Making Your Auction Business Stand Out From The Crowd

When my sons were growing up they started playing hockey when they were 6 years old. Each of them, in their first year, scored more goals than the rest of their team combined. How did they do this?

Have you ever seen a hockey game between two teams of 6 year olds? The puck is like a magnet to them. Where ever the puck goes they follow like a swarm of bees. The game is one mass of young kids all clustered around the puck, pushing and shoving each other. It's like a rugby scrum.

The result of this is that usually the puck squirts out of the mass of bodies, slides 10 or 15 feet down the ice, and stops. A few seconds later the mass of bodies descends on it and the process starts all over again.

So how did both my sons score so many goals?

It wasn't hard to score in those games - if you could get the puck near the net. The goalie was just one of the kids, and he or she was just waiting their turn to join in the scrum.

On the way to the rink for each game I reminded my sons to stay away from all the other players. I would tell them when everyone gets in a clump around the puck, don't go near them. Be different. Stay about 10-15 feet away from everyone else and when the puck pops out, go get it, skate to the net and shoot.

Many times my son's team would win by a score like 12 to 0 and he'd scored all 12 goals. Actually, in one game the score ended up 9 to 1 and my son scored all 10 goals (at age 6 it's pretty easy to get turned around and go in the wrong direction at times).

That same advice can help you become more successful in your auction business - BE DIFFERENT!!

As eBay and the other auction sites grow, it becomes easier and easier to become lost in the crowd. Where there used to be 13 Elvis Presley "Blue Hawaii" 45's available at any given time, now there are 78. That hard to find Doric depression glass covered serving dish the used to appear once every 4-5 weeks now goes looking for bidders. Not that long ago there were just a few sellers offering digital cameras. Now it seems as if everyone is getting into the act.

If you are going to survive and succeed on eBay you need to stand out from the rest of the auction crowd. How do you do that?

1. Be more knowledgeable than your competition

If you want to stand out, seek more knowledge. Actually this applies to all areas of your life, not just your auction business.

There are all kinds of great sources of information floating around - both on-line and offline. All it takes is just a little time and effort, and you can get a lot of useful information.

If you sell pottery, it's not hard to become more knowledgeable about Rosemeade Pottery than 99% of the other people selling it. Let that knowledge show in your item descriptions and you will soon have a devoted following of bidders looking for your auctions.

The more knowledge you acquire, the more successful you will be.

2. Look down the road

Obviously, we all want and need to make money this week, this month. But, to insure your continued success, it's just as important to be continually building your business for tomorrow.

Build a list and use it. At the very minimum, your About Me Page (you do have one, right?)should have a way for buyers and potential buyers to add their name to your list. I collect aspirin tins. I also sell a lot of them on eBay. Over time, I've built a list of other aspirin tin collectors. Every two months or so, I send out a newsletter with 1 or 2 articled about these little tins along with a recap of the harder to find ones that have appeared on eBay and the prices they sold for.

This is just one of 11 different lists of buyers I maintain. With a little thought you can come up with a way to use your list, in an unobtrusive manner, that will benefit both you and your customers.

3. Blow your own horn

Don't be shy. Look for ways to place your name in front of as many customers and potential customers as possible. You will find this is probably the most beneficial step you can take to insure your success.

If you sell antique windup toys, write a monthly or bimonthly newsletter about them (you're building a list, remember?). If you offer a quality newsletter about windup toys, your name will become associated with them.

If I sold used children's clothing I'd do a little research and come up with the three most effective ways to get grass stains out of clothing. Then, with every package I shipped I'd include an insert with this information on it along with my name, address, eBay user name, web site address, and a link where they could add their name to my list.

If you were a young mother looking for good buys on clothing for your children would they remember me? Would you seek out my auctions in the future?

There are numerous ways you can promote yourself. Write articles for collector ezines, a quality newsletter and web site with valuable information, develop a e-mail course, No matter what you sell, you should be able to come up with several different ways to put your name in front of your buyers and keep it there.

4. Follow the Golden Rule

The auction process should be fun - a win/win situation for both the buyer and the seller.

Unfortunately, way too many sellers look at each of their auctions as individual battles to be won. They treat every bidder as if he or she were the enemy.

It may seem like there are an unlimited supply of bidders out there, but there isn't. Believe me, bidders do communicate among themselves. I communicate with several groups of bidders (some several hundred people strong) with similar interests.

Be obnoxious or rude with one of these and you haven't just lost one potential customer in the future, you've lost several hundred. You can't do that too many times and remain in business.

Conduct your business with class. Have fun. Enjoy the people you deal with. Your life and their will be enriched many fold. It takes time and work to build a good reputation. Putting your name in a bad light can tarnish or ruin that reputation forever.

Treat every customer with honesty, respect, and friendliness. Isn't that the way you'd want to be treated?

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.ComThe Auction Rebel Blog.

More Resources

Internet and Businesses Online:Auctions Articles from EzineArticles.com
05/08/2017 12:48 PM
How To Sell Digital Products On Bonanza
Digital product authors and licensed resellers have sold their products on eBay for many years. Sadly, for the past couple of years eBay has made this increasingly more difficult. This is due to their restrictions on the sale of digitally downloaded products. As a result many digital product sellers have been forced to find an alternative.
05/02/2017 10:15 AM
How Would You Feel If eBay Blocked Aussie Shoppers?
Are there people in Australia buying your products on eBay? You might want to promote a special sale exclusively for them because it looks like your future with them is indefinite. eBay said it could resort to blocking Australians from buying from foreign sellers on its marketplace because of Australia's new tax laws.
04/26/2017 08:20 AM
5 Steps to an eBay Store
eBay has been one of the few internet business that have grown at an exponential rate over the years. No matter if the brand is an already well established brand or a new entrepreneur, everyone that the help of eBay in attracting more customers towards its company. One of the reasons why eBay is growing so fast is that it accommodates businessmen in a lot of ways from allowing them to make banking arrangements to committed customer support.
04/26/2017 08:10 AM
Strategies For A Successful eBay Store
Every business has its competitions and so does online businesses. eBay itself has its stern competitors and it needs to have approached that helps it to stand out from all the others. Certain strategies should be adopted to help boost your eBay store.
04/26/2017 08:10 AM
How eBay Helps You Earn
In today's economic crisis, everyone struggles to earn some extra cash. One such ways of earning cash easily and by staying at home is through online businesses. eBay is one of the most successful and vast online business stores worldwide.
04/26/2017 08:10 AM
Why You Should Avoid Using A Free Template
You would have probably been told to use an eBay template and how important it is. It is considered an easy, reliable and cheap way of increasing sales. There are two types of templates, paid and free.
04/26/2017 08:09 AM
Increasing Sales on eBay
If you plan on earning through internet, eBay store setup should be one of your priority options. A brand that is unique and recognizable can be built easily by using the pre-designed eBay templates or customized templates which not only saves time but also helps you monetarily by saving money on advertising. If you plan on selling a certain type of product, meaning you make your store specific to a certain kind of product you would eventually attract only a particular type of customer that are interested in that product.
04/21/2017 10:23 AM
How Your eBay Store Should Be Developed
As the economic struggles continue globally, people are trying to look in for ways to bring in money. During all this searching to find new ways to bring in money, people have stumbled upon the use of the internet to earn. One of such internet associated ways of income potential in eBay.
04/21/2017 10:23 AM
Edge of Using Pre Designed eBay Templates
The basic advantage of using an eBay template design relates to your store or auction look. The template can give your store a professional and elegant look resulting in the attraction of more customers and increase in sales. The auction seems to be put in a lot of effort if a professional customized eBay template design is used to make it stand out.
04/21/2017 10:21 AM
Why You Should Choose a Pre Designed Template
Many eBay sellers prefer using a catchy customized template for the listing of their items, then having no design at all. A pre designed template helps you to give your store the professional look it needs to flourish. It is found out by research that customers tend to prefer pages that are well designed and organized rather than those that are average looking, the same thing applies for eBay auction lists.
04/21/2017 10:21 AM
Why Own a Professional Looking eBay Store?
For people planning to pursue a business career in online business, eBay stores hold paramount importance. But setting up a professional eBay store brings with it, a lot of queries that require simplification and clarification, such as why would I want a professional look for an online store? Or what are the relevant steps that should be taken that prove to be beneficial in the future?
04/21/2017 10:21 AM
Important Consideration in Building an eBay Store
Now a day's eBay selling is a very successful business and a lot of different tips and tricks are available to guide people in the right direction. Following these tips and tricks not only makes it less stressful and easier to run your store, but also helps in attraction of a vast potential buyer traffic. The amount of information present on the internet in relation to sales on eBay store is never ending, thus, it is necessary to channel and prioritize the information that would provide benefits to you.
04/17/2017 11:33 AM
eBay Antique Sales - Appalling Downward Trends Continue in 2016
The once-thriving and exciting eBay antiques marketplace has now virtually ground to a halt. This is disappointing both buyers and sellers alike. What's causing it and what, if anything, can be done?
09/30/2016 11:08 AM
Boost Your eBay Sales Using Simple, But Effective Approaches
eBay is amongst the best platforms you can choose to use to sell your products on. But considering that there are thousands of other sellers trying to attract sales just the same way you are then you are better off approaching it strategically so that you are able to boost your selling rates. If you want to attract more traffic to your listings, then you must get it right when packaging and presenting it to your targeted market.
09/21/2016 12:13 PM
When A $3 Dollar Jacket Sold For $100, I Was Hooked!
I can remember a moment in the first few months of selling on eBay that was so exciting, I was hooked! I couldn't believe that I had just made that much money on such a small investment. I knew this was what I was going to focus my efforts on to make money from home.
08/16/2016 03:53 PM
Minimum Advertised Price (MAP) - Is Monitoring Beneficial?
MAP, minimum advertised price can be defined as an agreement between suppliers and retailers that stipulates the lowest price that is allowed to be advertised on given items. The MAP policy is especially critical for manufacturers who sell products for online reselling by third parties. This has become very important considering that consumers now conduct online and mobile comparisons of prices before then can make a purchase. The MAP policies can also be helpful for small businesses in terms of competing and selling as compared to engaging in price wars.
07/08/2016 04:03 PM
Sell Jeans on eBay to Make Money
Clothing is one of the most popular items you can sell on eBay. Every day, ordinary people make extra cash by sourcing and selling top selling clothing brands on eBay. When I started Online selling on eBay in 2009, money flew in.
05/19/2016 08:03 AM
Some Helpful Tips for Effective eBay Selling
Selling on eBay is an excellent way for you to sell off any unwanted items that are simply gathering dust in your home because you don't use them anymore. This allows you to make some money and you can even set up your online business here. If you possess a craft, but don't have the funds to start a full-fledged business, eBay can help you in establishing yourself and earning an income. However, in order to succeed as an eBay seller, there are some tips you need and guidelines that should be followed to avoid any pitfalls.
04/14/2016 09:46 AM
What Is The Difference Between Wholesale And Drop Shipping
Wholesale and drop shipping are often confused for one another. While the two are somewhat connected, the two are distinctly different. Learning the difference between the two is essential if you are considering launching your own ecommerce website.
03/21/2016 03:05 PM
12 Kinds of Antique Products You Can Sell Through Online Auctions
All kinds of antiques, from dolls to furniture are certainly great sellers. But most of us are not antique dealers and may not know or care enough about them. So here are twelve things that sell like crazy that you can profit from using online auctions.
02/16/2016 08:56 AM
How Buying and Selling Has Gotten a Lot Easier With Reverse Auctions
Over the years, a lot has changed in the way people transact businesses. A few years ago, whenever a seller listed something for sale, the whole process of actually negotiating with the buyer was too tedious. First they had to post an ad, wait for the customers to respond to the offer, sit with them and then complete the transaction. Usually in such cases, the amount sellers get from the buyers is much less than what they had wanted due to several rounds of negotiations
02/05/2016 02:15 PM
50 Tips for eBay Sellers
50 Tips every eBay seller needs to know once they start listing. This will help novice eBay sellers expand there sales performance. For the experienced eBay seller I hope you walk away with something new from this article.
09/23/2015 04:31 PM
How to Drop Ship Online
How to Drop Ship. First let's explain what it is to drop ship. Basically retail arbitrage is the method of buy low, sell high. You can sell items on selling platforms such as eBay, Amazon, or Bonanza. These are online retail platforms that allow sellers to list an item for sale on their platform(website) for a cut of the sale. Each online retailer has a different % that they take from each sale.
08/18/2015 12:03 PM
Turning Your Old Outdoor Gear to New Using eBay
I remember when I was a kid, we had a small tool shed on the side of the house and that tool shed was full of old fishing equipment. I'd be a more wealthy kid if eBay would have existed back then, I'd at least have had better equipment. I'd have sold the old gear to finance new gear.
07/30/2015 02:24 PM
Selling Antiques on eBay - Is This a Dead-End?
Buyers of quality antiques are increasingly complaining that it's almost impossible to find genuine eBay open-auction type sales any longer. Many sellers are are also stating that eBay is now largely 'dead and buried' as a selling channel. What is the cause of all of this frustration and what is the reality?
02/25/2015 07:15 AM
Things You Should Sell on eBay to Make Money
Selling products on eBay can be a very good way to make money. Getting top dollar for your items can be simple if you know what to sell.
02/25/2015 07:14 AM
The Key Items To Sell On eBay To Make Money
There are tons of things you can sell on eBay to make a ton of money. Specific niches can bring in more money than others. Once you learn these big money making niches, you too, will be making money selling on eBay.
02/25/2015 07:13 AM
The 5 Most Selling Items On eBay
Its no secret that eBay is a great place to get rid of unwanted items around your home, but it is also a great way to make extra money. Here are the top 5 most selling items on eBay.
02/25/2015 07:12 AM
eBay Sales Options
More and more people are venturing into the world of selling new and used items online. This has proven to be quite a successful venture for some, earning them much needed and wanted extra cash flow. If you're looking to sell products online, here are some of the hottest trending items selling right now.
02/23/2015 01:33 PM
eBay: A Step by Step Guide for Making Your First Sale
Read on to learn how to make your first eBay sale. From pictures to posting to shipping, the article gives step-by-step instructions for how to use this powerful ecommerce giant.
02/23/2015 09:54 AM
An Insight Into the Most Selling Items on eBay
There are millions of items being sold on eBay every day. Some are much more in demand than others. I've put together a list of the most in demand items being sold on eBay today.
02/16/2015 02:48 PM
How To Compete In a Reverse Auction
The reverse auction dates back to the 1990s; it made its debut when the internet opened its doors as a platform for auction and e-purchasing. It is known by various other names such as e-auction, sourcing event, e-sourcing and procurement auction. For those unfamiliar with this setup, it will first help to touch upon in brief how a reverse auction works.
02/10/2015 05:46 AM
Exactly What to Sell on eBay in Order to Make Money
If you're looking to make extra money selling on eBay, it is important to know what sells, what sells well and what sells the best. Knowing this will increase your chances of making the most money from your sales.
02/07/2015 12:38 PM
Making Money Online - What To Sell On eBay To Make Money
eBay is one of the most popular online selling and buying sites. There are certain tips when selling on eBay that should not be ignored. These tips for selling on eBay will help you to earn the maximum dollar for your sold items.
02/07/2015 12:37 PM
Top 5 Selling On eBay Tips
Nothing is more important than earning top dollar for your sold items on eBay, except knowing how to earn top dollar for those items. I've compiled a list of tips on selling on eBay to show you just how easy you can become a master seller.
02/07/2015 12:37 PM
Tips and Ideas for Selling on eBay
Just about anyone can list an item and sell it on eBay; however, there are a few tips you may want to consider that will maximize your profits. These tips will allow you to earn more money as you become more proficient at selling on eBay.
02/07/2015 12:36 PM
How to Maximise Your Sales on eBay
Have you thought about getting rid of your unwanted and unneeded things around your home? Are you thinking that selling these things on line as to fetch top dollar? Learn how you can sell nearly anything on eBay.
02/05/2015 06:12 AM
Five Most Popular Items Selling on eBay
eBay is a terrific way to unload excess items from around your home. If you're thinking of selling any of your unwanted things on eBay, you should become familiar with the top selling items.
02/04/2015 04:49 PM
How To Win eBay Auctions
How to win eBay auctions at prices like you stole them. A few simple strategies can turn you into a savvy eBay buyer instead of the biggest loser. eBay is a highly competitive marketplace, but you can still win big with a few well timed strategies.
02/04/2015 01:32 PM
How to Earn Money With eBay
eBay may not be the quickest way to earn big, fast cash, but it can lead to a very lucrative income. There are several ways to maximize your income, I'll show you how.
01/22/2015 10:25 AM
How to Become an eBaypreneur
Have you comes across the term eBaypreneur? Well, you might just be heading for this title if you are thinking or are selling on the well-known auction website, eBay. There have been many stories of wild successes of people seemingly spending a few hours a day, selling items on eBay and then retiring at an early age to wallow in the vast profits they made.
12/16/2014 02:51 PM
Listing Tips For Selling Jeans on eBay
Ready to make money selling top brand jeans on eBay? Check out the Power Seller tip to increase your sales, boost feedback score and make money selling clothing on eBay. Get your pen and notebook ready. These tips will help your business take off.
12/16/2014 05:58 AM
A Guide for Determining the Good Items to Sell on eBay
All business owners, whether online or with a store front, should be sure to research their market. This will enable them to ensure a profitable business with little stress and maximum profit.
12/12/2014 04:53 PM
How to Win an Auction?
Online auctions are very good for sellers and buyers. It is also a good way to lose a lot of money. Practice these proven principles to have the best chance at winning.
11/10/2014 07:05 AM
What Sells on eBay
Whether supplementing your income, looking to unload some unwanted items or simply looking to make a quick dollar, eBay could be your best bet. Learn the top selling items that can make you top dollar.
11/10/2014 06:59 AM
Top Selling Items on eBay
The items that will bring you the most money are those that are most sought after. There are some items that are worth more than others and can be easily found in your unwanted pile.
11/10/2014 06:57 AM
Top Selling Items on eBay
Certain items are statistically more likely to sell on eBay than others. Learn the best items to sell to make the best money.
11/03/2014 05:06 PM
The Most Selling Items On eBay
There are a million and one things to buy and sell on the internet. Anyone can make a dollar or two by simply putting unwanted items for sale online, but I can show you the most sought after items that will bring in the most money!
10/17/2014 05:56 AM
What to Sell on eBay for a Steady Income Flow
Often enough, a person can find something, post it to eBay and make a few bucks. Sometimes, those few bucks turn out to be a bit more than expected. Instead of hoping for the big cash in, there are certain things that are sure to bring in a steady income.
10/17/2014 05:55 AM
Best Things to Sell on eBay to Make Good Money
eBay is full of stuff people are trying to unload for cash. There are some items that get top dollar that may just be lying around your house.

More Auction Information:

Related Articles

Image Hosting For Online Auctions
Use eBay picture service or host your own photos?If you use the eBay picture service, your first photo is free. But each additional picture will cost you $0.
Boosting Your EBay Auction Profits: Just Add Audio
According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.A recent trend showing up on a lot of websites is the addition of an audio clip.
Used Cars For Sale On EBay
There are thousands of used cars for sale on eBay everysingle day. In fact, eBay Motors is the most profitablesales division on eBay and naturally there are manyentrepreneurs who are interested in jumping into thismarket.
Why Its a BAD Idea To Promote Hot Selling Products on eBay
Do a quick search on Google, Yahoo, or your favorite auction resource site, and you'll quickly discover there are several software programs targeted to vendors who want to promote hot selling products on eBay.The infatuation with hot selling products exists because sellers believe if you target items that have a robust sales pattern, you'll have a better chance at profiting on eBay.
7 Great Reasons Why You Should Start an EBay Business Today
EBay is a great part or full time business. An Ebay Business can be used as a way to promote your Online Home Based Business.
How To Sell On Ebay & Keep Your Shirt
Have you ever been delighted after a huge sale on Ebay. .
The Secret To Real eBay Success
Q. I hear so much about people who started selling on eBay and eventually turned it into their full time business.
Losing Sales By Overcharging For Shipping And Handling
As a serious seller on eBay you're familiar with their fee circumventing rules. If not, visit: http://pages.
eBay and Dropshipping - A Perfect Fit!
eBay and Dropshipping go together like a hand in a glove. As you read this article, right now, thousands of eBayers are running there own auction business.
The Drop Shipping Business
You have suddenly found the perfect business and you are all geared up to make lots of money. You have see the ads about Drop shipping and it sounds great.
Learn How To Be A Successful eBay Seller
Anyone can sell anything on eBay. Open an account, list your product, and wait for the bids to start coming in.
Profitable Paper Piecing on eBay--Part 1
Why sell paper piecings on eBay?eBay is a great way to make a steady part-time or full-time income from a hobby that you love! Selling paper piecings has its ups and downs, but overall it is a rewarding and lucrative venture.Getting and Understanding An eBay AccountTo get started selling paper piecings on eBay, you will need to set up an account.
The Effects of eBay on American Merchandising
With one brilliantly simple idea, eBay was born just a few short years ago.From its humble beginnings in the Collectibles business, it went on to achieve the lofty heights it enjoys today.
12 Items You CANT Sell On EBay
Millions of would-be entrepreneurs want to sell things on ebay. eBay is the #1 home-business opportunity in the world right now, so it's natural that many are eager to find highly profitable items for re-sale on eBay.
Garage Sales, Flea Markets, and Special Events... Oh My!
The activity chart is an ingenious way to find, in order, events happening in your community throughout the day. Plug in 'www.
What YOU Must Know About The Advantages And Pitfalls Of Dropshipping
The following may be the most important information about dropshipping you will find.Dropshipping can be a great way to get started with your online venture.
Nine Simple eBay Selling Hints
Some of these eBay hints will save you money, others will result in higher prices. Either way, these will help you run more profitable eBay auctions.
Four Huge Mistakes Ebay Sellers Make (Even Some Moderately Successful Ones)
No matter how many times I see it happening, I'mconstantly amazed at the number of people who areliterally throwing money away by making incrediblysimple mistakes when they sell items in an onlineauction. Over the last seven years, I've been making a greatliving buying and selling products on eBay and otheronline auction sites, and I've perfected a techniquethat pretty much guarantees anyone can start making aprofit right away.
EBay Income Possibilities
If you've ever read an article about eBay, you will have seen the kinds of incomes people make - it isn't unusual to hear of people making thousands of dollars per month on eBay.Next time you're on eBay, take a look at how many PowerSellers there are: you'll find quite a few.
USP on eBay
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition.