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Email Marketing Information |
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What is Gmail?
Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email services repository. Best of all, it's free! Well, it's going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail. Found at gmail.google.com, users were at a frenzied pace to secure the names and aliases that may be snatched up once the floodgates were open. People are exclusively invited to partake in the beta testing were selling their names and invitations for quite a handsome sum on eBay. Most users will have to wait until Gmail goes live before actually trying it out. However with all the functionality at a price like this, how could anyone refuse? Unlike MSN and Yahoo! Google's approach to space was a little more liberal. Google provides 1000 MB of storage space so you would never have to worry about limited space requirements. All messages are displayed intact as well as the replies. Messages can be searched upon as well. Google's approach was to give as much flexibility to the user so the user in turn would use only Google. Much like the anti-pop up ad theory of The Google Toolbar, there will be an anti-Spam product built into Gmail that will help thwart out unsolicited email. Currently, new users can ask for a preview address from Google, although there is no guarantee they will get one. Interested parties should go to http://gmail.google.com/gmail/help/about.html and fill in their email addresses at the bottom of the page. Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.
MORE RESOURCES: Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.
Athletic apparel and footwear company Fila has appointed marketing solutions firm 89 Degrees to develop an email marketing strategy, said Lauren Mallon, global marketing manager for Fila. 89 Degrees will work with Demandware, the e-commerce solutions provider Fila hired in July 2010, and SEO/SEM provider Adept Marketing
Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.
To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.
More people will be reading email off mobile devices than off webmail or desktop clients by June, said Tom Sather, director of professional services at email deliverability firm Return Path.
Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.
In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.
What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?
Email marketing is no longer a one-to-many communications strategy. Our experts offer up their best advice to help marketers take advantage of consumer expectations.
Almost every time I wind up on some company's email database, I get punished for it.
Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.
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