE RESOURCES:
Business:Entrepreneurialism Articles from EzineArticles.com
08/18/2017 01:04 PM
Your Authentic Leadership Can Change Things For the Better
There's been so much written about leadership in general, and more recently, about entrepreneurial leadership in particular. Lists abound of the characteristics of entrepreneurial leaders, like the ability to be creative, to inspire, to manage risk, to be adaptable.
08/14/2017 09:48 PM
Launching A Start-Up Business - When You Should Vs Shouldn't
There are many pros and cons to consider when considering a transition from employee to entrepreneur. Find out if this transition is for you and if it's a good time to make your move.
08/14/2017 09:32 PM
5 Tips To Find Funding For Your Startup
Today, business owners have a lot of ideas. They know how to implement those ideas to get their business going. However, the problem is that starting a fresh business requires a good deal of money. And finding investors and getting loans is no easy job. Given below are a couple of tips to help you get funding for your startup.
08/14/2017 09:27 AM
8 Stunning Tips To Help You Succeed In The Business World
When starting a business, you need to have a killer presentation. When you start going after business partner and customers for your product of service, they need to be amazed. The first impression is everything. Try to limit you presentation to 3 main points about what your products and services have to offer. In addition, I recommend using visual aids because they can help leave a long-lasting impression to your audience.
08/14/2017 08:52 AM
Five Common Mistakes Startups Make On Their Online Food Ordering Business
Scroll down to know the little known but the most common mistakes startups make on their online food ordering business. Additionally, also find the solutions that will counteract their mistakes and help them run their business successfully.
08/10/2017 09:01 AM
Learn From Shark Tank, Please!
I love the show Shark Tank and odds are you do too. When people get a deal, I'm happy for them. But my favorite part is when the sharks get pitched an idea, that according to the entrepreneur has "global demand with customers from all over the world" and when they tell the sharks their sales, everyone laughs.
08/09/2017 12:31 PM
Entrepreneurial Discipline
Establishing discipline in your workflow early in your career can be integral in maintaining proficient work habits. I have found that efficiently using a calendar, having a good filing system, dedicating time for follow-ups, and not putting off small tasks can limit mishaps.
08/07/2017 09:11 AM
The Purpose Of A Business Is To Create A Customer Who Creates Customers
Business development in today's scenario has a wide meaning. Not only it has to deliver the best from the rest but it has to outshine right from the root. How do we do that?
08/02/2017 10:56 AM
Why Everyone Should Consider Starting Their Own Business
Virtually everyone dreams of owning his own business at some point in their life. Millions however let excuses keep them from trying.
08/01/2017 08:00 AM
Things We Were Never Taught in School
Just a few things that I wish I was taught while I was in still school, instead of having to discover them for myself much later in life. Hopefully this will resonate with you as well.
07/31/2017 11:46 AM
5 Ways To Make Your Business Work Harder for You and Your Family
Many business owners are working so hard at their business that they fail to enjoy the rewards of being the business owner. If you are letting the life of your business overrule the business of living your life, then it is time to begin turning the tides. Finding ways to make your business work harder for you and your family is the reason we all started our businesses in the first place. If your business is obstructing your efforts to enjoy life with friends and family, this is a problem. We all know a lot of work goes into building a successful business, but if it is consuming all your time, effort and energy... is it worth it? Here are 5 ways to have your business working harder for you and your family.
07/31/2017 10:12 AM
Using Signage in a Startup Business
Planning to start a business? Is the opening near? This is a new step into your career life.
07/26/2017 02:26 PM
Seven Success Tips for Entrepreneurs
This article elaborates how to be successful as an entrepreneur. Every young and aspiring entrepreneur should endeavor to read this article.
07/19/2017 09:27 AM
Become Your Own Boss - Avoid These Common Piitfalls
Entrepreneurs all over the world always run into the marketplace with hopes and dreams of success. However most of them fall flat on their face because they run into common pitfalls. I am happy to share with you today some common pitfalls to avoid if you want to achieve success in the business world.
07/19/2017 09:26 AM
Become Your Own Boss - Avoid These Mistakes
Most companies fail because they underestimate the competition. Entrepreneurs can never get too comfortable because there is always a new competition on the horizon. Unfortunately, entrepreneurs commonly underestimate the new kid on the block on their industry. To make sure that you do not lose the business you have with your customers to the new kids on the block, you must constantly do research to find out what makes them happy.
07/18/2017 12:06 PM
Why Is Marketing So Important?
Marketing is an important function within the company for reasons that you may not know. This article was written to clarify this. It's a good reflection that will help your business!
07/17/2017 02:59 PM
How to Transform an Idea to a Successful Startup
For startups, it is often easier to come up with a number of business designs and plans, but it's more challenging to actually deploy those ideas. A business idea is a bridge between a plan and distinguished hard work. It emphases one's thinking so that the entrepreneur can identify the essentials of his/her projected venture. Transforming an idea into a business concept involves thinking about how the product or service will be traded and who will buy it, the profits of the product or service, how it is distinguished from comparable ones, and methods of delivery.
07/17/2017 10:40 AM
10 Funny Reasons Why You Must Become an Entrepreneur
Being an entrepreneur is not easy, but it is something that does offer some incredible rewards. It all comes down to the amount of time you have and the knowledge you have about this sector. The more you learn the better it will be, so with that in mind we created a list with some great actionable tips that will help you become a better entrepreneur even if you are a beginner.
07/17/2017 10:27 AM
Become Your Own Boss - Here Is What You Need To Know
Being an entrepreneur is cool now. Everyone wants to become their own boss and live the leave of the rich and wealthy. When you look at all the business icons, you will see that they all have one thing in common. They all have certain things they live and die by. Today you are lucky because I am about to share with you the top things you must do in order to see success in the business world.
07/17/2017 10:27 AM
Become Your Own Boss - Here Are 3 Pieces Of Advice To Live And Die By
If you would like to start your own business but do not know where to begin, you are very lucky today. I will share with you some vital tips to help you get on the right track towards success. These tips can help you get started on your journey to get out of the rat race, join the new wealth club, and create a new future for yourself.
07/16/2017 09:52 AM
Buddha, Freud, Jung & More for Freelance Workers
The explosion of online freelancing at sites like Fiverr is democratizing how, when, and where people work. Now, there is great value in recalling some of the enduring insights that wise thinkers have shared about work and what it means to us.
07/15/2017 09:43 AM
Top Five Traits of Successful Women Entrepreneurship
The volume of women entrepreneurship is increasing with the active participation of management and non-management graduates. But some of the graduates are following industry defined traits while doing it, some others are ignoring. No matter you have completed your management graduation or not, your business success will depend on the decisions you make and the rules you follow. Here we are sharing some of the most followed traits of a successful business.
07/05/2017 09:04 AM
Sheldon Adelson - CEO Of Las Vegas Sands Corporation
I believe an entrepreneur should have the ability to take risks and believe in his or her capabilities. He or she needs to have the courage and conviction to rise and stand up after failures. This is what Sheldon Adelson, owner and CEO of the Las Vegas Sands Corporation believes in.
07/05/2017 07:35 AM
10 Tips to Start a Service Business
Are you going to start a service business? Do you have no idea as to how to go about it? If so, we suggest that you check out the following tips from experts.
06/29/2017 12:01 PM
Congratulations! You Made It to Thursday!
Just one more day left for your "official" work week. How did you do?
06/29/2017 10:01 AM
Larry Ellison - Here Is A Terrifyingly Good Rags To Riches Story
Born to an unwed Jewish mother and an Italian American US Army Air Corps, Larry Ellison did not have a fairytale childhood at all. Unable to raise him properly, his mother gave him to her aunt for adoption at the age of just 9 years. Larry had a severe bout with pneumonia at that time. His adoptive father was a Government Employee who lost all his earnings in the Great Depression.
06/23/2017 02:51 PM
How Content Marketing Can Help Build Your Business
I'm sure you've heard the term "Content Marketing". But what does it really mean? This article will answer that question and how it can help you grow your brand.
06/23/2017 11:55 AM
Why Do Entrepreneurs Struggle?
Are you struggling with accomplishing your business goals? Get ready for clarity, focus, direction, and next steps!
06/23/2017 08:09 AM
6 Awesome Tips for Starting a Business Overseas
Setting up a new business is a difficult task; statistics tells us that most new businesses fail within the first year. In the event you are planning to start a new business abroad, it could be even harder to succeed. There are many different aspects of running a business overseas that you have to take into consideration. However, if you succeed overseas, the chances are high that you will make a lot of money. Many people see this as an advantage and entrepreneurs are motivated by potentially high ROI and profit margins.
06/22/2017 01:49 PM
Faith in a Seed, Investment in the Roots: Cultivating the Garden of an Entrepreneurial Venture
The roots of your idea and business plan are essential to the long-term success of your business. Compare this to the growth process of an oak tree and the connection becomes clear. This article seeks to connect the concept of growth (in nature) to the concept of growth (in business).
06/22/2017 08:50 AM
Starting a Service Based Company
Every individual has to take into account, a basic set of guidelines when it comes to starting a service catering Company. The value of service should meet the expectation level of a customer in order to become popular. Many Companies agree that the value of a service should be measured by what the customer is willing to pay for, than on the cost of the services provided.
06/21/2017 12:03 PM
4 Founder Mistakes That Make Most Startups Fail
Have you heard that 90% of startups fail? It's a statistic that gets bandied about quite often and unsurprisingly puts a lot of people off investing in or launching them. But having launched and invested in several startups myself over the past 15 years, I have seen several reoccurring mistakes by founders that account for a large percentage of these failures. Here are the four biggest ones.
06/20/2017 12:09 PM
Is It Work, or a Lifestyle?
There are two things that my friends find surprising, ok maybe 3: I travel more now than I ever have It's Friday night at 7:30pm and I'm working I'm looking forward to some "office time" tomorrow The misconception here is whether I'm actually working (when travelling so much) and why I give up Friday nights and Saturday mornings to spend time catching up. The answer, truthfully, is that this isn't "work" for me, it is my lifestyle.
06/20/2017 09:40 AM
Benefits Of Being Wealthy - Check Out These Amazing Benefits
It is great to be wealthy. In fact, the pursuit of wealth can be a noble initiative. You can do a lot of things if you have the necessary wealth. Being wealthy is a great advantage. Let's examine some of the things that come with being wealthy.
06/18/2017 01:57 PM
How the Economy Will Impact Your Medical Staffing Business
Any venture has risks and the medical staffing industry is no different. But, lowering the risks and understanding the industry and the economy certainly help in the success of your business. Having the right tools and the right guidance in today's economy is critical to your success.
06/16/2017 09:26 AM
Entrepreneurial Mindset 101 - A Positive Mindset Is A Powerful Skill To Develop
Before I go any further, I want to discuss the idea of a mindset. We all have a brain. In that brain, we place our thoughts, feelings, ideas and our concepts. When you start your own business, your business will take a lot of your time. In addition, you will have to sustain that business for as long as maybe 3 years before you see a return on investment.
06/15/2017 08:28 AM
6 Simple Tips To Help Entrepreneurs Handle Challenges
Entrepreneurs are enthusiastic, optimistic and future-oriented. Their passion for creating something can be seen by their way of solving challenges, they aren't scared of anything. Always ready to face consequences.
06/13/2017 02:27 PM
Why Every Entrepreneur Needs to Take Entrepreneur Mentorship Programs
Read this article to learn why you need to enroll in entrepreneur mentorship programs. As a young entrepreneur, it is easy to fall into the trap of "I'm on the top of the world" or "I know everything about business" after getting first few tastes of success. However, you may feel stuck at times and may feel the need to reach out and connect with people for help.
06/12/2017 02:37 PM
How to Gather Information for a Proposed Business
No business can succeed without proper and effective announcement. For ultimate business success to be accomplished, there is absolute need for useful information gathering.
06/12/2017 02:33 PM
Mental Health's Negative Attitude Toward Marketing
Recently, a board member of a state counseling association to which I was about to present a day-long seminar on practice management and marketing said she was uncomfortable with "advertising" my books and with my "attitude of self-promotion." If I am guilty of "advertising" and "self-promotion," so be it. I am not ashamed.
06/06/2017 10:19 AM
Should I Start My Own Lawn Care Business?
Starting a lawn care business can be easier than you think. Really the difficult part is deciding on how you want to operate your business. I've had my own business for about five years now, and look forward to helping someone who is interested in getting in the field. So I have put together some questions that you should ask yourself before you start your business.
06/05/2017 10:02 AM
Getting a Mindset to Work
To be an entrepreneur, having the right mindset not only helps, it also creates an ability to overcome the certain challenges that will surely come. Getting the correct mindset is about planting the right seeds. Read how to here.
06/01/2017 09:27 PM
Asset-Based Lending For 2017 And Beyond
The primary difference between Asset Based Lending and Commercial Bank Financing is what the lender looks to first for repayment of a loan. An ABL lender looks to collateral. Banks look for collateral and covenants.
06/01/2017 11:49 AM
How to Select an Attorney to Represent the Sale of Your Business
Planning a strategic exit from your business takes forethought, proper planning, and professionals - especially a well-chosen attorney. In the following paper, you will receive advice on how to select an attorney to represent the sale of your business.
06/01/2017 10:16 AM
The Information Paradox
The role of information plays key in informing people and role players on how to act during a game. Information technologies have created advantages and efficiencies for many emerging economies changing the way markets, civic activism, justice, accountability and economic participation are perceived in many countries across the globe. These are major developments and they affect the way entrepreneurs run their enterprises and especially when they require successive rounds of funding in the future. This opinion article call for the creation and development smart insights and information that inform the markets on African entrepreneurs and small businesses.
05/31/2017 07:58 AM
7 Reasons Why You Should Start An Online Business While You Are Still In Your 20s
Experts encourage young entrepreneurs to start their own online businesses while they're still in their 20s. Sound crazy? Decide for yourself.
05/29/2017 10:15 PM
6 Revolutionising iPhone App Ideas for Entrepreneurs in 2017
This article emphasises on the most popular iPhone app ideas for appreneurs that can greatly help them in achieving great success in the app-driven world. Entrepreneurship has taken a huge leap in the recent years with entrepreneurs showing great interest in building intuitive mobile apps.
05/26/2017 09:17 AM
5 Key User Acquisition Strategies for Aspiring Appreneurs
This article emphasises on offering a detailed overview to readers about some of the most effective user acquisition strategies for appreneurs. Entrepreneurs often think that building an app successfully is enough to get the right grip on their target market.
05/23/2017 09:06 AM
Falling Victim to Opportunity Cost
The amazing unrecognized financial victimization is dooming 95% of our society to financial dependence. Sadly, the entire victimization could be avoided.
05/20/2017 03:30 PM
Self-Talk Your Way to Failure
Well too many people see failure as something to be avoided. The unusually successful people race towards failure recognizing it as a pre-requisite to unusual success.


home | site map |