John Deere and NASCAR; Excellent Use of Brand

We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete line of nearly every tractor or agricultural attachment they make available in small, micro size.

By instilling brand name with kids they are creating a culture of future customers and brand name recognition. The reason I bring this up, since it is not a new issue is that these toys are on the shelves of Wal-Mart and they are really selling well, right up there with Match Box and Hot Wheels. Other smart companies are NASCAR and Harley Davidson, which also have many die cast products flowing off the shelves. And it makes sense all the way around. NASCAR is now following the Baseball Card idea for drivers and that is also a big hit, really big. I talked to a guy who was a wholesaler traveling the country stocking stores up on these kids cards as impulse items and the customers also cannot keep them in stock. NASCAR also has board games like Monopoly and penalties of the dice for pit stops, tire flats, crashes and the game is very fun to play and kids and dads really love it. Generally such toys are out of stock.

If you think about it here is one Brand Name signing up with another brand name to further both brand names, such synergy strategies is used also by our team. Very smart marketing that they do not seem to understand at the top American business schools and the Thesis Projects and Dissertations on the subject really are lacking and the HBR - Harvard Business Review has done a poor job of understanding these things. The doers are doing it and the academia is talking about something they do not even understand. Any reality based executive who has read almost every book on branding and discussed with branding executives and/or met people who have had family in the Toy Business who really did not understand how synergies work or which brands will work good together or why. NASCAR is so popular that the Republican National Committee ought to sponsor a car and driver. Just like they should be selling Die Cast Toys of Air Force One, the Presidential Tour Bus, Presidential Limo, Black Secret Service SUVs, Farm animals on the Ranch and action figures of the main players. Many NASCAR novelty and toy items are perpetually out of stock and you can ask anyone, why, because it has managed it's brand very well and it has crossed all areas and social self segregated segments; Rich and Poor, South and North, East and West Coasts. Good branding, very good. Dads like to buy toys they wish they had when they were young, but those toys did not exist yet. Hasbro has made an agreement with 29 NASCAR Drivers. Folks this is big business; but most of all it is smart branding and all of us should stand up and take notes.

John Deere is taking up lots of shelf space in Wal-Mart, quite incredible really. The number of toys is incredible including books and Play ground toys. Think of it. Amazon who sells books sells John Deere and NASCAR Toys and John Deere has developed books teaching kids about farming and life and hard work ethic, exactly what kids need to learn if they are to grow up raise a family, run their own farm take their kids to NASCAR events, hire the Car Wash Guys and eventually buy themselves a Harley Davidson. Let me know when all this starts making sense to you'all.

Kids and Brand Names go together, they always have and also realize that big corporations who wants to continue brand name and sell to the masses must never forget the kids whether they are established Brands and the Largest Corporations in their field. Think of McDonalds "Play Places' as well. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance;

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Business:Branding Articles from
03/22/2018 08:08 AM
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03/21/2018 02:29 PM
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03/11/2018 11:14 AM
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03/09/2018 03:43 PM
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03/09/2018 11:22 AM
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03/05/2018 03:40 PM
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02/24/2018 07:37 PM
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02/24/2018 07:30 PM
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02/24/2018 07:29 PM
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02/23/2018 09:37 AM
Benefits Of Branding Your Personal Umbrella
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02/23/2018 09:37 AM
Advantages Of Customizing Your Umbrellas With Designs
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02/21/2018 09:46 PM
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Visual marketing is gaining popularity because the human brain can consume and retain visual content easily. Technology is really helping us out in exploring how visuals can be used as an effective marketing tool. Ten years ago, it was not easy for a small business to launch a video marketing campaign. Now, even a small company can run a video marketing campaign on a tight budget. Here are some types of visual content that really works, if used properly
02/19/2018 09:44 AM
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02/16/2018 08:05 AM
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In November of 2013, JP Morgan Bank was in a mess and all over the news as it was criminally investigated for manipulating global financial markets. Someone in its marketing team decided to open up JP Morgan for some intended good press--and it went wrong. The tweet read, "What career advice would you ask a leading exec at a global firm?
02/15/2018 07:54 AM
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02/14/2018 10:58 AM
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02/13/2018 02:58 PM
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02/08/2018 08:43 AM
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02/06/2018 11:10 AM
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02/05/2018 04:35 PM
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02/01/2018 03:34 PM
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01/28/2018 01:15 PM
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01/24/2018 08:38 PM
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01/23/2018 02:24 PM
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01/19/2018 02:49 PM
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01/18/2018 09:58 AM
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01/17/2018 08:37 AM
Think About on the Go With Various Business Promo Items
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01/02/2018 08:01 AM
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12/29/2017 11:50 AM
Ways to Choose a New Brand Name for Your Company
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12/20/2017 08:16 AM
How Can CRM Solutions Help to Build Your Brand?
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12/19/2017 09:42 AM
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12/19/2017 08:11 AM
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Experts are of the opinion that within the next five years, almost half of the content will be generated by machines. By observing these trends and accepting them as new opportunities, content marketers and companies will be able to develop truly innovative web experiences which ultimately improve ROI.
12/19/2017 08:00 AM
Why Copycatting Should Be Legal
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12/14/2017 03:45 PM
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12/14/2017 03:43 PM
How Sales, Marketeing, Branding & Digital Dysfunction Are Dragging You Down
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12/12/2017 08:09 AM
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Advertising offers business to reach a large regional or local customer base, there are advertisements like TV ads that can bridge geographical gaps and have a wider audience reach. With advertising, you give more meaning to your brand, especially when you handle it in the correct manner. When creative branding is involved, you end up with unique propositions, and this makes you stand out from the competitors even though you are offering similar products.
12/06/2017 07:57 AM
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12/03/2017 10:44 AM
Why This Nazi Hunter Makes The Skeleton Dance
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11/27/2017 08:23 AM
How Can You Use a Mobile Application to Market Your Brand?
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11/26/2017 07:55 PM
8 Personal Branding Mistakes That Are Hurting Your Business
Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Interestingly, I have noticed more and more corporate surveys are heavily modified with questions about "how do you feel this company represents itself?" Branding and business representation are imperative in today's market. How you come across and are perceived are more important than just a logo and a tag line.
11/26/2017 10:10 AM
The Los Angeles City Logo Needs An Upgrade And Rebranding
The absurdity of political correctness has surely reached its pinnacle in California or so you'd think. In discussing this with a few college students at Starbucks who were studying for their gender studies class we noted that California's image has changed and so to should its tourism advertising and logo. Some cities out here in California have changed their logos over the years, given them some serious rebranding and upgraded graphics. For Los Angeles, it's time, time to get real and have a logo that really reflects what's going on here today. No sense in leading anyone astray, especially when they come on vacation or decide to illegally move here and stay.
11/20/2017 11:53 AM
10 Tips to Deciding Your New Business Name
Naming your business really is the first brick you lay in building your business. It's the foundation on which your entire business will rest. Here are 10 tips remember while deciding on a new business name.
11/19/2017 10:21 PM
5 Steps to a Strong Personal Brand on Social Media
Personal branding in social media is not as simple as most people think. You really need to audit yourself apart from the branding of your business and the branding of your website. It is more personal, and directly interacting with people in a more enclosed and scrutinized medium so be sure you have all your bases covered, including up-to-date profiles and a overall well thought out strategy.
11/13/2017 04:28 PM
Secrets to Creating a Visual Brand Identity That Sets You Apart
Have you taken the time and effort to truly define your brand? A brand just is not about the greatest logo or most visually appealing pictures. Brands define you and your business, promotes professionalism and purpose and builds confidence and rapport with your target audience.
11/13/2017 09:39 AM
The Relationship Between Brands And Influencers
Influencer Marketing is very familiar to marketers, The concept is to build a reputation and visibility for your brand by using the popularity and power of those popular people we call "influencers." Influencer Marketing requires an overtone approach, packed with a lot more variables in order to be successful. Even before, it is hard to get attention, so in this article, we are going to discuss brand's relationship with an influencer. What do brands searching for in an influencer?
11/10/2017 10:17 AM
How to Build Your Professional Brand Using Digital Strategies In The Construction Industry
Are you looking for ways to advance your professional brand in the environmental, engineering or construction industry? In a technology age where employers and industry leaders are using digital platforms to connect, engage and collaborate, establishing a solid presence online is vital to staying current in today's strategies. Being active online will give you the slight edge, separating you from other colleagues in your niche.
11/07/2017 09:55 AM
What Is Viral Marketing And Why Is It Right For Your Brand?
Viral Marketing - what do you think it is? Well, if you have no idea, let us clear it to you. It is one of the common marketing strategies to drive a flood of customers that raise awareness of your brand among more and more people. In simple words, it is a type of marketing that spread like a virus and encourage word-of-mouth that has the power to increase conversion.
11/07/2017 08:34 AM
7 Crucial Elements to Building an Effective Personal Brand
Creating your personal brand is paramount to your entrepreneurial business success. In the old days, one just used a logo without going deeper in how the potential clients relates to you. You have to be more dynamic and strategic in your planning in creating familiarity and trust. Being consistent with high standards is so important. Please read the following article for insights in creating or augmenting your personal brand.
11/07/2017 08:34 AM
Watch the Film Again to Win
Your business, like the football team, competes against an opponent, and today, with the almost universal ability of your customers and prospects to search the internet, you are competing against businesses world-wide. To succeed, you must perform the same type of analysis; develop the same type of plan.

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