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How To Find Hot Online Business Ideas
Would you like to find the key that unlocks thedoor to a gold-mine of online response, sales and results for your business?
It seems obvious that you would be able to see what the experts do differently when locating market opportunities, finding out what people want and quickly turning that into an online business generatingtruckloads of cash.
The reality is YOU CAN'T!
While the secret is massive in it's impact, it is so subtle - so subtle that you are sure to miss it if you don't know what to look for.
Here's the secret and a formula for using it right thisminute!
What is DESIRE?!
Now stay with me for just a minute.
Think about the last time you bought a magazine? Whydid you buy it? Was it to look better, fee better, make money, save money, make your house look better, take a step toward achieving a dream in your life?
How about the last time you purchased an ebook aboutmarketing? It wasn't the desire to learn more about marketing that led to open your wallet, it was the DESIRE to discover something unique, something new thatwould RESULT in more more money in your pocket resultingin you being able to finally quit you job.
OK, that's more like it. It's all about the end resultyou want to get - not about the steps, processes, formulaor information to get you there.
Information is a tool - a method of achieving an end.
It's up to you to determine what that END result is andcontinue to help your market achieve that end, without fail.
Now, let's look at how this can help you achieve YOUR goals...
A NEW Way Of Researching Your Market!
You will hear from many online marketing experts that the important part of researching your market is WHERE you look.
Nice try - but that's NOT the whole story.
The real secret is How you research your market.
For instance, take a look at the headlines over at one of mysites:
Now, I've tested over 20 headlines on this page before findingthis one that coverts at least 3X better than earlier versions.
The market for this product is aspiring online entrepreneurs,writers, consultants and speakers who are already consideringwriting infoproducts to achieve more freedom, control and security in their lives.
So why does this page work?
First, this market is time constrained. They are struggling asmuch with lack of time freedom as they are with lack of financialfreedom. Many of them have lost control in their lives, are toodependent on one income stream and WANT to quickly solve this problem.
Second, this market feels they have something to share and WANTto know how to do that - they WANT the prestige and "fame" thatcomes from releasing their own ebook or book.
Try reading the headline (both main heading and sub-heading).
Can you now see the main emotional "cues" that lead to the markettriggers I outline above.
Let's try another market entirely!
Head over to:
Sit, Stay, Fetch right here:
What do you think is the biggest reason dog owners end up paying for obedience training?
The answer is in the headline. What dog owners WANT is a way tostop behaviour problems in their dogs. Why? Embarassment, fear of someone getting hurt, pain of having to consider giving up their beloved pet - all lead to a RABID desire for dog training.
Bottom Line - Think DESIRE!
Will you do this for me?
Spend the next week looking at everything in terms of underlyingdesire.
When you read the newspaper, speak with a collegue, watch TV, goto a movie, speak with your spouse or your kids, read websites, review ads, etc... think about the underlying desire. Why does that communication exist as it does.
Carry a journal and quickly write down each event with it's corresponding, underlying desire.
IF you follow this exercise, you'll not only be amazed at what youcome up with for "normal" daily communication, you will have started down the path of thinking like the highest achieving business people of all time. Not bad for a week's effort?
Jeff Smith is dedicated to helping you turn your knowledgeinto highly desirable, hot selling information-based products (eBooks, booklets, seminars, courses, etc...) Through his highly acclaimed site: "Create High Demand Information Products To Sell Online" you will find exactlywhat it takes to create and market high-profit infoproducts.
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