Book Marketing Information

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Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory.

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book.

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar.

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books.

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you.

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd.

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true.

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout.

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies.

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title.

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1.

Why Should I Buy your Book?

How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! When someone asks you about your book, maybe you've said, "My book is about?.

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In fact, most books ease out little by little.

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. 1.

More Resources

Business:Sales Training Articles from
11/21/2017 10:13 PM
How To Triple Your Sales In An Instant
Set high goals. I think this is one of the most important points, often underestimated.
10/17/2017 08:04 AM
There Should Be a Merit Badge for Sales
Preparation is just as important in sales as it is in scouting. The Scout goes off into the wilderness prepared with skills and tools (knife, compass, knots, canteen, etc.) to survive the unknown. The salesperson goes off into the business world needing skills and tools also (knowledge of the market, the prospects, presentation tools, technology, personal strong and weak points) and, just like the Scout, practices dealing with the challenges of the unknown.
10/04/2017 08:40 AM
5 Strategies the Best Salespeople Use to Boost Referral Business
Referral leads are the best leads that salespeople can get. They book meetings easier, purchase quicker, are already qualified, and have less objections. Salespeople can close more sales by learning how to build a strong referral pipeline.
09/28/2017 08:47 AM
How to Run a Quiz to Teach a Subject
Many trainers run quizzes or tests during their training courses or at the end to help capture learning and events. But have you ever run a quiz to actually teach something from scratch? It works, is fun, and I've done it many times, so let me share with you how you can do it.
07/10/2017 11:48 AM
Sales Presentation 101 - A Simple Process for Presentational Excellence
A great sales presentation will have everyone talking. If your presentation is not good the prospects will talk about the length, or the style. If the sales presentation is good the prospects will continually ask great questions to learn more.
06/27/2017 09:17 AM
A Helpful Guide To Choose A Perfect Sales Training Coach
However, make sure that you choose a perfect person offering useful sales tips programs to enjoy the maximum output. You must consider certain aspects while selecting the perfect sales training coach to save your money and time.
06/16/2017 08:54 AM
Customize Learning And Technology Using LMS Software
LMS software is a complete package to deliver efficient e-courseware to learners using Internet-based technology. It helps ensure compliance, improve learner participation, assess performance, and meet multiple business goals.
06/06/2017 10:38 PM
Creating a Targeted Prospecting Strategy
This biggest prospecting problem facing sales people from the recent 2017 survey by the Richardson Co. So if you want to accomplish more and more sales, cross-sells and up-sells, then learn from this article how to put together a simple to implement prospecting game plan. Without a good strategy you will accomplish something but it may not be more sales.
05/25/2017 10:09 PM
C-Suite Selling: Identifying the Ultimate Decision-Maker
Every sales person knows (or should know) that winning over the ultimate decision-maker cements the deal. Many times it is difficult to identify the C-Suite executive. Additionally, many subordinates claim they are the final decision, but it's just not true. So who really is the final approver? Read this article and you'll know.
05/25/2017 10:09 AM
Why Is Sales Training Important for Your Company?
Have you ever wondered why your sales people are not as good as you are at selling? Or, why they don't pursue the top management of the prospects like you would? Well, the answer to this question is: They are not you.
05/18/2017 11:15 AM
Five Sales Training Lessons Sales Professionals Can Learn From Donald Trump
People either like Trump or they think he is the biggest jerk to ever come down the pike. He does an awful lot to alienate and offend certain groups of people. And by the same token, there is a similar number of people or a list of people that Trump appeals to. So, what is the application for us, as sales professionals?
04/21/2017 09:57 AM
Close the Sale and Then Keep the Relationship Strong
Obviously the impression you make with the potential customer during the sale must be favorable, or else you wouldn't make the sale. Surprisingly, few sales people seem to recognize the impact of the impression you make weeks or even months later. This article gives an example of the damage a sales professional can do when he or she does not seem as personable after the sale.
04/20/2017 09:40 AM
How to Choose the Best Sales Training Coach
As you know, the sales environment is continuously evolving. You need to think outside of the box to outsmart your business competitor. This is where sales training play an important role.
03/22/2017 11:21 AM
A Selling Secret From Someone Who Hates Selling
If you hate selling but you know it's a necessity for making money, then this will be one of the best articles you will read today. Here's what it's all about: I abhor selling. But If I want to eat for the month and pay my bills, I have to sell.
03/20/2017 10:35 AM
Effective Sales Techniques to Tackle Common Sales Mistakes
Business owners must often keep an eye for the common mistakes most of them commit in the process of sales to identify the ways to avoid them. This activity would enable them to taste success in their businesses by avoiding such expensive sales mistakes.
02/24/2017 09:49 AM
Five Tips To Jumpstart Your Sales Process
One of the most frequently asked questions by our new licensees is "How can I jumpstart and begin making sales?" If you're just getting started or have struggled to source leads to sell to, consider these five strategies to jumpstart your sales process today: 1. Know your business backward and forward: The key to establishing a sound sales strategy is to build trust.
02/21/2017 02:07 PM
H2H - Human to Human Social Selling Strategies
Many professionals in sales and marketing today have been charmed and persuaded to believe that success in today's hyper-competitive business climate is predicated by how many digitized B2B or B2C contacts you have? Successful sales and marketing is simply not defined by the sheer numbers of Twitter followers, LinkedIn connections, Facebook likes and Instagram followers one has. Feeding these purported "must update" social channels and checking them 12 times per day can be mind-numbing, boring and counter-productive.
01/13/2017 09:10 AM
Fixing Meetings With Bought Leads
It's January and the mass hordes are flocking to the gyms to work off the pounds from Christmas and fulfil their New Years' Resolutions. We all know by February many would have given up but will still be paying that direct debit gym membership. We've all been there.
11/11/2016 07:48 AM
6 Power Packed Ways to Maximize Your Corporate Event Values
Corporate Events have more than entertainment, but what if your entertainment could pack in some sales training, improved sales results, sales professional celebrities, lead generators, or cold call support to maximize the value of your event? How about adding a power package to the event with a speaker who talks up your trainers?
11/08/2016 12:56 PM
Write Content That Facilitates Buying Facilitation
Content is written with different reasons in mind: for Buyer Personas to learn about your solution as early along their decision path as possible; for brand recognition; to gain followers; to make a sale. We write with a narrow focus to reach our target market and use every means at our disposal to distribute and track it, hoping that it will help us make a sale or find more followers.
09/29/2016 11:53 AM
Using Webinars to Generate Business Sales
Webcasting has become a very strong method of generating sales of your content, products and services. Webinars are a great way to train people and get them excited about purchasing your paid content and the applications you may be promoting. Almost like one on one selling, it is a great way to capture interest and close sales.
08/22/2016 11:30 AM
5 Tips To Closing More Sales More Quickly
Salespeople are often challenged by not closing the sale and not closing quickly enough. This is compounded when store traffic is low. Small businesses are faced with high local competition, not to mention internet sellers. When you do have a qualified buyer it is imperative you close the sale and do so quickly before you lose them. These five tips will help you focus on efficiently qualifying the client and closing the sale.
08/16/2016 09:57 AM
Five Tips to a Great First Meeting With a Potential Customer
You will discover five ways to be more successful in getting new customers to sign up on your first meeting. Become a distinct sales leader with these great tips.
08/12/2016 04:54 PM
Moose's Motorcycle
Are you a salesperson who's been hearing too many "We'll think it overs," "Get back to mes," and "We'll let you knows?" Finding out about a person's pain can lead to a successful sale.
07/15/2016 03:14 PM
One Fast Way To Train Great Work Ethic To Millennials (Hospitality / F & B Industry)
First, may I suggest that you try understanding that millennials have no concept of what we know as great work ethic. The work ethic and values that we grew up with are so far removed from their possibility of consciousness that if you try to address it you will probably only drive yourself crazy.
07/15/2016 01:35 PM
Be A Sales Expert - This Article Will Help You Improve Your Sales Skills
It takes time to master the art of selling. This article should give you some extra selling techniques to help you succeed in your sales career. Knowing "how to sell" is one part of the sales psyche (The other is understanding why people buy).
07/12/2016 07:26 AM
You Get What You Inspect
So just how do organizations justify continually-increasing training expenditures without the ability to prove the actual effectiveness of those investments? While in some cases, it can be justifiably blamed on an institutional "checklist mentality," it is much more often related to the particular challenges of developing a truly effective training evaluation strategy.
07/07/2016 11:31 AM
3 Tips For Prospecting
In this article I have 3 tips for prospecting that can help you start growing your business in months. So, keep reading.
06/20/2016 12:31 PM
Prospects Will Hang Up If You Start With This Question
You might very well capture attention and stir curiosity by asking a question to start your phone conversation with an unfamiliar prospect--yet your question must reflect that you are a qualified professional who conducts "due diligence" before you place your call. This article tells why a particular question will offend your listener, and prompt an abrupt end to the conversation.
06/08/2016 08:55 AM
Sales Training
Sales Training is a great way to learn about sales, and get trained on how to sell and close. A sales training program is the one thing you can't afford NOT to have.
06/07/2016 08:49 AM
Don't Forget To Train Your Staff
One of the most amazing mistakes many business owners make is not training their staff in the area of customer service. Whilst the owners of the business rely on customers being treated in a way that would want them to return to their business, sometimes the major factor of informing the staff on how exactly they want that experience to be seems to get lost in the process of doing business. Don't think for a minute that your staff will naturally be good at servicing your customers just because they said so on their resumes.
05/27/2016 04:45 PM
Could Your Staff Be Sabotaging Your Business Without Knowing It?
This story shows how well meaning and motivated staff can sabotage a potential sale. It happened to me and illustrates how not to communicate with potential buyers!
05/20/2016 09:14 AM
Why Pain Should Be a Salesperson's Best Friend
Moving a prospect away from the 'pain' of their current situation and/or dealing with their incumbent is what sales success is all about. However, until we can understand and enable the prospect to wallow in the true impact of that pain then we will still be battling inertia and fear of the unknown. There are, however, some great 'tracks to run on' to make stacking pain the most powerful tool in our sales arsenal, and an integral part of our sales training as we pass the baton to others.
05/06/2016 09:01 AM
Improving Your Sales Meeting Conversion Tips for Business
Are you worried about your sales meeting conversions? Here are some tips to improve your sales meeting conversions. Have a plan to improve your sales meeting conversions from these tips.
04/27/2016 08:55 AM
Why Is Sales Training Important for Your Business?
Most of the organisations think it to be an unnecessary expense when it comes to sales training. However, the fact is that sales training programs can help your organisation make great benefits. Such programs will be invaluable for your both you employees and business.
04/25/2016 11:45 AM
Tips For Choosing The Right Course In Sales
In today's user-competitive global job marketplace, having up-to-date and effective training in the skills and knowledge that affect sour careers is very important. For this reason, people all around the world not only embark on getting high quality degrees and qualifications, but also endeavour to keep up with ongoing professional training in order to be competitive against their peers.
04/11/2016 11:28 AM
Five Step Sales Activity Control Model
The "Five Step Activity Control Model" allows people to learn the "Why" relating to sales psychology in addition to the "How" relating to sales procedures which is traditionally taught. The end result will be that an individual will be able to be more successful in their personal and business environment by applying this model without worrying about remembering the details.
04/01/2016 02:58 PM
Telemarketing Tips on Appointment Setting for Small Business Owners to Get More Customers
These telemarketing tips will show small business owners, and self-employed people, how to make their sales appointment calls to get more customers more effective. Many people who sell their own services are not sales people. Many small business owners have never had access to professional sales training. One of the biggest mistakes they make is not using features and benefits correctly, and this causes objections and rejection. This article will show you how to use benefits and features effectively on your calls to give prospects a reason to listen to you and meet to discuss our sales offer. When you understand how to use benefits and features your cold calls will become a valuable way to get more customers.
03/31/2016 08:42 AM
How Does Sales Training Help Your Business?
If you're involved in sales business, you must have by now realized that how difficult it is to close a deal. An outgoing person may not be a good salesperson as the rules for sales are different. To know these rules that will surely benefit your business, it is a wise move to opt for sales training.
03/21/2016 10:03 AM
Sales Techniques to Boost Performance
Believe it or not, every business in the world is in the business of sales. Sales to be put in simple words are the tools and techniques that are used in order to make the customer purchase or sign a contract, which generates revenue. Every business goal is to generate higher revenue as this revenue helps them pay employee, cover operating costs, make investments and other stuff. Here are some of the sales techniques tips that will help one to boost their performance and increase sales.
03/10/2016 11:23 AM
A Simple Formula to Inspire Your Sales Force to Close More Sales Than Ever in This Year
You're a sales manager in a leading MNC. You have a team to manage. And you have targets to meet. Last year wasn't that good. And you're hoping for this year to be different.
03/10/2016 10:59 AM
How to Improve a Company's Sales Force and Increase Sales
How consistent are you during the sales process? Do you stutter and lose focus at the appearance of an objection from a client, or do you rather see it as an opportunity to educate them on your value? Consistency must be your watch word if you desire to improve your sales.
01/29/2016 10:54 AM
The Good, Old Secrets of Improving Store Sales
"Courteous treatment will make a customer a walking advertisement." And being courteous doesn't cost a penny. But still, every day we hear about stories of pathetic customer service by staff at even the most renowned brands in the retail industry. And this is costing these brands millions of money and loss of faith and respect on the part of their customers. Brands must do something about this.
01/15/2016 09:41 AM
Behavioural Training Programs for the Telcos
Telecommunications is about connecting people - and listening to their woes and emphathising with them and helping them solve the problems that they may have with your services or products. The competition in this space is fierce - customer service is what can help you differentiate your products and services from the rest in the industry. But your people, as you've been feeling for the last month or so, aren't good enough to convince and convert your customers and prospects.
01/05/2016 08:44 AM
Top Sales Techniques That Make a Successful Sales Campaign
From the actual inception of an idea to making the sale, ever stage of business must be executed with utmost caution. In the humongous arena of event management, marketing as well as sales are common challenges faced by every new entrant. They have to convince resistant customers and bring them around without damaging the company's reputation.
12/30/2015 10:34 AM
What Your Sales Team Needs to Know
Gone are the days when all you'd have to do is throw in a session on communication skills and cold calling in the name of training. The buying habits of your customers have changed dramatically over all these years - it's time your sales staff change their old, standard selling habits.
12/28/2015 02:35 PM
How to Skyrocket Your Customers' Base (for Banks)
Privatization has indeed revolutionized every sector in world. Take the banking sector for instance. Once people would have to stand in queues for hours to deposit or withdraw cash from their accounts or to open or close their accounts or start an FD or other saving scheme.
12/18/2015 11:51 AM
Easy Ways to Learn Effective Sales and Marketing Techniques Within 30 Days
Right from the inception of the idea, till selling the products to the customers, every step in business requires caution and dedication. In this big chain of events, sales and marketing are the most important challenges that one may face as new entrants where in they have to convince hard customers and make them buy the product.
12/15/2015 12:56 PM
Asking Better Questions
Asking questions is important in the sales interview... asking the right questions is better! Can Asking Better Questions Lead To Better Answers?
12/14/2015 11:57 AM
A Vacuum of Competency
"NEWS FLASH!" There is a very serious vacuum of honesty, competency and high quality, proactive leadership in business, government and institutions in this country and the majority of media, experts and the general public..

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Book Events - Make Yours Successful
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