Your Auction Headline Or Title - The Most Important Part Of Your Auction

The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don't lead prospective buyers to it, no one will ever see it. You have a total of 45 spaces to use for your auction headline to get people to visit your auction, so it's extremely important that you use each space wisely.

The vast majority of buyers search through eBay listings by entering the item they are looking for into eBay's search engine. The main auction search engine only searches for words listed in auction titles. If a person selects a word that isn't in your auction title, your auction won't come up as a result of their search.

This means that by far the most important task you have when composing a title for your auction is to use words that are relevant and specific to the item you are listing. While this may seem obvious, a lot of sellers don't do it (in fact, searching for listings in which people have ineffective or mis-spelled titles can often get you some great items which you can resell for a profit).

If you are going to spend any extra time on your auctions, thinking through the best key words for your title is where you should spend that time.

With a limit of 45 spaces, writing everything you want in the title just isn't going to be possible. For example, say you have a consignor with a complete set of four bobblehead giveaways, sponsored by Mountain Dew, that the Minnesota Twins gave away at select home games during the 2002 season.

Although accurate, that description is way too long for the allowable number of spaces. The key is to think through an accurate description that includes everything and then taking the most important words out of that and using them.

A simple title might read "Minnesota Twins Bobbleheads". However, that title would be ineffective because it isn't specific enough. While there are many buyers who are looking for Minnesota Twins memorabilia and bobblehead dolls, the categories are too large and your auction will be lost among all the listings. You will have a very limited number of people who will ever see your auction.

A better title might be "2002 Complete Set Minnesota Twins Bobbleheads". This title uses every available space and gives a specific description of what you are selling. It will also now appear in results for a narrower search.

Another possible title might be 2002 Minnesota Twins Bobblehead Bobble Head". People searching for this item type bobblehead into the search engine, while others type bobble head. A search for one will not bring up any results for the other, so at times it's to your advantage to list two different spellings of the same word.

Take a few minutes to think about who would want the item you are selling and, if they were searching for it, what words would they be most likely to type into the search engine.

You will find many sellers using what some call Power Words. These are words such as RARE, LIMITED, VINTAGE, UNIQUE, WOW, GREAT, WONDERFUL and AWESOME. Many sellers seem to think that using words such as these will attract more bidders to their auctions.

I''ll guarantee you right now, that no one types any of these words into eBay's search engine. The use of words such as these does nothing but take up valuable space that could be used for words buyers do search for. Avoid them like the plague.

The same applies to the symbols so many sellers use in their headlines. They try to make their headline stand out by using symbols such as $,#, %, and @ in their auction titles. A particular favorite of many is L@@K!. Once again, all of these are a complete waste of valuable title space.

The only symbols you should ever use are & or + when their use will save you valuable title space.

Acronyms and abbreviations are another matter however. Collectors of certain items have developed their own abbreviations and acronyms for certain commonly used phrases within their specific collecting specialty. It is to your advantage to learn at least some of these.

NR, for example, means "No Reserve." To a Star Wars collector ROTJ means "Return Of The Jedi." Becoming familiar with some of these that are common with the type of items you sell will allow you to get more key words into the limited space which will result in more people viewing your auction.

Spend some time browsing the titles that others have created for their auctions. Look for both good and bad examples of titles. Just spending a few hours doing this and thinking about where the seller could have improved their title will help you enormously in writing titles for your own auctions.

Never forget - the first step is getting buyers to your auctions because if they can't find them, they can't buy anything from you.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.ComThe Auction Rebel Blog.

More Resources

Internet and Businesses Online:Auctions Articles from EzineArticles.com
05/08/2017 12:48 PM
How To Sell Digital Products On Bonanza
Digital product authors and licensed resellers have sold their products on eBay for many years. Sadly, for the past couple of years eBay has made this increasingly more difficult. This is due to their restrictions on the sale of digitally downloaded products. As a result many digital product sellers have been forced to find an alternative.
05/02/2017 10:15 AM
How Would You Feel If eBay Blocked Aussie Shoppers?
Are there people in Australia buying your products on eBay? You might want to promote a special sale exclusively for them because it looks like your future with them is indefinite. eBay said it could resort to blocking Australians from buying from foreign sellers on its marketplace because of Australia's new tax laws.
04/26/2017 08:20 AM
5 Steps to an eBay Store
eBay has been one of the few internet business that have grown at an exponential rate over the years. No matter if the brand is an already well established brand or a new entrepreneur, everyone that the help of eBay in attracting more customers towards its company. One of the reasons why eBay is growing so fast is that it accommodates businessmen in a lot of ways from allowing them to make banking arrangements to committed customer support.
04/26/2017 08:10 AM
Strategies For A Successful eBay Store
Every business has its competitions and so does online businesses. eBay itself has its stern competitors and it needs to have approached that helps it to stand out from all the others. Certain strategies should be adopted to help boost your eBay store.
04/26/2017 08:10 AM
How eBay Helps You Earn
In today's economic crisis, everyone struggles to earn some extra cash. One such ways of earning cash easily and by staying at home is through online businesses. eBay is one of the most successful and vast online business stores worldwide.
04/26/2017 08:10 AM
Why You Should Avoid Using A Free Template
You would have probably been told to use an eBay template and how important it is. It is considered an easy, reliable and cheap way of increasing sales. There are two types of templates, paid and free.
04/26/2017 08:09 AM
Increasing Sales on eBay
If you plan on earning through internet, eBay store setup should be one of your priority options. A brand that is unique and recognizable can be built easily by using the pre-designed eBay templates or customized templates which not only saves time but also helps you monetarily by saving money on advertising. If you plan on selling a certain type of product, meaning you make your store specific to a certain kind of product you would eventually attract only a particular type of customer that are interested in that product.
04/21/2017 10:23 AM
How Your eBay Store Should Be Developed
As the economic struggles continue globally, people are trying to look in for ways to bring in money. During all this searching to find new ways to bring in money, people have stumbled upon the use of the internet to earn. One of such internet associated ways of income potential in eBay.
04/21/2017 10:23 AM
Edge of Using Pre Designed eBay Templates
The basic advantage of using an eBay template design relates to your store or auction look. The template can give your store a professional and elegant look resulting in the attraction of more customers and increase in sales. The auction seems to be put in a lot of effort if a professional customized eBay template design is used to make it stand out.
04/21/2017 10:21 AM
Why You Should Choose a Pre Designed Template
Many eBay sellers prefer using a catchy customized template for the listing of their items, then having no design at all. A pre designed template helps you to give your store the professional look it needs to flourish. It is found out by research that customers tend to prefer pages that are well designed and organized rather than those that are average looking, the same thing applies for eBay auction lists.
04/21/2017 10:21 AM
Why Own a Professional Looking eBay Store?
For people planning to pursue a business career in online business, eBay stores hold paramount importance. But setting up a professional eBay store brings with it, a lot of queries that require simplification and clarification, such as why would I want a professional look for an online store? Or what are the relevant steps that should be taken that prove to be beneficial in the future?
04/21/2017 10:21 AM
Important Consideration in Building an eBay Store
Now a day's eBay selling is a very successful business and a lot of different tips and tricks are available to guide people in the right direction. Following these tips and tricks not only makes it less stressful and easier to run your store, but also helps in attraction of a vast potential buyer traffic. The amount of information present on the internet in relation to sales on eBay store is never ending, thus, it is necessary to channel and prioritize the information that would provide benefits to you.
04/17/2017 11:33 AM
eBay Antique Sales - Appalling Downward Trends Continue in 2016
The once-thriving and exciting eBay antiques marketplace has now virtually ground to a halt. This is disappointing both buyers and sellers alike. What's causing it and what, if anything, can be done?
09/30/2016 11:08 AM
Boost Your eBay Sales Using Simple, But Effective Approaches
eBay is amongst the best platforms you can choose to use to sell your products on. But considering that there are thousands of other sellers trying to attract sales just the same way you are then you are better off approaching it strategically so that you are able to boost your selling rates. If you want to attract more traffic to your listings, then you must get it right when packaging and presenting it to your targeted market.
09/21/2016 12:13 PM
When A $3 Dollar Jacket Sold For $100, I Was Hooked!
I can remember a moment in the first few months of selling on eBay that was so exciting, I was hooked! I couldn't believe that I had just made that much money on such a small investment. I knew this was what I was going to focus my efforts on to make money from home.
08/16/2016 03:53 PM
Minimum Advertised Price (MAP) - Is Monitoring Beneficial?
MAP, minimum advertised price can be defined as an agreement between suppliers and retailers that stipulates the lowest price that is allowed to be advertised on given items. The MAP policy is especially critical for manufacturers who sell products for online reselling by third parties. This has become very important considering that consumers now conduct online and mobile comparisons of prices before then can make a purchase. The MAP policies can also be helpful for small businesses in terms of competing and selling as compared to engaging in price wars.
07/08/2016 04:03 PM
Sell Jeans on eBay to Make Money
Clothing is one of the most popular items you can sell on eBay. Every day, ordinary people make extra cash by sourcing and selling top selling clothing brands on eBay. When I started Online selling on eBay in 2009, money flew in.
05/19/2016 08:03 AM
Some Helpful Tips for Effective eBay Selling
Selling on eBay is an excellent way for you to sell off any unwanted items that are simply gathering dust in your home because you don't use them anymore. This allows you to make some money and you can even set up your online business here. If you possess a craft, but don't have the funds to start a full-fledged business, eBay can help you in establishing yourself and earning an income. However, in order to succeed as an eBay seller, there are some tips you need and guidelines that should be followed to avoid any pitfalls.
04/14/2016 09:46 AM
What Is The Difference Between Wholesale And Drop Shipping
Wholesale and drop shipping are often confused for one another. While the two are somewhat connected, the two are distinctly different. Learning the difference between the two is essential if you are considering launching your own ecommerce website.
03/21/2016 03:05 PM
12 Kinds of Antique Products You Can Sell Through Online Auctions
All kinds of antiques, from dolls to furniture are certainly great sellers. But most of us are not antique dealers and may not know or care enough about them. So here are twelve things that sell like crazy that you can profit from using online auctions.
02/16/2016 08:56 AM
How Buying and Selling Has Gotten a Lot Easier With Reverse Auctions
Over the years, a lot has changed in the way people transact businesses. A few years ago, whenever a seller listed something for sale, the whole process of actually negotiating with the buyer was too tedious. First they had to post an ad, wait for the customers to respond to the offer, sit with them and then complete the transaction. Usually in such cases, the amount sellers get from the buyers is much less than what they had wanted due to several rounds of negotiations
02/05/2016 02:15 PM
50 Tips for eBay Sellers
50 Tips every eBay seller needs to know once they start listing. This will help novice eBay sellers expand there sales performance. For the experienced eBay seller I hope you walk away with something new from this article.
09/23/2015 04:31 PM
How to Drop Ship Online
How to Drop Ship. First let's explain what it is to drop ship. Basically retail arbitrage is the method of buy low, sell high. You can sell items on selling platforms such as eBay, Amazon, or Bonanza. These are online retail platforms that allow sellers to list an item for sale on their platform(website) for a cut of the sale. Each online retailer has a different % that they take from each sale.
08/18/2015 12:03 PM
Turning Your Old Outdoor Gear to New Using eBay
I remember when I was a kid, we had a small tool shed on the side of the house and that tool shed was full of old fishing equipment. I'd be a more wealthy kid if eBay would have existed back then, I'd at least have had better equipment. I'd have sold the old gear to finance new gear.
07/30/2015 02:24 PM
Selling Antiques on eBay - Is This a Dead-End?
Buyers of quality antiques are increasingly complaining that it's almost impossible to find genuine eBay open-auction type sales any longer. Many sellers are are also stating that eBay is now largely 'dead and buried' as a selling channel. What is the cause of all of this frustration and what is the reality?
02/25/2015 07:15 AM
Things You Should Sell on eBay to Make Money
Selling products on eBay can be a very good way to make money. Getting top dollar for your items can be simple if you know what to sell.
02/25/2015 07:14 AM
The Key Items To Sell On eBay To Make Money
There are tons of things you can sell on eBay to make a ton of money. Specific niches can bring in more money than others. Once you learn these big money making niches, you too, will be making money selling on eBay.
02/25/2015 07:13 AM
The 5 Most Selling Items On eBay
Its no secret that eBay is a great place to get rid of unwanted items around your home, but it is also a great way to make extra money. Here are the top 5 most selling items on eBay.
02/25/2015 07:12 AM
eBay Sales Options
More and more people are venturing into the world of selling new and used items online. This has proven to be quite a successful venture for some, earning them much needed and wanted extra cash flow. If you're looking to sell products online, here are some of the hottest trending items selling right now.
02/23/2015 01:33 PM
eBay: A Step by Step Guide for Making Your First Sale
Read on to learn how to make your first eBay sale. From pictures to posting to shipping, the article gives step-by-step instructions for how to use this powerful ecommerce giant.
02/23/2015 09:54 AM
An Insight Into the Most Selling Items on eBay
There are millions of items being sold on eBay every day. Some are much more in demand than others. I've put together a list of the most in demand items being sold on eBay today.
02/16/2015 02:48 PM
How To Compete In a Reverse Auction
The reverse auction dates back to the 1990s; it made its debut when the internet opened its doors as a platform for auction and e-purchasing. It is known by various other names such as e-auction, sourcing event, e-sourcing and procurement auction. For those unfamiliar with this setup, it will first help to touch upon in brief how a reverse auction works.
02/10/2015 05:46 AM
Exactly What to Sell on eBay in Order to Make Money
If you're looking to make extra money selling on eBay, it is important to know what sells, what sells well and what sells the best. Knowing this will increase your chances of making the most money from your sales.
02/07/2015 12:38 PM
Making Money Online - What To Sell On eBay To Make Money
eBay is one of the most popular online selling and buying sites. There are certain tips when selling on eBay that should not be ignored. These tips for selling on eBay will help you to earn the maximum dollar for your sold items.
02/07/2015 12:37 PM
Top 5 Selling On eBay Tips
Nothing is more important than earning top dollar for your sold items on eBay, except knowing how to earn top dollar for those items. I've compiled a list of tips on selling on eBay to show you just how easy you can become a master seller.
02/07/2015 12:37 PM
Tips and Ideas for Selling on eBay
Just about anyone can list an item and sell it on eBay; however, there are a few tips you may want to consider that will maximize your profits. These tips will allow you to earn more money as you become more proficient at selling on eBay.
02/07/2015 12:36 PM
How to Maximise Your Sales on eBay
Have you thought about getting rid of your unwanted and unneeded things around your home? Are you thinking that selling these things on line as to fetch top dollar? Learn how you can sell nearly anything on eBay.
02/05/2015 06:12 AM
Five Most Popular Items Selling on eBay
eBay is a terrific way to unload excess items from around your home. If you're thinking of selling any of your unwanted things on eBay, you should become familiar with the top selling items.
02/04/2015 04:49 PM
How To Win eBay Auctions
How to win eBay auctions at prices like you stole them. A few simple strategies can turn you into a savvy eBay buyer instead of the biggest loser. eBay is a highly competitive marketplace, but you can still win big with a few well timed strategies.
02/04/2015 01:32 PM
How to Earn Money With eBay
eBay may not be the quickest way to earn big, fast cash, but it can lead to a very lucrative income. There are several ways to maximize your income, I'll show you how.
01/22/2015 10:25 AM
How to Become an eBaypreneur
Have you comes across the term eBaypreneur? Well, you might just be heading for this title if you are thinking or are selling on the well-known auction website, eBay. There have been many stories of wild successes of people seemingly spending a few hours a day, selling items on eBay and then retiring at an early age to wallow in the vast profits they made.
12/16/2014 02:51 PM
Listing Tips For Selling Jeans on eBay
Ready to make money selling top brand jeans on eBay? Check out the Power Seller tip to increase your sales, boost feedback score and make money selling clothing on eBay. Get your pen and notebook ready. These tips will help your business take off.
12/16/2014 05:58 AM
A Guide for Determining the Good Items to Sell on eBay
All business owners, whether online or with a store front, should be sure to research their market. This will enable them to ensure a profitable business with little stress and maximum profit.
12/12/2014 04:53 PM
How to Win an Auction?
Online auctions are very good for sellers and buyers. It is also a good way to lose a lot of money. Practice these proven principles to have the best chance at winning.
11/10/2014 07:05 AM
What Sells on eBay
Whether supplementing your income, looking to unload some unwanted items or simply looking to make a quick dollar, eBay could be your best bet. Learn the top selling items that can make you top dollar.
11/10/2014 06:59 AM
Top Selling Items on eBay
The items that will bring you the most money are those that are most sought after. There are some items that are worth more than others and can be easily found in your unwanted pile.
11/10/2014 06:57 AM
Top Selling Items on eBay
Certain items are statistically more likely to sell on eBay than others. Learn the best items to sell to make the best money.
11/03/2014 05:06 PM
The Most Selling Items On eBay
There are a million and one things to buy and sell on the internet. Anyone can make a dollar or two by simply putting unwanted items for sale online, but I can show you the most sought after items that will bring in the most money!
10/17/2014 05:56 AM
What to Sell on eBay for a Steady Income Flow
Often enough, a person can find something, post it to eBay and make a few bucks. Sometimes, those few bucks turn out to be a bit more than expected. Instead of hoping for the big cash in, there are certain things that are sure to bring in a steady income.
10/17/2014 05:55 AM
Best Things to Sell on eBay to Make Good Money
eBay is full of stuff people are trying to unload for cash. There are some items that get top dollar that may just be lying around your house.

More Auction Information:

Related Articles

Louis Vuitton -- Avoiding the Ebay Nightmare Fakes
Without a doubt, eBay was one of the cleverest on-line ideas that anyone has had so far. The idea of creating a site where you can bid on and buy items ranging from an eggcup through to a disused Boeing 747 or a Nuclear Missile Silo was pure genius.
Dont Sell Grandmas Jewelry at a Yard Sale...Get More Money
Have some vintage jewelry? There are several ways you can sell collectible or vintage costume jewelry. How much your vintage jewelry is worth depends on several things.
Start Your Own Business: Sell Things on eBay
The popularity of online auction site eBay has beenlegendary. With millions of transactions completed daily,it is no surprise why many individuals who do not usuallyshop online regularly purchase items through eBay.
How To Sell On Ebay: Pricing Strategy
Many new Ebay sellers make one of two mistakes: eitherthey overprice items to an unsellable extreme; or theylose money on every transaction by setting low startingprices with no restrictions.In this lesson, I am going to go over which pricing strategies to use and when if you are using a ten-dayauction setup.
Killer Tips To Succeed With eBay Auction
For just a moment, try to comprehend the power of the Internet. Every day, there are millions of people from around the globe "surfing the web.
Online Auctions Business
Online auction sites are a great way to find a bargain on almost anything and an excellent way of getting the best price for selling something of your own. Online auctions are different from their real-world counterparts.
Where To Find Items To Sell On eBay
One question that always seems to pop up is, "Where do I find products to sell on eBay?" Here are some ideas to get you started.Start at HomeWhen you first get started, it can be a little unnerving.
Royal Memorabilia -Smart Trading and Fake Dodging
This is my second article about trading royal memorabilia on eBay and other online auctions. We're going to explore just what items are really tradable, how and where to find your stock and mention some definite pitfalls to avoid.
Can You Really Make Money Selling New Release CDs & DVDs On eBay?
Being an active eBayer, I am often being asked about products to sell. A common question is "Where can I purchase products such as new release CD's DVD's and Video Games for Playstation and X box at a 75% to 100% discount.
Nine Simple eBay Selling Hints
Some of these eBay hints will save you money, others will result in higher prices. Either way, these will help you run more profitable eBay auctions.
eBay - Profiting With Books By Janette Oke
Janette Oke is a Christian writer whose books about life, love, values and faith have a huge following among women today. Each of her Christian books for adults falls into one of six different series she wrote.
How To Sell On Ebay: Using Store Policies To Cement Your Credibility
In your quest to build credibility as an Ebay seller, few things are more important than creating and following consistent store policies. Doing so will provide your customers with an attractive buyingatmosphere, where they will feel safe making any transaction.
How To Write a Traffic Pulling eBay Auction Title
Selling an item on eBay should be simple but it is surprising how many people make some very silly mistakes.As a buyer this is fantastic, you can pick up some absolute bargains by finding poorly listed items.
Easy Money on Ebay?
Ebay was only two years old when I discovered it.A friend I worked with was also starting to sell on Ebay at about the same time, and we exchanged ideas and experiences constantly.
5 Ways to Drive Traffic Away from Your EBay Auction
eBay is a one-stop solution to any one who wants to make money online. Whether you just selling a few unwanted items from around your house or your want to develop a work from home business, eBay removes many of the obstacles for you.
Dont Be A Victim Of Online Auction Fraud
The Internet Fraud Complaint Center (IFCC) reported that last year 7.7 million dollars was lost through online auction scams.
Be Realistic When Selling on eBay
As some of you know, I spent many years buying and selling both on and offline and several of my products are based upon my own experience in this area. I know that the vast majority of my customers and subscribers have an interest in trading whether it be on eBay or at the local market but more and more I am seeing people with completely unrealistic expectations of what they will be able to do.
Authentic or Fake?
1. Admit It: Old business models are no longer working.
How To Profit Using eBays Saved Search Feature
Did you know that eBay will help you locate products you can buy cheap, then flip for a quick profit? No? Then listen up, because I am about to let you in on a little known feature of eBay that can literally stuff wads of cash in your wallet in less than 24 hours.This is an eBay tool that I use every day to locate products that I can buy and resell or buy cheap and keep for myself and my family.
eBay - The Basics
I began selling on eBay in 1999 and have found it to be an enjoyable and profitable experience. I had owned a retail computer store for a few years and decided to close it.