Branding Information Site Map

Brand and Market Your Business
Experiential Marketing — Build Your Brand Memorable
Getting New Business For a Low Price
Custom Ink Pens One of a Few Ways to Show School Spirit
All About Documentary And Television Production
Best Quality Event Staffing
What Makes 'As Seen on TV' Products So Popular?
What are the advantages of internet advertising?
Advances in Digital Signage: What Can It Do To Boost Your Business?
What's Next After Your New Logo Design?
Nation Branding and Place Marketing - The Place
Hiring A Branding Company 101
Its Time For Some Steak
The Positioning of Success
The Brand Called You
Id Buy That: Getting A Brand Mindset
Are You Brand Worthy? Are You Brand Worthy? 
Branding Is Not Selling Out: ITS SELLING IN
Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
Too Dull? Too Sharp?
Notable News - The Branding Myth
Naming Names... How to Name your Business
Brand Building 201: Finding The Ideal Way
12 Ways to Reduce Postage
How to Write Classified Ads that Get Results Now.
How to Create Your Own Mail Order Products
My First Year In Cyber Space
Getting Started in the Mail Order Business. How Much Does It Cost?
Brand Your Consulting Brilliance
Optimize Your Mailing List For Better Results
The Secrets of Starting Business Successfully
Santa - The Brand
Creating Powerful Names for Products, Services, and Your Business
Setting the Right Price
Build Customer Loyalty by Promoting Your Customers
You Bored Me at Hello - Top Three Strategies for Networking Your Brand
Branding - More Than Just a Statement - A Memory Scar
Go Ask Alice
Standing Under the Umbrella And Still Getting Wet
Eye On The Pie: Branding From an Investors P.O.V.
The Big Uneasy: Clearing the Clouds of Guess
Trademark Your Business - Lessons Learned
Measuring Return On Investment
How Important it is to have a Professional Logo Design for your Business?
How Do You Define a Good Logo Design?
You'll Bring a Parade of Business to Your Door!
Corporate Identity - A Rough Guide
Are You Brand Worthy?
The Art of Successful Branding
10 Secrets for Free Media Placement
The Trust Issue In Marketing
Brand Lo-o-o-o-o-ve...
Brand Love, Part 2
The Top 10 Strategies for the Positioning of Success
Value-pricing Strategy: Were not The Cheapest but...
Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
What Make Us Unique and Different
Choosing The Right Business Name
Effective Public Relations Essential for Personal Branding
No Logo? Launching A Business Without a Logo Can Sabotage You
9 Keys to an Effective Logo
Three Brand Identity Myths That Will Bring Your Business Down
What is an Artists Statement & How Often Should It Be Updated?
Brand Components
Great Brands Depend On Attention To The Brand Architecture
Britney Spears Branding
Into The Limelight
Which Of These Words Attract Your Clients
Not So Stationary Stationery
The Keys to a Great Logo
The Big-Pay Off -- Brand Value
Revealing the Roots: The Process of Building Brand
Understand Brand
Play it Again Sam
How To Create A Brand That Sticks
Branding Mistakes - Brand Identity Guru
Build Brand Identity - Brand Identity Guru
Donald Trump On Branding - Brand Identity Guru
Brand Equity - Brand Identity Guru
Value Proposition Writing - Brand Identity Guru
Branding Your Products Is Important
Branding Guru - Brand Identity Guru
Logo Design - Branding - Brand Identity Guru
Brand Value Plan - Brand Identity Guru
Brand Strategy - Brand Identity Guru
Logo Design - Corporate Identity Branding - Brand Identity Guru
The Face of Your Business, Part I
Brand Identity Guru - Is Your Brand Vital?
Brand Image - Brand Identity Guru
Branding - Brand Identity Guru
Brand Strategy - Brand Value - Brand Identity Guru
Brand Identity Company - Brand Identity Guru
Positioning and Branding - Brand Identity Guru
Brand Value - Brand Identity Guru
Brand Identity and Brand Image - Brand Identity Guru
Branding Services - Brand Identity Guru
Boston Web Design Branding - Brand Identity Guru
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Is It Legal? - Indecent Naming With Tradition
Boston Brand Building - Brand Identity Guru
Brand Equity Building - Measuring Brand Value
Brand Equity
Brand Identity - Corporate Identity and Brand Value
Brand Building 101
Build Brand Identity Through Product Branding
Brand Positioning - Brand Image
Branding Strategy - Brand Identity
Brand Identity and the CEO
Build Brand Value BIG Time
Brand Awareness - Brand Identity
Does Your Message Pass the Test?
Good Logos Make Great Sales Tools
Quick Tactics To Brand Your Business And Make More Sales
Living Your Brand on the Web - Part 1
Living Your Brand on the Web - Part 2
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Branding Advertising Agency
Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)
Branding On The Web Is Like Mining For Fools Gold
Managing the Corporate Brand - a Reputation Perspective
Multi-Brand Franchises in the QSR Sector
Adventures in Advertising and the Affect on the Brand Name
Speech on Branding from a Franchisor Founder
Brand Warfare is More of a War than You Think
Your Identity Speaks Loudly...What Are You Saying?
Clouds Gather Before A Storm: Utilizing The Power Of Brand
Strategic Moves In The Branding Gamble!
Branding Junk Removal - He Did It, Can You?
Fast Forwarding Your Business
Play Your Position! - The Only Way to Win in Business
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Brilliant Branding Builds Business
Brand Extension; Going from Consumer to Commercial
Counterfeit Branding - Representing True Globalisation!
Hummer is an Excellent Brand
John Deere and NASCAR; Excellent Use of Brand
Is Your Logo Helping or Hurting Your Business?
Don't Overlook Your Email When Considering Your Brand Identity
Shattering the Branding Myths
Time To Revamp Your Visual Identity?
Effective Branding...Whats in a Name!
Branding Fiasco -- Better Be Who You Say You Are!
Trademark: Do I Need One for My Business Name and Logo?
McDonalds Supply Chain of Potatoes
Importance of Branding - Whats in a Name?
Franchising is Virtually Fraud Free
What is Private Franchising? It is Nothing Someone Made It Up
Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
FTC Reviews The Franchise Rule
Brand Your Name!
7 Branding Secrets: Ready or Not?
Attract More Clients With A Brand Identity
Choosing the Right Color Palette
Types of Logos
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
Differentiate and Dominate
When Search Engine Marketing and Trademarks Collide
Why Branding?
Corporate Internet Branding - Branding Your Business Online
Franchisor Policies for Unlicensed or Sold Territories
The Role of a Visual Vocabulary in Brand Identity Design
Logo Files: Versions Of Your Logo That You Should Own
Why You? -- Professional Identity Branding
A Successful Failure
Quality and Service - Yeah, Right!
Trademark Issues in the Mobil Auto Business
Brand Name Identity in the Oil Business
Co-Branding in Automotive Service Businesses
Nike / Sears / Kmart
Blonds Have More Fun!
Business Image
The New Branding Awareness - A Value Based Concept
A good logo vs. a FABULOUS logo
Internet Branding
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
Logo-ize For Instant Identification & Increased Awareness
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business
Corporate Internet Branding is only Part of A Business Success
Corporate Logo Design - 6 Keys to Success
The Very Basics of Design
Trade Journals in Franchising
Business Case Study Automotive Detailing Franchise Company
Whats In A Name? When It Comes To Your Business, Plenty!
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
Mascots - The Killer Promotional Concept
The Aim of the Name
Brand Boring or Brand Buzz?
Branding: What Not to Do
A Lesson in Branding from Paris Hilton
Why Should I do Business With You?
Product Positioning for Enterprise Software and Information Technology Companies
Picking The Design Company Which Is Right For You
Branding: Bring Back the Jingle!
What the Heck is Branding and Why Should I Care?
Branded Email: Email Branding is the Next Generation of Email
How Brand as an Intellectual Property has Led to Corporate Globalisation?
Hiring the Right Graphic Designer for Your Small Business
Pressure Washing Companies and Co-Branding
Branding Article: Pepsis Missed Brand Opportunity
Branding: All My Exs Live In...
Creative Branding Increases Sales Through Company Recognition
Extreme Makeover - Small Business Edition
Image is EVERYTHING
The MOST Expensive Mistake You Can Make
How to Work with Your Graphic Designer
Importance of Business Branding
How Much Is A Great Business Logo Really Worth?
Corporate Branding and Professional Logo Design
Acquire, Then Rebrand
Branding: You are the Brand
Articles: The Perfect Branding Tool
How a Great Tagline can Help your Business
Branding 101: Why Its Critical to Business Success and How to Do It Right
Top Eight Mistakes to Avoid When Naming Your Business
Logo Design Tips
Intelligent Design comes from Brand & Account Planners
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
The Importance of Branding - Can It Really Make a Difference?
What About Me? What You Need To Know About Me-Marketing
Tips for Creating Brilliant Business Names
Your Business Logo and Color Scheme
How A Crazy Branding Stunt Can Bring Results For Years
Corporate Branding - Dont Forget Your CDs!
Jan Verhoeff: Brand Your Market
Power Your Word for Profit
All About Branding
Im Just Starting, Why Do I Need a Logo Design?
Branding Yourself To Increased Profitability
New Uniforms Could be the Gold Charm for the Golden Arches
Create a Niche: Stoke Your Market With Affiliate Branding
Your Brand is Your Promise! (So What Are You Promising?)
Brand to Sell Well
Putting You and Your Company in Position to Own Your Market
Business Branding - How Character Affects Customers and Your Business Image
Personal Branding: Characteristics of a Strong Personal Brand
Profitable Partnering
Self-Marketing: The I Focus
I Hate My Logo! What You Should Get For Your Money and Why
Do What Works
Your Small Business Name -- Important?
Strategy and Tips for a Successful Logo Design
Branding Your Business To Make More Money
Hawaiian Heirloom Jewelry

More Resources

Business:Branding Articles from EzineArticles.com
12/12/2017 08:09 AM
Reaching a Wider Base With Promotional Aids and Inflatables
Advertising offers business to reach a large regional or local customer base, there are advertisements like TV ads that can bridge geographical gaps and have a wider audience reach. With advertising, you give more meaning to your brand, especially when you handle it in the correct manner. When creative branding is involved, you end up with unique propositions, and this makes you stand out from the competitors even though you are offering similar products.
12/06/2017 07:57 AM
How To Profit From A 5,000 Year Old Persuasion Mechanism
My wife's sister got married yesterday. It wasn't your ordinary wedding. See, she's orthodox Jewish, kind of like the crowd you see in Brooklyn.
12/03/2017 10:44 AM
Why This Nazi Hunter Makes The Skeleton Dance
Martin Scorsese is a freakin' genius. He's also a total nutjob, which makes him that more interesting. Why?
11/27/2017 08:23 AM
How Can You Use a Mobile Application to Market Your Brand?
This article is going to guide you on using an effective mobile application as a potential tool to promote your brand in the competing business market. Traditional marketing is pretty much expensive and promoting the brand through normal advertising is what everyone else does!
11/26/2017 07:55 PM
8 Personal Branding Mistakes That Are Hurting Your Business
Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Interestingly, I have noticed more and more corporate surveys are heavily modified with questions about "how do you feel this company represents itself?" Branding and business representation are imperative in today's market. How you come across and are perceived are more important than just a logo and a tag line.
11/26/2017 10:10 AM
The Los Angeles City Logo Needs An Upgrade And Rebranding
The absurdity of political correctness has surely reached its pinnacle in California or so you'd think. In discussing this with a few college students at Starbucks who were studying for their gender studies class we noted that California's image has changed and so to should its tourism advertising and logo. Some cities out here in California have changed their logos over the years, given them some serious rebranding and upgraded graphics. For Los Angeles, it's time, time to get real and have a logo that really reflects what's going on here today. No sense in leading anyone astray, especially when they come on vacation or decide to illegally move here and stay.
11/20/2017 11:53 AM
10 Tips to Deciding Your New Business Name
Naming your business really is the first brick you lay in building your business. It's the foundation on which your entire business will rest. Here are 10 tips remember while deciding on a new business name.
11/19/2017 10:21 PM
5 Steps to a Strong Personal Brand on Social Media
Personal branding in social media is not as simple as most people think. You really need to audit yourself apart from the branding of your business and the branding of your website. It is more personal, and directly interacting with people in a more enclosed and scrutinized medium so be sure you have all your bases covered, including up-to-date profiles and a overall well thought out strategy.
11/13/2017 04:28 PM
Secrets to Creating a Visual Brand Identity That Sets You Apart
Have you taken the time and effort to truly define your brand? A brand just is not about the greatest logo or most visually appealing pictures. Brands define you and your business, promotes professionalism and purpose and builds confidence and rapport with your target audience.
11/13/2017 09:39 AM
The Relationship Between Brands And Influencers
Influencer Marketing is very familiar to marketers, The concept is to build a reputation and visibility for your brand by using the popularity and power of those popular people we call "influencers." Influencer Marketing requires an overtone approach, packed with a lot more variables in order to be successful. Even before, it is hard to get attention, so in this article, we are going to discuss brand's relationship with an influencer. What do brands searching for in an influencer?
11/10/2017 10:17 AM
How to Build Your Professional Brand Using Digital Strategies In The Construction Industry
Are you looking for ways to advance your professional brand in the environmental, engineering or construction industry? In a technology age where employers and industry leaders are using digital platforms to connect, engage and collaborate, establishing a solid presence online is vital to staying current in today's strategies. Being active online will give you the slight edge, separating you from other colleagues in your niche.
11/07/2017 09:55 AM
What Is Viral Marketing And Why Is It Right For Your Brand?
Viral Marketing - what do you think it is? Well, if you have no idea, let us clear it to you. It is one of the common marketing strategies to drive a flood of customers that raise awareness of your brand among more and more people. In simple words, it is a type of marketing that spread like a virus and encourage word-of-mouth that has the power to increase conversion.
11/07/2017 08:34 AM
7 Crucial Elements to Building an Effective Personal Brand
Creating your personal brand is paramount to your entrepreneurial business success. In the old days, one just used a logo without going deeper in how the potential clients relates to you. You have to be more dynamic and strategic in your planning in creating familiarity and trust. Being consistent with high standards is so important. Please read the following article for insights in creating or augmenting your personal brand.
11/07/2017 08:34 AM
Watch the Film Again to Win
Your business, like the football team, competes against an opponent, and today, with the almost universal ability of your customers and prospects to search the internet, you are competing against businesses world-wide. To succeed, you must perform the same type of analysis; develop the same type of plan.
11/06/2017 12:16 PM
Building Your Personal Brand: Are You Qualified or Disqualified by Your Internet Presence?
When building your personal brand, it is vitally important to consider the quality of content you publish about yourself. It has the power to hinder or promote you.
11/03/2017 02:42 PM
What Are the Challenges When It Comes to Branding?
Branding is NOT easy! It is not just about giving a name or attractive logo or slogan. It is one of the most challenging tasks you will ever face as a small business owner.
10/31/2017 08:41 AM
Git Along Little Doggie, Git Along
A well-marketed brand is the reason why buyers come back rather than go elsewhere because it makes your product or service unique. Branding is an important communication tool to impress your customers and prospects with a difference and the reason why they should return.
10/27/2017 03:11 PM
7 Ways to Increase Your Likeability
Can likeability be taught? I believe it can. I spent over 15 years teaching rapport building and connection in the retail industry. Every time I went into a situation where sales needed to be lifted, I focussed less on the dollars and more on the staff and how they connected with people. As a result, in one store the turnover doubled in 12 months.
10/27/2017 03:11 PM
Why Be Your Industry Influencer? Business Growth Leveraging Your Personal Brand
Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.
10/27/2017 03:10 PM
How to Attract New Clients and Increase Sales From Your Personal Brand Through Speaking
Public speaking is a golden ticket to creating awareness and generating leads. It's where you can truly let your personality and expertise shine. It's also great for gaining an insight into your audience's problems, which is crucial for refining your services. Yet surveys about people's fears commonly show that public speaking is at the top of the list!
10/27/2017 03:10 PM
The Underestimated Power of Content Curation for Personal Branding
Content curation in social media provides the same influence. A Content Curator is a bit like a museum curator. If you think about a Museum Curator they decide on all the artefacts that are going to go into the museum for people to come and see. Their job is to research and know what they're looking for so the customer will come to the museum. The curator's knowledge, expertise, and experience is the most valuable skill to make it work. So as a Content Curator your skill is highlighted by the content you share in your social media.
10/27/2017 03:08 PM
Leading Female Experts and Personal Brand: Who Do You Influence?
To be an influencer you don't have to be in Time Magazine or have thousands of followers on social media. In fact, it's not even about you. All that matters is who you influence and what impact you can make.
10/26/2017 08:05 AM
4 Facts That Reflect the Significance of CRM in Brand Enhancement
While brand management is one of the indispensable parts of business strategy, this article takes an attempt to describe how a robust CRM software system can help companies in the brand building. In the today's fast-paced business ecosystem that is characterised by cut-throat competition, brand name building is a prior goal of businesses.
10/23/2017 10:09 AM
Influencer Marketing: Deep Understanding and Its Basics
We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there's also what we call "hot issue", there are lots of effective methods spreading online and "Influencer Marketing" is the one who raised up and outstands among them.
10/19/2017 03:11 PM
10 Most Valuable Brands in the Middle East
According to Brand Finance's Middle East 50, (The yearly provide details regarding the world's most important Middle Eastern brands), 2017 sees a sensational shift in the most important brands in the Middle East. There are the top valuable brands in the Middle East.
10/19/2017 02:59 PM
Things You Need To About ORM Services
We all often get cautious when people judge us for something that we are not. Same for businesses, they do not like to compromise their image over the web.
10/16/2017 09:59 AM
Creating a Brand for Your Business Startup
Creating a brand takes into account all the aspects of your business to craft a message that is memorable as well as indicative of what you do. It signifies who you are, what you stand for, and can make a difference in the decisions you make now and into the future.
10/11/2017 03:47 PM
39 Reasons Why I Left The Corporate World & Became A Personal Brand
People always ask me why did I leave the corporate world, a stable career and a lifestyle where I could earn money and power - into a lifestyle that was totally filled with risk. Here are my reasons to explain myself - Why I left the corporate world and become a Personal Brand.
10/10/2017 09:38 AM
Storytelling - How Important Is It To Your Brand?
Storytelling is an invaluable component to Brand Building. Many entrepreneurs, business owners, CEOs, corporate heads, have no knowledge or experience of how this storytelling can evolve.
10/09/2017 03:42 PM
Reputation in the Digital World
Online reputation management, abbreviated as ORM, deals with the online reputation of your company's name which you want to improve or restore. It helps to eliminate all the negativities about the brand and replace them with positive material which helps in building the trust of the customers. Customers often like to depend on brands with positive reviews and comments on the social media than other sites which is why it is important to have a good brand reputation.
10/04/2017 12:22 PM
How To Copyright a Logo Design
In this article, you'll get to know about the difference between copyright and trademark and the method of registering the copyright on your logo design. I'll also list some laws that every graphic designer should know.
10/04/2017 08:05 AM
3 Popular Types of Custom Umbrellas
Umbrellas are useful for much more than giving protection on rainy days. They make a very effective promotional item that is easily customized with a specific design, logo, or message.
10/03/2017 02:35 PM
Building Your Powerful Personal Brand on Social Media
As a CIO, you need to have a powerful personal brand if you want to stand out from your peers and colleagues. This has technically always been the case, but it has never been more important than it is now. Fortunately, it's also never been easier than it is now thanks to social media. Sites such as Twitter and LinkedIn are most popular with CIOs. These sites allow you to build an online presence that can have a positive effect on your professional career. It can also help you gain influence with your key audiences and that's something that will always help you in the business world.
09/28/2017 08:09 AM
Why Does The Left Hate The World's Largest And Most Well Known Fast Food Restaurant?
Most people who know the story of Ray Kroc are totally amazed that he started to build the restaurant chain while he was in his 50's and he proceeded to change the way America consumed food, and built the world's largest fast food restaurant. Today, we all recognize the Golden Arches. Not long ago there was a great Hurricane and flood in Houston and on the ground in one of the towns in the aftermath laid a set of golden arches which had fallen - everyone watching knew immediately what they were. The brand that Ray Kroc created is perhaps the most well-known franchise brand in world history.
09/27/2017 09:06 AM
5 Tips for Increased Sales at Your Point of Purchase
This article is about the tips to increase sales at any point of purchase through which one can attract the customers for impulse buying.Here, POP is a point or a place (like a mall, a market, a cash counter or a city) where customers tend to make their purchase.
09/26/2017 08:56 AM
Top Reasons Why Fridge Magnets Are One Of The Powerful Marketing Tools
A Fridge Magnet which is also considered as the refrigerator magnet is a kind of ornament, which is mainly used to post items like a shopping list, important notes or reminders on the door of a refrigerator. They are also used for the purpose of decoration because of their beautiful, artistic and attractive design and look.
09/21/2017 09:48 AM
Influencer Marketing Platforms
A lot of marketers around the world are searching for ways to connect with their audiences in an effective and greater way. It's becoming very clear that most of the consumers trust their co-consumers than brands. Meaning, the great and genuine power lies with the customers, which is why Brands need to adapt their marketing strategies in order for them to create better experiences for their audience.
09/16/2017 10:05 AM
How to Deal With a Brand Identity Crisis
Branding plays a great role in the success of any business. This article is about the brand identity crisis that companies face.
09/14/2017 03:38 PM
Brands, Lifestyles, and Complications for Consumers
After discussing branding and advertising with a professional in the marketing field, I looked into the complicated trends of popular advertising. I look into the issues surrounding the recent Taco Bell commercial entitled "Graduation Day" as well as its implications for consumers.
09/10/2017 12:22 PM
3 Ways a Strong Personal Brand Propels Your Career Success
A personal brand helps you to show the best version of yourself to the world. It dresses you up, brings your strengths into sharp relief and influences people to give you a chance, which they may not have done otherwise. Read this article to understand how to do it right, and brand an authentic version of you, grounded in your own actions and track record.
09/08/2017 07:53 AM
Brand Names Need Upgrading Every Decade Or So - Case Study
Rebranding is important for the modern corporation, but it's a risky venture indeed. If you do it wrong, you will lose brand loyalty, and make consumers and your best customers think, WTH? If you do it right you open your brand up to a whole new demographic and decades more of positive goodwill growth. It's a high-risk, high-reward activity. The other choice is not to do anything and sit back on your laurels and hope your brand can carry you into the future without losing its luster. Some brands are able to get away with this, not many. Let's discuss this.
09/07/2017 10:57 AM
What Makes Hair Packaging Boxes So Special?
Hair packaging boxes give something extraordinary feel to the hair extension brands and make a better image of the product among the consumers. These boxes give plenty of space for packaging and give a nice choice for their presentation.
09/06/2017 03:22 PM
How to Turn a Dejected Customer Into a Valuable Resource
Customer service is essential for a brand to thrive its business, with the growing responsiveness of public, owing to social media platforms. Therefore, it is important for customer service executives of a company to live up to the expectations of their customers.
09/05/2017 12:13 PM
Your Logo Is Not Your Brand
Your brand is the sum total of how people experience your company. It is their thoughts and feelings about your brand, and their interactive experience with it in all ways. Your brand is meant to set you apart. It should make people remember you, your company and your offerings, and feel attracted on all those levels.
08/30/2017 04:27 PM
Case Studies and the Building Blocks of Your Brand Story
A perennially engaging way to tell clients and prospects about you and your business venture is to spin a good story, ideally one that contains a compelling case study that spotlights your problem-solving ability, creativity and expertise. Everyone enjoys and remembers a good story; they usually feel connected in a positive way to people who tell them well. Expert storytellers have the ability to captivate an audience and gain their trust.
08/29/2017 10:08 PM
It's Easy to Promote on "Low Price," But For Success, Add "Value"
While low price will usually generate sales volume, unless you can figure out how to decrease unit cost at the same time, you lose margin and, (trumpets blaring here) the customers you gain on low price will often defect when a competitor offers an even better (and lower) price. If you want to retain your customers you might be better off promoting "Added Value". Satisfaction instead of lowest price dominates retention and in fact, value-added products or services often command a higher price that customers are willing to pay. Use the following examples as idea stimulators to increase the value equation for your business.
08/28/2017 12:47 PM
Making Your Brand More Likable on Social Media
Your brand's likeability is an extremely important aspect of your business' overall success. When it comes to how you present your brand through social media, there are certain ways to communicate for positive results and they are definitely worth trying because they work and you will be able to bring your business to the next level.
08/25/2017 08:30 AM
What Trends Will Custom Packaging See In 2017?
The word trend has various meanings. The overall direction in any aspect of life can also be called as a trend. Basically, a trend that generally moves higher called "uptrend" and the one that moves lower is called "lower trend". There are a lot of mystifying things in trends. Some are from last four years and other just come and go in a few weeks. Some shift and evolve with time while some leave the scene as they enter. In 2017 packaging will continue to be a basic tool to make any brand successful, improve sales and earn customer's loyalties.
08/23/2017 04:37 PM
Share a Message About Your Business With Ease
You don't always have to go with big ticket marketing methods to get your business noticed. Sometimes, the best return comes from the smaller and inexpensive items you put out there. For example, promotional keyrings offer a very easy way to reach people and for them to see your business details daily. In order for them to put it on their set of keys, it needs to be appealing.
08/23/2017 04:37 PM
Get Your Business Name Out There With Pens
No matter where people go or what type of work they do, they need to have a great pen to write with! You can get your business name out there with custom promotional pen products.


More Branding Information:

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Franchising is Virtually Fraud Free
The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry.
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them.
Corporate Logo Design - 6 Keys to Success
A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.
Choosing the Right Color Palette
Color is a highly personal experience - everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?We have developed several methods and approaches for determining successful color palettes.
Trade Journals in Franchising
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference.
What is an Artists Statement & How Often Should It Be Updated?
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Revealing the Roots: The Process of Building Brand
How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy.
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic..
Speech on Branding from a Franchisor Founder
I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?Well obviously this is a group of marketing students. And it almost sounded as if I was being tested on an essay question.
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap?Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift!And why do you do that? Because there's comfort in familiarity and you know what you're getting when you buy it.
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want?Your visual identity is a vital tool in communicating the essence of your business.
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your "brand" with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes their clothingBut branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or should be, business strategy, and vice versa.
Boston Brand Building - Brand Identity Guru
"Make no little plans, they have no magic to stir your blood..
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before..
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending, a third of the total US economy, and 70% of the personal wealth of Americans.Just released, the AARC report, The Luxury Market: Spring 2005 Survey of Affluent Americans, shows the affluent named Rolex, Cartier, and Tag Heuer as the top three brands for quality, regardless of price, for lady's fine watches.
Do What Works
"Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works.
Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers, multi-level & network marketers, and anyone else who works in the precarious and often misunderstood position of operating under a large company brand umbrella yet operating as a separate business unto itself. You may find that you're standing under the umbrella and you're still getting wet-- not enjoying the unlimited personal and financial rewards that business opportunity offers.
Play Your Position! - The Only Way to Win in Business
Have you ever watched 5-year-olds play soccer? It should be called "Follow the Ball," because that is what happens the entire game. The beginning of the game starts with players in assigned positions.
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right here, right now, right off the bat without blinking?.the graphic design process is a pain in the butt.
Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is.