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Personal Branding: Characteristics of a Strong Personal Brand


How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clients or potential employers.

Profitable Partnering


Become your customers top-of-mind choice.Some of these snapshots of real life SmartPartnership success stories can be adapted to help your kind of business (or non-profit or government agency) thrive?1.

Self-Marketing: The I Focus


Ever had one of those conversations where you wondered what the topic was and the only word you could identify was "I"?As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing "I".

I Hate My Logo! What You Should Get For Your Money and Why


This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years.

Do What Works


"Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works.

Your Small Business Name -- Important?


You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do.

Strategy and Tips for a Successful Logo Design


Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material.

Branding Your Business To Make More Money


Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you.

Hawaiian Heirloom Jewelry


Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable relationship with England.

Brand and Market Your Business


In business exposure is everything and creating a unique image for your company is very important. Even with the anonymity of the web it is still an excellent idea to do as much face to face promotion and interaction as possible.


Experiential Marketing — Build Your Brand Memorable


The main goal of experiential marketing is to build closer ties with consumers by offering them the opportunity to interact with brands in a sensory way.Not only it excites consumers to feel attached to a brand, but the firsthand experience with your brand can also help them in making a decision to buy your products and services.


Getting New Business For a Low Price


Starting a new business is a tough task that thousands attempt to do each year. Marketing and gaining new customers is even tougher. However, in the digital age, one can keep up with fans, get new ones, and spend very little money in the process. Below are a few effective methods that do not require one to go broke, or even spend any money at all.


Custom Ink Pens One of a Few Ways to Show School Spirit


Every school has its proud students and alumni who represent every chance they get, both in and outside the classroom. Some may attend every pep rally, while others wear custom T-shirts, complete with the school colors.


All About Documentary And Television Production


Documentary and television productions are fast latching on to the viewer's imagination. As a viewer we ruminate on certain videos for long whether it be a documentary movie or a big bang theory. Documentaries are also becoming the tool of choice when it comes to creating awareness on an issue or propagating a current agenda.


Best Quality Event Staffing


Event staff operations are service oriented and it is their duty to provide best function to their guests. They attend personal guests and provide good hospitality to the guests attending a function or a party.


What Makes 'As Seen on TV' Products So Popular?


As seen on TV products are growing in popularity because they are being widely accepted by the audiences. But, what if you missed out on an important part of the ad?