E-Commerce Is Back On The Fast Track
How much holiday shopping did you do on-line this year? If you are reading this, then chances are good that you made at least one purchase on-line. Over 54% of all Americans did it . A much higher percentage (>80%) of Internet users did it.
Not only did you do it, you liked it! Less than 7% of on-line shoppers reported a bad experience with 88% reporting they were satisfied or very satisfied . It is clear that on-line shopping has come of age with such a high level of participation and satisfaction. It appears that past issues of trust, security, and bad ecommerce websites are replaced with good ecommerce sites, higher trust, better security, and just plain better execution and service by on-line retailers. Quick, easy, and convenient shopping overcomes the concerns people have had in the past.
With a whopping 35% increase in on-line holiday sales this year, up to $18 billion , one analyst calls it "a fantastic season for on-line retailers."  This is the third straight season of record growth for on-line shopping. This year, 2004, is expected to follow the trend. US on-line sales are expected to grow from $55 billion in 2003 to $73 billion in 2004 .
In searching for some bad news, it was hard to find. The worst news was that 3.6% of on-line shoppers had a very bad experience where either the merchandise was not delivered on time or was delivered in poor condition. This is a small fraction even compared to traditional retail sales.
Can the news and trends about ecommerce retailing really be that good? The answer seems to be a resounding YES! Some of the more popular on-line markets have double digit penetration now. That means some on-line retailers are reaping over 10% of total market share in their industries with a rising trend. In addition, more on-line retailers are showing profits. In 2002, about 50% of on-line retailers showed a profit from their on-line operations while 70% did in 2003 .
So, if you are one of those 70% of on-line retailers making profits in 2003, sit back, breathe a big sigh of relief, and relish the moment. There won't be much time to relax and enjoy your successes. New business is right around the corner.
If you are a business and don't yet have an on-line sales presense, then it's never too early to get started. To get ready for the 2004 holiday season, it's best to start now.
Create ecommerce plan - 4/15/04
It can be done quicker than the schedule suggested above, but, to do it right requires thought, planning, and time.
 Nashville Business Journal, 12/4/03
 ASD/AMD Marketwatch E-Newsletter, 12/24/03
 eSpending Report, Goldman Sachs, Harris Interactive, Nielsen/Netratings, 1/5/04
 Abha Bhagat, Nielsen/NetRating, COMPUTERWORLD, 1/6/04
 ASD/AMD MarketWatch E-Newsletter, 10/16/03
About The Author
Craig Neidel has worked for NetSource Communications Inc. for 6 years and has experience in web development, e-commerce solutions and web marketing. NetSource Communications creates custom e-commerce solutions and web applications. http://www.ntsource.com.
Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 429, exiting
Ecommerce - Boost Your Business ROI
Did you know that over 90% of all online orders are processed by credit cards and that web sites that offer customers the ability to pay with credit cards can achieve up to 300% more sales than those that do not?It's a fact. Not only do more customers buy, statistics prove that customers actually buy more when given the option to pay with their credit card.
3 Powerful Concepts That Climb Marketing Mountains
You have probably heard many times how you should offerfree reports. Like many of us, the idea of putting in workto give something away may have gone through youtransparent.
Creating Legal Framework for E-commerce Taxation; non-tax statutes
We have to make amendments in existing substantive and procedural laws to make it compactable with changing technological advancement of e-commerce?Amending Contract Act, 1872I recommend the amendments in section 3 and 4 of contract Act 1872 so as to make the compactable with section 13, 14 and 15, of the electronic transaction ordinance 2002 related with attribute of communication, acknowledgement of receipt and time and place of the communication between the parties. Either additional section should be added for acceptance device of 'electronic communication', or words be added in matter connected with electronic communication relevant section 13,14 and 15 be evoked while interpretation of section 3 and 4 of contract Act 1872.
Coupons & Rebates
Yes, it's true, coupons are not just for newspapers anymore. Not to be a downer, but I personally hate the things.
Rules for Achieving Online Success
The Internet brought a great deal of benefits to our life. Access to a lot of free and useful information is, probably, one of the most important out of them.
What Does It Take to Make Money Online?
What a loaded question! Let's narrow that down a bit and take it from the perspective of someone who wants to work from home and make money online in a home business. That will make it an easier question to answer.
Shopping from Your Cell Phone with Froogle Wireless
Many surfers already know about Froogle, Google's shopping portal that is still in beta testing. Google has now expanded their Froogle service so that it is available on WML-enabled cellular phones.
Get Out of The Way
Get out of the way and make it easy for your visitors to find what they want.Recently I completed a report for a site that was the most 'peaceful' and among the most 'useful' I had seen in a long time.
Web Users Crave Familiarity
The sad truth is, general Web users would love it if all our sites looked like Amazon.com.
Is Your Website Credit Card Friendly?
In my last column I discussed the process of credit card enabling your brick-and-mortar business. I pointed out that research has shown that accepting credit cards can help increase revenue and enhance cash flow.
Online Lead Generation: Can it Work for My Business?
Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers.
Grow Your Business Using B2B Emarketplace - Part II
Selecting the right emarketplaceAlthough, IT spending has been staying flat for the last several years, corporate spending in e-business is gaining significant ground and at present surpasses 20 percent of overall IT budget.This means, more and more businesses are undertaking ecommerce initiatives, and as a result increasing sales, streamlining business processes and dramatically boosting productivity.
Select a Niche Market for Ecommerce
Choosing a carefully pinpointed niche market should be one of the first steps that an internet business owner has to take. A very common way of describing a niche market is 'a targeted group of individuals with very specific and similar needs or interests.
Increasing E-commerce Website Sales
With consumers purchasing billions of dollars of merchandise online each and every year, the Internet has become the key to financial security. The e-commerce business has consistently thrived well above all other online enterprises, and continues to flourish.
Top Ten Qualities to Look for in an Online Pharmacy
As you may have noted, there are thousands or even hundreds of thousands of websites selling pharmaceutical products or drugs. These are called ONLINE PHARMACIES or PHARMACIES ONLINE.
Developing a Winning e-Commerce Strategy
One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9.9 billion in the next three months according to ACNielsen.
Getting Started in ECommerce - Part Two
In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more.
The Origins of E-Commerce
What is the Internet?In order to provide a discussion on the Internet it is essential to provide a short description on what the Internet actually is.Put in the most basic of terms the Internet can be described of as a massive collection of computers that are sited around the world and that are connected together in order to create a huge network that allows information to be collated and shared by millions of people.
Online Business- What Makes It a Success!
Only a few manage to sell everything under the sun over the internet. There are billions of web sites running online business, trying to outdo each other by various means.
Is It Still Possible To Make Money On The Internet?
Many people are saying that the internet is dead. So is there still money to be made on the Internet?The answer is a definite YES.
|home | site map ||