Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in most business circles.

The website was basically a bulletin board for people to rant about other companies. The posting about my website started out with the subject, 'Is this website just a little too slick?' The postings went on to say that my website had a lot of sizzle, but no steak.

My first thought was, 'How dare they say something so rude after I worked so hard on my site. Are they trying to say that my business has no substance? They know nothing about me and what I do. I can't believe they would attack MY business image.'

You see, those of you who have met me know that I am a small business image consultant. I work on everything from customer service to documentation and training. Basically, all the behind-the-scenes things that affect the business image. How could MY website have a bad image?

Then I took a step back. And, with a huge gulp of reluctance, I admitted to myself that they were right. Earlier that week, I had started to redefine my business services. Small business image consulting no longer 'fit' the real me. And somehow that was showing through on my website. It WAS a bit too slick. It was not getting to the essence of what I wanted to say.

Instead of just changing my website, I decided to take on a more important endeavor. I took a look at my identity and my brand. I found this amazing book called Make A Name For Yourself by Robin Fisher Roffer. This was the wake-up call that I needed. After pouring over the book, I began to get in touch with my natural gifts.

While documentation has always been a part of my business, it wasn't the part that I 'played up' at networking meetings. Small business image consulting sounded exotic and sexy. It got people talking about customer service and the importance of it. It got me speaking engagements. It got me lots of press. This was all of the sizzle that they mentioned on that bulletin board. But, it didn't get me what I needed most. The steak - more phone calls and emails requesting my services, and ultimately, more satisfaction.

I decided to put my writing services in the forefront. In addition to my technical writing, I now specialize in lengthy documentation and press releases. The process of redefining my business was a scary one. All these feelings of fear and inadequacy appeared. I started to wonder what people would think of the change. Would they think that this was bad for my business image?

Then, I started to wonder how many other business owners are just offering what sounds good. How many of them aren't expressing their natural gifts through their business. How many are afraid to make a change?

None of us should be afraid to redefine our services or to create a brand where there wasn't one before. Now I am more secure in what I do. I am true to myself, my passion, and my gifts. It's a freedom and a liberation that I've never felt before.

My services no longer have an exotic and sexy sound to them. But, at least now I can offer the sizzle AND the steak.


Leila Johnson owns Johnson Solutions Group in Rio Rancho, NM. She acts as Your Virtual Documentation Department. Leila is a versatile writer who works with those small businesses that don't have the time or expertise to handle their documentation. Leila can be reached at 505-896-9379 or through her "new and improved" website at

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Business:Branding Articles from
03/22/2018 08:08 AM
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03/21/2018 02:29 PM
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03/11/2018 05:52 PM
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03/11/2018 11:14 AM
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03/09/2018 03:43 PM
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03/09/2018 11:22 AM
How To Create A Brand - Build Your Brand Development Strategy
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03/05/2018 03:40 PM
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02/24/2018 07:37 PM
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02/24/2018 07:30 PM
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We have all been there, you attend a big event and leave with a bag full of promotional products you simply do not care about. When you are a business owner, you know how much time and money can go into these types of items.
02/24/2018 07:29 PM
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02/23/2018 09:37 AM
Benefits Of Branding Your Personal Umbrella
When it comes to umbrellas, there are a lot of things that we should put into consideration when it comes to branding. The large space on an umbrella is one of the reasons why it is possible to create anything you desire on it. For people with small businesses, one of the easiest means of advertising their products is through the use of umbrellas.
02/23/2018 09:37 AM
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These days, companies and individuals look out for promotional materials that are affordable and easy to impress. One of the gift items that come to mind is umbrella. With the number of designer umbrellas on the market, choosing the right one can take time if it is your first time.
02/21/2018 09:46 PM
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02/19/2018 09:44 AM
What Is a Hashtag? Why Do We Use It?
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02/16/2018 08:05 AM
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02/15/2018 07:54 AM
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02/14/2018 10:58 AM
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02/13/2018 02:58 PM
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02/08/2018 08:43 AM
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02/06/2018 11:10 AM
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02/05/2018 04:35 PM
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02/01/2018 03:34 PM
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01/28/2018 01:15 PM
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01/24/2018 08:38 PM
Social Media-Not?
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01/23/2018 02:24 PM
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01/19/2018 02:49 PM
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01/18/2018 09:58 AM
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In today's time, a bad image of a business in the eyes of its audiences can ruin their presence forever. Online reputation means how an individual sees any business over search engines. If an online business is not authentic in the eyes of users, then the users will not avail their service.
01/17/2018 08:37 AM
Think About on the Go With Various Business Promo Items
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01/02/2018 08:01 AM
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12/29/2017 11:50 AM
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12/20/2017 08:16 AM
How Can CRM Solutions Help to Build Your Brand?
This article is going to guide you on how dynamic CRM solutions can benefit your business and can help you to build a strong brand value. This is an undeniable fact that in today's technologically progressive era, the business market is extremely competing.
12/19/2017 09:42 AM
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12/19/2017 08:11 AM
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Experts are of the opinion that within the next five years, almost half of the content will be generated by machines. By observing these trends and accepting them as new opportunities, content marketers and companies will be able to develop truly innovative web experiences which ultimately improve ROI.
12/19/2017 08:00 AM
Why Copycatting Should Be Legal
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12/14/2017 03:45 PM
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12/14/2017 03:43 PM
How Sales, Marketeing, Branding & Digital Dysfunction Are Dragging You Down
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12/12/2017 08:09 AM
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Advertising offers business to reach a large regional or local customer base, there are advertisements like TV ads that can bridge geographical gaps and have a wider audience reach. With advertising, you give more meaning to your brand, especially when you handle it in the correct manner. When creative branding is involved, you end up with unique propositions, and this makes you stand out from the competitors even though you are offering similar products.
12/06/2017 07:57 AM
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12/03/2017 10:44 AM
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11/27/2017 08:23 AM
How Can You Use a Mobile Application to Market Your Brand?
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11/26/2017 07:55 PM
8 Personal Branding Mistakes That Are Hurting Your Business
Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Interestingly, I have noticed more and more corporate surveys are heavily modified with questions about "how do you feel this company represents itself?" Branding and business representation are imperative in today's market. How you come across and are perceived are more important than just a logo and a tag line.
11/26/2017 10:10 AM
The Los Angeles City Logo Needs An Upgrade And Rebranding
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11/20/2017 11:53 AM
10 Tips to Deciding Your New Business Name
Naming your business really is the first brick you lay in building your business. It's the foundation on which your entire business will rest. Here are 10 tips remember while deciding on a new business name.
11/19/2017 10:21 PM
5 Steps to a Strong Personal Brand on Social Media
Personal branding in social media is not as simple as most people think. You really need to audit yourself apart from the branding of your business and the branding of your website. It is more personal, and directly interacting with people in a more enclosed and scrutinized medium so be sure you have all your bases covered, including up-to-date profiles and a overall well thought out strategy.
11/13/2017 04:28 PM
Secrets to Creating a Visual Brand Identity That Sets You Apart
Have you taken the time and effort to truly define your brand? A brand just is not about the greatest logo or most visually appealing pictures. Brands define you and your business, promotes professionalism and purpose and builds confidence and rapport with your target audience.
11/13/2017 09:39 AM
The Relationship Between Brands And Influencers
Influencer Marketing is very familiar to marketers, The concept is to build a reputation and visibility for your brand by using the popularity and power of those popular people we call "influencers." Influencer Marketing requires an overtone approach, packed with a lot more variables in order to be successful. Even before, it is hard to get attention, so in this article, we are going to discuss brand's relationship with an influencer. What do brands searching for in an influencer?
11/10/2017 10:17 AM
How to Build Your Professional Brand Using Digital Strategies In The Construction Industry
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11/07/2017 09:55 AM
What Is Viral Marketing And Why Is It Right For Your Brand?
Viral Marketing - what do you think it is? Well, if you have no idea, let us clear it to you. It is one of the common marketing strategies to drive a flood of customers that raise awareness of your brand among more and more people. In simple words, it is a type of marketing that spread like a virus and encourage word-of-mouth that has the power to increase conversion.
11/07/2017 08:34 AM
7 Crucial Elements to Building an Effective Personal Brand
Creating your personal brand is paramount to your entrepreneurial business success. In the old days, one just used a logo without going deeper in how the potential clients relates to you. You have to be more dynamic and strategic in your planning in creating familiarity and trust. Being consistent with high standards is so important. Please read the following article for insights in creating or augmenting your personal brand.
11/07/2017 08:34 AM
Watch the Film Again to Win
Your business, like the football team, competes against an opponent, and today, with the almost universal ability of your customers and prospects to search the internet, you are competing against businesses world-wide. To succeed, you must perform the same type of analysis; develop the same type of plan.

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