Branding Information

Choosing The Right Business Name


Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. "I'll just do business under my own name for a while, until I find something I like.

Effective Public Relations Essential for Personal Branding


Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars.In terms of public relations and effective public relations, their media performance this week in both print and television proves they have the potential to become a truly global brand and rival Posh and Becks on the world stage.

No Logo? Launching A Business Without a Logo Can Sabotage You


Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally "until [they] got a few clients" or "until [they] get started." Designing their own marketing materials when they launch their business, instead of having them professionally created, will make getting those initial clients more difficult, and may result in a business that will not succeed.

9 Keys to an Effective Logo


The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.

Three Brand Identity Myths That Will Bring Your Business Down


To begin, let's define "Brand Identity," which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope.

What is an Artists Statement & How Often Should It Be Updated?


An artist's statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.Ponder over the following questions prior to writing your artist's statement:Is your work whimsical, thought provoking, or edgy?Does it portray a series of stories?Whom or what has influenced you the most?How is your work meaningful to you?How do you begin to write your artists statement? You could begin by writing a quote that has inspired you and your work, or you could create a strong sentence that summarizes your philosophy about your life and how art has changed your views on life in general.

Brand Components


Your brand is the culmination of everything about you and your business. It is how people come to know you.

Great Brands Depend On Attention To The Brand Architecture


Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.In the audiobook, "Sound Advice on Brand Marketing," author Tom Miller says, "Great architecture works because of attention to detail, and great brands depend on the same level of attention.

Britney Spears Branding


How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps.We've all heard of branding, but do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand?Once you've created a name, built successful marketing campaigns and gotten people to know and like who you and your company are don't stop there.

Into The Limelight


To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed.

Which Of These Words Attract Your Clients


Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.

Not So Stationary Stationery


The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today's business.

The Keys to a Great Logo


Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand.

The Big-Pay Off -- Brand Value


Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result.

Revealing the Roots: The Process of Building Brand


How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy.

More Resources

Business:Branding Articles from EzineArticles.com
12/12/2017 08:09 AM
Reaching a Wider Base With Promotional Aids and Inflatables
Advertising offers business to reach a large regional or local customer base, there are advertisements like TV ads that can bridge geographical gaps and have a wider audience reach. With advertising, you give more meaning to your brand, especially when you handle it in the correct manner. When creative branding is involved, you end up with unique propositions, and this makes you stand out from the competitors even though you are offering similar products.
12/06/2017 07:57 AM
How To Profit From A 5,000 Year Old Persuasion Mechanism
My wife's sister got married yesterday. It wasn't your ordinary wedding. See, she's orthodox Jewish, kind of like the crowd you see in Brooklyn.
12/03/2017 10:44 AM
Why This Nazi Hunter Makes The Skeleton Dance
Martin Scorsese is a freakin' genius. He's also a total nutjob, which makes him that more interesting. Why?
11/27/2017 08:23 AM
How Can You Use a Mobile Application to Market Your Brand?
This article is going to guide you on using an effective mobile application as a potential tool to promote your brand in the competing business market. Traditional marketing is pretty much expensive and promoting the brand through normal advertising is what everyone else does!
11/26/2017 07:55 PM
8 Personal Branding Mistakes That Are Hurting Your Business
Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Interestingly, I have noticed more and more corporate surveys are heavily modified with questions about "how do you feel this company represents itself?" Branding and business representation are imperative in today's market. How you come across and are perceived are more important than just a logo and a tag line.
11/26/2017 10:10 AM
The Los Angeles City Logo Needs An Upgrade And Rebranding
The absurdity of political correctness has surely reached its pinnacle in California or so you'd think. In discussing this with a few college students at Starbucks who were studying for their gender studies class we noted that California's image has changed and so to should its tourism advertising and logo. Some cities out here in California have changed their logos over the years, given them some serious rebranding and upgraded graphics. For Los Angeles, it's time, time to get real and have a logo that really reflects what's going on here today. No sense in leading anyone astray, especially when they come on vacation or decide to illegally move here and stay.
11/20/2017 11:53 AM
10 Tips to Deciding Your New Business Name
Naming your business really is the first brick you lay in building your business. It's the foundation on which your entire business will rest. Here are 10 tips remember while deciding on a new business name.
11/19/2017 10:21 PM
5 Steps to a Strong Personal Brand on Social Media
Personal branding in social media is not as simple as most people think. You really need to audit yourself apart from the branding of your business and the branding of your website. It is more personal, and directly interacting with people in a more enclosed and scrutinized medium so be sure you have all your bases covered, including up-to-date profiles and a overall well thought out strategy.
11/13/2017 04:28 PM
Secrets to Creating a Visual Brand Identity That Sets You Apart
Have you taken the time and effort to truly define your brand? A brand just is not about the greatest logo or most visually appealing pictures. Brands define you and your business, promotes professionalism and purpose and builds confidence and rapport with your target audience.
11/13/2017 09:39 AM
The Relationship Between Brands And Influencers
Influencer Marketing is very familiar to marketers, The concept is to build a reputation and visibility for your brand by using the popularity and power of those popular people we call "influencers." Influencer Marketing requires an overtone approach, packed with a lot more variables in order to be successful. Even before, it is hard to get attention, so in this article, we are going to discuss brand's relationship with an influencer. What do brands searching for in an influencer?
11/10/2017 10:17 AM
How to Build Your Professional Brand Using Digital Strategies In The Construction Industry
Are you looking for ways to advance your professional brand in the environmental, engineering or construction industry? In a technology age where employers and industry leaders are using digital platforms to connect, engage and collaborate, establishing a solid presence online is vital to staying current in today's strategies. Being active online will give you the slight edge, separating you from other colleagues in your niche.
11/07/2017 09:55 AM
What Is Viral Marketing And Why Is It Right For Your Brand?
Viral Marketing - what do you think it is? Well, if you have no idea, let us clear it to you. It is one of the common marketing strategies to drive a flood of customers that raise awareness of your brand among more and more people. In simple words, it is a type of marketing that spread like a virus and encourage word-of-mouth that has the power to increase conversion.
11/07/2017 08:34 AM
7 Crucial Elements to Building an Effective Personal Brand
Creating your personal brand is paramount to your entrepreneurial business success. In the old days, one just used a logo without going deeper in how the potential clients relates to you. You have to be more dynamic and strategic in your planning in creating familiarity and trust. Being consistent with high standards is so important. Please read the following article for insights in creating or augmenting your personal brand.
11/07/2017 08:34 AM
Watch the Film Again to Win
Your business, like the football team, competes against an opponent, and today, with the almost universal ability of your customers and prospects to search the internet, you are competing against businesses world-wide. To succeed, you must perform the same type of analysis; develop the same type of plan.
11/06/2017 12:16 PM
Building Your Personal Brand: Are You Qualified or Disqualified by Your Internet Presence?
When building your personal brand, it is vitally important to consider the quality of content you publish about yourself. It has the power to hinder or promote you.
11/03/2017 02:42 PM
What Are the Challenges When It Comes to Branding?
Branding is NOT easy! It is not just about giving a name or attractive logo or slogan. It is one of the most challenging tasks you will ever face as a small business owner.
10/31/2017 08:41 AM
Git Along Little Doggie, Git Along
A well-marketed brand is the reason why buyers come back rather than go elsewhere because it makes your product or service unique. Branding is an important communication tool to impress your customers and prospects with a difference and the reason why they should return.
10/27/2017 03:11 PM
7 Ways to Increase Your Likeability
Can likeability be taught? I believe it can. I spent over 15 years teaching rapport building and connection in the retail industry. Every time I went into a situation where sales needed to be lifted, I focussed less on the dollars and more on the staff and how they connected with people. As a result, in one store the turnover doubled in 12 months.
10/27/2017 03:11 PM
Why Be Your Industry Influencer? Business Growth Leveraging Your Personal Brand
Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.
10/27/2017 03:10 PM
How to Attract New Clients and Increase Sales From Your Personal Brand Through Speaking
Public speaking is a golden ticket to creating awareness and generating leads. It's where you can truly let your personality and expertise shine. It's also great for gaining an insight into your audience's problems, which is crucial for refining your services. Yet surveys about people's fears commonly show that public speaking is at the top of the list!
10/27/2017 03:10 PM
The Underestimated Power of Content Curation for Personal Branding
Content curation in social media provides the same influence. A Content Curator is a bit like a museum curator. If you think about a Museum Curator they decide on all the artefacts that are going to go into the museum for people to come and see. Their job is to research and know what they're looking for so the customer will come to the museum. The curator's knowledge, expertise, and experience is the most valuable skill to make it work. So as a Content Curator your skill is highlighted by the content you share in your social media.
10/27/2017 03:08 PM
Leading Female Experts and Personal Brand: Who Do You Influence?
To be an influencer you don't have to be in Time Magazine or have thousands of followers on social media. In fact, it's not even about you. All that matters is who you influence and what impact you can make.
10/26/2017 08:05 AM
4 Facts That Reflect the Significance of CRM in Brand Enhancement
While brand management is one of the indispensable parts of business strategy, this article takes an attempt to describe how a robust CRM software system can help companies in the brand building. In the today's fast-paced business ecosystem that is characterised by cut-throat competition, brand name building is a prior goal of businesses.
10/23/2017 10:09 AM
Influencer Marketing: Deep Understanding and Its Basics
We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there's also what we call "hot issue", there are lots of effective methods spreading online and "Influencer Marketing" is the one who raised up and outstands among them.
10/19/2017 03:11 PM
10 Most Valuable Brands in the Middle East
According to Brand Finance's Middle East 50, (The yearly provide details regarding the world's most important Middle Eastern brands), 2017 sees a sensational shift in the most important brands in the Middle East. There are the top valuable brands in the Middle East.
10/19/2017 02:59 PM
Things You Need To About ORM Services
We all often get cautious when people judge us for something that we are not. Same for businesses, they do not like to compromise their image over the web.
10/16/2017 09:59 AM
Creating a Brand for Your Business Startup
Creating a brand takes into account all the aspects of your business to craft a message that is memorable as well as indicative of what you do. It signifies who you are, what you stand for, and can make a difference in the decisions you make now and into the future.
10/11/2017 03:47 PM
39 Reasons Why I Left The Corporate World & Became A Personal Brand
People always ask me why did I leave the corporate world, a stable career and a lifestyle where I could earn money and power - into a lifestyle that was totally filled with risk. Here are my reasons to explain myself - Why I left the corporate world and become a Personal Brand.
10/10/2017 09:38 AM
Storytelling - How Important Is It To Your Brand?
Storytelling is an invaluable component to Brand Building. Many entrepreneurs, business owners, CEOs, corporate heads, have no knowledge or experience of how this storytelling can evolve.
10/09/2017 03:42 PM
Reputation in the Digital World
Online reputation management, abbreviated as ORM, deals with the online reputation of your company's name which you want to improve or restore. It helps to eliminate all the negativities about the brand and replace them with positive material which helps in building the trust of the customers. Customers often like to depend on brands with positive reviews and comments on the social media than other sites which is why it is important to have a good brand reputation.
10/04/2017 12:22 PM
How To Copyright a Logo Design
In this article, you'll get to know about the difference between copyright and trademark and the method of registering the copyright on your logo design. I'll also list some laws that every graphic designer should know.
10/04/2017 08:05 AM
3 Popular Types of Custom Umbrellas
Umbrellas are useful for much more than giving protection on rainy days. They make a very effective promotional item that is easily customized with a specific design, logo, or message.
10/03/2017 02:35 PM
Building Your Powerful Personal Brand on Social Media
As a CIO, you need to have a powerful personal brand if you want to stand out from your peers and colleagues. This has technically always been the case, but it has never been more important than it is now. Fortunately, it's also never been easier than it is now thanks to social media. Sites such as Twitter and LinkedIn are most popular with CIOs. These sites allow you to build an online presence that can have a positive effect on your professional career. It can also help you gain influence with your key audiences and that's something that will always help you in the business world.
09/28/2017 08:09 AM
Why Does The Left Hate The World's Largest And Most Well Known Fast Food Restaurant?
Most people who know the story of Ray Kroc are totally amazed that he started to build the restaurant chain while he was in his 50's and he proceeded to change the way America consumed food, and built the world's largest fast food restaurant. Today, we all recognize the Golden Arches. Not long ago there was a great Hurricane and flood in Houston and on the ground in one of the towns in the aftermath laid a set of golden arches which had fallen - everyone watching knew immediately what they were. The brand that Ray Kroc created is perhaps the most well-known franchise brand in world history.
09/27/2017 09:06 AM
5 Tips for Increased Sales at Your Point of Purchase
This article is about the tips to increase sales at any point of purchase through which one can attract the customers for impulse buying.Here, POP is a point or a place (like a mall, a market, a cash counter or a city) where customers tend to make their purchase.
09/26/2017 08:56 AM
Top Reasons Why Fridge Magnets Are One Of The Powerful Marketing Tools
A Fridge Magnet which is also considered as the refrigerator magnet is a kind of ornament, which is mainly used to post items like a shopping list, important notes or reminders on the door of a refrigerator. They are also used for the purpose of decoration because of their beautiful, artistic and attractive design and look.
09/21/2017 09:48 AM
Influencer Marketing Platforms
A lot of marketers around the world are searching for ways to connect with their audiences in an effective and greater way. It's becoming very clear that most of the consumers trust their co-consumers than brands. Meaning, the great and genuine power lies with the customers, which is why Brands need to adapt their marketing strategies in order for them to create better experiences for their audience.
09/16/2017 10:05 AM
How to Deal With a Brand Identity Crisis
Branding plays a great role in the success of any business. This article is about the brand identity crisis that companies face.
09/14/2017 03:38 PM
Brands, Lifestyles, and Complications for Consumers
After discussing branding and advertising with a professional in the marketing field, I looked into the complicated trends of popular advertising. I look into the issues surrounding the recent Taco Bell commercial entitled "Graduation Day" as well as its implications for consumers.
09/10/2017 12:22 PM
3 Ways a Strong Personal Brand Propels Your Career Success
A personal brand helps you to show the best version of yourself to the world. It dresses you up, brings your strengths into sharp relief and influences people to give you a chance, which they may not have done otherwise. Read this article to understand how to do it right, and brand an authentic version of you, grounded in your own actions and track record.
09/08/2017 07:53 AM
Brand Names Need Upgrading Every Decade Or So - Case Study
Rebranding is important for the modern corporation, but it's a risky venture indeed. If you do it wrong, you will lose brand loyalty, and make consumers and your best customers think, WTH? If you do it right you open your brand up to a whole new demographic and decades more of positive goodwill growth. It's a high-risk, high-reward activity. The other choice is not to do anything and sit back on your laurels and hope your brand can carry you into the future without losing its luster. Some brands are able to get away with this, not many. Let's discuss this.
09/07/2017 10:57 AM
What Makes Hair Packaging Boxes So Special?
Hair packaging boxes give something extraordinary feel to the hair extension brands and make a better image of the product among the consumers. These boxes give plenty of space for packaging and give a nice choice for their presentation.
09/06/2017 03:22 PM
How to Turn a Dejected Customer Into a Valuable Resource
Customer service is essential for a brand to thrive its business, with the growing responsiveness of public, owing to social media platforms. Therefore, it is important for customer service executives of a company to live up to the expectations of their customers.
09/05/2017 12:13 PM
Your Logo Is Not Your Brand
Your brand is the sum total of how people experience your company. It is their thoughts and feelings about your brand, and their interactive experience with it in all ways. Your brand is meant to set you apart. It should make people remember you, your company and your offerings, and feel attracted on all those levels.
08/30/2017 04:27 PM
Case Studies and the Building Blocks of Your Brand Story
A perennially engaging way to tell clients and prospects about you and your business venture is to spin a good story, ideally one that contains a compelling case study that spotlights your problem-solving ability, creativity and expertise. Everyone enjoys and remembers a good story; they usually feel connected in a positive way to people who tell them well. Expert storytellers have the ability to captivate an audience and gain their trust.
08/29/2017 10:08 PM
It's Easy to Promote on "Low Price," But For Success, Add "Value"
While low price will usually generate sales volume, unless you can figure out how to decrease unit cost at the same time, you lose margin and, (trumpets blaring here) the customers you gain on low price will often defect when a competitor offers an even better (and lower) price. If you want to retain your customers you might be better off promoting "Added Value". Satisfaction instead of lowest price dominates retention and in fact, value-added products or services often command a higher price that customers are willing to pay. Use the following examples as idea stimulators to increase the value equation for your business.
08/28/2017 12:47 PM
Making Your Brand More Likable on Social Media
Your brand's likeability is an extremely important aspect of your business' overall success. When it comes to how you present your brand through social media, there are certain ways to communicate for positive results and they are definitely worth trying because they work and you will be able to bring your business to the next level.
08/25/2017 08:30 AM
What Trends Will Custom Packaging See In 2017?
The word trend has various meanings. The overall direction in any aspect of life can also be called as a trend. Basically, a trend that generally moves higher called "uptrend" and the one that moves lower is called "lower trend". There are a lot of mystifying things in trends. Some are from last four years and other just come and go in a few weeks. Some shift and evolve with time while some leave the scene as they enter. In 2017 packaging will continue to be a basic tool to make any brand successful, improve sales and earn customer's loyalties.
08/23/2017 04:37 PM
Share a Message About Your Business With Ease
You don't always have to go with big ticket marketing methods to get your business noticed. Sometimes, the best return comes from the smaller and inexpensive items you put out there. For example, promotional keyrings offer a very easy way to reach people and for them to see your business details daily. In order for them to put it on their set of keys, it needs to be appealing.
08/23/2017 04:37 PM
Get Your Business Name Out There With Pens
No matter where people go or what type of work they do, they need to have a great pen to write with! You can get your business name out there with custom promotional pen products.


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