Ecommerce Information

Bringing the World to Your Door


According to Internet.com, by the year 2008 nearly 30% of offline purchases will be influenced by online research. If your site is a well-implemented ecommerce site, the web can significantly lower both order-taking costs and customer support costs after the sale has been made. You could also experience larger purchases per transaction. Through automation, you can sell the 'back-end" on the front end by suggesting additional items at the time the purchase is made. You can offer your customer more information, such as order tracking. A customer can shop from the comfort of her or his home, in her bunny slippers or his boxer shorts. You can give the customer a larger variety of offerings. No need to send a great big catalog through the mail anymore. When you run out of an item, you simply remove it from the website. Makes shopping so much easier.

But first you have to get them there! No matter what function your site performs, whether it be to display your online brochure or ecommerce site, to get people to visit, you still need to market your site. It's easy to create a new ecommerce site, getting people to visit yours is not so easy.

Getting traffic to return to your web site a second time is equally challenging. Provide a product or service the customer needs, and they may be back and they may even refer others.

What makes you different from the competition? Check them out. See if they are online and see what they are doing. Look for strengths and weaknesses in the site's message, design and links. Find out who else is online. How do others fit into your target market?

Surfing is one thing, visiting another, but selling something online is the ultimate challenge of ecommerce today.

When creating or making improvements to your site, here are a few things to keep in mind:

Design a user-friendly site. Make it informative and easy in which to move around, so they will want to come back. Use light backgrounds with dark text for easy reading. It is also better to have less information on a page than pages full of text that will lose the reader's interest. Have an eye-catching site that entertains and informs.

Keep graphics simple. Over-use of graphics and flash graphics take longer to download. Today, you have 5-10 seconds to grab your visitor's attention. If loading your site takes longer than that, chances are good that they will quickly exit.

Keep your URL (uniform resource locator) - aka web site address/domain name - simple. It is the main way people locate you on the Web. While many of the good dot.com's are taken, dot.net's are a viable alternative. Soon, they too will be gone. If you have not already done so, get your domain name immediately. Make it memorable, something people might type in the subject line in a search engine looking for what you have to offer. Hard to spell words make it more difficult for visitors to find you.

Let's assume you have built a great Web site. It is filled with great content, well organized, easy to navigate, and encourages customer interaction. But you need visitors. The following online marketing ideas will help you sell your products or services, offer better customer service, help you build your company identity and establish brand awareness in the marketplace. In fact, if you are relentless in your pursuit of marketing on the web, you'll be hard to beat.

Here are just three ideas to "bring the world to your door."

Number One: Lead with your benefits. As with any copyrighting, headlines can make or break your success. Clearly state the benefits your site has to offer in your headline. Use power words, words that appeal to your visitors' emotions. It should describe how you will solve a problem, relieve pain, improve your visitors lives, educate them, give them something for FREE, save them time, and so on.

Number Two: Capture visitors. Add a form to your site so visitors can "register" - leave their name and email address. Tell them you want to use the information to send them periodic email message announcing special offers, and new products and services. It is important that you also make it easy for people to remove themselves (unsubscribe) from your list. Never send anything to this group unless you have something valuable to offer or say. Keep the emails short and succinct. Add links to your message that direct people back to your site for more information. Save time by automating this process with autoresponders.

Number Three: Start an Ezine This is an instant customer database builder especially if you offer it for FREE and it has a perceived value to your visitors. Ezines allow you to build a relationship with your customers and prospects. It should be short, interesting and filled with valuable information. I currently write five ezines. They are Self-Marketing News, Creating A Legacy, Ramblin' Rose, Petals N Cents, and WECommerce News. Between the five ezines, we have a total subscriber base of nearly 30,000 opt-in prospects and customers from all over the world. In addition to the great marketing potential ezines offer, they help you develop a positive reputation.

As the World Wide Web continues to grow and evolve, more and more companies and individuals are turning to the Internet to serve their needs. Make sure the world knows to turn to you.

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business by Heidi Richards

2004 - Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International www.WECAI.org (pronounced wee-kī) - an Internet organization that "Helps Women Do Business on the WEB." She can be reached at www.HeidiRichards.com.


MORE RESOURCES:
Internet and Businesses Online:Ecommerce Articles from EzineArticles.com
12/13/2017 03:56 PM
How to Choose the Most Suitable Online Shopping Cart?
An eCommerce store is incomplete without an online shopping cart. It won't be wrong if we call the online shopping cart as the heart of the eCommerce website. A good shopping cart is always responsible for the growth eCommerce business and customer satisfaction.
12/13/2017 11:35 AM
A Few Characteristics Of The Best Android And iOS Payment Gateway Services Providers
These are some of the attributes of the best Android and iOS payment gateway that you should know about. Easy integration- When it comes to integrating a payment gateway with your mobile website or mobile app, on either Android or on iOS it is slightly different
12/08/2017 09:38 AM
Digital Content Outpaced By Physical Media
Does your inventory include physical books, DVDs, Blu-ray discs, and other similar products? If you answered a confident "yes", aren't you lucky! That's because physical media is making a strong comeback, especially in the UK, and can drive up your revenue this holiday shopping season.
11/27/2017 11:24 AM
Holiday Season Tips For Ecommerce Websites
Festivals are here along with the winter! What have you planned for your ecommerce business? If you haven't decided to give it a makeover, now is the time for you do that. This article will help you prepare your ecommerce store for this festive season.
11/27/2017 09:53 AM
Online Payment Insights To Boost Your Conversion Rates Like Never Before
Customer journey mapping is used to identify customer touchpoints. Different techniques are then used to fine tune these touch points so as to offer your customers a unique and unforgettable experience.
11/25/2017 05:26 PM
How Soon Before I Make Money?
When it comes to earning money online are you trying to earn a quick buck or are you trying to build a business? You should ask how soon will I make my investment back. Not how soon can I make money.
11/22/2017 09:25 AM
Do the Most Common Design Rules Apply to Ecommerce As Well?
The rules for e-commerce and the rules for design are many times contrary. Although minimalism and streamlined interfaces and limited text (as well as messaging) are commonly associated with some of today's best design projects they may not be practical on a retail site. For ecommerce sites, conversions are the ultimate goal.
11/21/2017 09:54 AM
GS1 Identifies The Six Types Of Online Sellers
GS1 sets product identification standards to ensure that consumers are able to locate the products that they want, whether in-store or online. As the number of businesses using online marketplaces to sell products increases, GS1 saw the need to identify the purpose of these businesses and the challenges that they face. Their findings reveal that there are six types of online sellers whose reasons for selling on online marketplaces are triggered by various factors.
11/13/2017 02:56 PM
The Importance of a Good, Clean Image for Your eCommerce Store
We live in a world where people are overwhelmingly focused on visuals, and, especially when it comes to the internet, appearance is everything. What customers see when visiting your website has an enormous impact on the success of your online business. When considering the most successful online retailers, they all have one thing in common: a streamlined and visually stunning website complete with high-quality, professional imaging.
11/09/2017 08:51 AM
Facelift Your Online Business With Magento 2 Development and Support Services
Do you have an ecommerce store that was developed years ago and need an upgrade from Magento 1 to the latest Magneto 2 version? Or are you searching for a good consultation company that can offer you unparalleled Magento support services?
11/08/2017 11:32 AM
A Shopaholic's Quest - E-Shopping or Brick & Mortar?
The endless chase is a mere reflection of humans as creatures who want more, newer, better. This chase also happens to be our driving force at most times - a new car, the latest smartphone, and the A line dress that you just can't get over.
11/07/2017 03:35 PM
3 Exclusive Benefits of Providing Poster Printing Services Online
Business owners are on the lookout to promote their business by designing personalized posters. Know how you can benefit by offering poster printing services.
11/03/2017 02:26 PM
9 Essential Elements of a Successful E-Commerce Website in 2017
The internet retailing landscape has become more competitive than ever. Hence, it is crucial for e-commerce retailers to build a powerful and engaging platform that leaves a convincing impression right at the beginning. This article will elaborate the 9 must-have elements that an online retail store should have in order to be well-prepared for the online competition in 2017.
11/03/2017 08:53 AM
Why Go For Magento Ecommerce Website Development Services
There are many reasons why you should use the Magento platform. When it comes to creating a new store or getting to a new version, then Magento tops the list. Therefore, let's take a look at some of its key features and know why Magento is a great option for Ecommerce websites.
10/27/2017 09:24 AM
Shopify Development Services: The New Trend!
Websites are now among global business necessities. Almost all business and corporate entities need a well-designed website to exhibit their services, purpose, brand and goods. Ecommerce websites permit your business to efficiently reach all customers easily. They also provide customers with an opportunity to conveniently deal online from a remote location with devices on hand.
10/27/2017 09:09 AM
How Do Shoppers Plan To Swoop Black Friday Deals?
Black Friday this year is going to be very big in the UK, as 81% of shoppers are planning to go on a shopping spree and swoop up the best deals. In the US, about 44% of consumers said they are looking forward to the shopping event. Knowing this information as early as now could help you prepare and get a bigger piece of the pie.
10/25/2017 09:17 AM
12 Trends In The E-Commerce Industry In 2017 That You Need To Know
People have started looking at Online shopping in the recent years very seriously. If you belong to the e-commerce business, you must know the latest trends. Go with the flow to achieve success. Plan to expand your business keeping the 12 trends in the e-commerce industry given below in mind.
10/23/2017 09:41 AM
Ensure That Your E-Store Is Well Equipped for the Holiday Season
Most of the bulk annual business happens during the traditional holiday season and such other holiday opportunities. While that is true, it's also true that many retailers discover their process inefficiencies and the disconnected data flows that ultimately result in poor customer experiences right when it matters the most. This leads to lost sales and more importantly, damaged reputation.
10/18/2017 08:02 AM
E-Commerce Website Design Trends You Can Observe in 2017
Website design trends pertaining to E-Commerce websites have been changing in sync with the ways customers shop. So, to survive in the competitive race, developers should design websites and consider the trends compiled below.
10/17/2017 10:08 PM
5 Tips to Run an Ecommerce Business
If you want to outgrow your competitors in business, know that it won't be easy. If you want to know how to run your e-commerce business properly, you should have a powerful strategy in place. Given below are a few tips that may help you achieve success as an e-commerce business owner. By following these tips, your chance of achieving success as an online business owner will be higher.
10/16/2017 11:33 AM
Don't Lock Yourself Out of the Giant Sales Platforms - Making More Income With Less Effort
Whether you have just started your eCommerce site or you've been running your business for quite some time, the key to success is reaching out to your potential customers. But, there's a question though - Why would your customers buy from you rather than from the bigger merchants? You probably have the answer to that question already. How successful have you been in spreading out those words? It takes time. So, till your site becomes popular, you'll need to increase your selling channels. You can and you will increase your revenue stream by adding the sales channels if you just step up to it.
10/14/2017 12:34 PM
What Is Ecommerce?
To put into the simplest of words, the world of ecommerce encompasses businesses whose modus operandi is business conducted over a network. Any business that deals in the purchase or sale of goods and services via electronic media (mainly the internet) is referred to as being part of the ecommerce ecosystem. This essentially covers a variety of businesses like consumer based retail websites, auction or music sites, to even exchange of business between corporate companies (B2B corporations).
10/13/2017 03:36 PM
How to Find Suppliers From China Step by Step
While looking for the best supplier, you are recommended to look at "Alibaba" as the first step. As one might be aware, this is the largest online marketplace in the Far East and is known to contain the information about a majority of suppliers in it. However, all of them need not be top quality suppliers. Here, you have an option to send a "Request for Proposal" to a number of suppliers. But, you cannot expect a quality reply from all of them. It's no matter when it comes to a business!
10/13/2017 09:51 AM
Online Makeup and Beauty Products At E-Commerce Sites
There are a large number of e-commerce stores that have got to offer the best variety of makeup and beauty products to its customers. The products are generally medically tested and suitable for all skin types. So, you can choose the best products for you out of the exclusive collection of products being offered by various e-commerce stores. You even get heavy discounts on the products you are looking for.
10/12/2017 11:35 AM
Future of E-Commerce and Delivery Systems
Since that day when a man orders a record online, e-commerce has changed our way of living and how we buy and see things. So considering it's major daily need now, I have collected few data which will describe the future path of this massive business. Hope my readers will like it.
10/09/2017 10:10 AM
How's Your Customer Service Faring On Twitter, Email, And Chat?
The speed at which you respond to customer queries plays a big factor in the success of your business. No matter how amazing your products are, if you don't have the time and the right information to resolve the issues your customers face, you're unlikely to succeed. In this age of digital commerce, when landlines are not as in demand as they were two decades ago, you must be constantly where everybody is - social media sites.
10/09/2017 08:00 AM
Checklist To Help Businesses Pick The Befitting eCommerce Platform
This article sums up the key considerations for entrepreneurs while choosing an appropriate eCommerce platform to kick-start their business on the online front. Undeniably, the process of picking up any suitable platform that best implements all the features of online shopping sites is a hectic one.
10/06/2017 12:00 PM
Growth of E-Commerce in India
E-commerce in India has been rising throughout the years. But what's the driving force behind it? I have collected data regarding it from various places. I hope you would like it.
10/04/2017 12:55 PM
4 Ways IP Geolocation Can Help an Online Retailer
IP gelocation is fast becoming a must-have feature that lets retailers serve localized and relevant content to online shoppers. The technology has the ability to determine a visitors exact city, state, or country and dynamically display content that is most meaningful to that particular location.
10/03/2017 03:35 PM
Learn The Steps To a Successful E-Commerce Business
Have you ever imagined living a life without cars which means trekking long distances, without tractors and the likes which means tilling the soil with hoes, without basically the things that'll make living easier and enjoyable but all thanks to technology and its inventions we have everything at our finger tips. And yes this has widened our horizon and everyone thinks it's amazing owning a business cause once technology is involved, it can be swift and interesting.
10/03/2017 09:51 AM
What's New With Odoo Version 11?
What's new with the latest Version 11 of Odoo? This article will acquaint you with the different features and functionalities of Odoo making it easy for you to implement it to your store.
10/03/2017 07:56 AM
5 Trends to Watch Out for to Deliver a Future Proof E-Commerce Website Design
The world of commerce is increasingly coming over the web. With mobile web getting stronger and sophisticated than ever before, most businesses are now invariably focused to reach their audience with a fluid and versatile experience.
10/02/2017 08:06 AM
5 Proven Ways To Turn A Failing eCommerce Venture to Successful One
This article aims at illustrating some of the proven and tested tactics to prevent an eCommerce startup attempt from becoming a failure and turn it profitable. While eCommerce has become paramount for businesses to thrive in the competitive market scenario, the process of development of full-fledged online store is not that plain-sailing.
09/28/2017 03:24 PM
Magento - The Most Secure and Flexible CMS for eCommerce Development
Magento is an open source CMS development platform. It can be customized easily and conveniently offering user ability to customize and create new features as per the business requirements.
09/27/2017 11:43 AM
How to Easily Buy From China Using a Shopping Agent
For a long time now, China has served the entire world with fascinating products. There is practically no product in the world that Chinese manufacturers have not produced. Little wonder international buyers flock into China day and night for commercial reasons.
09/25/2017 09:29 AM
Tips That Are Relevant For Developing An E-Commerce Website
An E-commerce website must be quick and easily accessible for a customer. It is an online portal where you can buy multiple products. Building an E-commerce website is much more than just making an online store. A good quality website helps you to get potential customers that might become your routine buyers.
09/22/2017 09:51 AM
8 Bots To Ease Repetitive Ecommerce Tasks
Web robots make repetitive tasks easier for online shop owners like you. They are designed to speed up or replace human work, allowing you to spend more time on things that matter more than checking your inventory, sales reports, and other store details by the hour. Bots make an effective stock controller, social media manager, sales analyst, and overall virtual assistant. Get to know eight of the most in-demand robots that can automate some or all of the processes in your online store.
09/20/2017 03:38 PM
How to Come Out of Recession
In the last 24 hours there has been a buzz in the cyberspace with the visit of Google CEO, Sundar Pichai, with a mission of harnessing opportunities with the promise of training millions of Nigerians, all aimed at further advancing the bottom-line of the global company in the long run and also the visit of Mark Zuckerberg CEO of Facebook a few months back. The visits by these tech "heavy weights" are simply pointers to the fact that abundance breeds in lack and lack can also translate to abundance. If we may ask, why will the two Billionaires visit a country...
09/18/2017 08:55 AM
Why Is Node JS Becoming Popular Among Online Retailers?
Node JS is becoming popular among e-retailers these days. This is forcing other retailers, who own eCommerce websites that are built with various other technologies or ready-made solutions to switch over to Node JS now. What is the reason for Node JS becoming so popular in the e-retail industry?
09/15/2017 09:23 AM
How Do Shoppers Buy Holiday Presents?
Our entry into the 'ber' months signals the beginning of the holiday season. But it's only September, you say. Yes, for now, but before you know it, everyone's in a Black Friday shopping frenzy and splurging on Christmas presents. As early as now, start preparing your online store to ensure that your sales and profits go up, and never down. Aside from going over your inventory and making sure that everything that is in demand is in stock, you need to have a look at the shopping plans of your customers. We have here the questions which CPC Strategy asked 1,500 consumers to find out how they intend to do their holiday shopping this year.
09/14/2017 03:35 PM
Global E-Commerce: Will You Refuse Extra 10% Profits?
As for the cross-border E-commerce, costumes and accessories are always developing fastest. There are several highly-recommended emerging vertical E-commerce platforms as follows. They implement independent operation through signing contracts with factories directly. Without any commission, their price is obviously more affordable and more reasonable. If you have demands on procurement and want to get more profits, the aforementioned platforms are highly recommended because you can get extra 10% profits at least.
09/13/2017 08:01 AM
5 Compelling Analytic Trends to Consider for Fashion eCommerce Sites
This article brings into light the latest analytical trends in eCommerce that are meant for enriching the online experience of buyers, especially in fashion stores. The fashion industry is irrefutably one of the most prominent segments that embraces latest technologies in the fastest possible manner.
09/11/2017 12:26 PM
An E-Commerce App Marketer's Dilemma - Installs or Conversions - The Greater Objective to Achieve?
This article discusses the marketing strategy that E-Commerce app marketers must approach. The target audience would be the key decision makers of the business like the marketing heads.
09/11/2017 09:48 AM
Does Your Brand Speak Your Customers' Language?
How would you sell a tent to a mother, a mountaineer, and a senior citizen? Not only do they have unique needs and wants, but they also search for products on diverse channels. You can come up with a detailed product description and high-resolution photos to go with it, but if you don't use your customer's preferred mode of communication you won't be able to get your brand's message through.
09/06/2017 03:45 PM
How Do You Build A Sales Funnel?
An effective sales funnel system helps guide qualified prospects through the sales process so that they buy from you and remain loyal customers. Here are the six stages of a sales funnel.
09/06/2017 07:48 AM
5 Customer Aspects That eCommerce Retailers Should Never Miss Out On
This article sums up the key psychological aspects of the online customers that every eCommerce retailer need to take into account to surge their sales and captivate customers. Building an eCommerce site isn't that easy, especially when a plethora of similar sites are competing in the market.
09/05/2017 10:49 AM
It's Not Always Sad To Say Goodbye
One minute happy, sad the next. However, before you know it, you're back to the state of happiness. Being uncertain of the future brings feelings of excitement, worry, hesitation, and joy which almost always inspire strength and creativity. So the demise of Magento Connect, everyone's favourite destination for reliable extensions and other eCommerce solutions, shouldn't be perceived as a bad thing.
09/05/2017 10:48 AM
When Anything British Just Seems Irresistible
British retailers who have been selling in their local areas for quite some time should look further beyond. A vast market in China with deep pockets is waiting to spend for their goods, and are they excited thanks to the new pop-up store which Chinese eCommerce giant JD.com introduced on their cross-border platform.
09/05/2017 09:39 AM
7 Superb Features of the Infusionsoft Campaign Builder
The campaign builder has now become very popular among Infusionsoft customers as it allows you to build a complete and automated marketing and sales process; you can plan, create, launch and measure the success of your programs. Here are seven awesome benefits to this visual interface.
09/05/2017 09:27 AM
Everyone Is In For A Treat From the Deals On Wheels
In the fashion of a modern-day circus caravan, the Amazon Treasure Truck drove up to Los Angeles, Chicago, Houston, Atlanta and Dallas, and delighted residents of these cities. This is the first time that the eCommerce giant's deals truck was seen outside of its hometown, Seattle, since it launched last year.


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