Ecommerce Information

Selling From Your Website


Greetings!

Friends and relitives ask us all the time " How do sell from your website?" and no doubt you want to know as well. Over the next two issues we will be covering this very thing! We decided to divide it into two camps - tangibles and non-tangibles. Feel free to create a hybrid if you are daring, however, for the sake of simplicity - both for your visitors as well as your planning figure out which of the two is applicable and focus your efforts as needed.

Tangibles:

If you are selling products, it needs to be organized in some fashion. Be it by subject , or alphabet, or some other method such as price or season as an example.

Lets say you're selling jewelry. You want to make it easy for your visitors to find what they're looking for first. You should have different sections i.e. rings, necklaces, watches, etc. You could have various designers alphabetized. It can also be broken down into price range aimed at a target audience. Or maybe target the sophisticed jewelry shopper who's looking for summer items or evening wear.

The idea is that it's easy for them to find what they want and make a buying decision, then get on with their life. They will remember that the next time they need a particular item.

Non-Tangibles:

We recommend a clear organised presentation for non-tangibles as well. Because you are not dealing with a concrete product, information and services can be precived as being a bit nebulous and therefore suspect.

As such, you want to make it very obvious what you are offering and how the client will benefit. Be precise. As in everything, keep it as simple as possible.

The less work on their behalf, the quicker they can come to a buying decision. Examples, testimonials and references work to establish an air of trust and security, thus motivating the visitor to sign on with you.

The Sale:

The mechanism in wich the money goes from them to you and the product then gets into their hands, is of course of prime importance.

In regards to payment, the obvious choice is of course credit cards. It's quick and easy on both you and your customers. Credit card payment is widly used and accepted.

And this can be set up realitively easy by you. There are commpanies online that are happy to do this for you for a piece of every transaction.

A small price to pay when considering that the sale may be lost due to too much trouble on your visitors behalf otherwise. 80% of something is better then 100% of nothing.

The Support:

I like to include extras. Links to other sites, pertinate information, or some other reason or benefit for the visitor to return to your site.

You do a good job with your site and they'll browse around and maybe even make that impulse buy AFTER they get what they were looking for in the first place.

About The Author

Written by Corinna Gittens-Arnold Zalca, co-authored by Leron Gittens-Arnold Zalca, your home business resource and information site.

http://www.zalca.com

zalca@zalca.com


MORE RESOURCES:
Internet and Businesses Online:Ecommerce Articles from EzineArticles.com
01/16/2018 09:18 AM
Escaping The Pains Of Long Term Storage Fees
After a big sales event like Christmas or Prime Day, third-party sellers on Amazon should pay immediate attention to their unsold merchandise at fulfilment centres. Inventory that's been stored for six months or more should be cleared out or sellers risk spending their profits on high long-term storage fees.
01/08/2018 02:40 PM
4 Possible Reasons Your Ecommerce Return Rate Is High
In reality, returns are a fact of life when it comes to online shopping. Still though, brands can do their part to minimize this costly, time-consuming process. Here are four possible reasons your ecommerce return rate is high; if any of these apply to you, it's time to work on a solution to improve your bottom line and customer experience.
01/08/2018 10:13 AM
Impact of Demonetization on the IT Industry
India Inc. is eagerly waiting to see the impact of demonetization thanks to the government's effort to bring in a cashless society. Although the move can give a boost to the IT sector, all depends on the swift response of businesses especially the SME and MSME segments to stay connected for cashless transactions.
01/03/2018 11:44 AM
5 Reasons Why Mobile Marketing Is Important
Mobile marketing is the new definition of internet marketing. Mobile has become an essential part of our life and people nowadays are extremely comfortable shopping online using their mobile devices.
12/28/2017 11:39 AM
The 3 Best Ecommerce Website Platforms for Small Business
If you're starting an ecommerce business (or already run a brick-and-mortar business that you are looking to expand online) choosing the right ecommerce platform can quickly become painfully confusing. With such a wide range of platform choices (and prices) out there in the wild, how can you be sure that the ecommerce software that you choose is right for your small business? To save you the headaches, we've narrowed it down to our 3 favorite options below:
12/28/2017 09:15 AM
How Can You Benefit Out Of Shopify Custom Development?
Shopify App Development service is a popular e-com platform available in the market for rising online businesses. Shopify provides a self-hosting solution. In addition, it features a bunch of tools in exchange of a recurring subscription charge. It further sets up a retail space for your online shop as the host.
12/27/2017 11:05 AM
Magento Versus WordPress: Which Is The Better Platform?
In the era of digitization Magento and WordPress has emerged as most famous platforms for constructing thriving online webstores. One of the most frequently asked question around the globe is which is the better platform between Magento and WordPress?
12/27/2017 09:49 AM
Magento Takes Ownership Of Amazon's 1-Click Button
The last thing that shoppers want, especially when they're cramming for last-minute presents during the holiday season, is an excruciating checkout process. To many people, it's just pointless to waste their time on a repetitive task which a store owner obviously has to find a solution to. Thanks to Amazon whose 1-click patent expired in September this year, Magento has become the first eCommerce platform to offer a similar feature to ease the checkout experience of customers and boost the conversion rates of online sellers like you.
12/19/2017 09:27 PM
FBA - Fulfillment by Amazon
You may have read about FBA on many websites, especially on Amazon. FBA stands for Fulfillment by Amazon. What is it and how does it work? Can you save money or enjoy other benefits with this offer or process? If you are looking for answers to these questions, you are on the right page.
12/13/2017 03:56 PM
How to Choose the Most Suitable Online Shopping Cart?
An eCommerce store is incomplete without an online shopping cart. It won't be wrong if we call the online shopping cart as the heart of the eCommerce website. A good shopping cart is always responsible for the growth eCommerce business and customer satisfaction.
12/13/2017 11:35 AM
A Few Characteristics Of The Best Android And iOS Payment Gateway Services Providers
These are some of the attributes of the best Android and iOS payment gateway that you should know about. Easy integration- When it comes to integrating a payment gateway with your mobile website or mobile app, on either Android or on iOS it is slightly different
12/08/2017 09:38 AM
Digital Content Outpaced By Physical Media
Does your inventory include physical books, DVDs, Blu-ray discs, and other similar products? If you answered a confident "yes", aren't you lucky! That's because physical media is making a strong comeback, especially in the UK, and can drive up your revenue this holiday shopping season.
11/27/2017 11:24 AM
Holiday Season Tips For Ecommerce Websites
Festivals are here along with the winter! What have you planned for your ecommerce business? If you haven't decided to give it a makeover, now is the time for you do that. This article will help you prepare your ecommerce store for this festive season.
11/27/2017 09:53 AM
Online Payment Insights To Boost Your Conversion Rates Like Never Before
Customer journey mapping is used to identify customer touchpoints. Different techniques are then used to fine tune these touch points so as to offer your customers a unique and unforgettable experience.
11/25/2017 05:26 PM
How Soon Before I Make Money?
When it comes to earning money online are you trying to earn a quick buck or are you trying to build a business? You should ask how soon will I make my investment back. Not how soon can I make money.
11/22/2017 09:25 AM
Do the Most Common Design Rules Apply to Ecommerce As Well?
The rules for e-commerce and the rules for design are many times contrary. Although minimalism and streamlined interfaces and limited text (as well as messaging) are commonly associated with some of today's best design projects they may not be practical on a retail site. For ecommerce sites, conversions are the ultimate goal.
11/21/2017 09:54 AM
GS1 Identifies The Six Types Of Online Sellers
GS1 sets product identification standards to ensure that consumers are able to locate the products that they want, whether in-store or online. As the number of businesses using online marketplaces to sell products increases, GS1 saw the need to identify the purpose of these businesses and the challenges that they face. Their findings reveal that there are six types of online sellers whose reasons for selling on online marketplaces are triggered by various factors.
11/13/2017 02:56 PM
The Importance of a Good, Clean Image for Your eCommerce Store
We live in a world where people are overwhelmingly focused on visuals, and, especially when it comes to the internet, appearance is everything. What customers see when visiting your website has an enormous impact on the success of your online business. When considering the most successful online retailers, they all have one thing in common: a streamlined and visually stunning website complete with high-quality, professional imaging.
11/09/2017 08:51 AM
Facelift Your Online Business With Magento 2 Development and Support Services
Do you have an ecommerce store that was developed years ago and need an upgrade from Magento 1 to the latest Magneto 2 version? Or are you searching for a good consultation company that can offer you unparalleled Magento support services?
11/08/2017 11:32 AM
A Shopaholic's Quest - E-Shopping or Brick & Mortar?
The endless chase is a mere reflection of humans as creatures who want more, newer, better. This chase also happens to be our driving force at most times - a new car, the latest smartphone, and the A line dress that you just can't get over.
11/07/2017 03:35 PM
3 Exclusive Benefits of Providing Poster Printing Services Online
Business owners are on the lookout to promote their business by designing personalized posters. Know how you can benefit by offering poster printing services.
11/03/2017 02:26 PM
9 Essential Elements of a Successful E-Commerce Website in 2017
The internet retailing landscape has become more competitive than ever. Hence, it is crucial for e-commerce retailers to build a powerful and engaging platform that leaves a convincing impression right at the beginning. This article will elaborate the 9 must-have elements that an online retail store should have in order to be well-prepared for the online competition in 2017.
11/03/2017 08:53 AM
Why Go For Magento Ecommerce Website Development Services
There are many reasons why you should use the Magento platform. When it comes to creating a new store or getting to a new version, then Magento tops the list. Therefore, let's take a look at some of its key features and know why Magento is a great option for Ecommerce websites.
10/27/2017 09:24 AM
Shopify Development Services: The New Trend!
Websites are now among global business necessities. Almost all business and corporate entities need a well-designed website to exhibit their services, purpose, brand and goods. Ecommerce websites permit your business to efficiently reach all customers easily. They also provide customers with an opportunity to conveniently deal online from a remote location with devices on hand.
10/27/2017 09:09 AM
How Do Shoppers Plan To Swoop Black Friday Deals?
Black Friday this year is going to be very big in the UK, as 81% of shoppers are planning to go on a shopping spree and swoop up the best deals. In the US, about 44% of consumers said they are looking forward to the shopping event. Knowing this information as early as now could help you prepare and get a bigger piece of the pie.
10/25/2017 09:17 AM
12 Trends In The E-Commerce Industry In 2017 That You Need To Know
People have started looking at Online shopping in the recent years very seriously. If you belong to the e-commerce business, you must know the latest trends. Go with the flow to achieve success. Plan to expand your business keeping the 12 trends in the e-commerce industry given below in mind.
10/23/2017 09:41 AM
Ensure That Your E-Store Is Well Equipped for the Holiday Season
Most of the bulk annual business happens during the traditional holiday season and such other holiday opportunities. While that is true, it's also true that many retailers discover their process inefficiencies and the disconnected data flows that ultimately result in poor customer experiences right when it matters the most. This leads to lost sales and more importantly, damaged reputation.
10/18/2017 08:02 AM
E-Commerce Website Design Trends You Can Observe in 2017
Website design trends pertaining to E-Commerce websites have been changing in sync with the ways customers shop. So, to survive in the competitive race, developers should design websites and consider the trends compiled below.
10/17/2017 10:08 PM
5 Tips to Run an Ecommerce Business
If you want to outgrow your competitors in business, know that it won't be easy. If you want to know how to run your e-commerce business properly, you should have a powerful strategy in place. Given below are a few tips that may help you achieve success as an e-commerce business owner. By following these tips, your chance of achieving success as an online business owner will be higher.
10/16/2017 11:33 AM
Don't Lock Yourself Out of the Giant Sales Platforms - Making More Income With Less Effort
Whether you have just started your eCommerce site or you've been running your business for quite some time, the key to success is reaching out to your potential customers. But, there's a question though - Why would your customers buy from you rather than from the bigger merchants? You probably have the answer to that question already. How successful have you been in spreading out those words? It takes time. So, till your site becomes popular, you'll need to increase your selling channels. You can and you will increase your revenue stream by adding the sales channels if you just step up to it.
10/14/2017 12:34 PM
What Is Ecommerce?
To put into the simplest of words, the world of ecommerce encompasses businesses whose modus operandi is business conducted over a network. Any business that deals in the purchase or sale of goods and services via electronic media (mainly the internet) is referred to as being part of the ecommerce ecosystem. This essentially covers a variety of businesses like consumer based retail websites, auction or music sites, to even exchange of business between corporate companies (B2B corporations).
10/13/2017 03:36 PM
How to Find Suppliers From China Step by Step
While looking for the best supplier, you are recommended to look at "Alibaba" as the first step. As one might be aware, this is the largest online marketplace in the Far East and is known to contain the information about a majority of suppliers in it. However, all of them need not be top quality suppliers. Here, you have an option to send a "Request for Proposal" to a number of suppliers. But, you cannot expect a quality reply from all of them. It's no matter when it comes to a business!
10/13/2017 09:51 AM
Online Makeup and Beauty Products At E-Commerce Sites
There are a large number of e-commerce stores that have got to offer the best variety of makeup and beauty products to its customers. The products are generally medically tested and suitable for all skin types. So, you can choose the best products for you out of the exclusive collection of products being offered by various e-commerce stores. You even get heavy discounts on the products you are looking for.
10/12/2017 11:35 AM
Future of E-Commerce and Delivery Systems
Since that day when a man orders a record online, e-commerce has changed our way of living and how we buy and see things. So considering it's major daily need now, I have collected few data which will describe the future path of this massive business. Hope my readers will like it.
10/09/2017 10:10 AM
How's Your Customer Service Faring On Twitter, Email, And Chat?
The speed at which you respond to customer queries plays a big factor in the success of your business. No matter how amazing your products are, if you don't have the time and the right information to resolve the issues your customers face, you're unlikely to succeed. In this age of digital commerce, when landlines are not as in demand as they were two decades ago, you must be constantly where everybody is - social media sites.
10/09/2017 08:00 AM
Checklist To Help Businesses Pick The Befitting eCommerce Platform
This article sums up the key considerations for entrepreneurs while choosing an appropriate eCommerce platform to kick-start their business on the online front. Undeniably, the process of picking up any suitable platform that best implements all the features of online shopping sites is a hectic one.
10/06/2017 12:00 PM
Growth of E-Commerce in India
E-commerce in India has been rising throughout the years. But what's the driving force behind it? I have collected data regarding it from various places. I hope you would like it.
10/04/2017 12:55 PM
4 Ways IP Geolocation Can Help an Online Retailer
IP gelocation is fast becoming a must-have feature that lets retailers serve localized and relevant content to online shoppers. The technology has the ability to determine a visitors exact city, state, or country and dynamically display content that is most meaningful to that particular location.
10/03/2017 03:35 PM
Learn The Steps To a Successful E-Commerce Business
Have you ever imagined living a life without cars which means trekking long distances, without tractors and the likes which means tilling the soil with hoes, without basically the things that'll make living easier and enjoyable but all thanks to technology and its inventions we have everything at our finger tips. And yes this has widened our horizon and everyone thinks it's amazing owning a business cause once technology is involved, it can be swift and interesting.
10/03/2017 09:51 AM
What's New With Odoo Version 11?
What's new with the latest Version 11 of Odoo? This article will acquaint you with the different features and functionalities of Odoo making it easy for you to implement it to your store.
10/03/2017 07:56 AM
5 Trends to Watch Out for to Deliver a Future Proof E-Commerce Website Design
The world of commerce is increasingly coming over the web. With mobile web getting stronger and sophisticated than ever before, most businesses are now invariably focused to reach their audience with a fluid and versatile experience.
10/02/2017 08:06 AM
5 Proven Ways To Turn A Failing eCommerce Venture to Successful One
This article aims at illustrating some of the proven and tested tactics to prevent an eCommerce startup attempt from becoming a failure and turn it profitable. While eCommerce has become paramount for businesses to thrive in the competitive market scenario, the process of development of full-fledged online store is not that plain-sailing.
09/28/2017 03:24 PM
Magento - The Most Secure and Flexible CMS for eCommerce Development
Magento is an open source CMS development platform. It can be customized easily and conveniently offering user ability to customize and create new features as per the business requirements.
09/27/2017 11:43 AM
How to Easily Buy From China Using a Shopping Agent
For a long time now, China has served the entire world with fascinating products. There is practically no product in the world that Chinese manufacturers have not produced. Little wonder international buyers flock into China day and night for commercial reasons.
09/25/2017 09:29 AM
Tips That Are Relevant For Developing An E-Commerce Website
An E-commerce website must be quick and easily accessible for a customer. It is an online portal where you can buy multiple products. Building an E-commerce website is much more than just making an online store. A good quality website helps you to get potential customers that might become your routine buyers.
09/22/2017 09:51 AM
8 Bots To Ease Repetitive Ecommerce Tasks
Web robots make repetitive tasks easier for online shop owners like you. They are designed to speed up or replace human work, allowing you to spend more time on things that matter more than checking your inventory, sales reports, and other store details by the hour. Bots make an effective stock controller, social media manager, sales analyst, and overall virtual assistant. Get to know eight of the most in-demand robots that can automate some or all of the processes in your online store.
09/20/2017 03:38 PM
How to Come Out of Recession
In the last 24 hours there has been a buzz in the cyberspace with the visit of Google CEO, Sundar Pichai, with a mission of harnessing opportunities with the promise of training millions of Nigerians, all aimed at further advancing the bottom-line of the global company in the long run and also the visit of Mark Zuckerberg CEO of Facebook a few months back. The visits by these tech "heavy weights" are simply pointers to the fact that abundance breeds in lack and lack can also translate to abundance. If we may ask, why will the two Billionaires visit a country...
09/18/2017 08:55 AM
Why Is Node JS Becoming Popular Among Online Retailers?
Node JS is becoming popular among e-retailers these days. This is forcing other retailers, who own eCommerce websites that are built with various other technologies or ready-made solutions to switch over to Node JS now. What is the reason for Node JS becoming so popular in the e-retail industry?
09/15/2017 09:23 AM
How Do Shoppers Buy Holiday Presents?
Our entry into the 'ber' months signals the beginning of the holiday season. But it's only September, you say. Yes, for now, but before you know it, everyone's in a Black Friday shopping frenzy and splurging on Christmas presents. As early as now, start preparing your online store to ensure that your sales and profits go up, and never down. Aside from going over your inventory and making sure that everything that is in demand is in stock, you need to have a look at the shopping plans of your customers. We have here the questions which CPC Strategy asked 1,500 consumers to find out how they intend to do their holiday shopping this year.
09/14/2017 03:35 PM
Global E-Commerce: Will You Refuse Extra 10% Profits?
As for the cross-border E-commerce, costumes and accessories are always developing fastest. There are several highly-recommended emerging vertical E-commerce platforms as follows. They implement independent operation through signing contracts with factories directly. Without any commission, their price is obviously more affordable and more reasonable. If you have demands on procurement and want to get more profits, the aforementioned platforms are highly recommended because you can get extra 10% profits at least.


home | site map |