Ecommerce Information

Keep Your Customers Happy by Organizing Your Payment Options

Anyone using a slow, or an awkward payment processor had better wake up!

There are some very slick ways to transfer money around the globe, in todays, lightning fast world, both your customers and your suppliers demand payment in the click of a mouse.

The processing companies have been fiercely competing with each other for years now, every so often, they revamp and recalibrate. These overhauls usually result in a safer, quicker or easier online transaction.

Anyone staring out in business must have a way to offer customers a safe and fast transfer of their hard earned cash. If you choose an unfamiliar card processor, how can you gain the trust of your audience? You won't.

Have you ever been in the situation where you see a product, reach for the plastic, start the process, only to find a strange new payment processor that wants to know lots of personal details about you? This can make you think twice, and many times, a sale is lost in that crucial moment.

Start with the most widely accepted, and backup with a second and third option. This has a treble safeguard built in. Firstly, just like high street banks, online processors, occasionally upset people with rules and regulations and they look elsewhere, it is a courteous policy to provide an alternative processor for these customers.

Almost unbelievably, some areas of the world are still unable to process money with all the providers; the second safeguard is to offer a payment option that can service their needs.

Thirdly, you must protect yourself, if a processor receives a complaint against you, or finds one of its more obscure rules to inflict upon you; then your facility can be put on stop instantly. You must have some backup in place before that happens.

Since its acquisition by EBay, Paypal has become dominant in peoples acceptance of paying for goods online. This acceptance makes it the first choice for online retailers across the globe.

It is free to use, and free to join, Paypal services 45 Countries and it boasts of being free for buyers and free to set up for sellers, no wonder it grew so big so fast. Paypal's concept was the ability to pay anyone with an email address, a wonderful idea that deserves merit; this has been completely sidetracked by the viral element of the marketing behind the scenes, to become a major online merchant.

Once sneered at by the banking system, Paypal has earned its position as the people's provider, by reacting quickly to an opportunity and evolving to suit the needs of its customers.

Paypal is the main player, it has become the market leader in the biggest market the world has ever seen, and it continues to evolve, I predict that Paypal will move into the league of Microsoft within the next decade, love it or hate it, you must have it.

There are alternatives and these should be adopted to suit your chosen market.

To suit the needs of your customers in the Countries, not serviced by Paypal you need a merchant that is widely acceptable; 2checkout will turn plastic into cash for you, but it is presently wrestling with a transition from version 1 to version 2.

It can convert any credit card into money in your account. Along with the changes, came new rules, for instance, you cannot name it a credit card processor, or payment gateway, you must call it an authorized retailer or out-sourced vendor solution. They appear to be boxed into a corner, and will loose market share, watch this space. This is the path they have chosen, I personally think this is a bad business move, and time will tell, but for the present 2checkout are widely recognized and they are a safe bet to back up Paypal on your site. On the downside, they charge a fee for new accounts, the charge is $49 but it is only a one off payment.

My next choice is Stormpay, they set out, hot on the heels of Paypal, offering a similar service. At first it was difficult to work with, but Stormpay has reacted to market trends and has matured to a level that is now acceptable in the mainstream business community.

With the soon to be released issue of the Stormpay debit card, funds can be withdrawn, directly from an ATM. They boldly claim to be able to offer more ways to send money, sell items and receive payments than any other internet provider.

Stormpay is more tolerant towards the small business user, it welcomes subscription payments, multi tier payments, and is even trying to gain on paypal by launching its own auctions.

It is very much the little brother of Paypal, but is gaining ground daily. I have watched its maturity over the past couple of years, and, although it has a long way to go, all the signs are in place that Stormpay will sit next to Paypal on many retailers' sites for years to come.With less flexibility and a free signup comes Clickbank. Many people adore clickbank for the way it allows other people to sell your product for a commission on the sale.

You see clickbank has over 100,000 vendors that love to sell other peoples stuff, for a commission. How it works is like this, you place a product for sale on Clickbank, you set the price and commission percentage, you then create a sales page on your site. You allow Clickbank vendors to drive people to your site, using their unique Clickbank ID. If a buyer buys from one of Clickbank's affiliate vendors then you pay a commission on that sale, this is a very powerful method of selling product.

No matter how good your website and advertising is, it cannot compete with the power of the Clickbank resellers helping you out, and don't forget, they also drive traffic to your site.

You can only sell digitally delivered products like ebooks and software, this limits your ranges, but boosts your speed of delivery, making the transaction instant. Payments from Clickbank to you are twice a month.

You may sell your own product or any one of the products in the Clickbank marketplace, your customers can pay by Visa, MasterCard, American Express, Discover, Eurocard, Bravo, Diners Club, Carte Blanche, JCB, and online checks, they even accept PayPal.

For a straightforward, recognized, payment provider, using its own merchant facilities, try Worldpay. They operate in most languages and currencies around the world. Go to and click on the flag of your language, this takes you to the main page for the site, best suited to your business needs.

Many people like to keep their eye on the new kids on the block, if you are one of these people then you should take a look at I was a beta tester for this system and have advanced knowledge of it. Signup is free and bonuses are given for referrals. PayDotCom is the first to rival Clickbank and by doing so, it has opened up a whole new area of competition. You can asses PayDotCom here, http://homebizassistant/paydotcom

As with all things related to your business, any payment options given on your site are just another tool. These should be chosen firstly, to suit your customers' needs and demands, and then secondly, you must adapt your customer needs to suit your business. This customer focus will pay dividends in increased sales and acceptance.

Pete Lauder is a 47 year old entrepreneur with many years of online marketing, his focus is always slanted to serve the customer first and to build around that. This article, and many others about setting up your online business can be found at

Copyright 2005 Buygum Ltd.

Internet and Businesses Online:Ecommerce Articles from
03/22/2018 03:51 PM
Easy Tips to Instantly Save Money on Your eCommerce Strategies
This article is about "How to save money on eCommerce business?". People when they come up with their business, they are trying to invest more without knowing the result of loss or profit. There are ways through which we can save money on eCommerce business also business is promoted.
03/21/2018 11:38 AM
3-D Ripple: The Dilemma of Giants
As Industrialisation 4.0 is right at the doorsteps, are the e-commerce Giants prepared for the next wave of Disruption? Are the leaders of tomorrow prepared for the tightening and agile PODA loop?
03/19/2018 09:28 AM
Rise In Online Delivery Amidst Heavy Rains
The January rains kept people indoors and the high street surprisingly lacklustre, though nothing stopped shopaholics from getting what they want. The weather affects nobody anymore, especially their shopping habits, as people can shop anytime anywhere these days so long as they have their desktop computer, mobile phone, or other devices to hand. And with a range of apps designed for mobile shopping, consumers can easily obtain their needs (and wants) with just a couple of clicks, without having to worry if the weather agrees to it.
03/19/2018 09:22 AM
Your Complete Guide To Google Shopping
Google shopping is now more effective than "text ads" for retailers, yet there are fewer retailers using Google Shopping. Better market and less competition. If managed effectively, Google Shopping can deliver a fantastic return on advertising spend. Here is a complete guide on how to do Google Shopping well.
03/15/2018 08:35 AM
How Magento Developers Can Help You to Increase Your Online Store Conversions
Ecommerce is booming and has become the only trillion-dollar industry that allows online retailers to sell easily. With more than 2,00,000 online stores powered by the Magento platform, it has helped retailers to face the tough competitive market and survive by offering best in class features and functionalities.
03/08/2018 11:06 AM
Most Recommended 10 Magento 2 Extensions for Every Magento 2 Store
1. Magento 2 Gift Card - Don't you jump with joy when you receive a gift? It enables store owners to generate more business as well as it also encourages their buyer to come back and redeem their gift card. 2. Magento 2 Product Label - a. You might have seen some labels, depicts some offers going on such as 'Sales', 'New', 'New Item', 'Limited Stock', 'Hurry' and much more...
03/07/2018 01:50 PM
Benefits of a Multi-Vendor Ecommerce Store
The ecommerce industry has made a remarkable progress by helping the customers in fulfilling their needs efficiently. However, with the increasing number of ecommerce retailers, the competition in the market has increased. Thanks to the development of technology, starting an ecommerce store becomes an easy task for the entrepreneurs who wish to enter the online retailing world.
03/06/2018 09:12 AM
How to Use Low Stock Levels To Sway Purchase Decisions
Better let your customers know if your stock is running low than upset them when they find the item they want gone. Nothing can be more frustrating, especially if they got their eye on a particular thing and have been planning to buy it. Notifying your customers of low stock items will help them plan their purchase. If they're dying to get their hands on something which is likely to disappear in 10 minutes, at least they can buy it then and there or request you to reserve it for them.
03/05/2018 12:05 PM
4 Aspects to Consider Before Investing In a Custom Product Designer
If you want to stand out amongst your competitors in the competitive ecommerce market, it's time you invest in a Custom Product Designer. Know what pointers you need to keep in mind before you configure one of these tools with your ecommerce platform.
03/02/2018 09:18 AM
Major Ecommerce Mistakes That Could Be Killing Your Sale
Your Ecommerce Website is your medium to connect with the audience. Thus, it has to be perfect and professionally designed to deliver the best experience to the user. Your conversion success rate depends on the structure of your website and overall performance it delivers.
02/27/2018 09:38 AM
4 Primary Features Shopify Offers to You
Shopify is a shopping cart platform for designing your e-commerce store. It comes up with some essential features that will help you make your store attractive to your buyers. Everything on Shopify is easy and simple.
02/22/2018 10:43 AM
Thinking About Moving Your Business Online? Here Are Some Advantages
Let's face it! Days of traditional commerce are long gone. More and more businesses are nowadays considering expanding into the world of eCommerce in order to keep up with their competitors.
02/19/2018 09:01 AM
UK Online Sellers Make Headway In China's eCommerce
What do you do when a giant online retailer from the country with the largest eCommerce market comes to town and asks you to join their party? Of course, you say let's go! The United Kingdom currently have the third-largest eCommerce market in the world, but if their online retailers start using China's online behemoth who knows where they'll be in 2020?
02/16/2018 11:08 AM
Best Ways to Scale Your Ecommerce Business
Wondering how to Scale your ecommerce business? When you are planning to start a business, there are many things that you need to consider before you can actually start it. The very first step is to come up with an idea and then make set up a solid profit earning plan.
02/15/2018 08:13 AM
Smart eCommerce Trends That Are Going to Rule the Market of 2018
This article is going to pinpoint the booming trends in the Odoo eCommerce development field that would dominate the market of 2018. According to a recently made survey, by 2020 the industry of eCommerce would grow following an exponential graph.
02/12/2018 09:26 AM
Why Do You Switch to BigCommerce for Your E-Store?
BigCommerce has widened the functions for the companies planning to open up an e-store. It is a shopping cart platform that comes up with many essential features from selling a product to optimizing a site. Read on to know why you should switch to BigCommerce.
02/09/2018 09:10 AM
Follow 11 Simple Tactics to Develop a Customized E-Commerce Website
The web world unfolds wide horizon for various opportunities for the users. One such opportunity led to the launch of online businesses. Many entrepreneurs are upgrading their physical businesses to online store through e-commerce websites.
02/08/2018 09:22 AM
How to Boost Sales Using the Magento 2 Checkout Feature
Cart abandonment is a nightmarish issue for the ecommerce vendors to deal with. Read on to know how the Magento 2 Checkout feature can help you get rid of this issue and boost sales.
02/07/2018 02:40 PM
The Redefined Heights of Ecommerce Possibilities
Understand how the ecommerce store owners can evaluate their success during the festival season and month on month growth? Know more about the science of data driven changes for your web store.
02/06/2018 09:30 AM
The Irreversible Damage Ghosting Customers Creates
Ghosting is commonplace in dating, as it's a shortcut-albeit unpleasant-to breaking up with someone. However, it has inevitably caught on in the eCommerce industry as some retailers don't have the decency to communicate with their customers following a purchase. Disappearing on someone, whether a date or a customer, is never a good thing, but it has more serious repercussions in one's business than in their personal affairs.
02/05/2018 03:48 PM
Ten Quick Digital Marketing Tips for an Ecommerce Startup in 2018
Now there are lots of ways to go about promoting your E-commerce startup, but when there's a funds crunch and every resource counts, then you better be careful about each step you take. Here are some quick Digital Marketing for E-commerce tips, tricks and strategy suggestions that should help you better promoting through digital marketing for E-commerce startup of yours.
02/05/2018 12:00 PM
Top 3 Reasons Why Marketplace Sellers Should Build an Online Store
You would have started thinking of selecting an ecommerce platform provider for getting your store kick-started. There are numerous ecommerce platform providers in the market which can get your job done. Various parameters are included in choosing the best platform which completely depends upon your requirements. You can choose StoreHippo for fulfilling all your needs and build an online store for your products.
02/05/2018 09:26 AM
Why It Is Essential For E-Commerce Retailers To Select The Correct Shipping Supplies
E-commerce entrepreneurs seldom take shipping supplies into consideration. Their focus is most probably on product development, securing their first sale and online store design, rather than packaging such as bubble wrap and boxes. The importance of considering shipping supplies ahead of your first sale should not be overlooked. Being unprepared could affect your profits and impair your brand identity. Read on for some good advice and tips.
01/30/2018 09:29 AM
AI Technology To Fraudproof Cardholders
Speed in responding to customer queries and delivering orders can be easily met by online businesses as artificial intelligence (AI) is now in practice in eCommerce. However, it takes more than expediting customer support and delivery time to retain your existing customers and gain new ones. As an online seller, you should be able to protect them from credit card fraud.
01/25/2018 09:46 AM
Increase Your Conversion Rates With Product Photography
High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers' inability to touch and feel the items that you're selling. In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them. When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.
01/23/2018 10:00 AM
What Makes WooCommerce The Best Ecommerce Platform?
WooCommerce is one of the majorly favoured choices when it comes to having an ecommerce store. This article will acquaint you with the reasons that make it one of the best ecommerce platforms.
01/22/2018 03:57 PM
How To Get Customers To Buy From Your Website
Understanding the 3 stages a customer goes through before they buy from your website will help your business significantly. It keeps you focused on providing just what they need and when they need it.
01/16/2018 09:18 AM
Escaping The Pains Of Long Term Storage Fees
After a big sales event like Christmas or Prime Day, third-party sellers on Amazon should pay immediate attention to their unsold merchandise at fulfilment centres. Inventory that's been stored for six months or more should be cleared out or sellers risk spending their profits on high long-term storage fees.
01/08/2018 02:40 PM
4 Possible Reasons Your Ecommerce Return Rate Is High
In reality, returns are a fact of life when it comes to online shopping. Still though, brands can do their part to minimize this costly, time-consuming process. Here are four possible reasons your ecommerce return rate is high; if any of these apply to you, it's time to work on a solution to improve your bottom line and customer experience.
01/08/2018 10:13 AM
Impact of Demonetization on the IT Industry
India Inc. is eagerly waiting to see the impact of demonetization thanks to the government's effort to bring in a cashless society. Although the move can give a boost to the IT sector, all depends on the swift response of businesses especially the SME and MSME segments to stay connected for cashless transactions.
01/03/2018 11:44 AM
5 Reasons Why Mobile Marketing Is Important
Mobile marketing is the new definition of internet marketing. Mobile has become an essential part of our life and people nowadays are extremely comfortable shopping online using their mobile devices.
12/28/2017 11:39 AM
The 3 Best Ecommerce Website Platforms for Small Business
If you're starting an ecommerce business (or already run a brick-and-mortar business that you are looking to expand online) choosing the right ecommerce platform can quickly become painfully confusing. With such a wide range of platform choices (and prices) out there in the wild, how can you be sure that the ecommerce software that you choose is right for your small business? To save you the headaches, we've narrowed it down to our 3 favorite options below:
12/28/2017 09:15 AM
How Can You Benefit Out Of Shopify Custom Development?
Shopify App Development service is a popular e-com platform available in the market for rising online businesses. Shopify provides a self-hosting solution. In addition, it features a bunch of tools in exchange of a recurring subscription charge. It further sets up a retail space for your online shop as the host.
12/27/2017 11:05 AM
Magento Versus WordPress: Which Is The Better Platform?
In the era of digitization Magento and WordPress has emerged as most famous platforms for constructing thriving online webstores. One of the most frequently asked question around the globe is which is the better platform between Magento and WordPress?
12/27/2017 09:49 AM
Magento Takes Ownership Of Amazon's 1-Click Button
The last thing that shoppers want, especially when they're cramming for last-minute presents during the holiday season, is an excruciating checkout process. To many people, it's just pointless to waste their time on a repetitive task which a store owner obviously has to find a solution to. Thanks to Amazon whose 1-click patent expired in September this year, Magento has become the first eCommerce platform to offer a similar feature to ease the checkout experience of customers and boost the conversion rates of online sellers like you.
12/19/2017 09:27 PM
FBA - Fulfillment by Amazon
You may have read about FBA on many websites, especially on Amazon. FBA stands for Fulfillment by Amazon. What is it and how does it work? Can you save money or enjoy other benefits with this offer or process? If you are looking for answers to these questions, you are on the right page.
12/13/2017 03:56 PM
How to Choose the Most Suitable Online Shopping Cart?
An eCommerce store is incomplete without an online shopping cart. It won't be wrong if we call the online shopping cart as the heart of the eCommerce website. A good shopping cart is always responsible for the growth eCommerce business and customer satisfaction.
12/13/2017 11:35 AM
A Few Characteristics Of The Best Android And iOS Payment Gateway Services Providers
These are some of the attributes of the best Android and iOS payment gateway that you should know about. Easy integration- When it comes to integrating a payment gateway with your mobile website or mobile app, on either Android or on iOS it is slightly different
12/08/2017 09:38 AM
Digital Content Outpaced By Physical Media
Does your inventory include physical books, DVDs, Blu-ray discs, and other similar products? If you answered a confident "yes", aren't you lucky! That's because physical media is making a strong comeback, especially in the UK, and can drive up your revenue this holiday shopping season.
11/27/2017 11:24 AM
Holiday Season Tips For Ecommerce Websites
Festivals are here along with the winter! What have you planned for your ecommerce business? If you haven't decided to give it a makeover, now is the time for you do that. This article will help you prepare your ecommerce store for this festive season.
11/27/2017 09:53 AM
Online Payment Insights To Boost Your Conversion Rates Like Never Before
Customer journey mapping is used to identify customer touchpoints. Different techniques are then used to fine tune these touch points so as to offer your customers a unique and unforgettable experience.
11/25/2017 05:26 PM
How Soon Before I Make Money?
When it comes to earning money online are you trying to earn a quick buck or are you trying to build a business? You should ask how soon will I make my investment back. Not how soon can I make money.
11/22/2017 09:25 AM
Do the Most Common Design Rules Apply to Ecommerce As Well?
The rules for e-commerce and the rules for design are many times contrary. Although minimalism and streamlined interfaces and limited text (as well as messaging) are commonly associated with some of today's best design projects they may not be practical on a retail site. For ecommerce sites, conversions are the ultimate goal.
11/21/2017 09:54 AM
GS1 Identifies The Six Types Of Online Sellers
GS1 sets product identification standards to ensure that consumers are able to locate the products that they want, whether in-store or online. As the number of businesses using online marketplaces to sell products increases, GS1 saw the need to identify the purpose of these businesses and the challenges that they face. Their findings reveal that there are six types of online sellers whose reasons for selling on online marketplaces are triggered by various factors.
11/13/2017 02:56 PM
The Importance of a Good, Clean Image for Your eCommerce Store
We live in a world where people are overwhelmingly focused on visuals, and, especially when it comes to the internet, appearance is everything. What customers see when visiting your website has an enormous impact on the success of your online business. When considering the most successful online retailers, they all have one thing in common: a streamlined and visually stunning website complete with high-quality, professional imaging.
11/09/2017 08:51 AM
Facelift Your Online Business With Magento 2 Development and Support Services
Do you have an ecommerce store that was developed years ago and need an upgrade from Magento 1 to the latest Magneto 2 version? Or are you searching for a good consultation company that can offer you unparalleled Magento support services?
11/08/2017 11:32 AM
A Shopaholic's Quest - E-Shopping or Brick & Mortar?
The endless chase is a mere reflection of humans as creatures who want more, newer, better. This chase also happens to be our driving force at most times - a new car, the latest smartphone, and the A line dress that you just can't get over.
11/07/2017 03:35 PM
3 Exclusive Benefits of Providing Poster Printing Services Online
Business owners are on the lookout to promote their business by designing personalized posters. Know how you can benefit by offering poster printing services.
11/03/2017 02:26 PM
9 Essential Elements of a Successful E-Commerce Website in 2017
The internet retailing landscape has become more competitive than ever. Hence, it is crucial for e-commerce retailers to build a powerful and engaging platform that leaves a convincing impression right at the beginning. This article will elaborate the 9 must-have elements that an online retail store should have in order to be well-prepared for the online competition in 2017.
11/03/2017 08:53 AM
Why Go For Magento Ecommerce Website Development Services
There are many reasons why you should use the Magento platform. When it comes to creating a new store or getting to a new version, then Magento tops the list. Therefore, let's take a look at some of its key features and know why Magento is a great option for Ecommerce websites.

home | site map |