Ecommerce Information

Bringing the World to Your Door


According to Internet.com, by the year 2008 nearly 30% of offline purchases will be influenced by online research. If your site is a well-implemented ecommerce site, the web can significantly lower both order-taking costs and customer support costs after the sale has been made. You could also experience larger purchases per transaction. Through automation, you can sell the 'back-end" on the front end by suggesting additional items at the time the purchase is made. You can offer your customer more information, such as order tracking. A customer can shop from the comfort of her or his home, in her bunny slippers or his boxer shorts. You can give the customer a larger variety of offerings. No need to send a great big catalog through the mail anymore. When you run out of an item, you simply remove it from the website. Makes shopping so much easier.

But first you have to get them there! No matter what function your site performs, whether it be to display your online brochure or ecommerce site, to get people to visit, you still need to market your site. It's easy to create a new ecommerce site, getting people to visit yours is not so easy.

Getting traffic to return to your web site a second time is equally challenging. Provide a product or service the customer needs, and they may be back and they may even refer others.

What makes you different from the competition? Check them out. See if they are online and see what they are doing. Look for strengths and weaknesses in the site's message, design and links. Find out who else is online. How do others fit into your target market?

Surfing is one thing, visiting another, but selling something online is the ultimate challenge of ecommerce today.

When creating or making improvements to your site, here are a few things to keep in mind:

Design a user-friendly site. Make it informative and easy in which to move around, so they will want to come back. Use light backgrounds with dark text for easy reading. It is also better to have less information on a page than pages full of text that will lose the reader's interest. Have an eye-catching site that entertains and informs.

Keep graphics simple. Over-use of graphics and flash graphics take longer to download. Today, you have 5-10 seconds to grab your visitor's attention. If loading your site takes longer than that, chances are good that they will quickly exit.

Keep your URL (uniform resource locator) - aka web site address/domain name - simple. It is the main way people locate you on the Web. While many of the good dot.com's are taken, dot.net's are a viable alternative. Soon, they too will be gone. If you have not already done so, get your domain name immediately. Make it memorable, something people might type in the subject line in a search engine looking for what you have to offer. Hard to spell words make it more difficult for visitors to find you.

Let's assume you have built a great Web site. It is filled with great content, well organized, easy to navigate, and encourages customer interaction. But you need visitors. The following online marketing ideas will help you sell your products or services, offer better customer service, help you build your company identity and establish brand awareness in the marketplace. In fact, if you are relentless in your pursuit of marketing on the web, you'll be hard to beat.

Here are just three ideas to "bring the world to your door."

Number One: Lead with your benefits. As with any copyrighting, headlines can make or break your success. Clearly state the benefits your site has to offer in your headline. Use power words, words that appeal to your visitors' emotions. It should describe how you will solve a problem, relieve pain, improve your visitors lives, educate them, give them something for FREE, save them time, and so on.

Number Two: Capture visitors. Add a form to your site so visitors can "register" - leave their name and email address. Tell them you want to use the information to send them periodic email message announcing special offers, and new products and services. It is important that you also make it easy for people to remove themselves (unsubscribe) from your list. Never send anything to this group unless you have something valuable to offer or say. Keep the emails short and succinct. Add links to your message that direct people back to your site for more information. Save time by automating this process with autoresponders.

Number Three: Start an Ezine This is an instant customer database builder especially if you offer it for FREE and it has a perceived value to your visitors. Ezines allow you to build a relationship with your customers and prospects. It should be short, interesting and filled with valuable information. I currently write five ezines. They are Self-Marketing News, Creating A Legacy, Ramblin' Rose, Petals N Cents, and WECommerce News. Between the five ezines, we have a total subscriber base of nearly 30,000 opt-in prospects and customers from all over the world. In addition to the great marketing potential ezines offer, they help you develop a positive reputation.

As the World Wide Web continues to grow and evolve, more and more companies and individuals are turning to the Internet to serve their needs. Make sure the world knows to turn to you.

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business by Heidi Richards

2004 - Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International www.WECAI.org (pronounced wee-kī) - an Internet organization that "Helps Women Do Business on the WEB." She can be reached at www.HeidiRichards.com.


MORE RESOURCES:
Internet and Businesses Online:Ecommerce Articles from EzineArticles.com
06/23/2017 12:26 PM
Customer Acquisition in the Era of Discounting
Discounting, in traditional businesses is a medium for sellers or retailers to clear their inventory and replenish it with new stock. However, in the era of online marketplaces it has emerged as a means to attract buyers as a swarm of bees.
06/23/2017 08:39 AM
How House Of Fraser Became UK's Best Multichannel Retailer
The ability to give their customers a seamless shopping experience and a speedy delivery time propelled high-street fashion retailer House of Fraser up the list of UK's Best Multichannel Retailers. Out of 187 retailers who are also selling online, House of Fraser was given the top spot in the annual Multichannel Retail Report of eCommerce agency Ampersand.
06/22/2017 09:10 AM
The Road To An Amazon Suspension
Here's an important warning for all third-party sellers on the Amazon marketplace. Changing your bank account information at a time when the retail giant has just rolled out a new security measure may result in the suspension of your seller account. To protect you and other third-party sellers from persistent hackers, Amazon has come up with a Two-Step Verification (2-SV) which adds an extra layer of security to your account.
06/21/2017 11:17 AM
Top Software to Assist You in Getting Wealthy
The scope of computerized accounting has increased significantly. Top accounting software tools in the market are easy to use even by those who are not much tech-savvy. Whether you want to track your income or expenses, or cut down on tax deductions, accounting software tools are there to help your business grow without any financial hiccup. To provide these benefits, top accounting software tools come with some core modules like accounts receivable, accounts payable, billing, general ledger, purchase order, stock, sales order, and bookkeeping. While the market is brimming with different accounting software tools, these are the top accounting software searches online:
06/20/2017 09:29 AM
Predict What Buyers Want With AI
Do you ever wish you had the ability to read your customer's mind so that you can tell what they want before they've even ordered it? Being able to predict what customers will purchase from your store helps reduce the likelihood of overstocking or understocking your inventory and the consequences that go with it.
06/15/2017 07:57 AM
What Is Amazon's Choice?
So you've received an email that one of your products have received an Amazon's Choice badge. What is it? How can it help your business? This article will give you an in-depth definition of this feature.
06/14/2017 02:21 PM
Web Designing Trends to Empower Your PrestaShop Store
PrestaShop is undoubtedly one of the most powerful eCommerce platforms. With its high-end features and flexible, lightweight nature, they are the ideal platform to build beautiful websites that are capable of garnering more traffic and increased conversion. If you want to extract the maximum potential from your PrestaShop platform, you need a website that reflects the modern designing trends.
06/12/2017 09:46 AM
Magento 1 Is Far From Dead
Online sellers who have built their businesses on Magento's version 1.X can vouch for the reliability, scalability and efficiency of this eCommerce platform. So when word got around that version one will cease to receive support and updates, it placed a lot of sellers in panic mode. It's a good thing Magento quickly stepped in to prevent such baseless information from demoralising their customers.
06/09/2017 09:10 AM
Drive Your Brand Forward With Promotional Products
Do you like giving free stuff to your customers? Now now, that's not a jaw-dropping question, but a sensible one that you should be considering. After all, sourcing and listing new products in your online store and various marketplaces isn't enough to drive your sales up. Think up a sales strategy reinforced by promotional items, especially if what you're selling is no different to the plethora of products sold online.
06/06/2017 03:12 PM
Is Your E-Commerce Site Working for You?
Having an online store is not enough! You must analyze your e-commerce site also frequently to understand if it is working for you or not! How to do it? Let's have an insight into those tips that can help you know how to improve your online store to increase revenue generation.
06/05/2017 09:58 AM
Meet The New Ecommerce King
It looks like Walmart is the new metonym for eCommerce. Sorry for that tone-deaf statement, hoping it didn't hurt the feelings of companies A, B and C. It's just that the first quarter of the fiscal year saw the retail giant in full swing and conspicuously edging out its competitors.
06/05/2017 09:29 AM
Third-Party Sellers' Coverage For Amazon Suspension
More than product returns and cart abandonment, third-party sellers on Amazon fear losing sales and access to their accounts due to suspension whether it is valid or not. That especially holds true if selling on the Amazon marketplace is their main source of income; they don't have an eCommerce site, a bricks-and-mortar shop or a regular job as a backup.
06/02/2017 03:06 PM
Shopify - A One Stop eCommerce Solution With Amazing Peculiarities
Putting the foot forward to trying the luck in the arena of eCommerce might sound easy, but unfortunately building a strong base in this online business is not that easy for everyone. The life of such ventures may be long, while a few receive a backlash from the users; thus failing in reaching their expectations. Is it enough that the users select a product and buy it from you? There's much more to go!
06/02/2017 09:48 AM
Trendy Design Ideas For Your Ecommerce Product Page
Designing an ecommerce website is a challenging task. You are always under the burden to come up with a design that inspires the visitor to open up their wallet and buy something. In the past few years, ecommerce industry is thriving and with each passing day, there is a new challenge come in front of the designers because of a rise in the competition.
05/26/2017 09:18 AM
End Customer Frustration With Chatbots
Businesses that put chatbots instead of human customer service representatives in front of their customers have a good reason for doing so. Although nothing beats the human touch, so to speak, a chatbot is more than capable of giving every customer what they want-a direct answer to their question. If you've been running an online store for quite some time, you would know for a fact that you can never teach a customer to be patient.
05/20/2017 02:57 PM
How the UK's B2B Industry Can Benefit From Amazon Business
Online retail giant Amazon continues to grow, and it knows exactly where to look to intensify its presence. Amazon has just launched its business-to-business (B2B) marketplace in the UK, which we all know is the land of online retailers.
05/20/2017 02:57 PM
How Image Optimisation Improves Customer Engagement
Have you ever been to a boutique which has neither garment racks nor mannequins to display their merchandise on? If there's such a place, it has probably closed down or gone broke a long time ago. No matter how good their product line is, any store that doesn't value what their customers see will suffer the same fate.
05/19/2017 07:55 AM
How to Allow Your Customers to Make and Order Customized Products on Your Web Store
Do you want to allow customer to order customized products on your e-commerce site? Here's how you can create the forms that you will need to sell customized products on your web store.
05/17/2017 08:49 AM
Top 6 Trends Followed by the E-Commerce Website Design Company
An e-commerce web design has its own unique character and is indeed designed to lead the online shoppers to make purchases from the site. When a business designs an e-commerce website, it needs to consider the chief principles of designing e-commerce website. An e-commerce website has to be attractive and must use the right color combination. Only a well-organized website can help you convert. The best e-commerce website design company follows the latest trends in e-commerce website designing.
05/11/2017 10:15 AM
3 Most Common Issues When Using Paypal
PayPal has become more and more popular these days. Whether you use it for online shopping, to send or receive money or for business reasons, you know it is not perfect. There are always some things that we would like to change about PayPal and below are some of the common issues that we have when using it.
05/10/2017 07:53 AM
Why to Choose Magento Ecommerce Website Development Services
Magento is the shopping cart which makes online shopping extremely easy for the users and is indeed the smartest and the most robust ecommerce platform to make the life of an individual easy. An ecommerce website is a viable option for the online businesses looking to facilitate transactions and sales online. Transactions can be carried out easily and conveniently when you design an ecommerce website. Not only your prospective buyers can gain information on your products and services but also they can proceed towards making purchases. If you wish for innovative, functional, creative shopping cart, you may consider Magento ecommerce website development services.
05/08/2017 10:30 AM
Reshaping eCommerce For Generation Z
A new breed of shoppers called Generation Z are changing the shopping norms which have been practiced for decades. Born in the era of smartphones, Generation Z love that they have instant access to the information they need, hence the reason they think and communicate differently to their predecessors who had to get everything the hard way.
05/05/2017 09:37 AM
How Do E-Commerce Solution Providers Help You Choose The Right E-Commerce Model?
E-commerce business has multiple dimensions and aspects. It spreads across various sectors and business ideas and thus, each of them requires different tools, points of view and most importantly, models to carry forward the idea. E commerce solution providers help you choose the right business model for a long run by taking into account various aspects and views.
05/01/2017 10:25 AM
Online Sellers Raked It In This Easter
While everyone was preparing painted eggs and candy bunnies during the Easter holiday, online sellers were busy attending to their customers who shopped relentlessly. However, you guys have absolutely nothing to complain about as you've managed to a make a mint. According to the data of address management service provider PCA Predict, online sales on Good Friday jumped by 12.4%, surpassing last year's.
04/28/2017 10:04 AM
Security Bug In Magento 2 Puts Sellers At Risk
Security issues continue to hound Magento 2. You're lucky you haven't migrated yet, otherwise you could be one of the 200,000 online sellers who are at risk. Web security service provider DefenseCode detected a remote code execution (RCE) bug linked to a feature in the Magento 2 software which allows administrators to add videos hosted on Vimeo.
04/21/2017 10:13 AM
Increasing Your Profits With Dynamic Pricing
Your pricing strategy determines your earnings as well as how your customers view the products on your eCommerce website. Dynamic pricing and fixed pricing are both used by online retailers, but one of them just happens to offer more benefits than the other.
04/21/2017 09:41 AM
Which Ecommerce Solution Is Considered As the Best for Ecommerce Development?
The evolution in the field of Internet Technology has influenced the web industry to the great extent. Nowadays, people prefer to shop online because of the fact that flexibility is associated with this. Owing to this, merchants are also showing interest in selling their products online.
04/10/2017 10:45 AM
Ecommerce Trends To Watch For In 2017
Many studies have shown a double-digit rise in worldwide ecommerce sales in 2016. Many analysts even predict that the worldwide ecommerce sales will increase consistently till 2020. However, the number of people accessing ecommerce websites on their mobile devices has been increasing rapidly. Likewise, a number of studies have shown a steady increase in mobile commerce sales driven by customers' mobile engagement behavior.
04/06/2017 09:44 AM
What Else Users Can Do On One Step Checkout & Shopping Cart Pages
Very often users don't associate the shopping cart and checkout pages with the intention to buy something, and they can go to these pages for different purposes. Merchants only consider these pages as the final steps of purchasing products, but users may have other ideas, and we review them in this article.
04/04/2017 11:13 AM
Why Most Retailers Can Live Without Mobile Apps
First off, we're not about to dis mobile applications for eCommerce businesses as they are certainly beneficial in some areas. However, we would like to point out that your online business can actually do without most of these apps.
04/04/2017 10:41 AM
Amazon Concedes Defeat
I read a lot about the so-called death of brick-and-mortar retail. But if physical retail is dead, then why is Amazon investing so heavily in retail stores?
03/31/2017 09:40 AM
Instagram As A Shopping Platform
From being a media-sharing app for selfies and anything visually appealing, Instagram is branching out into the eCommerce field. It will soon roll out a shopping feature which online retailers and shoppers will find very convenient.
03/28/2017 11:22 AM
6 Dos & 5 Don'ts to Get a Competitive Ecommerce Web Design
The quality of ecommerce web design & development decides the success rate. Prior to hiring an efficient Ecommerce Website Design Company, you must know dos and don'ts. Go through 6 dos and 5 don'ts to have a competitive ecommerce design.
03/27/2017 10:48 AM
Top 7 Odoo Themes of 2017
This article lists down some of the best Odoo ecommerce themes that will gain a lot of popularity in the year 2017. As these themes are built using Bootstrap 3 - a front-end framework that is admired for crafting mobile responsive stores, the Odoo store admins are sure to love them.
03/27/2017 09:09 AM
Which Technologies Do Your Customers Want?
Various consumer technologies are changing the way people shop online and offline. As an online seller, it's important that you keep abreast of these technologies, but it's equally important that you know what really matters to your customers before integrating any of these tools into your business.
03/24/2017 11:20 AM
E-Commerce Packaging Redefines First Moment of Truth
First moment of truth or FMOT refers to the idea that consumers make their purchasing decision within three to seven seconds of encountering a product. Within these few seconds the product needs to WOW the consumer. It has to appeal to their senses, values and emotions.
03/24/2017 11:19 AM
Corrugated Boxes - The Lifeline of E-Commerce
Corrugated Boxes, often called cardboard boxes, are the lifeline of the e-commerce industry. Everyone today has at one point in their life purchased something online. For some, its a daily routine and for others its more of a once in a month impulse.
03/20/2017 03:13 PM
How To Write Product Descriptions That Convert
The sole motive of a product description is to educate and entice the user to buy a product. This can be done by using some words- effectively.
03/20/2017 10:21 AM
The Joys Of Click-And-Collect
In case you're not an avid believer yet, the click-and-collect delivery service is going to put you and your customers in a win-win situation. Being able to pick up items which they purchased online at a nearby shop at their convenience is the answer to every customer's prayer. On the other hand, you the seller can expect a reduction in customer complaints regarding damaged, lost or wrong items.
03/14/2017 09:26 AM
A Thorough Knowledge of Everything About E-Commerce: Know It Better
E-commerce websites can be defined as the online shopping marts where the vendors and the consumers both exchange product or service to each other in a healthy, communicative way. Creating an own e-commerce website? Well, some practical realization and requirements and voila! You made it!
03/10/2017 09:09 AM
Are You Ready To Be UK's Next Top Retailer?
It takes more than a stroke of luck to get your eCommerce business to the top ranks of popular online retailers in the United Kingdom. Judging from InternetRetailing's list of top 500 retailers in the UK for 2017, your success lies in three key areas.
03/04/2017 10:57 AM
Product Listing Tips For a Highly Successful E-Commerce Business
Every online seller must know that the presentation and marketing of their products / services directly impacts the sale and revenue models for their E-Commerce business. You can easily help your online customers make an informed decision regarding their purchase by providing correct product listings. Your product copy must not simply offer a product description on the E commerce platform and tell the online visitor what it does. It must persuade the readers to click on 'BUY'. Remember, your product listings must successfully 'Engage, Persuade, and Sell'.
02/27/2017 08:46 AM
5 Reasons To Rewrite Manufacturer Descriptions And Ecommerce Content
Many ecommerce sites make the mistake of publishing regurgitated manufacturer descriptions. There are a number of reasons that ecommerce site owners should avoid falling into this trap. Enjoy improved SEO positions, more conversions, and other benefits by rewriting your content.
02/23/2017 03:10 PM
How to Find Things to Sell on Amazon
The question is, how to find things that sell and ship quickly on Amazon? One problem that people have is that when they find to a category they become overwhelmed by all the choices they have to choose from. Some products literally have thousands of choices to pick from.
02/21/2017 08:59 AM
Selling Custom T-Shirts Online: Overcoming The Hurdles
Web-to-print business is on its growth path. Personalized products are selling well in the online market. What's the reason? People are getting products customized as per their style without going through the pain of spending a lot of their precious time and effort on it.
02/20/2017 02:43 PM
Common Mistakes To Avoid When Shopping With Coupons
Coupons are supposed to make you impressive savings on your purchases. However, if you are not careful with how you use the coupons, you could end up making miniscule payoffs. Shoppers who hunt for coupons to make the big savings on items need to work with some sort of strategy to ensure they get maximum savings possible with the coupons they have. If you are among shoppers that love enjoying discounts using coupons, here are some mistakes you should try and avoid if at all you want to enjoy maximum benefits using the coupons.
02/15/2017 08:32 AM
What Is Shopify And Why Is It So Popular?
Shopify is an ecommerce platform for building online retail businesses. In this article we take a look at the features of Shopify and understand why it is one of the most desired ecommerce platforms.
02/10/2017 09:42 AM
5 Content Marketing Ideas For The Love Month
Although known as the love month, February offers other holidays and events which you can use in content marketing, to drive more customers to your website. Here below are five content marketing ideas which you can work on, depending on the product line that you wish to push in this month of hearts.
02/10/2017 09:25 AM
3 Essential Elements of a Successful Ecommerce Website
E-commerce is a very competitive place so components should be right and correctly used. Shoppers mostly use mobile app so better well equipped with the mobile app. Images of the products should be high quality otherwise, you may lose buyers attention. Make your checkout process easy and friction-free. That will surely improve user's experience.
02/03/2017 08:43 AM
How Can You Sell More Products Online?
If you're selling products online what can you learn from Amazon, the king of online e-commerce? They have a formula that all internet businesses can follow and copy.


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