How to Create Your Own Mail Order Products

Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select a
mailorder product, select one which:

- appeals to a large segment of the population - is not readily available in stores - is easy to ship by mail - is worthwhile - and a product that lends itself to repeat orders

Most mail order writers will also tell you to try to acquire exclusive selling rights to your product. Most writers will agree that a dealer has a better chance of succeeding in the mailorder business if he has created the product himself.

All of this is certainly good advice. The trouble with it is
that it does not go far enough. It does not tell you HOW to
create a product that is exclusively you own. In what follows,
I would like to show you, step by step, HOW to create your own
mailorder product.

I would like to begin by making a very revolutionary statement.
SELECTION OF A PRODUCT! That may sound like a very strange
statement, but there are three things you must do (if you want
to be successful) before you ever select a product to sell by

FIRST, you must ANALYZE YOURSELF. You will only succeed in
selling a product, or a line of mailorder products if you really
enjoy selling them, if you can be honestly enthusiastic about
them, and if they are products you yourself would honestly want
to buy.

SECOND, you must SELECT YOUR MARKET. Once you have analyzed
yourself, you will want to sell to people who have interests
similar to your own. Only then will you be comfortable in your
mailorder business.

THIRD, you must thoroughly ANALYZE YOUR MARKET. Before you
ever select a product, you should KNOW what your market is
buying, what it would like to buy, if available, and what it
will buy form you, in the very near future.

Once you have analyzed yourself, selected your market, and then
thoroughly analyzed your market, you will have no trouble
selecting or creating a product to sell by mail. It will almost
select you! Now, let's go back and study these three steps, one
by one.


To help you understand yourself, sit down and, as honestly as
possible, write out your answers to the following questions:

1. When I go to a newstand, what kind of magazines appeal to ME?

2. What kind of books do I really like to read?

3. When I daydream, what do I daydream about?

4. What do I do with my free time? (How do I spend my
evenings? What do I do on weekends?)

5. What do I do on my vacation?

6. What one subject interests me more than any other subject in the world?

7. If I didn't have to work for a living, how would I spend my

8. If I could go back to college, what subjects would I take?

9. What kind of products do I like to purchase by mail?

Once you have HONESTLY answered all these questions, you will
see an amazing pattern emerging. When you have finished, pay a
visit to your local library. Go to the Reference Desk and ask
to see the latest edition of the WRITER'S MARKET. Sit down and
study the Table of Contents, which lists all the main categories
of magazines currently being printed. Decide which CATEGORY
interests you beyond all others. It is in that mailorder market
that you will be most at home . . . and it is there that you
will be most successful

Now go back to the Reference Desk and ask for two other
publications. Either one will provide you with the information
you need. They are:


I, of course, have no idea what your interests really are, but
let us, for the sake of illustration, say that you have a
compelling interest in Astrology. With a little search in the
Standard Periodical Directory, you will find the name and
address of at least a dozen or so Astrology magazines. In
Ulrich's you will find even more, since it lists magazines
published in foreign countries as well.

Jot down the names and address of each and every publication.
Write to each of them, on your letterhead if possible. If you
don't have a letterhead, you will still hear from most of them.
Tell them you are starting a mailorder business, specializing in
Astrological products, and ask them for a sample copy of their
publications, along with their ADVERTISING RATES.

When you start receiving your sample copies, save them . . . and
save the advertising rate cards. They will be invaluable to you
in the future.

While you are waiting for these to arrive, go to the nearest
second-and magazine store and buy a few dozen old astrology
magazines. (The cost? Probably a dime apiece!) Get as many
different magazine titles as possible and be sure to get copies
with MAIL ORDER ADS in them. Issues that are ten or fifteen
years old will be valuable to you, but also try to obtain some
of the more current issues. You are now ready to start . . .


Start a notebook. Pick up one of the magazines which you have
purchased at the second-hand magazine store. Read the first ad
. . . every line of it. Read it slowly and carefully. When you
have finished reading it, see if you can describe what is being
sold in five words or less. If you can't, go back and read it
again. If you can, record your description under one of three
headings in your notebook:

• Merchandise
•- Information
•- Service

All mailorder offerings come under one of the three headings
listed above. If the ad was for an Aquarian Necklace, it should
be listed under Merchandise. If it was for a treatise on Flying
Saucers, it should be listed under Information. If it was an
offer to chart your horoscope, it should be listed under Service.

After you have analyzed the first ad, go on and study the next
ad. Continue until you have thoroughly analyzed every single ad
in the magazine, including the classifieds. When you are
through, you will have three lists:

- A list of Astrological Merchandise for sale
- A list of Astrological Manuals (Information) for sale
- A list of Astrological services for sale.

As you read, watch for:

UNDEVELOPED IDEAS -- Especially in older issues, you will
find really good ideas that were, for one reason or another,
never developed. Perhaps the originator lost interest or didn't
have the capital to develop his idea. He may have died or he
may have run off with a chorus girl from Las Vegas and forgotten
all about the mail order business. If you can develop the idea,
you have a mail order product.

WHOLESALE SOURCES -- Watch for ads that say "Dealers Wanted"
(in more current issues, of course). Here may be the perfect
source of mailorder products for you.

STUDY THE ARTICLES -- They will show you what the readers are
interested in and they will give you clues as to what the
readers want to buy. Remember the articles are doing two things
-- they are printing articles about subjects which the readers
are already interested. But they are also CREATING NEW
INTERESTS in the minds of the readers. CAN YOU CREATE A PRODUCT

You will be amazed at what you will discover when you read
magazines from the viewpoint of a mailorder man!

While researching this manuscript, I analyzed three totally
different magazines from the viewpoint of a mailorder man. I
would like to share some of my findings with you. Don't worry
if the fields are different from those which interest you.

The first magazine which I analyzed was ASTROLOGY - YOUR DAILY
HOROSCOPE, December 1975. I would like to begin with the
Merchandise Offerings.


The first ad is for personalized stationary. Any mailorder man
knows you can sell personalized stationary to any market. But
this dealer took a commonplace product and adapted it to the
Astrological market. Next to the name and address which he
prints on the stationary, he prints the Astrological sun sign
and he calls it ZODIAC STATIONARY.

The next ad is for another very commonplace product -- soap!
You can buy soap in any grocery store. But this soap is
special. It has YOUR ZODIAC SIGN imprinted in it, and it lasts
as long as the soap lasts. Here is another good example of
adapting a commonplace product to the special interests and
desires of your prospective customers.

If you are now selling a product by mail and you would like to
increase you sales, make a list of the kinds of people you would
like to sell it to. (For example, doctors, waitresses, farmers,
gun collectors, etc.) Then go back and ask yourself what you
could do to your product to make it appeal to each individual
group. You'll be amazed at how you can turn commonplace items
into red hot mailorder sellers just by taking the time to put
yourself in your customer's shoes for a while.

The next merchandise offering is for "SEASHELLS FOR VIRGOS AND
SCORPIOS". Brother, this is a fantastic idea. Had this
advertiser offered plain old seashells in an astrology magazine,
his mailbox would probably have been empty. Had he advertised
"Seashells for Astrologers", he MIGHT have gotten a few orders.
But he made his seashells special, exclusive, and very, very
desirable, because they are only for Virgos and Scorpios. He is
catching the attention of one reader out of every six and I
would bet that ad was a mailorder success! Here is an idea
worth remembering. Try to apply it to YOUR product!

Another merchandise offering was a "Hand Bio-Rhythm Computer".
For the past few years, Astrology magazines have been running
article after article on the Bio-Rhythm Theory (i.e. every male
and female person has emotional, intellectual and physical
cycles, which can be predicted in advance). The Astrology
magazines, in effect, have been creating a mailorder market for
this kind of new product. The ad promises, "it reveals your
emotional, intellectual and physical state . . . EVEN BEFORE THE
DAY BEGINS!" This dealer was clever enough to do something
about this new interest. If he had not studied his market, he
could never have discovered the NEED for a Bio-Rhythm computer!


People who read Astrology magazines are very interested in Love,
Money, Success, Power, Miracles, Prayer, etc. One enterprising
dealer has written six "personal guidance" manuals, and runs
full page ads in Astrology magazines, selling them form $2.00 to
$11.00 each! His ads have been running successfully for years.
Back in 1960, when I first became interested in selling by mail,
this dealer was running small ads in mail dealer magazines,
selling mailorder manuals!

Here are some of the other information manuals which dealers
have written and are selling by mail:

- How the Maya Indians Foretold the Future - $15.00

- Powerful Words to Be Recited Daily to End Your Money Worries
- $4.00

- How to Spiritually Heal Your Pets - $5.00

- A Manual on Etheric Astal Projection, written "especially for
the Neophyte" - $3.00

Can you create a WORTHWHILE manual for this market? (I predict
that the first dealer who writes a good manual on Bio-Rhythm
will make a fortune!) If you need ideas for manuals, study the
subjects being offered in the Astrology magazines. Remember --
the readers are interested in those subjects! In the issue of
ASTROLOGY - YOUR PERSONAL HOROSCOPE which I read, the following
information articles appeared. (This is only a partial list.)

"Yearly Forecast for Sagittarians"
"Basic Astronomy for the Astrologers"
"Sybil Leek Analyzes YOUR Dreams"
"How to Make Your Dreams Pay Off"
"How Mercury Inspires Your Creativity"

A study of OLD Astrology magazines will provide you with a
wealth of subjects for New Mailorder Manuals (or folios).


If there is one thing people who read Astrology magazines love,
PROFESSIONALS. Do you have specialized training in the art of
Horoscope Reading? If so, you can sell your services by mail.
Here are some of the headlines form ads offering such services:

- "Let an Expert Discuss YOUR Life!"

- "This Horoscope is about YOU"

- "Now . . . a serious study of YOU!"

- "Now there is a Horoscope written for the TWO OF YOU! . . .
One for you, one for your loved one! It could mean the
difference between a Happy Marriage and a Painful Divorce!"

- "1976 - 1977 - 1978! Is one of these YOUR Year of Destiny?"
(This had been running in Astrology magazines for at least ten
years. Every year, the advertiser simply changes the dates!

Other services being offered in this magazine include:

- Personal Questions Answered by Psychics and Mystics
- Spiritual Readings
- Tarot Readings
- Palm Readings
- Handwriting Analysis
- Questions answered through Astro-Extra Sensory Perception

Are you trained to offer such services through the mail? Or are
you interested in receiving such training? (You will find many
such offers to train you in a newstand magazine called FATE.)
If you answer is Yes . . . this is where you should begin your
mailorder career.

The next magazine I analyzed was the November 1975 issue of
FIELD AND STREAM. Since this magazine is aimed at two mailorder
markets, hunters and fishermen, I analyzed only those ads
pertaining to Hunters.


Men who hunt for wild game spend a lot of money on their hobby.
They buy top quality hunting clothes. (Who wants to go hunting
in a CHEAP pair of jungle boots?) They spend a lot of money on
their guns, their hunting knives, and on top quality binoculars.
There are several dozen well-established mail order companies
selling this kind of merchandise to hunters. If you ar planning
to establish a one man mail order operation, you would be well
advised not to try to compete with these companies. Instead,
look for something unique that a hunter can USE, and begin you
mailorder business there.

Here are a few merchandise offerings being made by enterprising

"Deer Hunter's soap" (Bathe in soap scented with the aroma of a
female deer and you will attract a Buck. Only $1.50 per bay!)
Notice how a smart dealer ADAPTED a commonplace item to a
specialized market. Notice too, that he adapted it to ONLY ONE
offered it to deer-hunters! If you are a deer-hunter, you would
notice that ad!"

"Curtain rods for HUNTING Vans - $3.95 a pair." (Sure, you can
buy curtain rods in any dime store, but not curtain rods for
HUNTING VANS! Another excellent example of taking a commonplace
item, adapting it to a specialized market, and creating a new
mailorder product.

Also offered:

- Gun cleaning cloths (10 for a dollar)

- Brass Nameplates for HUNTING DOGS (not for just any old dog!)

- ID Tags for Your Hunting Dogs

- Handwarmers and Bodywarmers (Boy, could you use these when
you get lost in the snow!)

- There was a small classified ad offering "Fish and Game
Rubber Stamps." I hope this dealer got a lot of orders, but if
he didn't, I suspect it was because his offer was too general.
First of all, it would have sold better with an illustrated
display ad. But even better . . . let us go back to the Virgo
and Scorpio concept above. How about rubber stamps for Coon
Hunters? Or for Pheasant Hunters? Or rubber stamps for
Taxidermists? You will always get more orders if you direct
your ad to specific people.


Frankly, I was amazed at the amount of Information Folios being
sold to Hunters. Here are some examples:

"How to Build Your Own Gun Cabinet"

"Duck Calling Instructions" (30 minutes on tape!) A lot of
information, in every field, is now being put on cassette tape
and sold by mail. If you would rather talk than write, this
could be an aspect of mailorder selling for you to consider.

"Chart showing Life-size Tracks of 38 Animals in the Adirondack
Mountains" (Incidently not all information is written. A lot
of people buy plans, diagrams, etc. To digress, recently a
dealer advertised plans to build your own flying saucer

"How to Build Box Traps - $1.00"

"My Secret on Coon Trapping, after 50 years. Guaranteed, $1.00"

"Mount fish for Fun and Profit - Easy instructions - $1.00"

"Tan Your Own Hides - Hair on or off - Complete, easy to follow
instructions and Formulas - $1.00"

"Build (meat, fish, sausage) smoker! Inexpensive, protable..
.. easy plans, $1.00"

"Wild Game and Fish Recipes - Deer, Bear, Rabbit, Trout, Salmon
and dozens more - $1.00"

Can you write an information manual for hunters? Can you tell
him how to shoot ducks? Or how to hunt buffalo? . . . Or what
to do for snake bites? . . . Or how to sign up for a Big Game
Safari in the wilds of Africa? If you can, write a good manual
(or put it on tape!) and sell it by mail!


Unlike the readers of Astrology magazines, Game Hunters don't
give a damn about being analyzed or counselled! But if you can
teach his hunting dog how to chase a bear up a tree, then he
will probably pay you for your services. Can you repair his
gun? Or can you stuff and mount his catches? If so, you can
build a mailorder business offering such services.

The final publication analyzed was the WRITER'S DIGEST of
November, 1975.


If you are interested in the craft of writing (or if you have
done well in creative writing classes) you might decide to build
a mail order business catering to the needs of hundreds of
thousands of persons who dream of becoming professional writers.
here are some of the merchandise offerings being made to

- "Copyright and Related Laws for Writers"

- "Grants and Aids to Individuals in the Arts - 1500 Sources."
(What writer isn't looking for a grant?)

- "I receive checks every week for features, fillers, news.
Free details."

- "Gagwriters Guide"

- "Secret Way to Make Money Writing - $2.00"

- "Make Money Writing Fillers! Up-to-Date Filler Directory."

- "International Directory of Little Magazines and Small

If you can produce an information manual showing writers how to
write better, or how to sell their manuscripts, then write it
and sell it by mail. You will have CREATED a new mailorder
product! (To get ideas for subjects of interest to writers,
study the articles in such publications as the Writers Digest,
The Writer, Saturday Review, etc.)


Some of the largest mailorder business in the world sell
correspondence courses teaching people how to write for a
living. There are also a dozen or more large printing companies
(called "Vanity Publishers" in the trade) whose sole business is
printing books for authors, whose works have been rejected by
the regular publishing houses.

If you are a serious literary person, with a gift for writing,
you could very possibly establish a business offering your
services to writers. Here are some of the services which were
being offered in the November 1975 issue of Writer's Digest:

- Literary Counseling
- Literary Criticism
- Literary Editing
- Short Story Evaluation
- Manuscript Analysis
- Article Evaluation (No Fiction)
- Ghost Writing
- Newspaper and Magazine Reference Service (Authors often need
such a service.)
- Manuscript Typing

Are you qualified to offer any of these services by mail? If
you are, you have found a service to sell by mail! If you are
not now qualified, why not acquire professional training . . .
and then offer your services by mail?


I realize that I have just touched the surface of three
different mail order markets. There are hundreds of other mail
order markets for you to explore! Analyze yourself and then
select the market that is best for you.

Study your market thoroughly . . . AND NEVER STOP STUDYING IT.
Most successful mailorder people read dozens of magazines every
month. They KNOW what their customers are thinking about, what
they need, and what they will buy.

Successful mailorder people are interested in the NEEDS and
WANTS of their customers FIRST. They understand that if they
concentrate on those, profits will flow naturally. Those who
think only of profits soon pass by the wayside.

In the beginning of this manual, I asked you to write to every
magazine in your chosen field. Subscribe to as many as possible.
When you have created your first product, then start
advertising in those magazines (which is why I said to keep
their rate cards.) Never run an ad unless you can run it in
three consecutive issues. Then CONTINUE running it for as long
as it continues to produce new customers for you. Slowly add
new (but related) items to your line. Whenever possible, expand
your business by inserting your ads in new publications.

Remember these simple guidelines:

- DON'T COPY ANYONE ELSE! You are a unique individual.
Express your own individuality in your Mail Order business.




Copyright by DeAnna Spencer 2004

This article may be reproduced and redistributed freely on the Internet as long as the resource box remains intact.

DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting
To thank the publishers/webmasters that use my article, I offer
one free solo ad. Simply fill out the contact form on my contact
page listing the url it was used on or sending me a copy of the
ezine it was used in. Once I confirm the location of the article,
then we can make arrangements for the solo ad.
Note to publisher/webmaster: Feel free to remove the part about the solo
ad when you get ready to publish the article.

More Resources

Business:Branding Articles from
12/12/2017 08:09 AM
Reaching a Wider Base With Promotional Aids and Inflatables
Advertising offers business to reach a large regional or local customer base, there are advertisements like TV ads that can bridge geographical gaps and have a wider audience reach. With advertising, you give more meaning to your brand, especially when you handle it in the correct manner. When creative branding is involved, you end up with unique propositions, and this makes you stand out from the competitors even though you are offering similar products.
12/06/2017 07:57 AM
How To Profit From A 5,000 Year Old Persuasion Mechanism
My wife's sister got married yesterday. It wasn't your ordinary wedding. See, she's orthodox Jewish, kind of like the crowd you see in Brooklyn.
12/03/2017 10:44 AM
Why This Nazi Hunter Makes The Skeleton Dance
Martin Scorsese is a freakin' genius. He's also a total nutjob, which makes him that more interesting. Why?
11/27/2017 08:23 AM
How Can You Use a Mobile Application to Market Your Brand?
This article is going to guide you on using an effective mobile application as a potential tool to promote your brand in the competing business market. Traditional marketing is pretty much expensive and promoting the brand through normal advertising is what everyone else does!
11/26/2017 07:55 PM
8 Personal Branding Mistakes That Are Hurting Your Business
Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Interestingly, I have noticed more and more corporate surveys are heavily modified with questions about "how do you feel this company represents itself?" Branding and business representation are imperative in today's market. How you come across and are perceived are more important than just a logo and a tag line.
11/26/2017 10:10 AM
The Los Angeles City Logo Needs An Upgrade And Rebranding
The absurdity of political correctness has surely reached its pinnacle in California or so you'd think. In discussing this with a few college students at Starbucks who were studying for their gender studies class we noted that California's image has changed and so to should its tourism advertising and logo. Some cities out here in California have changed their logos over the years, given them some serious rebranding and upgraded graphics. For Los Angeles, it's time, time to get real and have a logo that really reflects what's going on here today. No sense in leading anyone astray, especially when they come on vacation or decide to illegally move here and stay.
11/20/2017 11:53 AM
10 Tips to Deciding Your New Business Name
Naming your business really is the first brick you lay in building your business. It's the foundation on which your entire business will rest. Here are 10 tips remember while deciding on a new business name.
11/19/2017 10:21 PM
5 Steps to a Strong Personal Brand on Social Media
Personal branding in social media is not as simple as most people think. You really need to audit yourself apart from the branding of your business and the branding of your website. It is more personal, and directly interacting with people in a more enclosed and scrutinized medium so be sure you have all your bases covered, including up-to-date profiles and a overall well thought out strategy.
11/13/2017 04:28 PM
Secrets to Creating a Visual Brand Identity That Sets You Apart
Have you taken the time and effort to truly define your brand? A brand just is not about the greatest logo or most visually appealing pictures. Brands define you and your business, promotes professionalism and purpose and builds confidence and rapport with your target audience.
11/13/2017 09:39 AM
The Relationship Between Brands And Influencers
Influencer Marketing is very familiar to marketers, The concept is to build a reputation and visibility for your brand by using the popularity and power of those popular people we call "influencers." Influencer Marketing requires an overtone approach, packed with a lot more variables in order to be successful. Even before, it is hard to get attention, so in this article, we are going to discuss brand's relationship with an influencer. What do brands searching for in an influencer?
11/10/2017 10:17 AM
How to Build Your Professional Brand Using Digital Strategies In The Construction Industry
Are you looking for ways to advance your professional brand in the environmental, engineering or construction industry? In a technology age where employers and industry leaders are using digital platforms to connect, engage and collaborate, establishing a solid presence online is vital to staying current in today's strategies. Being active online will give you the slight edge, separating you from other colleagues in your niche.
11/07/2017 09:55 AM
What Is Viral Marketing And Why Is It Right For Your Brand?
Viral Marketing - what do you think it is? Well, if you have no idea, let us clear it to you. It is one of the common marketing strategies to drive a flood of customers that raise awareness of your brand among more and more people. In simple words, it is a type of marketing that spread like a virus and encourage word-of-mouth that has the power to increase conversion.
11/07/2017 08:34 AM
7 Crucial Elements to Building an Effective Personal Brand
Creating your personal brand is paramount to your entrepreneurial business success. In the old days, one just used a logo without going deeper in how the potential clients relates to you. You have to be more dynamic and strategic in your planning in creating familiarity and trust. Being consistent with high standards is so important. Please read the following article for insights in creating or augmenting your personal brand.
11/07/2017 08:34 AM
Watch the Film Again to Win
Your business, like the football team, competes against an opponent, and today, with the almost universal ability of your customers and prospects to search the internet, you are competing against businesses world-wide. To succeed, you must perform the same type of analysis; develop the same type of plan.
11/06/2017 12:16 PM
Building Your Personal Brand: Are You Qualified or Disqualified by Your Internet Presence?
When building your personal brand, it is vitally important to consider the quality of content you publish about yourself. It has the power to hinder or promote you.
11/03/2017 02:42 PM
What Are the Challenges When It Comes to Branding?
Branding is NOT easy! It is not just about giving a name or attractive logo or slogan. It is one of the most challenging tasks you will ever face as a small business owner.
10/31/2017 08:41 AM
Git Along Little Doggie, Git Along
A well-marketed brand is the reason why buyers come back rather than go elsewhere because it makes your product or service unique. Branding is an important communication tool to impress your customers and prospects with a difference and the reason why they should return.
10/27/2017 03:11 PM
7 Ways to Increase Your Likeability
Can likeability be taught? I believe it can. I spent over 15 years teaching rapport building and connection in the retail industry. Every time I went into a situation where sales needed to be lifted, I focussed less on the dollars and more on the staff and how they connected with people. As a result, in one store the turnover doubled in 12 months.
10/27/2017 03:11 PM
Why Be Your Industry Influencer? Business Growth Leveraging Your Personal Brand
Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.
10/27/2017 03:10 PM
How to Attract New Clients and Increase Sales From Your Personal Brand Through Speaking
Public speaking is a golden ticket to creating awareness and generating leads. It's where you can truly let your personality and expertise shine. It's also great for gaining an insight into your audience's problems, which is crucial for refining your services. Yet surveys about people's fears commonly show that public speaking is at the top of the list!
10/27/2017 03:10 PM
The Underestimated Power of Content Curation for Personal Branding
Content curation in social media provides the same influence. A Content Curator is a bit like a museum curator. If you think about a Museum Curator they decide on all the artefacts that are going to go into the museum for people to come and see. Their job is to research and know what they're looking for so the customer will come to the museum. The curator's knowledge, expertise, and experience is the most valuable skill to make it work. So as a Content Curator your skill is highlighted by the content you share in your social media.
10/27/2017 03:08 PM
Leading Female Experts and Personal Brand: Who Do You Influence?
To be an influencer you don't have to be in Time Magazine or have thousands of followers on social media. In fact, it's not even about you. All that matters is who you influence and what impact you can make.
10/26/2017 08:05 AM
4 Facts That Reflect the Significance of CRM in Brand Enhancement
While brand management is one of the indispensable parts of business strategy, this article takes an attempt to describe how a robust CRM software system can help companies in the brand building. In the today's fast-paced business ecosystem that is characterised by cut-throat competition, brand name building is a prior goal of businesses.
10/23/2017 10:09 AM
Influencer Marketing: Deep Understanding and Its Basics
We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there's also what we call "hot issue", there are lots of effective methods spreading online and "Influencer Marketing" is the one who raised up and outstands among them.
10/19/2017 03:11 PM
10 Most Valuable Brands in the Middle East
According to Brand Finance's Middle East 50, (The yearly provide details regarding the world's most important Middle Eastern brands), 2017 sees a sensational shift in the most important brands in the Middle East. There are the top valuable brands in the Middle East.
10/19/2017 02:59 PM
Things You Need To About ORM Services
We all often get cautious when people judge us for something that we are not. Same for businesses, they do not like to compromise their image over the web.
10/16/2017 09:59 AM
Creating a Brand for Your Business Startup
Creating a brand takes into account all the aspects of your business to craft a message that is memorable as well as indicative of what you do. It signifies who you are, what you stand for, and can make a difference in the decisions you make now and into the future.
10/11/2017 03:47 PM
39 Reasons Why I Left The Corporate World & Became A Personal Brand
People always ask me why did I leave the corporate world, a stable career and a lifestyle where I could earn money and power - into a lifestyle that was totally filled with risk. Here are my reasons to explain myself - Why I left the corporate world and become a Personal Brand.
10/10/2017 09:38 AM
Storytelling - How Important Is It To Your Brand?
Storytelling is an invaluable component to Brand Building. Many entrepreneurs, business owners, CEOs, corporate heads, have no knowledge or experience of how this storytelling can evolve.
10/09/2017 03:42 PM
Reputation in the Digital World
Online reputation management, abbreviated as ORM, deals with the online reputation of your company's name which you want to improve or restore. It helps to eliminate all the negativities about the brand and replace them with positive material which helps in building the trust of the customers. Customers often like to depend on brands with positive reviews and comments on the social media than other sites which is why it is important to have a good brand reputation.
10/04/2017 12:22 PM
How To Copyright a Logo Design
In this article, you'll get to know about the difference between copyright and trademark and the method of registering the copyright on your logo design. I'll also list some laws that every graphic designer should know.
10/04/2017 08:05 AM
3 Popular Types of Custom Umbrellas
Umbrellas are useful for much more than giving protection on rainy days. They make a very effective promotional item that is easily customized with a specific design, logo, or message.
10/03/2017 02:35 PM
Building Your Powerful Personal Brand on Social Media
As a CIO, you need to have a powerful personal brand if you want to stand out from your peers and colleagues. This has technically always been the case, but it has never been more important than it is now. Fortunately, it's also never been easier than it is now thanks to social media. Sites such as Twitter and LinkedIn are most popular with CIOs. These sites allow you to build an online presence that can have a positive effect on your professional career. It can also help you gain influence with your key audiences and that's something that will always help you in the business world.
09/28/2017 08:09 AM
Why Does The Left Hate The World's Largest And Most Well Known Fast Food Restaurant?
Most people who know the story of Ray Kroc are totally amazed that he started to build the restaurant chain while he was in his 50's and he proceeded to change the way America consumed food, and built the world's largest fast food restaurant. Today, we all recognize the Golden Arches. Not long ago there was a great Hurricane and flood in Houston and on the ground in one of the towns in the aftermath laid a set of golden arches which had fallen - everyone watching knew immediately what they were. The brand that Ray Kroc created is perhaps the most well-known franchise brand in world history.
09/27/2017 09:06 AM
5 Tips for Increased Sales at Your Point of Purchase
This article is about the tips to increase sales at any point of purchase through which one can attract the customers for impulse buying.Here, POP is a point or a place (like a mall, a market, a cash counter or a city) where customers tend to make their purchase.
09/26/2017 08:56 AM
Top Reasons Why Fridge Magnets Are One Of The Powerful Marketing Tools
A Fridge Magnet which is also considered as the refrigerator magnet is a kind of ornament, which is mainly used to post items like a shopping list, important notes or reminders on the door of a refrigerator. They are also used for the purpose of decoration because of their beautiful, artistic and attractive design and look.
09/21/2017 09:48 AM
Influencer Marketing Platforms
A lot of marketers around the world are searching for ways to connect with their audiences in an effective and greater way. It's becoming very clear that most of the consumers trust their co-consumers than brands. Meaning, the great and genuine power lies with the customers, which is why Brands need to adapt their marketing strategies in order for them to create better experiences for their audience.
09/16/2017 10:05 AM
How to Deal With a Brand Identity Crisis
Branding plays a great role in the success of any business. This article is about the brand identity crisis that companies face.
09/14/2017 03:38 PM
Brands, Lifestyles, and Complications for Consumers
After discussing branding and advertising with a professional in the marketing field, I looked into the complicated trends of popular advertising. I look into the issues surrounding the recent Taco Bell commercial entitled "Graduation Day" as well as its implications for consumers.
09/10/2017 12:22 PM
3 Ways a Strong Personal Brand Propels Your Career Success
A personal brand helps you to show the best version of yourself to the world. It dresses you up, brings your strengths into sharp relief and influences people to give you a chance, which they may not have done otherwise. Read this article to understand how to do it right, and brand an authentic version of you, grounded in your own actions and track record.
09/08/2017 07:53 AM
Brand Names Need Upgrading Every Decade Or So - Case Study
Rebranding is important for the modern corporation, but it's a risky venture indeed. If you do it wrong, you will lose brand loyalty, and make consumers and your best customers think, WTH? If you do it right you open your brand up to a whole new demographic and decades more of positive goodwill growth. It's a high-risk, high-reward activity. The other choice is not to do anything and sit back on your laurels and hope your brand can carry you into the future without losing its luster. Some brands are able to get away with this, not many. Let's discuss this.
09/07/2017 10:57 AM
What Makes Hair Packaging Boxes So Special?
Hair packaging boxes give something extraordinary feel to the hair extension brands and make a better image of the product among the consumers. These boxes give plenty of space for packaging and give a nice choice for their presentation.
09/06/2017 03:22 PM
How to Turn a Dejected Customer Into a Valuable Resource
Customer service is essential for a brand to thrive its business, with the growing responsiveness of public, owing to social media platforms. Therefore, it is important for customer service executives of a company to live up to the expectations of their customers.
09/05/2017 12:13 PM
Your Logo Is Not Your Brand
Your brand is the sum total of how people experience your company. It is their thoughts and feelings about your brand, and their interactive experience with it in all ways. Your brand is meant to set you apart. It should make people remember you, your company and your offerings, and feel attracted on all those levels.
08/30/2017 04:27 PM
Case Studies and the Building Blocks of Your Brand Story
A perennially engaging way to tell clients and prospects about you and your business venture is to spin a good story, ideally one that contains a compelling case study that spotlights your problem-solving ability, creativity and expertise. Everyone enjoys and remembers a good story; they usually feel connected in a positive way to people who tell them well. Expert storytellers have the ability to captivate an audience and gain their trust.
08/29/2017 10:08 PM
It's Easy to Promote on "Low Price," But For Success, Add "Value"
While low price will usually generate sales volume, unless you can figure out how to decrease unit cost at the same time, you lose margin and, (trumpets blaring here) the customers you gain on low price will often defect when a competitor offers an even better (and lower) price. If you want to retain your customers you might be better off promoting "Added Value". Satisfaction instead of lowest price dominates retention and in fact, value-added products or services often command a higher price that customers are willing to pay. Use the following examples as idea stimulators to increase the value equation for your business.
08/28/2017 12:47 PM
Making Your Brand More Likable on Social Media
Your brand's likeability is an extremely important aspect of your business' overall success. When it comes to how you present your brand through social media, there are certain ways to communicate for positive results and they are definitely worth trying because they work and you will be able to bring your business to the next level.
08/25/2017 08:30 AM
What Trends Will Custom Packaging See In 2017?
The word trend has various meanings. The overall direction in any aspect of life can also be called as a trend. Basically, a trend that generally moves higher called "uptrend" and the one that moves lower is called "lower trend". There are a lot of mystifying things in trends. Some are from last four years and other just come and go in a few weeks. Some shift and evolve with time while some leave the scene as they enter. In 2017 packaging will continue to be a basic tool to make any brand successful, improve sales and earn customer's loyalties.
08/23/2017 04:37 PM
Share a Message About Your Business With Ease
You don't always have to go with big ticket marketing methods to get your business noticed. Sometimes, the best return comes from the smaller and inexpensive items you put out there. For example, promotional keyrings offer a very easy way to reach people and for them to see your business details daily. In order for them to put it on their set of keys, it needs to be appealing.
08/23/2017 04:37 PM
Get Your Business Name Out There With Pens
No matter where people go or what type of work they do, they need to have a great pen to write with! You can get your business name out there with custom promotional pen products.

More Branding Information:

Related Articles

Branding Mistakes - Brand Identity Guru
1. It "sells itself.
Branding Your Business To Make More Money
Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you.
The Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else.
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.
Living Your Brand on the Web - Part 2
Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand.Tweak #1: Your Signature FileA signature file is the simple text that, once activated is attached to your email automatically.
Mascots - The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness".
Extreme Makeover - Small Business Edition
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves.
Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad.
Britney Spears Branding
How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps.We've all heard of branding, but do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand?Once you've created a name, built successful marketing campaigns and gotten people to know and like who you and your company are don't stop there.
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.
Brand Your Name!
Have you ever thought about branding your name? Does the idea sound too egotistical for you or does it make good business sense? Let's examine personal name branding and how it can help you achieve the recognition you need for your business and put you quickly on the path to success!Promptly upon receiving my layoff notice from my position of nearly eleven years, I decided I needed to venture out on my own. I formed a limited liability company and named the concern after my name.
Why Should I do Business With You?
It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.
Create a Niche: Stoke Your Market With Affiliate Branding
Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugged competition you can still beat the system.
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap?Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift!And why do you do that? Because there's comfort in familiarity and you know what you're getting when you buy it.
Speech on Branding from a Franchisor Founder
I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?Well obviously this is a group of marketing students. And it almost sounded as if I was being tested on an essay question.
Build Brand Identity - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood.
Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable.