Advertising For The Long Haul and Not the Short Term Gains

 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.

"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.

Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.

Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives.

People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions.  This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s.

Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations.

People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves.  People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario.

To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul.

The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building.

Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins.

So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades.

Business:Advertising Articles from EzineArticles.com




• Things to Consider When Ordering Brochure Printing
  Before considering brochure printing, business owners must decide whether the brochure will be an informational piece about the company or a sales piece, or a creative combination of the two. The next step is to gather all the business's logos and copy art and decide which ones are appropriate for the brochure printing. If the business offers particular products or services, the business owner must decide which services or products to include in the brochure. Many business owners also include a short history of the company and possibly a short biography on the company's founder or president. This is often done to create a personal connection with customers and potential customers.
  Read more
  
  
• Neon Signs - For Business Signs With Atmosphere
  Trying to decide between neon signs for your business and LED equivalents? Here are some of the positive factors in favour of neon today.
  Read more
  
  
• Window Decals Make Your Image Shine
  Window decals come in all shapes and sizes. They can be big flowers to add a fanciful decor to your front window, small square boxes showing your store operating hours, and much more. They also tell your customer what types of credit cards you accept in your place of business. They are also suitable for a custom-designed logo - like a cartoon character symbolizing your business.
  Read more
  
  
• Vinyl Decals Are A Great Way To Get Your Point Across
  Vinyl decals can be really attractive, whether they are used on glass, plastic or any other surface. Easy to crack and peel or remove from strips or rolls, they are designed to stick anywhere, and have a special message - try me! Buy me! Because they are small and fun, they carry a lot of information at a glance, and impact the viewer upon eye contact.
  Read more
  
  
• Measuring Business Success: 4 Ways to Do It
  If you can't measure it, you most certainly can't improve it. This mantra stays true in the business industry.
  Read more
  
  
• 5 Signs You Need to Find Another Printing Company
  As printing technology advances, costs for equipment drop intensifying the competition among printing companies, and making it harder for customers to choose the right company to meet their needs. Today, nearly anyone can buy a few printers and a computer, set it up in their garage, and start advertising themselves as a full-service online printer. If you have recently had bad experiences with your printing company, you do not have to settle for less than the best. Here are five signs you need to find another printing company.
  Read more
  
  
• USB Business Cards Say A Lot About You
  But, the real beauty of these USB Business Cards is that they work just like a regular flash drive and they're available in a range of different memory sizes from 1GB all the way up to 16GB. The on-board storage (which is vast) allows you to pre-load the card with basic information like your contact details, your product catalogues, price lists, technical sheets, media file etc. In fact, anything that can be digitised can be pre-loaded onto the cards before they are handed out.
  Read more
  
  
• How To Make a QR Code Stand Out From The Crowd
  Why do everyone's QR codes look the same? You can make your codes stand apart from the others by making some simple changes, but there are a few basic things you need to know before you start altering how your code looks.
  Read more
  
  
• Should You Advertise On The Radio?
  It all comes down to the commercial you use on the air, the station you advertise on and its audience and the appeal of the product or service you are offering. If one of these three factors is off path, it could seriously change the results of your radio advertising campaign.
  Read more
  
  
• HDU Sign Installations - Learn the Benefits of HDU
  As you browse the signs available for you to put up in front of your home or office, you should consider HDU sign installations. This is an alternative to wood or metal, and there are many advantages that come with using this option. You should consider them before you spend money on signs for your home or business.
  Read more
  
  
• Advertising In Radio
  If you are going to be advertising in radio, you will want this little cheat sheet to help you figure out the most popular format with your target audience. It starts with the most popular, moving down to more niche choices.
  Read more
  
  
• What You Should Know About Brochure Printing?
  Brochure printing is one of the most common aspects of business communication and marketing activities. Businesses use brochures to display their products and services. Over the recent past, these communication materials have become very popular. Their popularity can be attributed to a number of factors.
  Read more
  
  
• How to Use Postcard Printing to Market Your Business?
  Postcards can be effectively used to enhance a business corporate image and call for clients' positive responses to business marketing campaigns. Therefore, in your postcard printing, you can include kind of call for action incentive for your clients to get in touch with your business.
  Read more
  
  
• Where Should I Place Advertisements on My Website?
  Proper placement of your advertisements on your website can boost your click through rate (CTR), in turn, increase your advertising revenue. With so many locations to pick from, where is the most profitable placement for your website? You may also be wondering how many ads you should have per page and how many times a visitor should be shown a certain advertisement for optimal performance. Some of the answers to these questions can depend on your site content and page layout. Here are some factors to consider.
  Read more
  
  
• How A Digital Menu Boards Template Works
  Many people are intimidated to use technology for their advertising and promotion needs. This is the reason why many sticks with conventional forms of advertising and promotions even if they know that they are not as effective as they used to be. One of the latest promotional mediums that are scaring the hell of business owners is the digital menu board system.
  Read more