Ecommerce Information

Bringing the World to Your Door


According to Internet.com, by the year 2008 nearly 30% of offline purchases will be influenced by online research. If your site is a well-implemented ecommerce site, the web can significantly lower both order-taking costs and customer support costs after the sale has been made. You could also experience larger purchases per transaction. Through automation, you can sell the 'back-end" on the front end by suggesting additional items at the time the purchase is made. You can offer your customer more information, such as order tracking. A customer can shop from the comfort of her or his home, in her bunny slippers or his boxer shorts. You can give the customer a larger variety of offerings. No need to send a great big catalog through the mail anymore. When you run out of an item, you simply remove it from the website. Makes shopping so much easier.

But first you have to get them there! No matter what function your site performs, whether it be to display your online brochure or ecommerce site, to get people to visit, you still need to market your site. It's easy to create a new ecommerce site, getting people to visit yours is not so easy.

Getting traffic to return to your web site a second time is equally challenging. Provide a product or service the customer needs, and they may be back and they may even refer others.

What makes you different from the competition? Check them out. See if they are online and see what they are doing. Look for strengths and weaknesses in the site's message, design and links. Find out who else is online. How do others fit into your target market?

Surfing is one thing, visiting another, but selling something online is the ultimate challenge of ecommerce today.

When creating or making improvements to your site, here are a few things to keep in mind:

Design a user-friendly site. Make it informative and easy in which to move around, so they will want to come back. Use light backgrounds with dark text for easy reading. It is also better to have less information on a page than pages full of text that will lose the reader's interest. Have an eye-catching site that entertains and informs.

Keep graphics simple. Over-use of graphics and flash graphics take longer to download. Today, you have 5-10 seconds to grab your visitor's attention. If loading your site takes longer than that, chances are good that they will quickly exit.

Keep your URL (uniform resource locator) - aka web site address/domain name - simple. It is the main way people locate you on the Web. While many of the good dot.com's are taken, dot.net's are a viable alternative. Soon, they too will be gone. If you have not already done so, get your domain name immediately. Make it memorable, something people might type in the subject line in a search engine looking for what you have to offer. Hard to spell words make it more difficult for visitors to find you.

Let's assume you have built a great Web site. It is filled with great content, well organized, easy to navigate, and encourages customer interaction. But you need visitors. The following online marketing ideas will help you sell your products or services, offer better customer service, help you build your company identity and establish brand awareness in the marketplace. In fact, if you are relentless in your pursuit of marketing on the web, you'll be hard to beat.

Here are just three ideas to "bring the world to your door."

Number One: Lead with your benefits. As with any copyrighting, headlines can make or break your success. Clearly state the benefits your site has to offer in your headline. Use power words, words that appeal to your visitors' emotions. It should describe how you will solve a problem, relieve pain, improve your visitors lives, educate them, give them something for FREE, save them time, and so on.

Number Two: Capture visitors. Add a form to your site so visitors can "register" - leave their name and email address. Tell them you want to use the information to send them periodic email message announcing special offers, and new products and services. It is important that you also make it easy for people to remove themselves (unsubscribe) from your list. Never send anything to this group unless you have something valuable to offer or say. Keep the emails short and succinct. Add links to your message that direct people back to your site for more information. Save time by automating this process with autoresponders.

Number Three: Start an Ezine This is an instant customer database builder especially if you offer it for FREE and it has a perceived value to your visitors. Ezines allow you to build a relationship with your customers and prospects. It should be short, interesting and filled with valuable information. I currently write five ezines. They are Self-Marketing News, Creating A Legacy, Ramblin' Rose, Petals N Cents, and WECommerce News. Between the five ezines, we have a total subscriber base of nearly 30,000 opt-in prospects and customers from all over the world. In addition to the great marketing potential ezines offer, they help you develop a positive reputation.

As the World Wide Web continues to grow and evolve, more and more companies and individuals are turning to the Internet to serve their needs. Make sure the world knows to turn to you.

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business by Heidi Richards

2004 - Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International www.WECAI.org (pronounced wee-kī) - an Internet organization that "Helps Women Do Business on the WEB." She can be reached at www.HeidiRichards.com.


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Internet and Businesses Online:Ecommerce Articles from EzineArticles.com
08/12/2017 11:02 AM
Reasons to Develop an E-Commerce Website
Today, every businessman is seeking to own an online store. An individual can gain many benefits by opting for E-Commerce development services. They can not only increase sales but also help individuals to transform the online shopping experience.
08/10/2017 10:45 AM
The Importance of a Professional E Commerce Website Designing Company
Almost all kinds of commercial transactions happen through the e-commerce sites now and it is not only restricted to the usual stuff that people buy gifts, clothing or jewelry, but business websites have also started selling services like spa and beauty services, home decorations, doctors on call, healthcare services etc. Therefore whatever one might want, it is possible to get on the internet. The e-commerce sites have made this possible and people find it the most convenient option in their busy schedule which does not leave them much time to do anything else like actual shopping where they might have to visit multiple shops to get the thing that they want. Therefore it has become must for every business owner to have an e-commerce website on the internet through which they can promote their products which in turn will lead to more sales and lead to more revenue generation.
08/10/2017 09:08 AM
Independent Online Sellers Enjoy Back-To-School Sales
Online sellers who aren't selling on the Amazon marketplace are likely to make huge sales this back-to-school season. That's because parents and college students prefer to shop on the website of an independent retailer for school supplies rather than general products. Most parents say they will start their back-to-school shopping early this year to ensure that their orders arrive on time. Having said that, there's no better time to set up your wares, especially your best deals, in the forefront of your website than now.
08/07/2017 11:01 AM
6 Digital Retail Trends in 2017 You Must Know
The Internet has become the hall of knowledge for each one of us, as we can find almost every kind of information we want with simple browsing. This has increased the interest of customers in knowing more about the products and services they are in search of. As such, retailers and business owners need to mention detailed information about their products and promote its quality and transparency. Today, selling is not just enough; you need to answer the queries of your customers by providing the necessary information about your products and services.
08/02/2017 09:25 AM
3 Ways To Sell To Older Consumers
Could your marketing tactics be turning away an older yet lucrative market? We're talking about your grandparents if you're a millennial or your parents if you're a Gen X'r, who have retired from the workforce and are looking at rewarding themselves with the best things life has to offer. With more disposable income, no financial obligations to their family and more spending power, baby boomers are so important to every business as they account for 50% of all consumer spending.
08/01/2017 10:29 AM
How to Design and Build a Best-Selling App
Making money from a mobile app is one of the most exciting passive income business models there is. With this strategy, you can sit back and watch as the money rolls in as users download your app. What's even better, is that you get the sense of satisfaction that comes from knowing it was a program you built from your hands that helped you to start earning that money! It's possible to make a lot of money from an app too!
08/01/2017 10:23 AM
How to Sell Anything to Anyone, Online or Offline
Sales experience and talent is something that pretty much every business looks for in its staff. Being able to sell is an incredibly valuable skill and something that will allow you to pretty much make money wherever you are and whatever your product is.
08/01/2017 09:15 AM
Warehouse Evaluation: How Efficient Is Your Order Picking Method?
Your warehouse management system is just as important as the products that you're selling on your eCommerce website. After all, customer satisfaction depends on how fast and accurate you can process orders. If walking from one location to another takes so much of a picker's time, especially for single item orders, then you're less likely to deliver your customers' orders on time.
08/01/2017 09:03 AM
3 Ways to Enhance Your Ecommerce Business Sales
Being an ecommerce business owner, you should never be complacent by just the fact that your firm is doing good. You should always strive to squeeze the maximum profit so that your start-up can stand the test of time. Here are some great ways that will help you to boost up the revenue of your firm and win over the hearts of your potential customers.
07/31/2017 09:26 AM
Practical Ways To Counter Credit Card Fraud
Card fraud is so rampant these days, especially on the Internet where the volume of online purchases through card-not-present (CNP) transactions has increased dramatically in recent years. The United Kingdom recorded the highest incidence of CNP fraud with losses amounting to ???620 million in 2016, which is a 9% increase from the previous year's ???568 million. However, that shouldn't trigger fear and paranoia among online sellers because there are ways to avoid being a victim which we list them here.
07/24/2017 10:18 PM
How To Turn One Time Customers Into Repeat Buyers
When you turn a prospect into a customer it's time to celebrate, right? You have made a sale, so your work is done. But, before you celebrate, there's one important thing to remember.
07/24/2017 09:51 AM
Demand For Same-Day Delivery Is On The Rise
M-Commerce has changed the shopping behaviour of consumers; store familiarity and loyalty have long been replaced by the need for instant gratification. So, while patience is still considered an important virtue by the many, it is not put into practice in online shopping. Shoppers are constantly on the lookout for retailers who can get their orders at their doorstep within the shortest possible time frame-one day.
07/24/2017 08:13 AM
What Sells the Most on the Marketplace in India
It is well-known that the ecommerce market in India is growing by leaps and bounds and the country has become a hot bed for global retailers to expand their online business. The year of 2017, this market is about to make a cool $38 billion, registering a growth rate of 60 percent from the previous year.
07/17/2017 09:45 AM
Ecommerce Puts Pressure On Brick-And-Mortar Retailers
eCommerce has not stopped people from going to shopping centres, but it has changed the way they make purchase decisions. Unlike in the past when customers would walk into a shop clueless about what to buy, modern shoppers research online before buying. When an informed customer walks into a shop, they expect somebody to help them find the item which they intend to buy. If they don't get immediate assistance, they will not make any purchases and just leave in a flash.
07/17/2017 08:51 AM
How PinPay Became a Game Changer in Lebanon's Digital Landscape
Mobile technologies have changed the business landscape forever. They made product information ubiquitous and have pushed marketing experiences even further. Driven by faster connectivity and better-designed online spaces, mobile devices empower customers by creating digital environments accessible around the clock.
07/10/2017 09:42 AM
Why We Take Help of Online Classified Advertisements?
Every business needs customers; no business can survive without the support of buyers or customers. But then, if you happen to be a service provider or a business owner, you should know how to reach out to your customers.
06/23/2017 12:26 PM
Customer Acquisition in the Era of Discounting
Discounting, in traditional businesses is a medium for sellers or retailers to clear their inventory and replenish it with new stock. However, in the era of online marketplaces it has emerged as a means to attract buyers as a swarm of bees.
06/23/2017 08:39 AM
How House Of Fraser Became UK's Best Multichannel Retailer
The ability to give their customers a seamless shopping experience and a speedy delivery time propelled high-street fashion retailer House of Fraser up the list of UK's Best Multichannel Retailers. Out of 187 retailers who are also selling online, House of Fraser was given the top spot in the annual Multichannel Retail Report of eCommerce agency Ampersand.
06/22/2017 09:10 AM
The Road To An Amazon Suspension
Here's an important warning for all third-party sellers on the Amazon marketplace. Changing your bank account information at a time when the retail giant has just rolled out a new security measure may result in the suspension of your seller account. To protect you and other third-party sellers from persistent hackers, Amazon has come up with a Two-Step Verification (2-SV) which adds an extra layer of security to your account.
06/21/2017 11:17 AM
Top Software to Assist You in Getting Wealthy
The scope of computerized accounting has increased significantly. Top accounting software tools in the market are easy to use even by those who are not much tech-savvy. Whether you want to track your income or expenses, or cut down on tax deductions, accounting software tools are there to help your business grow without any financial hiccup. To provide these benefits, top accounting software tools come with some core modules like accounts receivable, accounts payable, billing, general ledger, purchase order, stock, sales order, and bookkeeping. While the market is brimming with different accounting software tools, these are the top accounting software searches online:
06/20/2017 09:29 AM
Predict What Buyers Want With AI
Do you ever wish you had the ability to read your customer's mind so that you can tell what they want before they've even ordered it? Being able to predict what customers will purchase from your store helps reduce the likelihood of overstocking or understocking your inventory and the consequences that go with it.
06/15/2017 07:57 AM
What Is Amazon's Choice?
So you've received an email that one of your products have received an Amazon's Choice badge. What is it? How can it help your business? This article will give you an in-depth definition of this feature.
06/14/2017 02:21 PM
Web Designing Trends to Empower Your PrestaShop Store
PrestaShop is undoubtedly one of the most powerful eCommerce platforms. With its high-end features and flexible, lightweight nature, they are the ideal platform to build beautiful websites that are capable of garnering more traffic and increased conversion. If you want to extract the maximum potential from your PrestaShop platform, you need a website that reflects the modern designing trends.
06/12/2017 09:46 AM
Magento 1 Is Far From Dead
Online sellers who have built their businesses on Magento's version 1.X can vouch for the reliability, scalability and efficiency of this eCommerce platform. So when word got around that version one will cease to receive support and updates, it placed a lot of sellers in panic mode. It's a good thing Magento quickly stepped in to prevent such baseless information from demoralising their customers.
06/09/2017 09:10 AM
Drive Your Brand Forward With Promotional Products
Do you like giving free stuff to your customers? Now now, that's not a jaw-dropping question, but a sensible one that you should be considering. After all, sourcing and listing new products in your online store and various marketplaces isn't enough to drive your sales up. Think up a sales strategy reinforced by promotional items, especially if what you're selling is no different to the plethora of products sold online.
06/06/2017 03:12 PM
Is Your E-Commerce Site Working for You?
Having an online store is not enough! You must analyze your e-commerce site also frequently to understand if it is working for you or not! How to do it? Let's have an insight into those tips that can help you know how to improve your online store to increase revenue generation.
06/05/2017 09:58 AM
Meet The New Ecommerce King
It looks like Walmart is the new metonym for eCommerce. Sorry for that tone-deaf statement, hoping it didn't hurt the feelings of companies A, B and C. It's just that the first quarter of the fiscal year saw the retail giant in full swing and conspicuously edging out its competitors.
06/05/2017 09:29 AM
Third-Party Sellers' Coverage For Amazon Suspension
More than product returns and cart abandonment, third-party sellers on Amazon fear losing sales and access to their accounts due to suspension whether it is valid or not. That especially holds true if selling on the Amazon marketplace is their main source of income; they don't have an eCommerce site, a bricks-and-mortar shop or a regular job as a backup.
06/02/2017 03:06 PM
Shopify - A One Stop eCommerce Solution With Amazing Peculiarities
Putting the foot forward to trying the luck in the arena of eCommerce might sound easy, but unfortunately building a strong base in this online business is not that easy for everyone. The life of such ventures may be long, while a few receive a backlash from the users; thus failing in reaching their expectations. Is it enough that the users select a product and buy it from you? There's much more to go!
06/02/2017 09:48 AM
Trendy Design Ideas For Your Ecommerce Product Page
Designing an ecommerce website is a challenging task. You are always under the burden to come up with a design that inspires the visitor to open up their wallet and buy something. In the past few years, ecommerce industry is thriving and with each passing day, there is a new challenge come in front of the designers because of a rise in the competition.
05/26/2017 09:18 AM
End Customer Frustration With Chatbots
Businesses that put chatbots instead of human customer service representatives in front of their customers have a good reason for doing so. Although nothing beats the human touch, so to speak, a chatbot is more than capable of giving every customer what they want-a direct answer to their question. If you've been running an online store for quite some time, you would know for a fact that you can never teach a customer to be patient.
05/20/2017 02:57 PM
How the UK's B2B Industry Can Benefit From Amazon Business
Online retail giant Amazon continues to grow, and it knows exactly where to look to intensify its presence. Amazon has just launched its business-to-business (B2B) marketplace in the UK, which we all know is the land of online retailers.
05/20/2017 02:57 PM
How Image Optimisation Improves Customer Engagement
Have you ever been to a boutique which has neither garment racks nor mannequins to display their merchandise on? If there's such a place, it has probably closed down or gone broke a long time ago. No matter how good their product line is, any store that doesn't value what their customers see will suffer the same fate.
05/19/2017 07:55 AM
How to Allow Your Customers to Make and Order Customized Products on Your Web Store
Do you want to allow customer to order customized products on your e-commerce site? Here's how you can create the forms that you will need to sell customized products on your web store.
05/17/2017 08:49 AM
Top 6 Trends Followed by the E-Commerce Website Design Company
An e-commerce web design has its own unique character and is indeed designed to lead the online shoppers to make purchases from the site. When a business designs an e-commerce website, it needs to consider the chief principles of designing e-commerce website. An e-commerce website has to be attractive and must use the right color combination. Only a well-organized website can help you convert. The best e-commerce website design company follows the latest trends in e-commerce website designing.
05/11/2017 10:15 AM
3 Most Common Issues When Using Paypal
PayPal has become more and more popular these days. Whether you use it for online shopping, to send or receive money or for business reasons, you know it is not perfect. There are always some things that we would like to change about PayPal and below are some of the common issues that we have when using it.
05/10/2017 07:53 AM
Why to Choose Magento Ecommerce Website Development Services
Magento is the shopping cart which makes online shopping extremely easy for the users and is indeed the smartest and the most robust ecommerce platform to make the life of an individual easy. An ecommerce website is a viable option for the online businesses looking to facilitate transactions and sales online. Transactions can be carried out easily and conveniently when you design an ecommerce website. Not only your prospective buyers can gain information on your products and services but also they can proceed towards making purchases. If you wish for innovative, functional, creative shopping cart, you may consider Magento ecommerce website development services.
05/08/2017 10:30 AM
Reshaping eCommerce For Generation Z
A new breed of shoppers called Generation Z are changing the shopping norms which have been practiced for decades. Born in the era of smartphones, Generation Z love that they have instant access to the information they need, hence the reason they think and communicate differently to their predecessors who had to get everything the hard way.
05/05/2017 09:37 AM
How Do E-Commerce Solution Providers Help You Choose The Right E-Commerce Model?
E-commerce business has multiple dimensions and aspects. It spreads across various sectors and business ideas and thus, each of them requires different tools, points of view and most importantly, models to carry forward the idea. E commerce solution providers help you choose the right business model for a long run by taking into account various aspects and views.
05/01/2017 10:25 AM
Online Sellers Raked It In This Easter
While everyone was preparing painted eggs and candy bunnies during the Easter holiday, online sellers were busy attending to their customers who shopped relentlessly. However, you guys have absolutely nothing to complain about as you've managed to a make a mint. According to the data of address management service provider PCA Predict, online sales on Good Friday jumped by 12.4%, surpassing last year's.
04/28/2017 10:04 AM
Security Bug In Magento 2 Puts Sellers At Risk
Security issues continue to hound Magento 2. You're lucky you haven't migrated yet, otherwise you could be one of the 200,000 online sellers who are at risk. Web security service provider DefenseCode detected a remote code execution (RCE) bug linked to a feature in the Magento 2 software which allows administrators to add videos hosted on Vimeo.
04/21/2017 10:13 AM
Increasing Your Profits With Dynamic Pricing
Your pricing strategy determines your earnings as well as how your customers view the products on your eCommerce website. Dynamic pricing and fixed pricing are both used by online retailers, but one of them just happens to offer more benefits than the other.
04/21/2017 09:41 AM
Which Ecommerce Solution Is Considered As the Best for Ecommerce Development?
The evolution in the field of Internet Technology has influenced the web industry to the great extent. Nowadays, people prefer to shop online because of the fact that flexibility is associated with this. Owing to this, merchants are also showing interest in selling their products online.
04/10/2017 10:45 AM
Ecommerce Trends To Watch For In 2017
Many studies have shown a double-digit rise in worldwide ecommerce sales in 2016. Many analysts even predict that the worldwide ecommerce sales will increase consistently till 2020. However, the number of people accessing ecommerce websites on their mobile devices has been increasing rapidly. Likewise, a number of studies have shown a steady increase in mobile commerce sales driven by customers' mobile engagement behavior.
04/06/2017 09:44 AM
What Else Users Can Do On One Step Checkout & Shopping Cart Pages
Very often users don't associate the shopping cart and checkout pages with the intention to buy something, and they can go to these pages for different purposes. Merchants only consider these pages as the final steps of purchasing products, but users may have other ideas, and we review them in this article.
04/04/2017 11:13 AM
Why Most Retailers Can Live Without Mobile Apps
First off, we're not about to dis mobile applications for eCommerce businesses as they are certainly beneficial in some areas. However, we would like to point out that your online business can actually do without most of these apps.
04/04/2017 10:41 AM
Amazon Concedes Defeat
I read a lot about the so-called death of brick-and-mortar retail. But if physical retail is dead, then why is Amazon investing so heavily in retail stores?
03/31/2017 09:40 AM
Instagram As A Shopping Platform
From being a media-sharing app for selfies and anything visually appealing, Instagram is branching out into the eCommerce field. It will soon roll out a shopping feature which online retailers and shoppers will find very convenient.
03/28/2017 11:22 AM
6 Dos & 5 Don'ts to Get a Competitive Ecommerce Web Design
The quality of ecommerce web design & development decides the success rate. Prior to hiring an efficient Ecommerce Website Design Company, you must know dos and don'ts. Go through 6 dos and 5 don'ts to have a competitive ecommerce design.
03/27/2017 10:48 AM
Top 7 Odoo Themes of 2017
This article lists down some of the best Odoo ecommerce themes that will gain a lot of popularity in the year 2017. As these themes are built using Bootstrap 3 - a front-end framework that is admired for crafting mobile responsive stores, the Odoo store admins are sure to love them.


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