Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.

Id Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.

Are You Brand Worthy? Are You Brand Worthy? 


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.

Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of anexisting category. Branching takes patience and time.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.

More Resources

Business:Branding Articles from EzineArticles.com
02/21/2018 09:46 PM
Types of Visual Content That Really Work
Visual marketing is gaining popularity because the human brain can consume and retain visual content easily. Technology is really helping us out in exploring how visuals can be used as an effective marketing tool. Ten years ago, it was not easy for a small business to launch a video marketing campaign. Now, even a small company can run a video marketing campaign on a tight budget. Here are some types of visual content that really works, if used properly
02/19/2018 09:44 AM
What Is a Hashtag? Why Do We Use It?
A hashtag is a label, used in context to information on social media sites, which makes it easier to find information when it comes to a specific topic or theme. It narrows down the search and saves the user from excessive information download.
02/16/2018 08:05 AM
Don't Flash a Light On Your Brand Problems
In November of 2013, JP Morgan Bank was in a mess and all over the news as it was criminally investigated for manipulating global financial markets. Someone in its marketing team decided to open up JP Morgan for some intended good press--and it went wrong. The tweet read, "What career advice would you ask a leading exec at a global firm?
02/15/2018 07:54 AM
How To Turn Your New Business Into A Successful Brand
A brand is actually the image a company or business firm holds on its products, services, staff, their uniforms, their styles of service and even their advertisement techniques. All these sum up to be the experiences your clients might have with your business firm or your company. A well-known and good brand takes care of this experience that its customers might have with it and also struggles to develop trust and integrity between the two. The importance of this point must be realized that the life, as well as the prosperity of your brand, depends on what your company does and the way it does so. This includes every kind of interaction that you have with your clients involving the content you put on your website and on all the social media forums like Facebook, Twitter, Instagram, Snapchat, etc.
02/14/2018 10:58 AM
Growing Fashion Brands in India and What Makes the Apparel Industry So Lucrative
The fashion industry is among the fastest growing industries in the world today. Since time immemorial, change has been the sole factor that has remained constant. Currently, the fashion industry of India is considered to be of a dynamic nature. Due to the increase in fashion conciousness among Indians over the last few decades, the fashion industry has experienced a boom. Starting from the middle aged home maker to the funky college youth to the top notch posh populace, everyone has developed a definite fashion sense which is not only distinct but classy.
02/13/2018 02:58 PM
Importance of Custom Branding Packages for Overall Business
Another indispensable feature of brand identity lies in the flexibility and adaptability to roll out advancements and progressions. Custom Branding allows brands to stay current and prominent, with options for acclimation to keep the shopper lured. Branding is a significant advertising guideline and should make a company more identifiable, and in turn, allows the brand to perform remarkably well in the competitive market.
02/08/2018 08:43 AM
The Importance of a Brand Audit to Keep Your Business
Brands just like any other things in the world come and go. Brands like humans have their own lifespan. Some may last for months and some fade away. This is a sad reality that businesses and organizations should take into account.
02/06/2018 11:10 AM
How to Dominate China As a Marketer - An Advice From an Insider
How to find a career in China, get featured on Forbes and use LinkedIn to its full potential. The story of Olivia Plotnick.
02/05/2018 04:35 PM
Making Your Brand Stand Out in a Tough Market
There are many different ways that you can make sure that your brand stands out among your competitors. You may be doing well in that particular area but there are always other ways that you can differentiate your brand even more for greater and greater success.
02/01/2018 03:34 PM
How to Create a Business in a Brand
These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive.
01/28/2018 01:15 PM
How Killing Your Business Can Make You Successful
When your old blog crashes and burns, don't rebuild it... Build it better. Rebuilding focuses on what was, and you don't want what you had. You want something better. So much better.
01/24/2018 08:38 PM
Social Media-Not?
It is now standard operating procedure for business owners and other self-employed professionals to have a visible presence on one or more social media platforms, in addition to a website. We've internalized the assumption that there is no way to launch and sustain a viable business without an active online presence spread over an array of channels. But what is the demonstrable ROI of this activity? Do these tactics build and enhance your brand, generate leads, or result in sales? Beyond a certain point, I respectfully submit, social media as it is typically used produces very little beyond siphoning off a chunk of scarce time and money.
01/23/2018 02:24 PM
5 Tips to Establishing Your Digital Identity
Learn how to establish your digital identity and presence on social media platforms. Following five easy steps will help you identify which social media platforms are the right fit for your business.
01/19/2018 02:49 PM
Preventing Your Brand From Getting Hijacked
Brand names are known as 'Trade Marks' and the names of enterprises are known as 'Trade Names'. Awareness In order to prevent one's logo, brand name/mark etc. from being misused by another, it is essential to be aware of the existence of such misuse in different areas and jurisdictions.
01/18/2018 09:58 AM
Future Trends to Watch With an ORM Company
In today's time, a bad image of a business in the eyes of its audiences can ruin their presence forever. Online reputation means how an individual sees any business over search engines. If an online business is not authentic in the eyes of users, then the users will not avail their service.
01/17/2018 08:37 AM
Think About on the Go With Various Business Promo Items
Consumers love to receive travel promotional items, they give them a convenience they can count on when they go out of town for work or for business. However, this is also an amazing marketing opportunity for you.
01/02/2018 08:01 AM
Partners In Crime or Brothers In Arms?
"... and though they hurt me so bad, in the fear and alarm... you did not desert me, my brothers in arms" Dire Straits - As one year ends and another begins, I listen and read the predictions of the direct response marketing industry leading professionals (the kind of marketers that have been around for more than a decade, not the flaky "gurus" on Facebook) for the new year.
12/29/2017 11:50 AM
Ways to Choose a New Brand Name for Your Company
What do you think is the key difference between SMEs (small and medium scale enterprises) and large scale enterprises? Why a SME fails to sustain through risks and challenges unlike a large enterprise? Well, the work culture matters.
12/20/2017 08:16 AM
How Can CRM Solutions Help to Build Your Brand?
This article is going to guide you on how dynamic CRM solutions can benefit your business and can help you to build a strong brand value. This is an undeniable fact that in today's technologically progressive era, the business market is extremely competing.
12/19/2017 09:42 AM
Create A Successful Inhouse Marketing Series For A Global Audience On A Shoe-String
This article will help you launch a new online marketing strategy. It is a strategy on a shoe-string. A successful talent search can also be evolved.
12/19/2017 08:11 AM
Trends That Will Reshape Content Marketing
Experts are of the opinion that within the next five years, almost half of the content will be generated by machines. By observing these trends and accepting them as new opportunities, content marketers and companies will be able to develop truly innovative web experiences which ultimately improve ROI.
12/19/2017 08:00 AM
Why Copycatting Should Be Legal
The dating scene was always a hot market, but there used to be a time where copycat pickup artists roamed the land - One specific story of a pickup artist codenamed "Styles" comes to mind - he was very popular on the scene and taught some of his tricks to the wannabe crowd in seminars. So one day the original Styles was walking down the LA strip when he sees a whole bunch of copycat Styles walking around, dressed like him, with shaved heads like him, talking like him, using his opening lines...
12/14/2017 03:45 PM
What Love, Culture, Brands and Energy Have in Common
Love belongs in the business world, and without it, we're empty of passion, drive and personal responsibility. Love breed a great culture, and culture breeds a great brand.The connection between love, company culture, brands and energy is that business leaders care deeply about these things and much more in their very human drive to build the best company they possibly can.
12/14/2017 03:43 PM
How Sales, Marketeing, Branding & Digital Dysfunction Are Dragging You Down
Getting sales and marketing to talk to each other may feel like torture, but it has never been more critical - especially for the more than 5 million mid-market industrial and B2B companies in the U.S.
12/12/2017 08:09 AM
Reaching a Wider Base With Promotional Aids and Inflatables
Advertising offers business to reach a large regional or local customer base, there are advertisements like TV ads that can bridge geographical gaps and have a wider audience reach. With advertising, you give more meaning to your brand, especially when you handle it in the correct manner. When creative branding is involved, you end up with unique propositions, and this makes you stand out from the competitors even though you are offering similar products.
12/06/2017 07:57 AM
How To Profit From A 5,000 Year Old Persuasion Mechanism
My wife's sister got married yesterday. It wasn't your ordinary wedding. See, she's orthodox Jewish, kind of like the crowd you see in Brooklyn.
12/03/2017 10:44 AM
Why This Nazi Hunter Makes The Skeleton Dance
Martin Scorsese is a freakin' genius. He's also a total nutjob, which makes him that more interesting. Why?
11/27/2017 08:23 AM
How Can You Use a Mobile Application to Market Your Brand?
This article is going to guide you on using an effective mobile application as a potential tool to promote your brand in the competing business market. Traditional marketing is pretty much expensive and promoting the brand through normal advertising is what everyone else does!
11/26/2017 07:55 PM
8 Personal Branding Mistakes That Are Hurting Your Business
Consumers now more than ever feel they need a stronger connection with the companies they engage in business. Interestingly, I have noticed more and more corporate surveys are heavily modified with questions about "how do you feel this company represents itself?" Branding and business representation are imperative in today's market. How you come across and are perceived are more important than just a logo and a tag line.
11/26/2017 10:10 AM
The Los Angeles City Logo Needs An Upgrade And Rebranding
The absurdity of political correctness has surely reached its pinnacle in California or so you'd think. In discussing this with a few college students at Starbucks who were studying for their gender studies class we noted that California's image has changed and so to should its tourism advertising and logo. Some cities out here in California have changed their logos over the years, given them some serious rebranding and upgraded graphics. For Los Angeles, it's time, time to get real and have a logo that really reflects what's going on here today. No sense in leading anyone astray, especially when they come on vacation or decide to illegally move here and stay.
11/20/2017 11:53 AM
10 Tips to Deciding Your New Business Name
Naming your business really is the first brick you lay in building your business. It's the foundation on which your entire business will rest. Here are 10 tips remember while deciding on a new business name.
11/19/2017 10:21 PM
5 Steps to a Strong Personal Brand on Social Media
Personal branding in social media is not as simple as most people think. You really need to audit yourself apart from the branding of your business and the branding of your website. It is more personal, and directly interacting with people in a more enclosed and scrutinized medium so be sure you have all your bases covered, including up-to-date profiles and a overall well thought out strategy.
11/13/2017 04:28 PM
Secrets to Creating a Visual Brand Identity That Sets You Apart
Have you taken the time and effort to truly define your brand? A brand just is not about the greatest logo or most visually appealing pictures. Brands define you and your business, promotes professionalism and purpose and builds confidence and rapport with your target audience.
11/13/2017 09:39 AM
The Relationship Between Brands And Influencers
Influencer Marketing is very familiar to marketers, The concept is to build a reputation and visibility for your brand by using the popularity and power of those popular people we call "influencers." Influencer Marketing requires an overtone approach, packed with a lot more variables in order to be successful. Even before, it is hard to get attention, so in this article, we are going to discuss brand's relationship with an influencer. What do brands searching for in an influencer?
11/10/2017 10:17 AM
How to Build Your Professional Brand Using Digital Strategies In The Construction Industry
Are you looking for ways to advance your professional brand in the environmental, engineering or construction industry? In a technology age where employers and industry leaders are using digital platforms to connect, engage and collaborate, establishing a solid presence online is vital to staying current in today's strategies. Being active online will give you the slight edge, separating you from other colleagues in your niche.
11/07/2017 09:55 AM
What Is Viral Marketing And Why Is It Right For Your Brand?
Viral Marketing - what do you think it is? Well, if you have no idea, let us clear it to you. It is one of the common marketing strategies to drive a flood of customers that raise awareness of your brand among more and more people. In simple words, it is a type of marketing that spread like a virus and encourage word-of-mouth that has the power to increase conversion.
11/07/2017 08:34 AM
7 Crucial Elements to Building an Effective Personal Brand
Creating your personal brand is paramount to your entrepreneurial business success. In the old days, one just used a logo without going deeper in how the potential clients relates to you. You have to be more dynamic and strategic in your planning in creating familiarity and trust. Being consistent with high standards is so important. Please read the following article for insights in creating or augmenting your personal brand.
11/07/2017 08:34 AM
Watch the Film Again to Win
Your business, like the football team, competes against an opponent, and today, with the almost universal ability of your customers and prospects to search the internet, you are competing against businesses world-wide. To succeed, you must perform the same type of analysis; develop the same type of plan.
11/06/2017 12:16 PM
Building Your Personal Brand: Are You Qualified or Disqualified by Your Internet Presence?
When building your personal brand, it is vitally important to consider the quality of content you publish about yourself. It has the power to hinder or promote you.
11/03/2017 02:42 PM
What Are the Challenges When It Comes to Branding?
Branding is NOT easy! It is not just about giving a name or attractive logo or slogan. It is one of the most challenging tasks you will ever face as a small business owner.
10/31/2017 08:41 AM
Git Along Little Doggie, Git Along
A well-marketed brand is the reason why buyers come back rather than go elsewhere because it makes your product or service unique. Branding is an important communication tool to impress your customers and prospects with a difference and the reason why they should return.
10/27/2017 03:11 PM
7 Ways to Increase Your Likeability
Can likeability be taught? I believe it can. I spent over 15 years teaching rapport building and connection in the retail industry. Every time I went into a situation where sales needed to be lifted, I focussed less on the dollars and more on the staff and how they connected with people. As a result, in one store the turnover doubled in 12 months.
10/27/2017 03:11 PM
Why Be Your Industry Influencer? Business Growth Leveraging Your Personal Brand
Creating your own brand has never been easier. With the explosion of social media, solopreneurs have immediate access to billions of people around the world. You can speak directly to anyone, anywhere, at any time. Likewise, the number of services and products consumers have instant access to is infinite. Neither business nor buyer is bound by location anymore.
10/27/2017 03:10 PM
How to Attract New Clients and Increase Sales From Your Personal Brand Through Speaking
Public speaking is a golden ticket to creating awareness and generating leads. It's where you can truly let your personality and expertise shine. It's also great for gaining an insight into your audience's problems, which is crucial for refining your services. Yet surveys about people's fears commonly show that public speaking is at the top of the list!
10/27/2017 03:10 PM
The Underestimated Power of Content Curation for Personal Branding
Content curation in social media provides the same influence. A Content Curator is a bit like a museum curator. If you think about a Museum Curator they decide on all the artefacts that are going to go into the museum for people to come and see. Their job is to research and know what they're looking for so the customer will come to the museum. The curator's knowledge, expertise, and experience is the most valuable skill to make it work. So as a Content Curator your skill is highlighted by the content you share in your social media.
10/27/2017 03:08 PM
Leading Female Experts and Personal Brand: Who Do You Influence?
To be an influencer you don't have to be in Time Magazine or have thousands of followers on social media. In fact, it's not even about you. All that matters is who you influence and what impact you can make.
10/26/2017 08:05 AM
4 Facts That Reflect the Significance of CRM in Brand Enhancement
While brand management is one of the indispensable parts of business strategy, this article takes an attempt to describe how a robust CRM software system can help companies in the brand building. In the today's fast-paced business ecosystem that is characterised by cut-throat competition, brand name building is a prior goal of businesses.
10/23/2017 10:09 AM
Influencer Marketing: Deep Understanding and Its Basics
We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there's also what we call "hot issue", there are lots of effective methods spreading online and "Influencer Marketing" is the one who raised up and outstands among them.
10/19/2017 03:11 PM
10 Most Valuable Brands in the Middle East
According to Brand Finance's Middle East 50, (The yearly provide details regarding the world's most important Middle Eastern brands), 2017 sees a sensational shift in the most important brands in the Middle East. There are the top valuable brands in the Middle East.
10/19/2017 02:59 PM
Things You Need To About ORM Services
We all often get cautious when people judge us for something that we are not. Same for businesses, they do not like to compromise their image over the web.


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Brand Love, Part 2
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Choosing the Right Color Palette
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Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.
Too Dull? Too Sharp?
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The Brand Called You
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