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Email Marketing Information |
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Email Marketing Information
More Articles from Email Marketing Information: MORE RESOURCES: Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.
Athletic apparel and footwear company Fila has appointed marketing solutions firm 89 Degrees to develop an email marketing strategy, said Lauren Mallon, global marketing manager for Fila. 89 Degrees will work with Demandware, the e-commerce solutions provider Fila hired in July 2010, and SEO/SEM provider Adept Marketing
Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.
To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.
More people will be reading email off mobile devices than off webmail or desktop clients by June, said Tom Sather, director of professional services at email deliverability firm Return Path.
Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.
In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.
What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?
Email marketing is no longer a one-to-many communications strategy. Our experts offer up their best advice to help marketers take advantage of consumer expectations.
Almost every time I wind up on some company's email database, I get punished for it.
Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.
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