Navigation: | Home | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 |
Entrepreneurialism Information Click here for eBay Motors! Get 2 weeks FREE CA Anti-Virus 2007 Accept Credit Cards Get your FREE $250 Cash Card PhotoStamps

Could a Book About Your Company be Worth $1.7 Billion? Building Value Through Publishing

"Berkshire Hathaway (NYSE: BRK.A) to purchase Clayton Homes for $12.50 in cash per share. Deal worth $1.7 Billion."

From an article in the Knoxville News Sentinel -- a University of Tennessee professor sent Warren Buffett the self-published autobiography of James Clayton as a gift. Less than 14 days after receiving the self-published book, Buffett contacted CEO Kevin Clayton, (James's son). After only three conversations, Buffett was expressing his interest in purchasing Clayton Homes. Another short two weeks later, the deal was in place.

--- The Ultimate Calling Card---

How do you get the word out about your company -- in a way that someone will listen? How do you let your clients and investors know that you and your company are truly experts at what you do? Believe me when I say the correct answer has nothing to do with traditional sales and marketing techniques. The real answer? Self-publish a book showing off your greatest skill sets, distribute it for free your core clients and trade associations, use it as a sales tool in all your prospecting efforts, and sell it anywhere you can -- and in the process, hopefully, create an awareness that you and your company are truly the experts to contact when information is needed about a topic in your industry.

Your book becomes the ultimate calling card for you and your sales staff. A self published book cuts through all the clutter that your clients receive from dozens of companies just like yours. Cold calls are are a timeless way of creating sales - but wouldn't they be much more effective if you could have created a lasting impression of your credibility and value before your salesperson ever picked up the phone? Maybe you'd rather keep sending that "full-color flyer" or tired logo coffee mug.

Your book is far more than just a basic marketing tool or replacement for other marketing strategies -- but you might find it easier to focus on getting it done if you schedule and budget it in as part of your existing campaigns. The ultimate cost of producing your book can vary widely, but it will typically be based on the number of pages in the book, its trim size and format (for example paperback or hardcover) and how much assistance you need in publishing a book.

Most often the cost for publishing a book breaks down into two categories -- Publishing Services and Printing Services.

Publishing Services are the services involved in creating the files that go to the printer -- including the design of your interior and cover, any editing or proofreading, the actual composition of the pages, and more. Costs are almost always regardless of page count and depend heavily on the level of editorial assistance needed and the degree of "retail" marketing support you want for your book. Most self-publishing companies include some number of books in their packages.

Printing Services involve the costs you assume when printing additional copies of your book. These costs are completely based upon page count and book format (paperback, hardcover, trim size, and whether or not you have color pages -- most every book comes with a color cover) -- and they can vary considerably from publisher to publisher. Printing Services for a typical 150 page paperback book can cost from approximately $3.98 per unit at one company to as high as $13.10 at another. Other companies will charge $12,000 to $30,000 to produce your book traditionally (meaning you need to purchase thousands of books from them upfront).

Thousands of successful self-published authors have proven that a strong case can be built for deciding to self publish a book. The argument can be made that publishing should be a cornerstone of your campaign to build your company's credibility in the market (and thereby increase overall revenues or revenue-per-sale) or, it might just be that you'd like to add a high-return product to your overall marketing strategy.

An example of this process at work is cited in an issue of FastCompany -- a New Jersey market research firm spends its time developing all the data it can regarding the purchasing habits of those folks who buy at the ultra high end of the market. These consumers inhabit the most wealthy zip codes, send their children to the ultimate in private schools, and spend $50,000-plus on their cars. You would be quite right in thinking that the market for a book on how to successfully conduct focus group for these people and identify their purchasing habits is extraordinarily narrow. But, what if your company provided these types of services to the companies who needed it? Tiffany's, other high end retailers, and ad agencies that cater to these retail establishments. The customers who can profit from the sort of information in this book are willing to spend quite a bit to get to it... The owner of this research firm self-published a 150 page book that sold primarily through their Web site -- at $275 per book! Average sales were reported to be less than 250 copies a year -- yet that's around $70,000 in book sales - what piece of marketing material do you have that actually more than pays for itself?

There are of course no guarantees that your book will work (as with any marketing piece -- but you'll have a great book on your bookshelf that separates your and your company from the competition.

Ray Robinson is a partner in Dog Ear Publishing a self publishing company specializing in delivering "high touch" services to the author community. His company provides a full range of services to authors, from editorial to page layout to marketing and fulfillment.

Business:Entrepreneurialism Articles from
03/20/2018 08:56 AM
Amazon's "Boxed Product" Strategy
If you're looking to make extra money, or even to start your own business, selling on Amazon is one of the most prolific opportunities we presently have. With millions of customers, and the ability to list/sell almost any product (legally), if you're not taking advantage of it, you're definitely missing a legitimate opportunity. Unfortunately, despite the relative ease with which some people appear to master the idea, many are left stuck - wondering what they can sell. This tutorial introduces a new strategy to help everyday people provide for their families by shipping real world products they can make on a budget.
03/16/2018 03:25 PM
10 Small Steps That Make a Big Difference
In your business, it can seem like big decisions are all-important. In truth, it's the small things that can trip you up. And it's the small things that add up to create big change and enormous benefits.
03/16/2018 11:35 AM
Mobile Dealership - A Little Research Can Pave Way for Better Returns on Investment
There is simply no denying the fact that mobile phones have emerged as one of the most used devices. With the kind of ease and convenience that come with smartphones, it is apparent for people to rely on them for several of their needs and requirements. The increasing dependency of people on these devices have also paved way for better business opportunities for those who want set-up their own thing. Although opportunities for those opting for mobile dealership are many, the key to earn high profits depend on the choice you make. And, this requires you to make a careful decision.
03/15/2018 12:05 PM
Does Your Start Up Name Have These 5 Things? If Not, Immediately Add Them To Become Successful
The first impression of any start up or a business is the name we chose for it. In other words the identity of any business plays a very important role in achieving success in the respective market but usually we don't think much before deciding the name of our venture and we believe that the more we work hard the more we become successful, which is true to some extent but success is not a result of shear hard work in fact it is a result of multiple factors involved and deciding the name of your project comes on the first place of the list.
03/12/2018 09:09 AM
5 Popular Products To Sell On eBay & Amazon - Used Games/Movies/Books, Branded Fashion + More
If you're looking to make quick money, skip the nonsense and focus exclusively on products people *want* to buy. This is the most effective trick that entrepreneurs generally learn after several failures (typically trying to "disrupt" a market). The market doesn't care about you and your ideals; it cares about what you can do for them. To this end, if you're looking to make quick money - understanding which products you should be selling is one of the most important skills to learn.
03/12/2018 09:01 AM
How To Make Money With Amazon - 3 Simple Strategies For Earning A Substantive Side Income
Amazon's third party sales platform is one of the most prolific opportunities presented to the "Internet Generation" - allowing *anyone* to offer products the audience of millions that Amazon has been able to build over its 20+ year history. This tutorial covers 3 strategies to make the most of the opportunity...
03/10/2018 01:02 PM
How to Know When to Invest in "That New Thing" for Your Business
There is no way to keep up with all the cool new apps, software, and platforms that promise to help us be seen. And many of them offer a free trial or don't have yearly contracts so you can test them with little out of pocket. Before you even start trying things, get clear on the problem that needs solving.
03/08/2018 08:02 AM
Small Businesses That Generate the Biggest Profits
What was the most recent net profit margin of your business? Were revenue and profit projections achieved? Is your venture comfortably able to manage its accounts payable? Were you, the owner, able to provide comprehensive medical and dental insurance to yourself and any employees? Were you able to substantively fund your retirement account last year? Were you able to afford a vacation? If the answer to two or more of those questions is no, I respectfully suggest that you objectively evaluate the future viability of your enterprise. More than a business model tweak or a pivot, you may need to explore another kind of business altogether, one with greater profit-making potential.
03/06/2018 03:17 PM
Business Mind
Entrepreneurs all over the world have taken over and are running the world. The world of business has changed and critical thinking has taken over hence more generation of business ideas. The business world has made connectivity among the people easy, creating a common goal.
03/06/2018 11:56 AM
Profitable Products To Sell On Amazon
How to find profitable products to sell on Amazon. Several ideas & tricks for determining products that satisfy demand and are still unique enough to be classed as individual offerings.
03/05/2018 03:39 PM
How To Make $10,000+ Per Month With Amazon FBA
Amazon FBA (Fulfillment By Amazon) is a business opportunity currently being uptaken by 1,000's of people around the world. It's the process of sending your own stock into Amazon's warehouse (for a small fee), to which you're then able to direct PPC ads & rely on Amazon's natural reach to generate revenue. The FBA model has proven highly successful but only when you're working with products that will actually sell. This tutorial explains how it works.
03/05/2018 03:35 PM
Amazon FBA Tutorial
As one of the most interesting business opportunities in recent times, Amazon's "FBA" program (Fulfillment By Amazon) is increasing in popularity. This tutorial explores what it's meant to do and whether it's able to deliver on those promises.
03/05/2018 08:17 AM
Achieving Independence Through Entrepreneurship
While the employment rate for autistic adults remains embarrassingly low, the tide is beginning to shift. More adults on the spectrum are starting their own businesses in response to barriers often faced in the corporate world. Venturing into the domain of business ownership is not for everyone, but it can be the pathway to personal and financial freedom for those willing to make the required commitment and sacrifice. In recent years, autistic adults have started businesses in areas such as baking, landscaping, car washing, and pet grooming. However, broader avenues are opening up to include various professions as college graduates with autism enter the job market. Some areas of business ownership are not traditional, but are proving to be extremely lucrative and gratifying for some autistic adults.
03/02/2018 03:23 PM
How to Overcome the Pain of Discomfort and Grow Your Business
When you move through the pain of discomfort, your business grows and your impact expands. And you grow too.
03/01/2018 12:02 PM
Are You Starting a Business? Here Are Some Tips For You
Starting a business is not a small decision. Despite the numerous challenges, most of the business owners fail within the first 12 months. If you're thinking to start a business of your own, there are few key points you need to consider first. This article will help you in setting up your goals before starting your business.
02/28/2018 02:47 PM
Similarities and Variations Between Coach, Consultant and Mentor
I have seen many times that people easily get confused when it comes to the differentiating between a coach, consultant and mentor. I was having a conversation with someone who has been all these for me at one point or another, but I couldn't clearly distinguish when was which. So, I wanted to address this question and get some clarity.
02/28/2018 02:18 PM
6 Reasons Why Entrepreneurs Need a Business Coach
If you think about all the big companies out there, like Google, Apple, Intel, Facebook and many others, you will see they all have one thing in common: their founders had the same entrepreneurial mindset that got their business successful. They had the support required, often in the form of a business coach.
02/16/2018 08:05 AM
3 Indispensable Things to Know When Starting a Business
I've been speaking to people, and I don't know if it's because we're in the first quarter of a new year or if there's more confidence in the economy, but I've realized that many more people are looking to start their own businesses. As a business owner and social entrepreneur, I think that's a great thing. I'm often asked about my thoughts about starting a new venture, and candidly, I love the adrenaline rush, vision driving and strategy development of a new business opportunity.
02/14/2018 12:05 PM
Money With Drones
There are many ways to make money in the drone world here you will find a few with inspiration to look for many more. Try weddings, real estate, sports and agriculture to name a few.
02/14/2018 10:59 AM
Indian Startup Scenario - India Towards Its True Potential
India ranks among the top five countries in the world in terms of the number of startups founded. India has made tremendous growth towards the creation of innovative startups and has emerged as the 3rd fastest growing hub for technology startups in the world.
02/12/2018 09:09 AM
Where Should I Incorporate My Business?
Entrepreneurs are starting up businesses at an unbelievably fast pace these days, but where is the best place to form your new business? Surprising to some people "Delaware" may not be the right answer.
02/12/2018 09:07 AM
How To Keep Cash Flow Positive As A Business Startup
One of the biggest challenges for any business startup is the ability to have positive cash flow at all times throughout the year. When times get lean, and profits go down, you can feel a pinch in your working capital and need a way to build these monetary reserves back up to their peak.
02/09/2018 04:06 PM
How to Get Past Your Fear of Visibility and Build Your Brand
Fear of visibility can hold you and your business back. Use these tools to help you move past your fear, be more visible, and expand your brand.
02/09/2018 03:18 PM
Does the Fruit of the Spirit Impact Your Business?
You may not know it, but when you gave your life to Jesus as your Lord and Savior, all the fruits of the Spirit were planted inside you in seed form. These are the nine characteristics that the Holy Spirit develops in you as a growing Christian.
02/09/2018 08:04 AM
Entrepreneurship in a Chaotic World
Can you launch a business in a chaotic world? What does an entrepreneur need to do to start a business in today's unpredictable world?
02/02/2018 09:15 AM
Change Your Approach To Improve Your Results
Are you someone who thinks big? Or do you move ahead incrementally, in a 'slow and steady wins the race' process? There's all kinds of advice out there about how to get better results in your business.
01/26/2018 11:50 AM
How to Become Open to Inspirational Business Ideas
You may have come across a story on the news or in a magazine that made you think - "wow, I wish I'd had that idea." It is also likely that it made the person who actually had the idea a lot of money. You wish that it could be you, sitting back and reaping the rewards from that particular moment of brilliance. Well, it can.
01/26/2018 11:49 AM
5 Habits You Can Start Tomorrow to Become More Successful
When it comes to success, there are varying levels. In addition, success is extremely subjective. What can seem like success to one person can mean something entirely different.
01/26/2018 11:48 AM
Easy Ways to Overcome Barriers
If you have struggled with achieving your goals in the past, one of the reasons might be the barriers that you experienced. Barriers are events that happen in life or factors out of your control that sort of stop you in your tracks and prevent you from traveling forward.
01/25/2018 08:08 AM
Entrepreneurship Knowledge Services
The amount of time required for the entrepreneur to become proficient enough to develop a quality website takes time away from tending to functions relating to product knowledge, operations and management. Contracting with a website development company could be the solution.
01/24/2018 10:10 AM
Expansion of E-Commerce
Entrepreneurs, now more than ever, should be steering their businesses in the direction of online retailing. Today we are living in a digital age where consumers are gravitating towards the convenience of online purchasing.
01/22/2018 09:07 AM
Is It Possible Today to Start a Business Under $1000?
There is always a lot of talk among people about how it is getting easier than ever to start a business today. Of course, the internet has opened new doors for aspiring entrepreneurs to experiment with ideas that were only close to impossible to execute in the past. It is not to say that only internet based businesses are cheap to start. In fact, some traditional businesses can be started at under $1000 with a little help from the internet.
01/19/2018 10:05 AM
Differences Between Types of Minority Owned Business Certifications
Many new and existing minority business owners do not realize how to use certifications to break into a target market place. This article demonstrates to the user in what application each type of minority owned certification will work best.
01/18/2018 04:33 PM
7 Keys to Sticking to Your Goals and Achieving Anything
Change is the hardest aspect of your business. If your mindset is rigid, you might not be able to keep up with the latest trends. Even though trends are not always worthy of any change, you should be aware of these new aspects in the business world. It is best if you work in your business and get a professional resource to work on your business but you may not have the finances for such an endeavor. If you are aware of your goals and needs, you can acquire the tools or resources to evolve with any changes necessary.
01/16/2018 08:20 AM
The "Small Stuff" Can Have A Big Impact
Every year, many of us make resolutions, new goals, and otherwise decide to change things up personally and professionally. Often, we consider making huge changes that sound good on paper but we haven't devised a plan to get from where we are now to where we want to go. Big changes are great, but don't forget the "small stuff."
01/12/2018 11:37 AM
Create A One Pager To Pitch Your Startup To Investors
A one-pager is essentially a written pitch of your company. It is a simple and short document that gives a high-level overview of a product, service, or a business. It is like a modern version of a brochure.
01/10/2018 10:30 AM
Five Reasons Why Being an Entrepreneur Is Mind Blowing - How You Can Become One With A Bold Attitude
Entrepreneurship is a dream seen by but accomplished by a few. I will be mentioning reasons for its awesomeness. These will compel you to become one. You need to be a risk taker on this path. There two things you require first one is to see a dream. Second one is to have the guts to accomplish it.
01/05/2018 08:28 AM
Speaking Online
Both teleclasses and webinars are great ways to deliver your signature talk to groups of people worldwide. They can be one of the fastest ways to build your list, as well as attract more clients and sell information products. Here are some tips.
01/05/2018 08:28 AM
Where to Find High-Quality Leads
Joint venturing is one of the best ways to expand your reach. This article will give you some tips on how to find and work with joint venture partners.
01/05/2018 08:28 AM
Networking at Live Events
Networking is one of the most effective way to find people interested in what you do. Here are some networking tips to use when you are at a live event.
01/03/2018 09:57 AM
Understand Briefly Online Business Opportunities Available
Anyone can take help of the internet to start a business there are numerous options available which do not asks for enormous investment or accomplishment. Easily a person can endow his own business and be the boss of his own empire.
01/02/2018 09:55 PM
What Was the Supply Chain Like in the 1800s?
Let's face it, things have changed! Today, there may be a certain segment of society that grows its own food. Are we headed back to the 1800s? Let's explore this...
01/02/2018 08:28 AM
How to Get Your Family Involved in Your Freight Broker Business - Part II of II
In Part I of this topic, we mentioned some of the benefits of allowing your children to get involved in your business. I called it a potential "gold mine of wealth". Starting simple with little projects is a great way to begin getting your kids involved.
12/27/2017 09:13 PM
How to Get Your Family Involved in Your Freight Broker Business - Part I of II
The people you live with and see nearly every day may become your greatest asset as you seek to build your your empire however large or small you desire. If you have family members and live and work well together, you may be sitting on a gold mine of wealth - right in your household.
12/27/2017 11:17 AM
Is My Business Salable?
Is my business salable? This is a question all business owners ponder at some point in their business ownership journey. In the following article, I will take on this subject and ultimately share the answer with you.
12/27/2017 11:03 AM
The Bungee Jump That Inspired Me to Start My Online Business
"Because the things you are afraid of are the most worthwhile." Relax, you don't have to necessarily bungee jump to start an online business and this is not about bungee jumping business either. This is just my story about the bungee jump that inspired me to start my online business!
12/21/2017 09:10 AM
Setting Up a Small Business in 2018 - It's Not All About How Much Money You Have
When you think of starting a business, the first thing that comes to mind is money/capital. Of course, you need money to start a business, even if it is very little considering the fact how easy it is to start a business in the digital age.
12/19/2017 08:51 AM
Do You Want To Start A Legitimate Pet Sitting Business?
Pet Sitting, have you heard this term before? A pet care industry is booming, pet sitting is basically the act of caring for a pet and it's owners' home when they are away. If you're a pet lover and passionate to give your time to this profession, then this job is surely for you. Before you think of starting your own legit pet sitting business, it's essential to be well informed about the responsibilities and resources needed for dog walking & pet sitting profession. This article will help you decide whether a career in pet sitting will be a right decision for you.
12/14/2017 08:43 AM
Starting Your Own Nail Polish Wholesale Line
The beauty industry is great for expressing creativity. It is a really good platform but you still need directions if you want to start your very own nail polish wholesale business. The journey can be complicated but the advice stated here ill help you be successful.
12/11/2017 03:46 PM
Technology Adoption Challenge for SMEs in India
SME's- Their significant role in the Indian economy and the challenges they face. Small and medium-sized enterprises (SMEs) at a global level, all over the world, have become the backbone of struggling and developing economies. These are constantly in search of a solution for recession and unemployment.

home | site map |